2024 Q1 DMV BCN Magazine : simplebooklet.com

BUILDING BUSINESS CREDIT: ASTRATEGIC GUIDE FORENTREPRENEURSCONTENTSBCN QUARTERLY MAGAZINEWHICH BANK ISRIGHT FOR YOU?FROM LEMONS TO LEMONADE: NAVIGATING CHALLENGES WITHAUTHENTICITYFROM LEMONS TO LEMONADE: NAVIGATING CHALLENGES WITHAUTHENTICITYNAVIGATING BUSINESSALLIANCES: CHAMBERSVS. PROFESSIONALASSOCIATIONS2202GROW, BUILD & EXPAND YOUR BUSINESSEDITOR'S NOTE13 06120926NAVIGATING SUCCESS IN 2024:THE VALUE OF A BUSINESSMENTORFEATURE STORY“THE HARLEMS”30EVENT PLANNING DONE RIGHT!BUSINESS CROSSING NETWORKINFO@BUSINESSCROSSINGNETWORK.COMPO BOX 303MANASSAS, VA 20108WWW.BUSINESSCROSSINGNETWORK.COM10HIRING THE RIGHT INDIVIDUAL31THE 3 C’S EVERY ENTREPRENEURNEEDS TO KNOW FOR ASUCCESSFUL 2024GEN X ENTREPRENEURS:HARNESSING WISDOM FORBUSINESS SUCCESS2032CONSIDERING STARTING ABUSINESS IN THE CURRENTCLIMATE?Cover Photo : VSOUL Photos vsoulphotos.comPOUR OF THE QUARTER W/ 50NORTH -FEATURING SIP SOUTH15

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Edition Q4 | 2023B C N M A G A Z I N E  |  2Embracing Discipline: A Powerful Word of the YearAs the calendar turns, many of us embark on a journey of introspection, seeking ways to elevate our livesand set meaningful intentions for the year ahead. A central part of this ritual is the selection of a "Word ofthe Year" – a guiding beacon that encapsulates our aspirations and sets the tone for the months to come.For me, this year's chosen word is "discipline."Discipline, in its essence, represents the conscious decision to cultivate positive habits and fosterconsistency in our pursuits. It's a commitment to self-improvement and the development of a resilient,focused mindset. In embracing discipline as my “Word of the Year”, I am setting the stage for atransformative journey towards personal and professional growth.The renowned Navy SEAL and author Jocko Willink aptly puts it, "Discipline equals freedom." Thismantra has become the cornerstone of my approach to the upcoming year. By choosing discipline, I am notopting for a rigid set of rules but rather a framework that empowers me to make intentional choicesaligned with my values and long-term goals.Discipline is the key that unlocks the door to freedom – the freedom to shape my destiny, achieve myaspirations, and live a life of purpose. It's a commitment to building a foundation of success throughconsistent effort and a steadfast dedication to continuous improvement.As I embark on this journey, I invite you to explore the profound impact of discipline as we delve into itstransformative power. Together, let's unravel the connection between discipline and freedom, discoveringthe path to a liberated and empowered existence.Editor’s NoteBUSINESS CROSSINGNETWORK

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In the dynamic landscape of business, collaboration and networking are essential ingredients for success. Two prominentavenues for fostering these connections are Chambers of Commerce and Professional Associations. While both serve asvital networking platforms, they differ in their structures, goals, and the types of businesses they attract.Chambers of Commerce: Bridging Local BusinessChambers of Commerce are local organizations that bring together businesses of all sizes within a specific geographical area.Their primary objective is to promote the interests of local businesses, enhance economic growth, and create a thrivingbusiness community. Chambers offer a range of services, from organizing events and seminars to providing resources andadvocacy.The key strength of Chambers lies in their ability to connect businesses within a local ecosystem. Through regular eventssuch as mixers, business expos, and workshops, members can forge valuable connections with fellow entrepreneurs,potential clients, and local influencers. Chambers often collaborate with local governments to address shared challengesand advocate for policies that benefit the entire business community.BusinessProfessional Associations: Niche Expertise and Industry FocusProfessional Associations are typically industry-specific organizations that unite businesses operatingwithin a particular sector. These associations go beyond geographic boundaries to provide a platformfor professionals with common interests, goals, and challenges. Their focus is often on fosteringindustry-specific knowledge, sharing best practices, and advocating for the collective interests of theirmembers.Participating in a Professional Association can be particularly beneficial for those seeking industry-specific insights, professional development opportunities, and a deeper understanding of sector-specific challenges and trends. These associations often host conferences, seminars, and forums thatfacilitate knowledge exchange and collaboration among industry peers.Navigating Business Alliances: Chambers vs. Professional AssociationsWritten By: DMV BCN STAFFEdition Q1 | 2024B C N M A G A Z I N E  |  6

