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STUNNING, SUSTAINABLE, LUXURY PACKAGING.INSPIRING RETAIL SINCE 2004FLEET 2
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“I am immensely proud and delighted that Fleet Luxury Packaging is celebrating over two decades of experience working with retailers and brands within the luxury world. My team at Fleet Luxury has unmatched expertise, an unwavering commitment to innovation, and adherence to the best industry practices. This has led to long-term friendships and faithfulness. Positioned as a leading supplier within the luxury retail domain, we specialise in crafting, supplying, and distributing an extensive array of packaging solutions.Our clientele spans diverse luxury sectors, a testament to our expertise as trusted advisors and providers of bespoke packaging solutions. This spring, we visited our longstanding suppliers in China and were thrilled to see their ongoing investment and improvements for their sta and manufacturing infrastructure.At Fleet Luxury, our dedication to customer satisfaction is paramount. We meticulously craft each packaging solution to align with the unique ethos of our clients, ensuring the highest quality at every stage of the process.I feel very fortunate that my work has enabled me to meet so many dierent and interesting people in all corners of the world. This has led to numerous friendships and working relationships with suppliers, sta, and customers. With Fleet Luxury, discerning buyers seeking beauty, sustainability, and functionality in their packaging can rely on us as a leading supplier to clients around the globe.”Mark LowryCEO of Fleet Luxury PackagingLUXURY PACKAGING 7
WE ARE FLEET.Fleet Luxury is the leading sustainable luxury packaging company in the UK, Europe, USA & Far East.When Fleet Luxury was established over twenty years ago, it was with a simple guiding principle at its heart that the dierence between something good, and something truly great, lies within the attention to detail. And while design, material, and functionality may have evolved a hundredfold since, we feel that this clear-sighted focus is as important today as it ever was.Our search for ever more sustainable and creative solutions is unrivalled, and Fleet Luxury continues to thrive by taking the time to understand your challenges while creating elegant packaging matched carefully to your individual needs.Fleet Luxury has oces in the UK, France, USA and China and can support your Brand and Retailer packaging projects with our expertise and in-house creative teams.FLEET 8
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WE ARE FLEET.As a global luxury packaging business, Fleet Luxury now partners with over 3,000 retailers and designers spanning the premium fashion, drinks, jewellery, cosmetic and fragrance markets. With manufacturing and distribution throughout the UK, Europe, Asia and the United States. Fleet Luxury takes pride in working closely with both independent boutiques and International brands.Our search for ever more sustainable and creative solutions is unrivalled, and Fleet Luxury continues to thrive by taking the time to understand your challenges whilst creating elegant packaging matched carefully to your individual needs. LUXURY PACKAGING 13
OUR SERVICEToday’s ever-changing luxury retail sector means that our clients have constantly evolving needs. They don’t simply need high-quality packaging, they demand sustainable, innovative packaging solutions that their customers can feel proud to receive. Our ambition is to not only meet this demand but to constantly look for new sustainable innovations, and eco-friendly materials to exceed our customers’ expectations every time.We’re committed to providing the highest level of personalised customer care. Each recommendation we make to a client is based on a bespoke approach, using a carefully tailored solution individual to that brand.This commitment, along with our assurance of smart pricing strategies and the most competitive rates, is the cornerstone of our long-term client relationships: our clients trust us to go the extra mile every time.FLEET 16
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Our ambition recognises that being sustainable is no longer a choice, it is a duty. Fleet Luxury continues to work tirelessly to further improve our sustainability and we work with clients to raise awareness of environmental issues, share best practices, and nd market-leading solutions.At Fleet Luxury, we are constantly investing in developing the latest techniques and materials, to ensure we remain at the forefront of the luxury packaging industry. Our research and development is focused on creating the best products whilst minimising plastic waste, greenhouse gas emissions and deforestation. Ecommerce is one of the fastest-growing areas of the luxury retail market, requiring packaging which is high quality, lightweight and sustainable. Fleet Luxury has developed a cutting-edge range of bespoke packaging solutions which have great sustainability credentials, and make every brand shine.OUR AMBITIONLUXURY PACKAGING 21
