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MGME X MARBLE CREATIVE STUDIOSWORLDCUP

WE CREATE AUTHENTIC AND BEAUTIFULLY BESPOKE CONTENT,EXPERIENCES AND ENVIRONMENTS.CREATIVE PRODUCTION, DELIVERY & BRAND ACTIVATIONMGME & MARBLE ARE A COLLECTIVEGLOBAL AWARD-WINNING CREATIVEBRAND ACTIVATION AGENCY.

FOR CONSUMER BRANDS& AGENCIES.WHO WE WORK FORWHO RECOGNIZE AND PRIORITIZE THE POWER OF CREATIVE BRAND EXPRESSION.

DELIVERED INTERNATIONALLY,SOURCED LOCALLY.HOW WE DO ITAND ALWAYS SUSTAINABLE BY DESIGN.

O U R S E R V I C E SEVENT MANAGEMENTVenue selectionLogistics CoordinationVendor managementOn-site executionTECHNICALPRODUCTIONAudiovisual solutions Lighting Set designStage constructionCREATIVE DESIGN Themed installationInteractive exhibitsBespoke decor elementsCreative concept developmentThemingSignage & Branding MARKETING & CONTENTBrand activation designand strategyDigital & social strategyContent creation, design& distributionInfluencer marketingPR & Media Outreach

ONE UNITED TEAMONE POINT OF CONTACT.ONE MASTER SERVICE AGREEMENT.ONE ACCOUNT.ACCESS TO A FULL SUITE OF SKILLS.

SKILLS & SERVICESLOGISTICSVENUESGUEST MANAGEMENTTRAVELINSIGHTSSUSTAINABILITYPRODUCTIONDELIVERYGLOBAL REACHVALUESCREATIVE CONCEPTSDESIGN & CONTENTSTORYTELLINGBRAND EXPERIENCESTALENT MANAGEMENTWE WORK TOGETHER,SEAMLESSLY.

SUSTAINABILITY IS ONE OFOUR CORE VALUES AT MGME;WE MAP OUR PROGRESSAGAINST THE UN’SSUSTAINABLE DEVELOPMENTGOALS TO ENSURE OUR EVENTSARE CONTRIBUTING TO ACIRCULAR ECONOMY.There are two main focus points: Ensuring our event operations are sustainable.Embedding sustainability into the event activationand engagement process, so these values areexperienced by all delegates, who are increasinglyconcerned about issues like climate change and areexpecting their employers to take meaningful action.SustainabilityISO 20121 - INTERNATIONAL STANDARDFOR ENVIRONMENTAL MANAGEMENTCertification which relates to our wider environmentalresponsibilities outside the event world.

OUR PLEDGES RESULT IN EVENTS WHICHPROTECT AND PROMOTE THE BRAND BY:REDUCING COSTS, MINIMIZING EMISSIONS,MITIGATING THE RISK OF INCIDENT,ENSURING THE RESPONSIBLE SOURCING OFMATERIALS, REDUCING WASTE,PROMOTING LOCAL COMMUNITIES ANDENHANCING DELEGATE WELLBEING. We engage with our key suppliers and evaluate the degree towhich they are able to meet our sustainability objectives andsupport our policy. For each event that we do, we produce an Event SustainabilityAction Plan (ESAP) that is specific to that project and also theclient. We look at your ESG report and identify the areas you arefocusing on, and then propose routes of actions to help guide youtowards your sustainability goals.Innovating the brief through the ESAP enables us to deliver anROO and ROI that is ‘triple bottom line’ ensuring a positive impacton People, Planet and Profitability. Sustainability

The Brief ONE MAJOR CITY. THOUSANDS OF SPECTATORS.ONE GLOBAL FANBASE. PHYSICAL / TANGIBLE / REAL / HUMAN MGME | Marble will conceptualize, plan & designimmersive Fan Zone and customized hospitalityspaces. We will engage with local partners, globalsoccer fanatics, and the FIFA World Cup communityto create fun-filled viewing spaces throughout thetournament that capture & elevate the excitementof the game.