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BusinessThe Power of Networking: Uniting Across BoundariesWhile Chambers and Professional Associations cater to different aspects of networking, businesses can derive immensevalue from participating in both. Multi-business organizations allow entrepreneurs to broaden their networks, gainingexposure to a diverse range of industries and perspectives. This cross-pollination of ideas can lead to innovativecollaborations and partnerships that might not have been possible within the confines of a single sector or locality.Networking across different platforms provides a unique advantage, allowing businesses to tap into varied resources, shareexperiences, and access a broader pool of potential clients or collaborators. The interconnectedness between Chambers andProfessional Associations reinforces the idea that, in the modern business landscape, success often hinges on the ability toadapt, collaborate, and leverage diverse networks.Both Chambers of Commerce and Professional Associations play crucial roles in fostering business connections. Whetherwithin a local community or a specific industry, the key lies in recognizing the value of networking and embracing theopportunities presented by multi-business organizations. By actively participating in these forums, businesses can not onlystrengthen their immediate networks but also contribute to the collective growth and prosperity of the broader businessecosystem.For more information on what may be right for you, reach out to info@businesscrossingnetwork.com and receive a freebusiness assessment!Edition Q1 | 2024B C N M A G A Z I N E  |  7

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Edition Q1 | 2024B C N M A G A Z I N E  |  9Navigating Success in 2024: The Value of a Business MentorIn the dynamic landscape of 2024, the business world is evolving rapidly, and entrepreneurs are facing unprecedentedchallenges. Whether you're a seasoned business owner or just starting, the question arises: Do you need a business mentor in2024?Advantages of Having a Business Mentor:Wisdom and Experience: A seasoned mentor brings years of industry experience and wisdom to the table. Their insights canhelp you navigate challenges and make informed decisions.Network Expansion: A mentor often comes with a vast network of contacts. Leveraging these connections can open doors tonew opportunities, partnerships, and collaborations for your business.Skill Development: Mentors guide you in honing your skills, offering valuable feedback and constructive criticism. This canaccelerate your professional and personal development.Objective Perspective: Having an external viewpoint is crucial. A mentor can provide an unbiased, outside perspective on yourbusiness strategies, helping you identify blind spots and potential areas for improvement.Emotional Support: Entrepreneurship can be a lonely journey. A mentor not only offers professional guidance but can alsoprovide emotional support during challenging times.Tips for Finding the Right Mentor:Define Your Goals: Clearly outline your business objectives and personal growth goals. This will help youidentify a mentor whose expertise aligns with your needs.Seek Compatibility: Look for a mentor whose values and communication style align with yours. A strongmentor-mentee relationship is built on mutual understanding and respect.Utilize Professional Networks: Join industry associations, attend conferences, and participate innetworking events. These platforms provide opportunities to meet potential mentors organically.Be Proactive: Don't wait for a mentor to find you. Actively seek out individuals you admire in yourindustry and express your interest in learning from their experiences.Stay Open to Learning: A good mentorship is a two-way street. Be open to feedback, and actively seekopportunities to learn and grow from your mentor's guidance.In conclusion, the fast-paced nature of the business world in 2024 makes having a mentor more valuablethan ever. If you're on the lookout for a mentor, consider reaching out to the DMV Business CrossingNetwork—a platform dedicated to connecting aspiring entrepreneurs with experienced mentors.In a world where adaptability and continuous learning are key to success, having a trusted mentor by yourside can be a game-changer. Don't hesitate to take the step toward mentorship and elevate your businessjourney in 2024.Connect with DMV Business Crossing Network:Visit their website: [DMV Business Crossing Network](https://www.dmvbusinesscrossingnetwork.com)Business