GLOBAL SUPPORTWe proudly extend global support to our clients, with strategically located oces in the UK, France, USA and China. This expansive presence empowers us to deliver unparalleled assistance across multiple time zones, ensuring swift response times and seamless communication.Our diverse international footprint enables us to comprehend local intricacies, tailor solutions, and foster a deep understanding of regional markets.By oering this extensive network of support, we enhance collaboration, accelerate problem-solving, and ultimately provide a comprehensive and eective approach to meeting our clients’ needs on a global scale.FLEET 24
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1 SUSTAINABILITY32 Ethical39 Packaging Design40 Little Car Company42 Global Aspect2 LUXURY CARRIER BAGS46 Carrier Bags53 Brand Identity54 Charles Tyrwhitt56 Orient Express3 LUXURY BOXES64 Boxes71 Conceptualisation72 Hybrid Retail4 ECOMMERCE76 Ecommerce83 Structural Design 84 New & Lingwood5 ROYAL WARRANT92 Royal Warrant99 Material Selection100 Time to Change6 ACCESSORIES106 Accessories113 Embellishments114 Joseph116 Goodwood7 TOTE BAGS120 Tote Bags127 Illustration and Artwork128 Ethical Elegance130 Corporate Responsibility9 DISTRIBUTION & LOGISTICS142 Distribution8 QUALITY CONTROL & SUPPLY CHAIN134 Quality ControlContentsLUXURY PACKAGING 27
1FLEETLUXURYPACKAGINGSUSTAINABILITY
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We work constantly to reduce our use of plastic while promoting recycled and FSC® certied papers. If it is not recyclable, we aim to make it reusable, and we endeavour to guide clients away from all single-use plastic.Our development team have been instrumental in the manufacturing and introduction of paper ‘rope’ handles. These are made from 100% recycled material and are fully recyclable and compostable.We strive to use vegetable and plant-based inks, water-based glues and varnishes at every opportunity.Best Practice:• PCW Paper• Recyclable• FSC® Certied• Water-Based Inks• Water-Based Varnish• Paper Handles• Non-Animal Based GlueFleet Luxury is 100% committed to finding ways of reducing impact on the environment.ETHICAL. RESPONSIBLE. SUSTAINABLE.LUXURY PACKAGING 33
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and preserve ecosystems, fostering a positive brand image. Such initiatives enhance long-term protability, cater to evolving consumer preferences, and contribute to a healthier planet, ensuring a harmonious balance between opulence and responsible consumption for present and future generations.Fleet Luxury has always advocated using materials sourced from sustainable sources and only ever use paper and raw materials that have been responsibly sourced.Sustainability in luxury retail packaging is imperative to align brands with environmentally-conscious consumer values. By adopting eco-friendly materials and practices, luxury retailers reduce their carbon footprint, conserve resources, ETHICAL. RESPONSIBLE. SUSTAINABLE.LUXURY PACKAGING 37
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CUSTOM PACKAGING DESIGNFleet Luxury Packaging creates unique and bespoke packaging solutions tailored to the brand’s aesthetics, values, and target audience.LUXURY PACKAGING 39
THE LITTLE CAR COMPANYThe Little Car Company were commissioned to make a limited run of ¾ size models of the classic Bugatti car to celebrate its 110th anniversary - a modern tribute to Ettore’s masterpiece. Just like the original, the Bugatti Baby II is a strictly Limited Edition - just 500 cars were built. These are electric model cars hand-built for Bugatti enthusiasts and collectors worldwide.FLEET 40
Fleet Luxury was asked to create a gift box to hold the user manual and documentation, as well as the keys for the car, as a ‘handover pack’. The nished boxes produced are hand-nished and made using very high-quality fabrics and papers, hot foiled in two positions and supplied with an insert covered with a suede eect paper.LUXURY PACKAGING 41
GLOBAL ASPECTopportunities. With the rise of auent consumers in emerging markets such as China, India, and Brazil, luxury brands have expanded their footprint, tapping into newfound reservoirs of demand while adapting their strategies to cater to diverse cultural sensibilities. Furthermore, advancements in technology and communication have facilitated seamless global distribution channels, enabling luxury brands to reach consumers in even the most remote corners of the world.In a world where borders blur and cultures intertwine, luxury brands stand as beacons of sophistication, exclusivity, and prestige, transcending geographical boundaries to captivate discerning consumers on a global scale. As symbols of impeccable craftsmanship, timeless elegance, and aspirational lifestyles, luxury brands wield a magnetic allure that transcends language and cultural barriers.In this interconnected global landscape, luxury brands navigate a myriad of challenges and FLEET 42
