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5 Things You Definitely Shouldn t Do When Exhibiting A handy guide to making the most out of your exhibition
Exhibitions are a great way to meet potential customers face to face and they can prove very successful for many different types of businesses In order to get the most out of exhibiting there are certain things that you should avoid doing if you want to walk away with plenty of leads Here they are below 1 DON T ABANDON THE STAND Exhibiting can be pretty exhausting and you might need a change of scenery from time to time It s a good idea to take short breaks now and then to get your limbs moving and to see what s going on elsewhere around the show Whatever you do though don t leave your stand completely unattended If you do you could be missing out on a heap of potential customers Leaving a few flyers on your stand in the hope that they ll get picked up just isn t going to cut it Show visitors like to talk to exhibitors to find out what their products and services are all about Exhibiting is the perfect way to have great conversations and generate quality leads with people who are genuinely interested in what you have to offer
Exhibitions are a great way to meet potential customers face to face and they can prove very successful for many different types of businesses In order to get the most out of exhibiting there are certain things that you should avoid doing if you want to walk away with plenty of leads Here they are below 1 DON T ABANDON THE STAND Exhibiting can be pretty exhausting and you might need a change of scenery from time to time It s a good idea to take short breaks now and then to get your limbs moving and to see what s going on elsewhere around the show Whatever you do though don t leave your stand completely unattended If you do you could be missing out on a heap of potential customers Leaving a few flyers on your stand in the hope that they ll get picked up just isn t going to cut it Show visitors like to talk to exhibitors to find out what their products and services are all about Exhibiting is the perfect way to have great conversations and generate quality leads with people who are genuinely interested in what you have to offer
2 DON T LOOK BORED OR FED UP 3 DON T GO ONTO THE STAND WITH A HANGOVER After several hours or days of being on your feet you might feel tired and perhaps even a bit bored or grumpy too especially if visitors seem to be passing your stand by This one is an absolute no no If you go onto your exhibition stand the morning after an evening of heavy drinking you ll be representing your company in the worst way possible However looking like you want to be elsewhere could be one of the reasons why visitors might be giving your stand a wide berth Not only will you be feeling awful the chances are you ll look tired and drawn and you could risk smelling like a brewery too If you re hungover this can be really off putting to visitors would you do business with someone who s worse for wear Stick to one or two alcoholic drinks and save the rest until you get home There s no way that a visitor will feel comfortable approaching you to ask a question if you re frowning or eye rolling Even if you feel the exact opposite slap a smile on your face stand up straight and prepare to engage You ll look tired and drawn and you could risk smelling like a brewery too
2 DON T LOOK BORED OR FED UP 3 DON T GO ONTO THE STAND WITH A HANGOVER After several hours or days of being on your feet you might feel tired and perhaps even a bit bored or grumpy too especially if visitors seem to be passing your stand by This one is an absolute no no If you go onto your exhibition stand the morning after an evening of heavy drinking you ll be representing your company in the worst way possible However looking like you want to be elsewhere could be one of the reasons why visitors might be giving your stand a wide berth Not only will you be feeling awful the chances are you ll look tired and drawn and you could risk smelling like a brewery too If you re hungover this can be really off putting to visitors would you do business with someone who s worse for wear Stick to one or two alcoholic drinks and save the rest until you get home There s no way that a visitor will feel comfortable approaching you to ask a question if you re frowning or eye rolling Even if you feel the exact opposite slap a smile on your face stand up straight and prepare to engage You ll look tired and drawn and you could risk smelling like a brewery too
4 OH CRUMBS DON T EAT ON THE STAND 5 DON T RUN OUT OF PROMOTIONAL MATERIALS If you re munching your way through a BLT sandwich it s a little awkward for visitors to approach you and have a conversation about your business It s every exhibitor s nightmare scenario yet it happens more often than you d think Not being able to supply an interested visitor with a brochure flyer or business card can mean missing out on valuable business later down the line If you run out of promotional materials make sure you take the visitor s contact details and send them some literature when you get back to the office Drinking water on the stand is fine keeping hydrated is important but make sure to eat away from the stand when you re taking a break Asking the visitor to check out your website when they get a chance isn t effective they ll probably forget all about doing so A good backup for this kind of problem is to take a laptop and show the visitor your website there and then Make sure your website is informative and up to date before exhibiting
4 OH CRUMBS DON T EAT ON THE STAND 5 DON T RUN OUT OF PROMOTIONAL MATERIALS If you re munching your way through a BLT sandwich it s a little awkward for visitors to approach you and have a conversation about your business It s every exhibitor s nightmare scenario yet it happens more often than you d think Not being able to supply an interested visitor with a brochure flyer or business card can mean missing out on valuable business later down the line If you run out of promotional materials make sure you take the visitor s contact details and send them some literature when you get back to the office Drinking water on the stand is fine keeping hydrated is important but make sure to eat away from the stand when you re taking a break Asking the visitor to check out your website when they get a chance isn t effective they ll probably forget all about doing so A good backup for this kind of problem is to take a laptop and show the visitor your website there and then Make sure your website is informative and up to date before exhibiting
And Finally Be the exhibitor that you d want to visit yourself Avoid doing the above 5 things at your next exhibition and you ll find that potential customers are more likely to approach your stand to find out more about your business