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FROM THEPRINCIPAL’S DESKThe Business Breeze January, 2024

Failure is often part of the entrepreneurialjourney: Entrepreneurship is a challengingpath, and failure is a common aspect of thejourney. Many successful entrepreneurs haveexperienced defeat and setbacks beforeachieving their goals. Embracing failure as alearning opportunity, adapting strategies, andpersisting in the face of challenges arecrucial qualities for entrepreneur. Those whounderstand the meaning of getting up againand coming back stronger becomeunstoppable. ENTREPRENEURSHIPArav Malhotra 9B Manya Malhotra 9BEntrepreneurship is the process of starting a newbusiness venture or developing an existing business bytaking risks to create something new and innovative.Entrepreneur's thrive on creativity and the ability tothink outside the box is t he key to success for them andwe have to learn the same.Manya Malhotra 9 B It is a mindset and a way of thinking that involvesidentifying opportunities and solving problems.The process of creating a new enterprise and bearingany of its risks with the view of making the profit. Theperson who creates a new enterprise and embracesevery challenge for its development and operation isknown as an entrepreneurSuccessful entrepreneurs are individuals who arewilling to take risks, be adaptable, have a strongwork ethic, and constantly look for new opportunitiesand ways to innovate Entrepreneurship is a critical component of economicgrowth, job creation, and innovation, and it plays a vitalrole in the economy. Governments and policymakers can supportentrepreneurship by providing funding,resources, training, mentoring, and reducingbarriers to entry.The Business Breeze January, 2024

BUSTING MYTHSTHERE IS NO BUSINESSWITHOUT A UNIQUEIDEAThere are thousands ofbusinesses in the world withthe same concept behindthem, but it is the way theyact, their marketing strategyand user experience thatmakes them different. ENTREPRENEURS AREBORN, NOT MADE False, as in the case ofsoft skills, you can learnhow to start yourbusiness or become aleader. Entrepreneurslearn, mainly through self-education and self-development. how toachieve remarkableentrepreneurialsuccesses..ENTREPRENEURS TAKEEXTREME RISKS There are risks involvedin a business. The mythsays that business peopleare addicted to takingrisks, but in reality, themost successful people onthe planet are very goodat calculating risks.Theyfigure out how to reducethe downside to anyoutcome.YOU HAVE TO BE RICHTO START YOUR OWNBUSINESSThere are thousands ofentrepreneurs who havestarted from nothing -oralmost nothing- and have thenachieved a favorable outcome.It is, therefore, not necessaryto be rich in order toestablish a business. It onlytakes grit and determination.The Business Breeze January, 2024

Guess these logos and check how many you got right! Answerson the last page BRAND ेA LOGO is a printed symbol or design that acompany or an organization uses as its specialsign.It grabs attention it is the foundation of a brand identityit separates one from competitionit fosters brand loyaltyThe Business Breeze January, 2024

India is now the 3rd largeststartup ecosystem in the world.The figures are rising everymoment, and soon we’ll reachthe top with formidable startupsup on our sleeves.FOOD INDUSTRY ISTHE MOST POPULARINDUSTRY FORENTREPRENEURSHIP23.4% of smallstartup ownersare women.Lack of Industry experienceLack of managerial experienceLack of business skillsothers50 40 30 20 10 0 Unicorn is astartup companyvalued at over $1billion. As of 2021,there were morethan 800 unicornsglobally. There are 4 types of entrepreneursInnovation ImitativeDroneFabian -FACTO MANIApercentageThe Business Breeze The GlobalEntrepreneurshipMonitor (GEM) researchestimates thatentrepreneurs globallyproduce almost 600Mjobs each year.January, 2024

Jack Ma, the richest man in China said "If you put abanana and money in front of a monkey, he willchoose the banana because monkeys don't know thatmoney can buy more bananas. Similarly, if you offer ajob or a business to people, they would choose the jobbecause most people do not know that business canbring more money than salaries. Profit is better thansalaries cause salaries can make you a living butprofits can bring you fortune." Half of the adults surveyedchose to start a business dueto having a hard time findingwell paying jobs.Educationalattainmentofentrepreneurs54% of smallbusinessowners feel thepandemic is stillimpacting theirbusiness !5.9Mentrepreneursare under theage of 35Growth in technology has hada significant impact on them.Development of e-commerce,digital marketing have helpedentrepreneurs in penetratinginternational markets.The Business Breeze January, 2024

Riddle 1 : I am a resource thatis limited and alwaysticking away. I cannotbe saved or stored, butI can be used wiselyor wasted. I am themost valuable assetfor an entrepreneur.What am I?RIDDLESMEME MANIASajal Mittal 11 B Shivan Arora 11 DFUN SECTIONAnswers on page Riddle 2 : I am always indemand, yet I neverincrease in size. Ihave no physicalform, yet I hold greatvalue. I can becreated by anyone,yet few can utiliseme. What am I?Riddle 3: I am taken by the bold.I can make or break abusiness yet often Iam a surprise.What am I?Tavin Chawla 9CThe Business Breeze January, 2024