Ultimately, as luxury brands navigate the complexities of a globalised marketplace, they must strike a delicate balance between tradition and innovation, heritage and relevance, to sustain their position as paragons of opulence and renement in an ever-evolving world.Yet, amidst this global expansion, luxury brands must tread carefully to preserve their aura of exclusivity and authenticity. Maintaining meticulous standards of craftsmanship, cultivating intimate relationships with clientele, and curating bespoke experiences is imperative to safeguarding the allure of luxury in an increasingly commoditised world.LUXURY PACKAGING 43
2FLEETLUXURYPACKAGINGLUXURY CARRIER BAGS
Our wide range of paper bags are manufactured from an extensive choice of materials and substrates. We use a variety of weights, grades, colours and nishes expertly tailored to suit budget, performance and environmental considerations.FLEET LUXURYCARRIERBAGS.FLEET 46
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FLEET LUXURYCARRIERBAGS.Whether mechanically or handcrafted, Fleet utilises the very latest in colour consistency and matching.Special nishes, highlights, varnishes, foil blocks and embossing techniques coupled with our range of unique closures and detailing will meet the most complex of briefs.As a champion of recycled and sustainably sourced material, Fleet is proud to display the FSC® logo and Chain of Custody number. Reassuring your customers and stakeholders that they have been responsibly manufactured.Such is our commitment that we’ve developed a new 100% recycled paper handle that looks and performs as well as any cord design.LUXURY PACKAGING 51
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BRAND IDENTITY DEVELOPMENTFleet Luxury Packaging assists in developing or rening the brand’s visual identity, including logos, colour palettes, typography, and overall brand style.LUXURY PACKAGING 53
FLEET 54CHARLES TYRWHITT SUIT CARRIERSFleet Luxury Packaging Elevates Rugby World Cup Style with Charles Tyrwhitt Suit CarriersIn a remarkable collaboration of style and sportsmanship, Fleet Luxury has proudly worked with the design team at Charles Tyrwhitt, to manufacture, and supply bespoke suit carriers for the prestigious luxury tailoring brand. Charles Tyrwhitt, known for their exceptional craftsmanship and elegance, sponsor the England Rugby team.This partnership brings together the epitome of ne tailoring and of rugby athleticism in a celebration of global sport and sartorial nesse.
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The Venice Simplon-Orient-Express is the quintessence of luxury on rails and oers an exquisite experience on every journey. Using original carriages from the 1920s and 1930s, it continues to run from London to Venice and other destinations in Europe, including the original route from Paris to Istanbul. There is nothing else quite like it.THE ICONIC BRAND EDITORIENT EXPRESSLUXURY PACKAGING 57
Fleet Luxury crafted opulent packaging for the Orient Express, employing 180gsm art paper for elegance. Enhanced with cotton handles, and a foil logo for a luxurious nish.Since 1976, Belmond has been synonymous with luxury hotels, trains and river cruises. Starting with the legendary Cipriani in Venice, and launching the Venice Simplon-Orient Express in 1982, the brand has been the denition of the highest quality, luxury travel.FLEET 58
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3FLEETLUXURYPACKAGINGLUXURYBOXES
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FLEET LUXURYLUXURYBOXES.At Fleet, we offer an impressive range of bespoke luxury box designs. The collection includes rigid, clamshell, hinged, presentation, slipcase as well as flat-folding box styles, all manufactured from an extensive range of materials designed to suit any application.LUXURY PACKAGING 65
From textured papers, wraps and silks to discreet magnetic closures, every stage in the production process has been considered to supply beautiful boxes that are unrivalled in quality.FLEET LUXURYLUXURYBOXES.FLEET 68
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CONCEPTUALISATION AND IDEATIONFleet Luxury Packaging collaborate with clients to brainstorm and conceptualise innovative packaging ideas that align with their brand message and values.LUXURY PACKAGING 71