NARRATIVE

WE ARE 26The FIFA World Cup 26 campaign messaging & visual identity seta precedent for the forthcoming energy & excitement to follow inthe lead up to the international tournament, hosted across threenations in the Americas. While echoing the wider core principles of unity, collaboration &hope, the branding creates a cohesive look & feel for each hostcity, enabling each to add their own distinct flavor. The Campaign

THE HEART OF SOCCER THROUGH THE SOUL OF A CITYAs the most accessible & inclusive sport globally, soccer has often come to citiesthrough the communities that build and drive them. Each '26 host city has itsown storied past of how soccer captured the hearts and minds of its people. From the passion behind Boston’s cultural roots, to the trademark big dreamsand determination of soccer fans everywhere – we see the soul of this city trulyplay out on the field during this intrinsically artful game.We will champion this energy - for the fans to experience as they celebrate asport that embodies so much meaning, emotion and connectivity the world over.The Narrative

Known as the city of champions, Boston sits at the intersection of culture, academia and innovation. As the home of countless legendary sports teams and the United States’ first soccer league, Boston truly encapsulates the bravery needed to drive change and rewrite history.For FIFA26, we’ll weave the city’s defiant spirit and multifaceted culture through the activations. Bravery is central to being Bostonian, and this will played out across every area of the fan zone -celebrating what makes it a landmark city of past & present, and the birthplace of brilliance. The IdeaWE ARE BOSTONWE ARE BRAVE

FANZONE

THE HOME OF THE FAN ZONEThe ExperienceThe fan zone is more than just a place to watch the game. It serves as a meeting point for fans allover the world, connecting communities both from within and travelling to the city.In a city with such a strong sporting spirit, we will bring this energy to the fans outside of thestadium - creating moments for them to test their talent, win merch, and learn why Boston isknow as the City of Champions.Alongside sports focused activations, we will weave the vibrant culture of the city through the fanzone, bringing the charm of Quincy Market, the buzz of Boston nightlife, and the excitement ofmeeting a famed sporting hero through the F&B area, the Entertainment Stage and theBroadcasting Hub, where fans will be able to get a behind the scenes look both at the action andwhat Boston has to offer.

MOODBOARDThe Experience

BRANDING & SIGNAGEThe Experience

ELEMENTS

This is a timed game designed to test player’s reactions,skill and accuracy, while in pursuit of identifying Boston’smost skilled striker. Housed in a netted seven-sided structure with an overallcircular footprint of 4m in diameter, the gameincorporates illuminated panels around six sides that lightup at random in the city’s We Are Boston colors. When the panels are lit, players must kick the ball andstrike. The faster the pace, the more points they ‘ll win.Once a panel has been hit, the light goes out and anotherone lights up in a randomized order & pattern. Players register with their first name, surname, DOB, andgender, and when their game time is up, the top scoreswill be displayed on screens around the unit that alsocontain the names of those awaiting play.SKILL STRIKERCreative

Attendees will also be able to interact with a soccer challengethat tests who can kick a soccer ball with the most power. The game system is housed in a steel tunnel structureenclosed with netting (20’ x 10’). Players register to play usingtheir name & details. and join a queuing system. As each ball is kicked, it triggers a speed-gun housed at therear of the structure, measuring the speed of the shot. Thisdata is then uploaded to a game server and the players’ name& individual score are displayed on the leaderboard at theentrance to the Fast & Fearless activation. Participants can gather friends & family to create their ownLeague, and on the spot prizes will be awarded for benchmarkspeed achievements. Equally, we’ll look to award prizes to the reigning champion per-day as well as the overall winner at the end of the tournament. FAST & FEARLESSCreative

Often referred to as the City of Champions -Boston is known for its legendary teams andsome of the greatest moments in all of sporting history.Walk through a tunnel of arches nodding toBoston’s trademark cobblestone pathways andthe pre-match team tunnel moment, and listento world famous athletes like goalkeeperMatthew Turner talk through their pre-gameroutine & how they prepare for the pitch. At the end of the tunnel, send amessage to any participating team. WALK OUT WITHCHAMPIONSCreative

Follow the marked out gameplay lines around the fan zone to discover our ‘Share Your City’ photo opp. Hop into the photo booth to have yourpicture taken in a colourful pop-art styleutilising Boston’s unique FIFA26 pattern branding & colorways. Share your snaps on socials using thehashtag #WEAREBOSTON26 and you’ll be automatically entered for a chance towin coveted tickets to a quarter-final match.SHARE YOUR CITYSNAPSHOTCreative

We’ll build a locker room nodding to Boston’s tie to the origins of American soccer with the Oneida Football Club. The space will hero both iconic sporting champions as well as famous Bostonian changemakers,innovators & thinkers – the people who were andcontinue to demonstrate true bravery.Answer a questionnaire on screen to “choose yourbrave” and virtually try on one-off merch inspired by the individual, finishing it off with a posenext to their unique branded locker.A few lucky fans each day will uncover a code on-screen that opens a locker full of gifted kit & merch...or the opportunity to meet the featured legend in realtime during a surprise appearance at the event.BE YOUR BRAVECreative