CROSSWORDAryan Garg11 DJOKESCORNERWhat do you call aKoreanentrepreneur?A Seoul PropreitorENTERTAINMENT Hridayaansh Mangal 9 C Answers on Page I knew anintrovertedentrepreneur inthe coal industry.He mined his ownbusiness.One entrepreneur isexplaining toanother how he gotinto business. "I was afraid to goout on my own, butmy former boss gaveme a jump start bytelling me the mostencouraging twowords in my life.One day he cameinto my office andsaid "You're fired."Answers onPage Aryan Garg11 DRidhimaa Mangaal 11 D The Business Breeze January, 2024

The brand specializes in facilitating an extensive collection of cosmetics,skincare, haircare, fragrances, bath and body, luxury as well as wellnessproducts for both women and men . The platform facilitates suitablyprepared and priced branded products, claiming to *receive more than1.5 million per month across India*. Founder : Falguni Nayar Tagline : Your Beauty. Our Passion.Falguni Nayar came across an inconsistency in the beauty items market inIndia which wasn’t at par with the product’s scope in other nations like Franceor Japan, in spite of the high demand, largely owing to the lack of productavailability in many places. This led to her setting up NYKAA alongside herhusband Sanjay Nayar. Starting out as an online corporation in the beginning the platform graduallyshifted to an omnichannel platform in the upcoming years.NYKAA is an India based brand that specializes in multi-beauty andpersonal care products. It had been originally established as a sole e-commerce medium until it later began setting up various retail outletsin many metropolitan cities across the nation. Presently NYKAA has its stores in three formats namely Luxe, On Trend,and Kiosks. With the NYKAA On Trend items being confined to trendingand fashionable brands, NYKAA's Luxe stores feature more premiumand luxury brands such as Estee Lauder, Dior, Huda Beauty, and M.A.C Cosmetics as well as a range of others.2012Nykaa came intoexistenceKangana Garg 11 H2015Expanded toomnichannel modelMarch 2020Became a unicornstartup!January, 2020Opened its first storein DelhiJanuary2021Publicly listed on NSEand BSE.2013Website becamecommerciallyavailable2018Nykaa PROmembershiplaunchedOctober 2020Launched Nykaa Manand Nykaa FashionOctober 2021Opened IPO andraised $670 millionSUCCESS STORIES The Business Breeze January, 2024

It is a Delhi-based startup that wasstarted in 2016 by Aman Gupta andSameer Mehta. The company term itselfas a lifestyle brand that deals infashionable consumer electronics.boAt Lifestyle was started with thesole aim of bringing affordable,durable, and more importantly,‘fashionable’ audio products andaccessories to millennials. Also, the brand ambassadors are all young faces. Thecompany has stuck to online modes to market theirproducts. The brand has stayed away from conventionalmedia such as TV and print. They have mostly run theircampaigns on Facebook and other social media networks.Moreover, Their effect on the market has been so muchthat the popularity of products of boAt has forced biggiants like JBL to lower down the prices of their products.It is interesting because, Aman was a former employee atJBL before starting his own entrepreneur. SUCCESS STORIES Soumya Kansal 11 D Listening to good music is the best way to treat yourself andif the device you are listening on is a boAt device, it is indeedicing on the cake. boAt Lifestyle doesn’t boast of a veryprevalent history. There is no single mantra for success andboAt is no exception. However, they modified their approachfrom the beginning itself. The company has a specific termfor its community of users. Anyone who owns a boAt productis anointed as boat head and made a part of the clan. Thisgives users a feeling of belongingness. Some of the key insights over the past three years have beenthat people are increasingly looking for sports and durableheadphones. The start-up, therefore, launched fall-proofheadphones and introduced interesting colors for theirproducts. boAt lifestyles are reckoned as millennials’ brandsThe Business Breeze January, 2024

PHYSICS WALLAHGarvit Jain 11 CThe success of the channel inspiredAlakh to expand the platform'sofferings. He began organizing free liveclasses and workshops, ensuring thatquality education was accessible tostudents from all backgrounds. Alakh'scommitment to his students' success, In 2015, Alakh Pandey, a passionate and driveneducator, embarked on a journey todemocratize education by founding "PhysicsWallah." Armed with his expertise in physicsand a desire to bridge the educational divide,Alakh started a YouTube channel dedicated tosimplifying complex concepts and makingphysics accessible to all, particularly studentsfrom Hindi-speaking regions. Today, "Physics Wallah" stands as a symbol of empowerment, providingcomprehensive resources, study materials, and live classes to millions ofstudents preparing for competitive exams. Its origin story reflects AlakhPandey's vision to revolutionize education and uplift students through thepower of knowledge.The Business Breeze January, 2024