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Edition Q1 | 2024B C N M A G A Z I N E  | 1 0BusinessIn the ever-evolving landscape of business, assembling the right team is paramount to success. Hiring theright individuals not only ensures expertise in the required skills but also contributes to a harmonious andproductive work environment. This brief guide offers practical steps to navigate the hiring processeffectively, from defining job requirements to assessing cultural fit. Let's delve into the key principles thatcan help you identify and secure the ideal candidates for your organization.Define Clear Job Requirements: Clearly outline the skills, qualifications, and experience needed for theposition. This will help you attract candidates who closely match your needs.Craft a Compelling Job Description: Create a job description that highlights the company culture, mission,and the specific responsibilities of the role. This will attract candidates who align with your values.Utilize Multiple Sourcing Channels: Cast a wide net by using job boards, professional networks, and socialmedia platforms to reach a diverse pool of candidates.Screen Resumes Effectively: Develop a systematic approach to quickly identify candidates who meet thebasic criteria. Look for relevant experience, skills, and achievements.Conduct Thorough Interviews: Prepare a list of well-thought-out questions that assess both technical skillsand cultural fit. Behavioral questions can reveal how candidates have handled challenges in the past.Evaluate Soft Skills: Assess interpersonal skills, communication abilities, and cultural fit during interviews.These qualities are crucial for successful collaboration within the team.Include Practical Assessments: If applicable, incorporate practical tasks or assessments to evaluate acandidate's hands-on skills. This can provide valuable insights beyond what a resume and interview reveal.Remember, hiring is not just about finding the right skills; it's also about finding the right person who willthrive in your company's culture and contribute positively to the team.Hiring The Right Individual

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Establish Trade Credit with Vendors:Building relationships with suppliers and vendors who offer trade credit (allowing you to buy now andpay later) can positively impact your business credit. Ensure timely payments to create a favorable credithistory.Apply for a Business Credit Card: Securing a business credit card is an effective way to build credit. Use it responsibly, making on-timepayments and keeping balances low. This not only boosts your credit score but also provides a convenientmethod for tracking business expenses.Monitor Your Credit Report:Regularly check your business credit report to identify any errors or discrepancies. Addressinginaccuracies promptly ensures that your credit profile accurately reflects your business's financial health.Establish a Line of Credit or Small Business Loan:As your business credit history matures, consider applying for a small business loan or establishing a lineof credit. Responsible borrowing and timely repayments contribute positively to your credit profile.Building business credit is an integral aspect of fostering financial stability and growth for your enterprise.By following these strategic steps and maintaining a commitment to financial responsibility,entrepreneurs can establish a positive credit history that opens doors to new opportunities and ensureslong-term success.Building Business Credit: A Strategic Guide for EntrepreneursEstablishing and maintaining solid business credit is a crucial step for entrepreneurs looking to scale their ventures andsecure favorable financial terms. Building a positive credit history for your business opens doors to better financing options,vendor relationships, and overall financial stability. In this article, we will delve into the key steps to effectively build andmanage business credit.Separate Personal and Business Finances:One of the foundational principles for building business credit is to keep personal and business finances separate. This involves obtaining a separate business bank account and maintaining distinct financial records for your company.Incorporate Your Business:Formalizing your business structure, such as incorporating or forming an LLC, not only provides legal protection but alsoestablishes a clear distinction between personal and business entities. Lenders and creditors often prefer working withregistered businesses.Obtain a Federal Employer Identification Number (EIN):An EIN is the business equivalent of a social security number. It is essential for tax purposes and is often required whenapplying for business credit. Obtaining an EIN is a straightforward process through the IRS website.Open a Business Bank Account:Choose a reputable bank and open a dedicated business bank account. This helps in tracking business expenses and income,demonstrating financial responsibility to creditors.FinanceEdition Q1 | 2024B C N M A G A Z I N E  | 1 2

