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May 2020CASE STUDY: Using lm to drive climate action in a time of social distancingStay home with an Earth Day Watch Party

WHO WE ARE About Exposure Labs EARTH DAY WATCH PARTY Using lm to connect us on Earth Day’s 50th Anniversary OUR IMPACT A look at the results from across the Earth Day watch party community LESSONS FOR THE FIELD Insights for the lm & advocacy community in continuing to use lm to advance climate action2

WHO WE ARE3 Building on the impact campaigns for our lms Chasing Ice and Chasing Coral, our team has launched Film in the Field. This new program helps the advocacy community use lm as part of their eld organizing to reach new audiences and accelerate climate action. Earth Day Watch Party is the rst of many forthcoming eorts to oer more lms beyond our own as part of this work.FILM IN THE FIELDPart lm production company, part impact production company, Exposure Labs is a unique hybrid of the creation and distribution of stories.

4 EARTH DAY WATCH PARTYWith in-person Earth Day gatherings canceled this year to curb the spread of COVID-19, Exposure Labs invited groups and individuals to host an Earth Day Watch Party, using lm to convene digitally and mobilize people to take collective action at home. The program consisted of the following components:1. FEATURED FILMS2. 3.WATCH PARTY GUIDE LIVE Q&A A look at the program “If our generation wants to win a government that cares about COVID-19 and climate change, we need stories. The work of climate storytellers is to anchor this massive crisis in real life.” – Jeremy Ornstein, Storytelling Strategist, Sunrise Movement

5 In the summer of 1995, Chicago experienced an unthinkable heat wave, when extremely high humidity and a layer of heat-retaining pollution drove the heat index up to more than 126 degrees endangering a largely elderly, black community. 1. FEATURED FILMSWhen an energy company begins searching for natural gas in New Brunswick, Canada, indigenous and white families unite to protect their water and way of life.As climate change erases the Louisiana coast, the last two teenagers on Isle de Jean Charles ght to stay on an island that's been their family home for generations.Coral reefs around the world are vanishing at an unprecedented rate. Divers, photographers and scientists set out on an ocean adventure to discover why the reefs are disappearing and to reveal the underwater mystery to the world.With COVID-19 top of mind, our featured lms evoked themes of resilience, justice, and conservation to help connect the dots between these two crises. Water Warriors and COOKED: Survival by Zip Code helped highlight the many structural inequalities present in our climate crisis whereas Lowland Kids and Chasing Coral transported viewers beyond their couches for a reminder of why we need to protect the natural world and the many places we call home.

6 To support groups and individuals, our robust Earth Day Watch Party Planning Guide oered step-by-step instructions for hosting meaningful events while at home. The Guide included streaming instructions, discussion guides, outreach templates, and a handful of “party favors" to make the experience more interactive and lively. We sourced several calls-to-action for folks to drive climate action together, as well as an expanded list of resources specic to organizing and taking action during this time of COVID-19. 60+ people tuned in for our live Q&A along with many more accessing it on the Earth Day Live local feed. The event oered a space for participants to collectively reect on how we can use lm and storytelling to drive climate action in a time of social distancing and ask questions of our featured lmmakers and organizers. By sharing trailers from the lms and playing music from our Earth Day playlist, the event felt like a community gathering, casual and fun, and was successful in bringing participants together while apart. 2. WATCH PARTY GUIDE3. LIVE Q&A

7 OUR IMPACTPerforming arts centers Schools & student associations Churches & interfaith groups Corporate sustainability teams Conservation organizations Campaigns for political oce Oces of sustainabilityCity resource agencies Youth advocacy groups Boys & girls clubs Hackathons Aquariums Dive clubs Yoga studios35,000+impressions on social media4,000+views of live Q&AAs of 5/8/20280registered watch parties30countries41%planned to watch multiple lms32%68%Group types included:Hosted as an individual Hosted as a group