We’ll create a dupe broadcast room for fans torole-play and pose as their favorite sports anchor, including a functionalteleprompter from which fans can take turnsreading faux headlines or game updates.Take a seat & pretend to be Gary Lineker orMatt Barrie for a few minutes, commenting onthe current match’s gameplay. Take a selfie inthe chair – giving your best journalist smile.Our Boston news desk will have enoughseating for three, because it's always more funat the fan zone with a friend. BEHIND THE BROADCASTCreative

SOCCER SWEEP QUIZCreativeHere's another one for football fanatics. We'll create anofficial FIFA quiz competition within the fan zone, includinga dedicated host and rolling content featuring some of thebest soccer moments & plays on record. With an option to focus the content on hero moments ofthe past, or the current FIFA 2026 games as they unfold –the possibilities are endless.Participants will be given multiple choice answers to testtheir history of the sport. In a 'weakest link' set up, up to 10players will compete against each other in a rush to hit their buzzer first & correctly answer questions geared towardsthe greatest soccer highlights of all time. Winners each day will be displayed on the fan zoneleaderboards, allowing all guests to track individuals’ rise to soccer-fact fame.

To elevate the soccer activations in the fan zones even further,and bring the buzz of tournament to every resident of the city,we’ll place individual soccer activations in iconic locationsacross Boston, where any & all fans can go and participate inmini-matches at of some of the city’s most historic spots:Boston Aquarium Beacon Hill Harvard SquareBoston Common Freedom TrailMuseum of Fine Arts Commonwealth AveA live feed will be set up in the main fan zone, giving attendees aview of the city & highlighting the beauty of Boston along withreal-time fan participation in the game.BRINGING SOCCERTO THE CITYContent

DESIGNATED AREAS WATCH BOSTON COME ALIVE BROADCAST AREAFIFA STORE • Large screen displays for fanviewing beyond the stadium • Variety of smaller screens in F&Band leisure seating areas • Sponsor branding opportunitiesthroughout & on screen-surrounds, • Live commentary • Gameplay highlights • Real-time match play by play • 3D Printing onsite • Exclusive limited-edition designs commissioned in partnership with a local artist • Boston-branded World Cup merchandise, for retail with an edge • Digital customisable clothing design with live screen-printing of garments The Experience

CATERING & FOOD TRUCKSUNION OYSTER HOUSE NIGHT SHIFT BREWING CO.REGINA PIZZERIALULU GREENThe Union Oyster House is oneof Boston’s oldest taverns &eateries, serving classics likechowder & other New Englandseafood standards since 1826. Creating local forever favouritessuch as Whirlpool Boston is known as much for itsoutstanding Italian as it is for it’sseafood fare, with one of the bestbeing a simple slice of pizza. ReginaPizzeria has been serving up perfectbrick-oven slices since 1926.Southie’s plant-based haven LuluGreen strives to satisfy vegans andomnivores alike. The ExperienceLooking to engage with local restaurants, from Boston classics to rising stars in the dining scene, we’ll curatean F&B area within the fan experience for guests to grab bites & beers before returning to the action.

SUSTAINABILITYCONSIDERATIONSMATERIALSProduction items fromlocally sourced materials(FSC, PEFC certified)Reusable andcompostable packagingReusable cups and bottlesfor activation sites andrefill stationsSustainably producedcotton, or recycledmaterials for merchwherever possibleBranding, signage &printed designs onrecyclable materialsENERGYAim for renewable energy on-siteEnergy-efficient lightingTRANSPORTATIONGreen EV-led delivery &transportation partners for materials& staffing at activation sites WASTE Zero waste to landfill policyRecycling collection points

LIVE EVENTCONSIDERATIONSGUEST EXPERIENCEPre-Event Comms - transportlinks & considerations, timings,what to bring, what to leave athome, F&B, accessibility, toiletsWayfinding maps to includecool spots near by the fan zoneKeep it local - Hotel / restaurant/ experience reccomendationsfor partnerships that are basedin the city Upselling additional experiences HEALTH & SAFETY Event Safety Plan On site medicRisk Assessment & MethodStatement First Aid Trained staffCrowd ManagementconsidertionsSecurity Bag & ID CheckACCESSIBILITY Family friendly activitiesAccess points Considerations on ramps vs.stairs

LOCAL KNOWLEDGE.LOCAL SUPPLIERS.LOCAL PRICING.AMPLIFIED VALUE.WORLDWIDE DELIVERY.UNLOCK MARKETS

THANK YOUSteve Bailen | sbailen@mcveigh.com | +1 (508) 494-3176