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MEDIA KIT 2025FOOD & HABAYOUR PARTNER IN WELLNESS SINCE 1999
2WHY HEALTH FIRST?Bringing personalized soluons to customers is what Health First Member stores do best. We oer trusted neighbourhood places for educaon, advice and natural health soluons from Canada’s top wellness brands: YOUR brands. Together, we can make a real dierence in the health and vibrancy of Canadian communies. Thank you for your input and ongoing support!IN COLLABORATION WITH OUR BRAND PARTNERS, THE HEALTH FIRST VISION IS TO CHANGE THE HEALTH OUTLOOK OF COMMUNITIES ACROSS CANADAONE BIG COMMUNITY
3HEALTH FIRST NETWORK PROGRAMSPlease contact Abigail Bailey for all Food and HABA Markeng and Promoons or Tawnya Ritco for Supplement promoons.See inside this media kit for details!IN COLLABORATION WITH OUR BRAND PARTNERS, THE HEALTH FIRST VISION IS TO CHANGE THE HEALTH OUTLOOK OF COMMUNITIES ACROSS CANADAMEET THE CATEGORY TEAM!TAWNYA RITCO Director of Markeng & Vendor Relaonstawnya.ritco@healthrst.ca Manager, Supplements & Flyer Program susy.nagaki-koc@healthrst.ca ABIGAIL BAILEY Associate Manager, Food & HABA Programs abigail.bailey@healthrst.ca KELLY BEECH Associate Manager, Administraon & Vendor Realonskelly.beech@healthrst.ca DIGITAL FLYER HFN WAREHOUSE 145+ INDEPENDENT HEALTH FOOD STORESHFN WEBSITE NATIONAL FLYER CAMPAIGN ANNUAL CONFERENCE AND AGMExtends yer reach to over 5.6 million Flipp and reebee users across CanadaFor delivery to all Members with one invoice and one ship-to locaon MORE NEW AND INNOVATIVE OMNICHANNEL PROGRAMS To promote our Member Stores and our Vendor Partners wherever customers are: • In stores • on websites • on social media • purchasing online • in the communityAcross Canada, through one central hub Features our Vendor Partners as part of Health First Network’s “ONE BIG COMMUNITY” With 1 million impressions monthlyIncreased opportunies to get up close and personal with our member communityDIGITAL AND PRINT CAMPAIGNS ENEWSLETTER CAMPAIGNSSocial media coverage and beauful wellness guidesBi-monthly e-newsleer with over 70,000 acve contacts
4FLYER PROGRAMMore than 1 million impressions of the Health First Flyer are distributed by our Member stores across CanadaOur Flipp partnership drives our digital yer to over 5.6 million Canadian shoppersShoppers can view the yers in-store on their smart devicesUNRIVALLED REACH ON THE STRENGTH OF PRINT AND DIGITALBILINGUALBRANDEDSTRATEGIC TARGETEDQUALIFIEDBENEFITS OF THE FLYER PROGRAMWe’re proud of the content, reach and value associated with our Health First yer program. With Canadians becoming more strategic and selecve when it comes to their shopping, yer readership remains strong given the appete around saving money and being introduced to new formulaons and products.OUR HEALTH FIRST NETWORK FLYER IS DESIGNED TO BE:Produced in English and French.Featuring each Member’s store logoWith the chosen price point for distribuon locallyDistribuon specic to each unique locaonBuilding on the strength of our Members and reputaon of our Vendor Partners.