#EarthDayWatchParty: In response to this moment, Exposure Labs is creating a library of lms and tools to support groups in moving their Earth Day mobilizations online and individuals in celebrating without physical convenings.8 Film was a valuable tool for many groups in sustaining Earth Day activities during a time of social distancing With major plans in place to celebrate the 50th anniversary of Earth Day and lile time to pivot, lm oered a versatile resource for many groups to host their events virtually. Groups such as Defend our Future, League of Conservation Voters, U.S., Department of Arts & Culture, Athena Coalition, Peoples Climate Movement and more featured watch parties as part of their Earth Day programming.OUR IMPACT: ORGANIZING TOOLWas the use of lm valuable in moving mobilizations online? (3.75 / 5 average rating) Source: Post watch party survey

9 OUR IMPACT: ORGANIZING TOOL

OUR IMPACT: PERSONAL RELEVANCEDespite the noise of the current pandemic, storytelling helped make climate action more personally relevant “Cooked was SO timely given COVID and thinking about failures in our disaster response planning. Gave me a new view into a problem I have been working on.” – Alexis Goggans, Be Bold ServicesWas the use of lm eective in making climate action more personally relevant? (4.5 / 5 average rating) Source: Post watch party survey“The lm(s) strengthened my conviction to issues in my "neighborhood," but they also opened my eyes and brought personal stories about families and individuals in indigenous neighborhoods.” - Bey Crowder, Individual host“At every step of making this lm, I asked, 'What kind of disaster does it have to take for us to see, reckon with, feel and purposefully address the fact that structural racism and systemic disparity kills people? Will it be the next hoest summer on record?' And now, will it be this pandemic?” – Judith Helfand, Director, COOKED: Survival by Zip Code Images: Lowland Kids, Water Warriors 10

11 OUR IMPACT: ACTIONSWatch parties oered a distributed way to take collective action on eorts being lied up this Earth Day •Participating in the StrikeWithUs digital rally •Joining We the Planet’s day of action •Calling for just COVID-19 recovery •Aending Alliance for Climate Education’s live event •Joining a Sunrise School training “…the lms made me think about how we need to get information in front of the right audience (policy makers).” -Rick Forrest, Educator“We tried to position Water Warriors as a tool for people to see a concrete example of success in the climate movement.” – Michael Premo, Director, Water Warriors Images: Sunrise movement, People’s Bailout 400+click-throughs to featured CTAs

12 OUR IMPACT: ACTIONSOur Kids Montreal used their watch party to coordinate leers to federal, Québecois, and city politicians demanding a just, green COVID-19 recovery. Oregon’s Dept. of State Lands engaged people in stewardship actions in their backyards as a way to educate and model the conservation eorts underway in the South Slough Reserve and those that are needed across the state. Black Girls Dive Foundation connected their watch party to the launch of Project Coral, a new eco-STEM initiative that provides youth in underserved communities with hands-on conservation experiences like dive training and 3D coral printing. Among other actions, the Children’s Environmental Health Network engaged guests in submiing comments on the EPA’s new ‘secret science’ rule, which would limit the agency’s use of studies that conceal their underlying data. Inspired by the story of Water Warriors, the Panamericano school in Colombia engaged students and teachers in using their voice to protect the Paramos, the ecosystem that provides 85% of Colombia’s drinking water.Cloud computing company Okta partnered with City Surf Project and used their watch party as a fundraiser, donating $1 for every aendee to City Surf Project, an organization which exposes urban youth to the ocean. In addition, they served as a catalyst for a range of creative, host-inspired actions

13 OUR IMPACT: COMMUNITYWhile not gathering physically, watch parties and our live Q&A created a much needed sense of community“Close to 1am our time, but I had to stay up to join! The incredible activity that's been emerging online including environmental activism, mutual aid and so much more during this time is giving me a great deal of hope for a brighter future.” - Caz Watson, World Wildlife Fund UK“Watching as a group has so much more potential impact than watching alone. Even virtually it was a spirited discussion. ’’ - Alan Thomas, Beacon Sloop Club“It’s beautiful how the youth are giving a voice to kids all over America. This isn’t just happening in Louisiana.” – Sandra Winther, Director, Lowland Kids The use of lm is something I would recommend to others? (4.9 / 5 average rating) Source: Post watch party survey