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Which Bank Is Right For You?Selecting the right bank for your business is a crucial decision that can impact yourfinancial stability and growth. Consider the following factors to determine the bestbank for your business:Type of Business Account:Identify your business's specific needs. Different banks offer various types of businessaccounts, such as basic checking, savings, and specialized accounts for businesses withunique requirements. Choose an account that aligns with your company's financialactivities.Fees and Charges:Evaluate the fee structure of each bank. Be aware of monthly maintenance fees,transaction fees, and any additional charges. Look for banks that offer transparent feeschedules and consider your business's transaction volume to find the most cost-effective option.Online and Mobile Banking Services:In today's digital age, convenient online and mobile banking services are essential.Ensure the bank provides user-friendly digital platforms for account management,fund transfers, and other essential functions. A robust online presence can save yourbusiness time and streamline financial processes.Interest Rates:If your business will maintain a substantial balance in its accounts, consider theinterest rates offered on savings and deposit accounts. Compare rates between banksto maximize the return on your idle funds.FinanceAccessibility and Branch Network:Assess the bank's physical presence, especially if your business involves cash transactions. A bank with awidespread branch network and ATMs can provide easy access for deposits, withdrawals, and in-personassistance.Customer Service:Good customer service is crucial for resolving issues promptly. Research the bank's reputation for customersupport through reviews and testimonials. A responsive and helpful customer service team can beinvaluable in times of need.Credit Services:If your business anticipates needing credit or loans, evaluate the bank's lending services. Examine theterms, interest rates, and eligibility criteria for business loans. Establishing a relationship with a bank thatunderstands your business's financial needs can be beneficial when seeking credit.Reviews and Reputation:Research the reputation of each bank you are considering. Online reviews, testimonials, and ratings canprovide insights into the experiences of other businesses. Choose a bank with a positive track record and acommitment to serving the needs of businesses.By carefully evaluating these factors, you can make an informed decision and select the best bank tosupport your business's financial success.B C N M A G A Z I N E  | 1 3Edition Q1 | 2024“Nothing ismore difficult,and thereforemore precious,than to be ableto decide.”– NapoleonBonaparte

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In the dynamic landscape of entrepreneurship, a generation often overlooked for its quiet resilience andseasoned insight is Gen X. Born between the early 1960s and late 1970s, these individuals have navigatedthe transition from analog to digital, witnessing the birth of the internet and the evolution of technology.Resilience in the Face of ChangeGen X entrepreneurs bring a unique blend of adaptability and stability to the business world. Havingweathered economic downturns and technological revolutions, they possess a resilient mindset that is avaluable asset in the ever-changing market. This ability to pivot when necessary and endure challengessets them apart, proving that experience is a powerful teacher in entrepreneurship.Balancing Experience with InnovationWhile often associated with traditional values, Gen X entrepreneurs are not averse to innovation. Theirwealth of experience is complemented by a willingness to embrace new technologies and ideas. Thisbalance between the tried-and-true and the innovative allows them to make informed decisions,avoiding the pitfalls of impulsive choices that can plague younger generations.Mentoring the Next GenerationGen X entrepreneurs recognize the importance of mentorship. Having benefited from the guidance oftheir predecessors, they understand the impact a seasoned mentor can have on the trajectory of abudding business. This commitment to passing on knowledge fosters a sense of continuity, ensuring thatthe wisdom acquired over decades continues to shape the entrepreneurial landscape.Building Strong Professional NetworksOne of the strengths of Gen X entrepreneurs lies in their ability to cultivate meaningful professionalrelationships. Having entered the workforce before the era of social media, they honed the skill ofbuilding genuine connections through face-to-face interactions and word-of-mouth referrals. Thesenetworks, forged over years, become invaluable assets when navigating the complex world of business.Navigating Work-Life BalanceGen X entrepreneurs often bring a nuanced perspective to work-life balance. Having witnessed theburnout culture that emerged in the late 20th century, they prioritize the well-being of their teams andthemselves. This emphasis on a healthy work-life equilibrium fosters a more sustainable and productivebusiness environment.In conclusion, the entrepreneurial landscape benefits immensely from the wisdom and experience thatGen X entrepreneurs bring to the table. Their ability to adapt, blend tradition with innovation, mentorthe next generation, cultivate strong networks, and prioritize work-life balance positions them as aformidable force in shaping the future of business. As younger generations look to carve their paths, theycan undoubtedly find inspiration and guidance from the lessons learned by the Gen X trailblazers.Gen X Entrepreneurs: Harnessing Wisdomfor Business SuccessGen X Entrepreneurs: Harnessing Wisdomfor Business SuccessWritten By: BCN StaffENTREPRENEURSHIPB C N M A G A Z I N E  | 2 0Edition Q1 | 2024

