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Music Magazine Evaluation Q2 & Q3

Please click on the right arrow to find my responses.


By Elliot Duncan

Similarly, the use of the strongly contrasting, vibrant colours that are generally associated with electronic music may also represent this social group to be for a younger age group and one that is interested in mixing music. Bright colour schemes are used in various teenagers and children’s day to day products that they may use such as clothes, phones, bags and shoes. Due to these reasons my music magazine helps represent the most common ideas we associate with the stereotypical teenager social group interest including electronic and/or pop music, mainstream clothing fashion and in-formal language.

Question 2: How does your media product represent particular social groups?

During the course of researching, planning and developing my music magazine I learnt and recognized techniques in how I could represent and portray the social groups surrounding the genre of electronic music. The social group and general lifestyle that I try to portray in my magazine is mainly down to focusing on the stance, clothing and colour schemes that I have decided to use for my artist that is featured on the pages shown below in order to present the life of a DJ and people working in this group of society.


From the clothing that the artist is wearing we can see that they are following youthful trends involving skinny jeans, trainers, denim jackets and overall slim fitting clothes. This suggests to my reader's that the social groups of electronic and DJ music are very much popular and in-fashion, therefore this may definitely help make this product appeal to a younger audience, especially male and female teenagers between 13-21 years old who typically follow trends more strictly.



A media institution is an organisation, typically a conglomerate company that has owns and has access to various media enterprises including publishers, television, magazines and films. E.G British Sky Broadcasting & CBS Corporation

Media institutions that might distribute my music magazine would be a company that has connections to not only the music industry but all segments of the media industry as a whole to provide stronger coverage for a magazine, essentially creative synergy and cross media convergence. An institution such as Bauer Media would be the most likely organisation to distribute my music magazine because they are one of the largest media groups in Europe that provide publishing services. Due to their multi-national scale and owning roughly three hundred magazine titles this gives them and my media product a  vast platform for it to be created and distributed on. It is important an institution like Bauer Media should distribute my music magazine because they already have an established platform of connections and sources to go too in order to assist the distribution of any media product effectively within their target group.


Despite this, choosing to use the major three institutions including Warner, Sony and Universal also does have its benefits for my magazine over a more independent organisation. These three highly dominating companies dominate large portions of the market, therefore if they were to distribute my music magazine (Rhythmag) the chance of its success and recognition would be much more significant. The most concerning competition for my magazine would most likely be MixMag, these are the most recognized magazine within the UK and US that focuses on electronic music, this of which could make it hard for my magazine to gain readership. Despite this, my colour scheme is much different to the rather simple, black colour scheme MixMag use and therefore it may appeal better to some readers who find the use of more acidic colours more appealing.


-Final draft of my double page spread can be located on the next page-

Question 3: What kind of media institution might distribute your media product and why?

Media Evaluation Continued

Final Draft of my double page spread