5Physical yer copies delivered directly to the consumerDigital online versions (Flipp and reebee) included at no addional costHigh-resoluon image(s) of featured product(s)Text to highlight key selling features Bursts used to highlight Vegan, Gluten Free, Non-GMO and Made In Canada productCustom design spaces available Feature up to 2 high-resoluon product images • 1-2 price points Text and burst icons• Shelf Talkers included Feature up to 2 high-resoluon product images 1 price point Text and burst icons Shelf Talkers included Ideal for new brands or brands looking to increase their presence within the network Add-on to an exsisng yer promoon in the same month for savings! Shelf Talkers included Feature 1 high-resoluon product image1 price pointText and burst iconsShelf Talkers included Featured in all versions of the yer 1 - 2 high-resoluon product image(s) 1 price point Text and burst icons Shelf Talkers includedFOOD & HABAPRICINGFRONT PAGEBACK PAGEIN-STORE SPECIALINSIDE PAGEHABADETAILSAD SPACERATEHABA $1,350BACK $1,000 $400FRONT $1,300 INSIDE $850 FROZEN(select months) $625A-3/7BEAUTY BOUTIQUEYOU R C OMM UNI TY CHO ICE FO R N ATU RAL HE ALTH AN D W ELL NES S. • H EA LT HF IRS T. CAA-3/7GREEN BEAVER® TOOTHPASTEAssorted varieties - 75 mlLoaded with excellent natural cleaning properties, such as GMO-free coco-glucoside from coconut and fruit, as well as xylitol from North American hardwood trees.NEW ROOTS HERBAL EXOTIC ORGANIC BEAUTY SKINCARE OILSAssorted varieties - 15 - 50 mlPure and undiluted, these exotic oils are rich in vitamins, nutrients, and antioxidants for radiant, healthy-looking skin.WELEDA SKIN FOODAssorted varieties - 75 mlThe ultimate moisturizer for dry, rough skin. Can be used on faces, elbows, hands and feet.PRAIRIE NATURALS® HAIR-FORCE180 + 20 softgelsCombines a blend of 22 natural nutrients recognized for their role in restoring, repairing and nourishing hair.PRAIRIE NATURALS® SHAMPOOS OR CONDITIONERSAssorted varieties - 350 - 500 mlMade from herbal extracts and natural plant emollients, leaving your hair shiny and manageable.ON SALE! ON SALE!ON SALE!ON SALE!ON SALE!Take Control of Your HormonesAll Smart Solutions products20%OFF20% oON SALE!20% oON SALE!NATURTINT® PERMANENT COLOURING GELAssorted coloursA plant-based permanent hair colour formulated with a botanical base that is eco-friendly, and ammonia- and paraben-free.RADIUS® ORAL CAREAssorted productsAn environmentally sustainable line of dental care products that are unique, functional and effective.649 1999 1299 1599 5999 BONUSB/C-6LOOK FOR THIS LOGO IN OUR FLYER TO FIND PRODUCTS PROUDLY MADE IN CANADA!NAVITAS® ORGANICS CACAO NIBS OR POWDER227 g eachPerfect additions to smoothies and delicious used in raw baking. They also contain naturally occurring minerals and antioxidants.SIETE GRAIN FREE TORTILLA CHIPSAssorted varieties - 142 gMade with simple ingredients like cassava flour and 100% avocado oil for a gluten- and dairy-free snack.ENDANGERED SPECIES® CHOCOLATE BARSAssorted varieties - 85 gMade with only a handful of health-conscious, high quality ingredients. A sustainably sourced chocolate bar that gives forward to conservation.CHA'S ORGANICS COCONUT MILK OR CREAMSelect varieties - 400 mlFair trade certified with 1% of profits going towards protecting Sri Lanka's wild elephants.ON SALE!ON SALE!ON SALE!ON SALE!9996993992/$9GROCERY CORNERB/C-3710 ML332 - 335 MLON SALE!MADE GOOD® SNACKSAssorted varieties and sizesBaked with organic ingredients, whole grains, and contain nutrients from vegetable extracts. Loved by kids and grown-ups alike.NUTS TO YOU® ALMOND BUTTERCrunchy or Smooth - 735 gMade without added salt, sugar or hydrogenated oils. Makes a great spread or delicious addition to sauces, dressings or smoothies.KETTLE® BRAND POTATO CHIPSAssorted varieties - 198 gCooked to perfection in the finest oils, and then gently seasoned with all-natural