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In the journey of entrepreneurship, life often hands us unexpected lemons.These sour moments can be daunting, but the real magic happens when we turnthem into lemonade. As the founder of B. Real Creative Studio, I've encounteredmy share of challenges, and it's these very obstacles that have shaped theauthenticity of my brand.When life threw the curveball of single motherhood and growing a businesssimultaneously, it was a test of resilience. But rather than concealing thesestruggles, I embraced vulnerability. I shared my story openly with my audience.This wasn’t just about gaining sympathy; it was about fostering genuineconnections.Authenticity begins with finding your unique voice. I realized that my journeyas a single mother navigating the complexities of life and business was mybrand's story. It wasn't just about providing design services; it was aboutempowering others facing similar challenges. This alignment of personalexperience with brand identity set me apart in a crowded market.Every challenge presents an opportunity for innovation. As a small business, resource allocation andkeeping up with industry trends were hurdles. Instead of viewing these as roadblocks, I turned them intostepping stones. The challenge of staying abreast of design trends became an opportunity for continuouslearning. I invested in the professional development of myself and my team.My journey as a single mother taught me the importance of a supportive work environment. It wasn’t justabout managing a team; it was about creating a family of dedicated individuals. Challenges becameopportunities for team bonding. The struggles I faced weren’t just mine; they were shared experiences thatstrengthened our collective resolve.Tips for Entrepreneurs1. Authentic Communication: Your audience isn't just interested in your successes; they connect with yourjourney. Communicate openly about your challenges and triumphs.2. Adaptability: The business landscape is ever-changing. Be adaptable, pivot when necessary, and viewconstraints as opportunities for creativity.3. Learning Mindset: Approach every challenge with a learning mindset. It's not just about overcomingobstacles but gaining valuable insights.4. Community Engagement: Engage with your community. Shared experiences build a sense of belongingand support.5. Innovation through Constraints: Don’t view constraints as limitations; see them as catalysts forinnovation. Some of the most creative solutions emerge from limitations.From Lemons to Lemonade: Navigating Challenges with AuthenticityWritten by: Brittany Veney, EntrepreneurENTREPRENEURSHIPB C N M A G A Z I N E  | 2 2Edition Q1 | 2024

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The Learning MindsetThe journey from lemons to lemonade is ongoing. A learning mindset is crucial. Challenges aren’t roadblocks but steppingstones toward success. It's understanding that setbacks aren't signs of failure but opportunities for growth.Impact of Authentic ResilienceAuthentic resilience isn't just about weathering the storm; it's about thriving in it. Openly sharing triumphs and tribulationscreates a narrative that resonates on a deeper level. Authenticity becomes a powerful tool, attracting a community that valuesnot just the product but the ethos and journey of the brand.Turning lemons into lemonade isn’t just a metaphor; it’s a mindset. Authenticity is the secret ingredient that turns challengesinto triumphs. By openly sharing your journey, finding your unique voice, and embracing innovation, you not only overcomeadversity but also inspire a community of entrepreneurs to do the same. Remember, authenticity isn’t just good for business;it’s the essence of it.From Lemons to Lemonade: Navigating Challenges with AuthenticitycontinuedENTREPRENEURSHIPLet’s Grow Togethere-mail: info@brittanyveney.comwebsite: www.brittanyveney.com social: @thebrittanyveneyB C N M A G A Z I N E  | 2 3Edition Q1 | 2024