Luxury retail has transformed with online Ecommerce, blending digital convenience with exceptional in-store experiences. This fusion caters to discerning consumers’ evolving preferences, reshaping the global retail landscape. Online shopping oers accessibility, a wide range of products, and secure transactions, allowing luxury brands to expand globally and engage broader audiences.HYBRID RETAILFLEET 72
heritage. Balancing online and in-store experiences represents the future of luxury retail. Integrating digital and physical realms oers convenience and sensory delight, redening luxury in the digital age.Luxury thrives on exclusivity, craftsmanship, and ambience, best experienced in physical stores. Leading luxury retailers transform their spaces into immersive destinations, blending emotion, connection, and innovation. From concierge services to interactive displays, agship stores showcase brand LUXURY PACKAGING 73
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Wherever your customers shop for your brand – be it online or in one of your stores – you want to be sure they enjoy the same luxury buying experience. Fleet Luxury shares this passion, and are specialists in creating bespoke Ecommerce packaging ranges.FLEET LUXURYECOMMERCE.FLEET 76
and protection in transport whilst ensuring premium presentation for your product when the bag or box is opened.Our tailor-made Ecommerce packaging solutions include deluxe postal shippers, mailing envelopes and branded postal boxes. We can also custom-design fitments and inner packaging to provide padding LUXURY PACKAGING 77
Our client base includes many of the world’s leading brands as well as entrepreneurial independents in the fashion, accessories, cosmetics, beauty, jewellery, and watch sectors.FLEET LUXURYECOMMERCEFLEET 80
So, whether you are taking your rst steps into the digital retail sphere, expanding your existing Ecommerce presence, or are a dedicated online retail brand, we can’t wait to provide you with the gold standard in luxury sustainable packaging for your online goods.LUXURY PACKAGING 81
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STRUCTURAL DESIGNFleet Luxury Packaging designs packaging structures that not only look visually appealing but also ensures functionality, protection, and ease of use.LUXURY PACKAGING 83
THE ICONIC BRAND EDITNEW & LINGWOODtheir unmistakable motif which captures not only the bold aesthetic of N&L’s clothing but also the taste and condence of their customers.Fleet Luxury has proudly been working with New & Lingwood for over 10 years across their entire packaging range. When it was time for a carrier bag redesign, what was presented to us was the New & Lingwood Peacock, FLEET 84
graced not only dressing gowns but also slippers, smoking caps, ties, and now, carrier bags-truly becoming an icon of style and luxury the world over.The design is an evolution of a pattern found in the cotton lining of a 19th-century silk ceremonial robe. To make the original design their own, we focused on the peacock, enhancing its elegance by simplifying it to a one-colour pattern. Over the years, the peacock has LUXURY PACKAGING 85
Fleet Luxury has a ‘Gallery’ page on their website. This visually immersive gallery showcases Fleet’s exceptional expertise in luxury packaging across key sectors: fashion, jewellery, travel, drinks, cosmetics, fragrances, and watches.OPULENT GALLERYDISCOVERING FLEET LUXURY PACKAGING’S GALLERYFLEET 86
sectors reinforces the company’s versatility, assuring clients that their brand will receive packaging aligned seamlessly with its unique identity.For potential clients exploring luxury packaging solutions, the ‘Gallery’ page serves as a visual portfolio that instils condence. Seeing tangible results of Fleet’s craftsmanship in diverse LUXURY PACKAGING 87
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5FLEETLUXURYPACKAGINGROYAL WARRANT
reassuring buyers of the product’s authenticity and superior craftsmanship. It enhances the overall shopping experience, giving condence and pride in their purchase.Fleet Luxury is delighted to continue working with many luxury brands that have been awarded the Royal Warrant. The presence of the Royal Warrant symbolises a commitment to excellence, FLEET 92
ROYAL WARRANTThe association with the Royal Family symbolises tradition, excellence, and timeless sophistication, amplifying a company’s allure and marketability. Ultimately, a Royal Warrant is a testament to an unwavering commitment to excellence, making it an enviable achievement in the world of luxury retail.Obtaining a Royal Warrant is an unparalleled accolade signifying the epitome of British luxury and prestige for any retailer or brand. It represents a seal of approval from the highest echelons of society, indicating exceptional quality and service. With roots tracing back centuries, a Royal Warrant not only elevates a brand’s status but also enhances its reputation, instilling trust and admiration among consumers. LUXURY PACKAGING 93