ingredients.CHOSEN FOODS® AVOCADO OIL MAYONNAISEAssorted varieties - 710 ml or 332 - 355 mlMade with 100% pure avocado oil, cage-free eggs, organic vinegar, organic mustard, and spices. It’s rich and slightly tangy—perfect for everyday use.ON SALE!ON SALE!399 1499 1699 2/$81099 YOUR CO MMU NIT Y C HOI CE FOR NA TUR AL HEA LTH AN D W ELL NES S. • H EA LTH FI RS T. CAAMAZING PRICE!IN THE PANTRYYOUR CO MMU NIT Y C HOI CE FOR N ATUR AL HEA LTH AN D W ELL NES S. • H EA LTH FI RS T. CAB/C-5FLOW® ALKALINE SPRING WATER1 LSourced with pure intention, packaged with purpose and a 100% naturally alkaline spring water.CHA'S ORGANICS ORGANIC COCONUT ROLLSAssorted varieties - 100 gOMEGA NUTRITION ORGANIC APPLE CIDER VINEGAR946 mlUnfiltered and unpasteurized, made with no chemicals, additives or preservatives.MADE GOOD® SNACKSAssorted varieties and sizesBaked with good intentions like organic ingredients, whole grains, and veggies. Loved by kids and grown-ups alike.ELMHURST® PLANT-BASED MILKSAssorted varieties - 946 mlMade without using gums or fillers. Just a few simple ingredients so that you experience the flavour and nutrition in each creamy glass.YOGI® ORGANIC TEAS16 tea bagsFormulated with delicious taste and healthful benefits in mind. Made with organic ingredients.LUNDBERG® ORGANIC RICEAssorted varieties - 907 gFull-flavoured and an excellent source of whole grains. The perfect side dish for any meal.AMY'S® SOUPSAssorted varieties - 398 mlDelicious soups made from the finest ingredients. Tastes just like homemade!ON SALE!ON SALE!ON SALE!ON SALE!ON SALE!ON SALE!ON SALE!ON SALE!Delightfully crispy wafer rolls made from pure organic coconut milk combined with wholesome, real food ingredients all rolled into an unparalleled bite-sized indulgence.2/$57997491299449599599549
6Custom design your own ad and have an enre page of the yer dedicated to highlighng your brand. Showcase as a recipe, tell your brand’s story or simply submit an eye-catching ad featuring your products! *CUSTOM AD SPOTSFROZEN FOODSYO UR COM MUN ITY CH OIC E F OR NAT URA L H EALT H A ND WEL LNE SS. • HE AL TH FI RS T. CAcroftersorganic.comSTAHLBUSH ISLAND FARMS® FROZEN FRUITAssorted varieties - 283 - 300 gLeft in the field or on the vine until perfectly ripe, then immediately frozen to seal in the flavour and freshness.ENLIGHTENED® KETO ICE CREAMAssorted varieties - 473 mlA lighter way to enjoy your ice cream, in the same indulgent flavours.CAULIPOWER® PIZZA OR PIZZA CRUSTSAssorted varieties - 310 - 320 gFrozen pizza reinvented with a game-changing cauliflower crust that tastes like traditional thin crust pizza.ON SALE!ON SALE!BUY 1, GET 1 FREE!BOGO!!ON SALE!CROFTER'S® ORGANIC PREMIUM FRUIT SPREAD Assorted varieties - 383 mlON SALE!NUTS TO YOU® ORGANIC PEANUT BUTTER Smooth or Crunchy - 500 gC-4599849749699NUTS TO YOU® ORGANIC PEANUT BUTTER Smooth or Crunchy - 500 gON SALE!699CROFTER'S® ORGANIC PREMIUM FRUIT SPREAD Assorted varieties - 383 mlON SALE!749© 2023 Wholesome Sweeteners, Inc.BURSTSPRODUCT FEATUREProduct feature bursts can be added to your yer spot if your product makes these claims on its label.Made in Canada burst.ON SALE!FOOD & HABAPRICING
7DIGITAL FLYERFLYER PROGRAM• • • 6In addion to our print yer, we distribute our yer digitally to more than 5.6 million Flipp and reebee users across Canada. This digital distribuon extends our reach beyond tradional print, eecvely covering urban centres where print distribuon can be challenging. It also helps us connect with nearly 50% of Canadians and 40% of millennials who don’t typically engage with print media.The digital yer is parcularly advantageous due to recent challenges in some areas of Canada where print yers are not allowed. Digital distribuon ensures your products reach a broader audience, including tech-savvy consumers and those in regions with print restricons. We are working closely with Flipp to opmize our digital yer distribuon, targeng customers who are most likely to shop in our stores, thereby driving greater visibility and sales for your products.Browse monthly yers and oersCreate a shopping listQuickly search by productIncrease digital presenceReach high-intent shoppersDrive in-store and online salesCUSTOMERS CAN: RETAILERS CAN:
8& AWARENESS THROUGHBUILDKNOWLEDGEDIGITALMARKETINGThe Health First Digital Markeng Program oers an opportunity to increase brand awareness and educate consumers about your products. Twice per month, we send e-newsleers on behalf of our Members, featuring health and wellness arcles, product educaon, trends, and healthy recipes.You provide a journalisc-style arcle of 400-500 words addressing a specic health issue or ailment that readers may be seeking to resolve. Informave and educaonal arcles are more likely to drive readers to purchase your product at a Health First Network store by connecng the content to the symptoms or health issues described.Health First Digital Markeng Program e-newsleer subscribers are a highly engaged audience. HOW THE PROGRAM WORKSEMAIL DEPLOYMENT Health First designs and develops professional-looking, engaging e-newsleers sent to our Members’ subscriber lists twice per month.SOCIAL MEDIA Great content belongs on social media! We share arcles through our Health First Facebook account and provide assets to all HFN Members for sharing on their social channels. This approach ensures that valuable content reaches a wider audience.IN-STORE SHELF TALKERS All products featured in the e-newsleer are idened in-store on shelf talkers, which helps to call addional aenon to products featured in the e-newsleer.DIGITAL FLYER Our e-newsleers include a link to the Health First digital yer, keeping customers informed about current sales and promoons.WEBSITES We feature e-newsleer arcles on HFN-hosted Member websites. These remain on the homepage for two weeks or unl the next e-newsleer is sent out. Blog posts remain on Member sites for as long as Health First hosts the content.PRICING:$850 PER SPOTE-NEWSLETTERDIGITAL MARKETING PROGRAM(*Health and Fitness industry)
9WELLNESS GUIDESSEASONALPRICING:$1,500 (Small) - $2,000 (Large)We are thrilled to oer our seasonal wellness guides for the h year! In 2025, we will feature two edions: an Early Summer Wellness Guide and a Winter Wellness Guide. These guides will support health and well-being with refreshing recipes, supplement strategies, sustainable living ps, and stress reducon ideas.Our Early Summer Wellness Guide will provide ps on staying acve, enjoying the outdoors, and keeping your skin protected from the sun and bugs.Our Winter Wellness Guide will help you stay vibrant during the colder months with holiday ideas, nutrious winter recipes, immune support strategies, cozy living ps, and stress reducon tailored for the holiday season. An excing addion to the 2025 Wellness Guides promoons includes further exposure in our naonal yer! Availability is limited based on space, seasonal relevance, and t.TO VIEW SAMPLEIn conjuncon with the launch of the wellness guide, we request a product sample as part of an Instagram giveaway. This is a sought-aer prize that our followers look forward to each year, and as a bonus, we will tag your brand in the giveaway!CLICKHEREProducts featured in the Wellness Guide will also be cross-promoted in the print and digital yer (Subject to availability)Print copies of the Wellness Guide will be sent to each Member locaon for customers to enjoy and keep beyond the promoonal datesNEW FOR 2025!
10One Big Family.One Big Community.thethethe
11One Big Family.One Big Community.*Membership subject to change, please contact Category Management for the most recent member list.Ltd.
FOOD & HABA MEDIA KITTHANK YOU FOR BEING OUR PARTNERhealthfirstnetwork.ca #livehealthfirstABIGAIL BAILEY Associate Manager, Food & HABA Programsabigail.bailey@healthrst.ca