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Carlos & Liletta Harlem: The Power Couple Making MovesWhen you think of power couples, Carlos and Liletta Harlem undoubtedly come to mind.The visionary minds behind DMV Business Crossing Network, coauthors of thegroundbreaking guidebook "Administrative Professionals Who Lead," and devoted boardmembers of the nonprofit My Natural Me, this dynamic duo has made their mark inmultiple arenas. As they prepare to celebrate their 10-year journey in 2024, we take acloser look at the secrets behind their success, their unique approach to balancingintroversion and extroversion, and the valuable advice they offer to other couples.Carlos Harlem, the quintessential "behind the scenes" guy, is the strategic genius drivingtheir businesses from the shadows. Meanwhile, Liletta Harlem, a charismatic andoutgoing personality, shines as the face of their ventures. Together, they've harnessed the power of their contrastingstrengths, becoming a formidable team. Liletta's social prowesscomplements Carlos' strategic insights, a combination that haspropelled their businesses to new heights.Carlos shared, "Our partnership is built on recognizing andrespecting each other's extrovert and introvert ways. Weembrace our differences as complementary strengths rather thanobstacles."A Decade of Love and Success2024 marks the Harlems' tenth year together in both businessand life. In this time, they've cultivated a relationship that is notonly inspiring but also enduring. The couple offers some heartfeltadvice to other couples navigating the challenges of balancingwork, love, and life.ENTREPRENEURSHIPB C N M A G A Z I N E  | 2 6" O u r p a r t n e r s h i p i s b u i l t o nr e c o g n i z i n g a n d r e s p e c t i n g e a c ho t h e r ' s e x t r o v e r t a n d i n t r o v e r tw a y s . W e e m b r a c e o u r d i f f e r e n c e sa s c o m p l e m e n t a r y s t r e n g t h s r a t h e rt h a n o b s t a c l e s . " C a r l o s h a r l e mVSOUL PHOTOSVSOUL PHOTOS

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1. Respect Each Other's Differences: Carlos and Liletta emphasize the importance of acknowledging andvaluing your partner's uniqueness. Their differences have become their greatest assets, allowing them toapproach challenges from various perspectives.2. Effective Communication: "Learn to communicate in a way that makes your partner feel seen andheard," advises Liletta. Open, honest, and empathetic conversations have been instrumental instrengthening their partnership.3. Prioritize Your Relationship: Amid the hustle of their professional lives, the Harlems never lose sightof their love. They dedicate time to nurture their relationship, reinforcing that a strong partnership is thecornerstone of their success.Upcoming VenturesIn 2024, the Harlems are gearing up for new endeavors that promise to redefine the boundaries of theiralready impressive portfolio. Their dedicated followers can look forward to a captivating science fictionbook, a podcast that will share their insights and experiences, and cutting-edge courses to bolster theeducational side of the DMV Business Crossing Network. The power couple continues to innovate,inspire, and leave an indelible mark on the business world.The Harlems' Commitment to Nonprofit WorkBeyond their entrepreneurial ventures, Carlos and Liletta Harlem also play a pivotal role as boardmembers of "My Natural Me," a nonprofit organization that focuses on empowering girls and women toembrace their authentic selves.The Harlems' dedication to this cause resonates with their personal philosophy, making them dynamicagents of positive change.“My Natural Me" MilestonesUnder the leadership of the Harlems, "My Natural Me" has achieved significant milestones, includinglaunching initiatives that address supporting Caregivers of people living with dementia , self-love, andembracing one's unique attributes. They've created a supportive community that empowers individualsof all ages to thrive.The power couple's commitment to both business and charitable endeavors underscores theircommitment to making a positive impact on the world. As Carlos aptly puts it, "Success isn't just aboutfinancial accomplishments; it's about leaving a meaningful legacy."ENTREPRENEURSHIPB C N M A G A Z I N E  | 2 7Edition Q1 | 2024VSOUL PHOTOS