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ROYAL WARRANTas an assurance of exceptional standards upheld by both Fortnum & Mason and Fleet Luxury.Displaying the Royal Warrants on Fortnum & Mason’s retail packaging crafted by Fleet Luxury is a testament to unparalleled quality and prestige. For customers, it serves FLEET 96
Seeing the Royal Warrants prominently displayed on packaging underscores Fortnum & Mason’s dedication to tradition and luxury, elevating the brand’s appeal and reinforcing its timeless reputation.LUXURY PACKAGING 97
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MATERIAL SELECTIONFleet Luxury Packaging recommends premium materials that reect the brand’s luxury positioning and sustainable options. Such as speciality papers, fabrics, and metals.LUXURY PACKAGING 99
to help achieve their sustainable goals. We created a new range of fully recyclable packaging to demonstrate our skills in this sector by stripping out and removing all plastic and metal components.Now this is a real game changer for the Watch and Jewellery industry and one we are incredibly proud of. We work with some of the world’s leading watchmakers and they, along with us, are always looking for ways to improve their packaging TIME TO CHANGE...FLEET 100
to hold the watch in place is made from recycled cotton and lled with padding made from recycled cotton bres.From the Ecommerce box that protects the boxes inside, to the rigid watch box - each one of these is made entirely from uncoated sustainable FSC® papers making it fully recyclable. Even the cushion inside the box LUXURY PACKAGING 101
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Fleet supplies and delivers a wide range of beautiful accessories; from printed tissue paper to branded hangers, swing-tickets and ribbons.FLEET LUXURYACCESSORIESFLEET 106
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Tailor-made to your specications, we work closely with clients to deliver retail packaging accessories designed to provide the perfect nishing touch.FLEET LUXURYACCESSORIESLUXURY PACKAGING 111
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EMBELLISHMENTS AND FINISHESFleet Luxury Packaging integrates luxurious nishes like embossing, debossing, foil stamping, spot UV coatings, and textured elements to enhance the packaging’s tactile and visual appeal.LUXURY PACKAGING 113
THE ICONIC BRAND EDITJOSEPHFleet Luxury has been producing JOSEPH iconic striped bags and luxury boxes for many years now, and along with all our other brands, we smile every time we see one being walked down the street.FLEET 114
Established in London in 1972, JOSEPH is a luxurious fashion brand and retail chain. The JOSEPH brand grew from a small shop attached to a hairdressing salon on the King’s Road, Chelsea.LUXURY PACKAGING 115
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GOODWOODcomplementing the luxury brand image of Goodwood. These luxury bags are 100% recyclable! They include:• FSC® Certied accredited paper• Embossed 3D logo• Luxury Paper Rope HandleOver eleven generations, Goodwood has meticulously crafted its sporting legacy, weaving a tapestry that encompasses horseracing, motorsport, golf, ying, shooting, and cricket. Enthusiastic family members, driven by a shared passion for sport, introduced these pursuits, creating a rich tradition of camaraderie with guests and friends.Fleet Luxury has collaborated with Goodwood to design and produce a diverse range of high-end luxury bags, enhancing and LUXURY PACKAGING 117
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FLEET LUXURYTOTE BAGSTote bags, a delightful addition to our range, embody Fleet Luxury’s unwavering commitment to minimising your customers’ environmental footprint. We persistently seek packaging solutions, including reusable options, to further this cause. As such, we oer a diverse selection of personalised cotton, linen and jute tote bags.LUXURY PACKAGING 121
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Additionally, the visibility of branded tote bags in public spaces can serve as eective marketing, increasing brand recognition and associating the brand with sustainability. Overall, the act of reusing tote bags not only looks good but also aligns with ethical and environmental ideals, fostering a sense of community and shared responsibility for the planet.TOTE BAGSLUXURY PACKAGING 125
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ILLUSTRATION AND ARTWORKFleet Luxury Packaging creates intricate and handcrafted illustrations or artwork that tell a brand’s story and add a personalised touch to the packaging.LUXURY PACKAGING 127