11 OUR IMPACT: FUTURE COLLABORATIONParticipants and lmmakers expressed enthusiasm for continuing to use this model for future collaborationThe use of lm is something I intend to use again in 2020? (4.6 / 5 average rating) Source: Post watch party survey14 To help the advocacy community continue to use lm during this time of social distancing, we are working to make these tools and a growing library of lms available as an ongoing resource. Some of the future moments groups cited interest in using this model during include:•Worker strikes e.g., Cyber Monday •World Oceans Day •Indigenous People's Day •World Environment Day•May Day •Solidarity actions •National Voter Registration Day •2020 election milestones “...at least 2 [watch party guests] want to organize their own watch party with their church or community group.” - Alexis Goggans, Be Bold Services“The more that we can join together to inspire our communities to take action on climate change, the more of a chance we have to survive the climate crisis. We are grateful to Exposure Labs for coordinating such a powerful collective eort, and recognizing the importance of sharing a story about indigenous leadership in this ght.” – Rachel Falcone, Producer, Water Warriors 14

15 LEARNINGS FOR THE FIELDWe launched Earth Day Watch Party to oer lm as a tool for groups and individuals to celebrate Earth Day’s 50th anniversary while practising social distancing. Embracing a spirit of experimentation, we see it as a testing ground of sorts for identifying best practices and new models for using lm to convene virtually. Through our own team’s reections and feedback collected from hosts, we have compiled our learnings here to support others in the lm and advocacy community in hosting future watch parties (or whatever kind of virtual storytelling event you might dream up). We intend to continue to build on this document with learnings through future watch party eorts.Explore our evolving Virtual Screenings learnings here

THANKS & GRATITUDETo participating lm teams & panelists: COOKED: Survival by Zip Code Judith Helfand, Director Kathy Leichter, Engagement Strategist Lowland Kids Sandra Winther, Director William Crouse, Producer Water Warriors Michael Premo, Director Rachel Falcone, Producer Sunrise Movement Jeremy Orenstein, Storytelling Strategist To our generous funders who make this work possible: 16

AND A FINAL THANK YOUTo our many watch party hosts + participants: League of Conservation Voters Oregon League of Conservation Voters New Hampshire League of Conservation Voters Virginia League of Conservation Voters Peoples Climate Movement U.S. Department of Arts & Culture World Wildlife Fund UK Athena Coalition Evangelical Reformed United Church of Christ Defend Our Future Defend Our Future Colorado Universidad de Guadalajara Holmlund Family Coastal Impact Sail for Climate Action Lileton Garden Gang Círculo de Aikido Tijuana CL-Wanderings.com Bryanston School SubCom Be Bold Services Waubonsie Valley High School Catalina Island Marine Institute Henry County Concerned Citizens FuturePeopleX Continuing Learning Group, Lancaster University Raising Coral Foundation Climate at Home Ocean Collective, LLC Farmington Land Trust Oce of Sustainability, Princeton University Budapest University of Technology and Economics New Branches Charter Academy Woodinville Garden Club Climate SOS Film Series Peace Day Philly Caravan Lab Okta Santa Clara University Wayne County Community College The Alan Turing Institute Club Nomad PLT Sarasota county schools Palm Springs Boys & Girls Club North Star Academy AFS International Exchange Program- Chicago RV Glass Solutions Colegio Panamericano ERUCC Loyola University of Maryland EAC Climate Smart Missoula Central Middle School The Mo Hall School Environmental Student Association Children's Environmental Health Network 1000 Mermaids Articial Reef Project City-As-School BLACK GIRLS DIVE FOUNDATION Corales de Paz llanotur.com South Slough Reserve Together Films Bud Werner Memorial Library The Beacon Sloop Club S.C.R.A.P. Gallery Compound Yellow Climate Protectors Muni Lesher Middle School Shark Stewards The Island School For Our Kids Montreal Smith Center for the Arts Park Watershed Youth Assisting Youth 17