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The Legacy ContinuesAs Carlos and Liletta Harlem celebrate a decade ofremarkable achievements, their journey together stands asa testament to the power of partnership, respect, andunwavering dedication. They continue to inspire not onlywith their success but with their commitment to upliftingthose around them. In a world filled with opportunities, theHarlems are a shining example of how a couple can cometogether, achieve greatness, and make the world a betterplace. We eagerly anticipate the next chapters in theirincredible story and the positive changes they willundoubtedly bring to our lives.ENTREPRENEURSHIPB C N M A G A Z I N E  | 2 8Edition Q1 | 2024VSOUL PHOTOS" L E A R N T O C O M M U N I C A T EI N A W A Y T H A T M A K E SY O U R P A R T N E R F E E L S E E NA N D H E A R D , "

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I'm Michelle Montgomery, the dynamic CEO of Beginning to End Events, LLC, and aseasoned meetings and events maestro in Washington, DC. With over 15 years of eventplanning expertise, let me share 6 game-changing tips to guarantee your 2024 events arenothing short of spectacular.1. Define Your Goals: Picture the outcome you desire, and map out your event's ultimategoal. It's the North Star that guides your planning journey.2. Bring in the Pros: Don't go solo—hire an experienced event planner. Their expertisetransforms good events into unforgettable experiences.3. Vet Your Vendors: Skip the stress by choosing professional vendors. While having yourcousin on board is tempting, ensure you have a solid contract that outlines services, hours,and fees. Your event planner can connect you with the right professionals.4. Early Planning Pays Off: Plan ahead, plan smart. Prepare for the unexpected withcontingency plans, and keep communication flowing seamlessly.5. Targeted Marketing: Know your audience and tailor your marketing efforts to reachthem effectively. The right strategy ensures the right people show up.6. Practice Makes Perfect: Rehearse and run through your program. A polished executionis the key to leaving a lasting impression.Let's turn your vision into an event that shines – together!I hope these tips have been helpful. If you have questions about anything mentioned aboveor you’re ready to plan your 2024 social, corporate or non-profit event, let me know! I’mcurrently booking for 2024!michelle@beginning2endevents.com 804-385-2914 www.beginning2endevents.com B C N M A G A Z I N E  |  3 0Edition Q1 | 2024ENTREPRENEURSHIPEvent Planning Done Right!Michelle Montgomery

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B C N M A G A Z I N E  |  3 1Edition Q1 | 2024 It’s been one of those days for Denise, a skin- care entrepreneur with a thriving business. Asshe sits in her favorite spot at a local coffee house at 7am trying to build up the mental energyto strategize the upcoming week’s activity before she heads off to an unexpected, last-minuteopportunity to participate in the largest skin care conference in the US. With only 2 weeks toensure everything is lined up “just so” the extra anxiety is kicking in because its mid-year.Where did the time go? If you were Denise, what would your next step be? I’m certain, most of us entrepreneurs haveread between the lines and have advice for days….lol! Think back to the start of Q3 in 2023,how were you feeling; confident, unstoppable, or overwhelmed? What will be different in Q3this year? ENTREPRENEURSHIPTHE 3 C’S EVERY ENTREPRENEUR NEEDS TO KNOWFOR A SUCCESSFUL 2024Nik Sweeney, National Board-Certified Health Coach & Self-Care Expert Bracing the new year with confidence (not one of the c’s) should include understanding thesethree c’s….CalmCapacityCortisol Let’s start with calm. We know the definition, but as a business owner have you defined your“calm strategy.” You know, the reflective instead of the reactive approach to handling theexpected and unexpected fires. Your calm strategy consists of the what if approach toaddressing situations with control and clarity. One way to navigate the journey to better calm is managing capacity. I’m not just talkingabout your ability to take more orders, hire more staff, or acquiring more clients. Thiscapacity in the world of self-care is mental and emotional. What can YOU reasonably do. Notwhat do you have the time to do. Can we agree that the fact that many of us entrepreneursare stretching ourselves way to thin as it is. But when you measure capacity, you modestlyprotect your inner peace, physical strength, and mental well-being. Last but not least, let’s sit in science for a few seconds and explore cortisol, the stresshormone. We are familiar with the flight or fight response when facing critical situations. Butwhat if our bodies are in a state of constant stress. Like a parked car with the engine runningovernight. When stress is constant, our body function can be disrupted and increase risks formultiple health problems including: anxiety, depression, headaches, weight gain, and sleepproblems. Here is the full circle. Calm is a gamechanger and its achieved when capacity has boundariesbecause we decided to control the impact of cortisol on our bodies. Managing stress daily isthe remedy to managing life, both personal and business. How will you apply the 3 C’s in2024? Amani Nicol Wellness is a preventative health spa in Pikesville, MD with an innovativeapproach to reducing stress, empowering healthy behavior change, and coaching in order toreduce the impact of chronic conditions for women. Amani Nicol Wellness/201 MilfordMill Rd/ Suite 102Pikesville, MD 21208Office: 443-898-6562Cell: 443-272-1029http://www.Amaninicol.com