ETHICAL ELEGANCE AND SUSTAINABLE SOPHISTICATIONThe good news is that these seemingly opposing concepts can indeed harmonise, creating a win-win scenario that benets both businesses and the planet.In an age where environmental awareness is on the rise and conscious consumerism is becoming the norm, luxury retail brands and retailers are facing a new challenge - how to maintain the allure of opulent packaging whilst remaining ethical and sustainable. FLEET 128
sustainable packaging practices, these brands can create a lasting legacy of beauty and conscientiousness, proving that true luxury goes beyond appearances - it’s about making a positive impact that endures for generations to come.The fusion of luxury and sustainability is not only possible but imperative. Luxury retail brands and retailers have a unique opportunity to lead by example, showing the world that elegance, opulence, and environmental responsibility are not mutually exclusive. By embracing ethical and LUXURY PACKAGING 129
CORPORATE RESPONSIBILITYETHICAL. RESPONSIBLE. SUSTAINABLE.If it is not recyclable, we aim to make it reusable, and we endeavour to guide clients away from all single-use plastic.Fleet Luxury is committed to nding ways of reducing impact on the environment. We work constantly to reduce our use of plastic while promoting recycled and FSC® certied papers. FLEET 130
comply with client preferences or local regulations. Sustainable luxury packaging aligns brands with eco-conscious consumers, reducing carbon footprints and preserving ecosystems. Ethical design choices, renewable resources, and transparent supply chains ensure a harmonious balance between opulence and responsible consumption, fostering trust and contributing positively to the planet.Our development team played a pivotal role in the creation of paper ‘rope’ handles, crafted from 100% recycled material, fully recyclable and compostable. We prioritise eco-friendly practices, utilising vegetable and plant-based inks, water-based glues, and varnishes whenever possible. Fleet Luxury advocates for sustainable sourcing, exclusively using responsibly sourced paper and raw materials. We oer FSC® certied options as needed to LUXURY PACKAGING 131
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A global packaging partner ensures consistency in design, materials, and quality across various markets, maintaining the brand’s prestige. Furthermore, ecient worldwide distribution and supply chain management guarantee timely delivery, optimising customer satisfaction.FLEET LUXURYQUALITY CONTROL & SUPPLY CHAINFLEET 134
In a competitive landscape, comprehensive global support from a packaging company becomes essential for luxury brands to maintain their image, streamline operations, and deliver an unparalleled unboxing experience worldwide.LUXURY PACKAGING 135
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At Fleet Luxury, our unwavering dedication to quality control stands as a cornerstone of our ethos. We’re committed to pioneering sustainable packaging solutions and being at the forefront of innovation in the luxury packaging industry. Through continuous investment in research and development, we meticulously rene our techniques and materials, ensuring they meet the highest standards while minimising environmental impact.In the dynamic world of luxury retail, where excellence is non-negotiable, our bespoke packaging solutions not only prioritise sustainability but also epitomise superior craftsmanship. Each product undergoes rigorous quality control measures, guaranteeing that it not only meets but exceeds expectations, enhancing the brand experience for every customer.Recognising that sustainability is imperative, we tirelessly work with clients to raise awareness of environmental issues and collaborate on nding market-leading solutions. At Fleet Luxury, our commitment to quality control is paramount, ensuring that every product reects our dedication to excellence and sustainability in luxury packaging.FLEET LUXURYQUALITY CONTROL & SUPPLY CHAINLUXURY PACKAGING 139
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presence facilitates seamless communication and swift response times across multiple time zones, ensuring unparalleled assistance.With oces strategically stationed in the UK, France, USA, and China, Fleet Luxury proudly extends unparalleled global support to clients. This expansive FLEET LUXURYDISTRIBUTION & LOGISTICSLUXURY PACKAGING 143
their international reach and exquisite standards. The intricacies of luxury packaging require expertise that transcends borders, catering to diverse cultural nuances and preferences.Our international footprint enables us to comprehend local intricacies, tailor solutions, and deeply understand regional markets, enhancing collaboration and problem-solving.Luxury retail brands demand a packaging company with global support to align with FLEET LUXURYDISTRIBUTION & LOGISTICSFLEET 144
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