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As you contemplate whether this year is the right time to embark on your entrepreneurial journey, it's crucialto weigh various factors to ensure you make an informed decision.Market Trends and Opportunities:Begin by researching current market trends and identifying potential opportunities. Analyze the demand forproducts or services you intend to offer and assess whether there is a gap in the market that your businesscould fill.Economic Outlook:Consider the overall economic conditions. While a thriving economy can provide a conducive environmentfor business growth, a recession may present challenges. However, some successful businesses haveemerged during economic downturns by addressing specific needs arising from such situations.Digital Transformation:Evaluate the impact of digital transformation on your business idea. The increasing reliance on onlineplatforms and the rise of e-commerce can significantly influence the success of your venture. Ensure yourbusiness plan incorporates a digital strategy that aligns with current consumer behavior.Remote Work Trends:With the ongoing trend of remote work, assess whether your business model can adapt to this paradigm.Consider how your products or services can cater to the needs of a remote workforce, or whether the natureof your business allows for flexible work arrangements.Financial Preparedness:Assess your financial readiness to start a business. Create a detailed budget, accounting for initialinvestments, operational costs, and potential challenges. Establishing a solid financial foundation is crucialfor the sustainability of your business.Personal Readiness:Reflect on your own readiness and commitment to entrepreneurship. Starting a business often requires asignificant time and energy investment. Be prepared for challenges, uncertainties, and the need to adaptquickly to changing circumstances.Regulatory Landscape:Stay informed about the regulatory environment, as it can impact your business operations. Be aware of anylegal requirements, licenses, or permits needed for your specific industry and location.Networking and Support:Building a network of mentors, advisors, and fellow entrepreneurs can be invaluable. Seek guidance fromthose who have experience in your industry or who have successfully navigated the challenges of starting abusiness.The decision to start a business this year depends on a combination of factors, including market conditions,economic trends, and your personal readiness. Conduct thorough research, plan strategically, and beadaptable to changing circumstances. Starting a business is a journey that requires careful consideration, butwith the right preparation, it can be a rewarding and fulfilling endeavor.B C N M A G A Z I N E  |  3 2Considering Starting a Business in the Current Climate: Is This the Right Year for You?Edition Q1 | 2024

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Edition Q1 | 2024B C N M A G A Z I N E  | 3 5Submit An ArticleInterested in writing an article for our magazine? Wouldyou like to advertise with us? We are looking for articlesthat are about a minimum of 500 words long or amaximum of 1500 words single spaced. Topics include, business tips and strategies, economics,technology, book reviews pertaining to business, etc. Would you like to advertise in our magazine? Our current rates are:$100 full page and $50 for half page ad.For more info: businesscrossingnetwork.com/ban-magazine Fill out the form and one of the members of our team will getwith you asap.

2024 Q1 DMV BCN Magazine

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