MicrosoftCEO: Satya NadellaLogo: A square divided into four colored squares.Origin Story: Paul Allen and Bill Gates establishedMicrosoft in 1975. The business achieved itsbreakthrough with the introduction of the MS-DOSoperating system, which ultimately inspired thedevelopment of Microsoft Windows. With products likeWindows, Office, Xbox, and Azure, Microsoft is a marketleader in software, services, and gadgets today.SUCCESSFUL COMPANIESAarush Sharma 11 A Apple Inc. CEO: Tim CookLogo: An apple with a bite taken out of it. Origin Story: In 1976, Steve Jobs, Steve Wozniak, andRonald Wayne established Apple. The Apple Icomputer was the first thing the business produced,and afterwards came the Apple II. Apple has earneda reputation for producing cutting-edge goodsthroughout the years, including the Macintosh, iPod,iPhone, and iPad. It is currently one of the mostvaluable firms in the world and is renowned for itsslick appearance and user-friendly interfaces. Tesla Inc.CEO: Elon MuskLogo: A stylized "T" that resembles a cross section ofan electric motor.Origin Story: Tesla was founded by Martin Eberhardand Marc Tarpenning in 2003, with Elon Musk joiningas an investor and chairman shortly after. Thecompany aimed to revolutionize the automotiveindustry by producing electric vehicles (EVs) that aresustainable and high-performing. Tesla's success canbe attributed to its cutting-edge EV technology,including long-range batteries and autopilot features.The Business Breeze January, 2024

.Uber: A ride-hailing platform that connectspassengers with drivers through a mobileapp.Canva: A User-friendly graphic design platform for creating professional presentations,social media graphics, and marketingmaterials with templates and tools.Airbnb: a renowned online marketplace thatfacilitates property owners to rent out theirspaces and connects travelers withaccommodations in desired locations. Beyond Meat: A company that produces plant-based meatsubstitutes, aiming to provideenvironmentally friendly and healthieralternatives to traditional meat products.SpaceX: A private aerospace manufacturer and spacetransportation company founded by ElonMusk, focusing on reducing spacetransportation costs and enabling thecolonization of Mars.START UP SYMBOLS Vanya Jain 11 D The Business Breeze January, 2024

ORIGIN STORY: When Larry Page and Sergey Brin were pursuing theirdoctorates at Stanford University in 1998, they founded Google. Toorganize the tremendous amount of information on the internet wasoriginally a scientific endeavor. A result of Google's search engine'sprecision and effectiveness, it gained popularity swiftly. Since then, thecorporation has increased the number of services it offers, addingGmail, Google Maps, YouTube, and Android to the list.Aarush Sharma 11 AGunmay Bhanot10 E Logo: The company name spelled incolorful letters.Founders: Larry Page and Sergey BrinCEO: Sundar PichaiTagline: Don't be evil. Do the right thing.BEHIND CLOSED DOORS :1. Google has a secret underground laboratory where engineerswork on highly classified projects. Known as "The Cave," thisfacility is located beneath the Googleplex headquarters and isaccessible only to a select group of employees with high securityclearance.2. Google's search algorithm has a hidden Easter egg that allowsusers to play a text-based adventure game. By typing "textadventure" into the search bar, users can embark on a retro-styleadventure with commands and responses generated by the searchengine itself.3. Google employs a team of "Doodlers" who create the unique andinteractive Google Doodles that appear on the search homepage.These talented artists and designers work on a rotating basis, witheach Doodle typically taking weeks or even months to develop.4. In addition to their search engine prowess, Google has alsoinvested in cutting-edge robotics technology. One of their lesser-known projects is a robotic arm capable of mimicking humanmovements with extreme precision. It has potential applications infields such as medical surgery and manufacturing.The Business Breeze January, 2024

The story goes as such that Horace Luke, Co-makerof the logo had this really nice set of markers withmany many colors and thus, whenever workers hadto do something, they would use his colors. But,everytime, Horace had one color left, the green, thegreen that no one wanted. Hence, when Horace hadto make the logo, he only had one color left at hisdisposal which became the iconic green color of x-box and led to the three shades in the gamingindustry (Red - Nintendo, Green - X-box, Blue -Playstation). Soham Gupta11-D X-BOXThe Business BreezeSo, we have all seen the iconic green color in the x-box logo. But, do you know how x-box got it?January, 2024

Netflix offers 52 weeks of paid parental leaveto the birth parent and non-birth parent(which includes adopted children). This can betaken at any time whether it is the first year ofthe child's life or another time that suits theirneeds. This compares to a median of 18 weeksat other major tech companies.Spotify offers a similar program, althoughfor a shorter duration of 24 weeks of paidleave. The company believes the launch ofthis initiative resulted in a spike in externaljob applications which has never abated. EMPLOYEERIGHTS The Business Breeze January, 2024

Lego will invest $400 million over thenext three years with a focus onaccelerating its efforts in the area ofsustainability. PackagingTheir primary focus as a modern-daysuperbrand is to phase out single-useplastic packaging for its bricks with allpackaging to be sustainable by 2025. Forest Stewardship Council.They are also investing in moresustainable products thatcreate zero waste and arecarbon neutral.“We cannot lose sight of the fundamental challengesfacing future generations. It’s critical we take urgentaction now to care for the planet and future generations.As a company that looks to children as our role models,we are inspired by the millions of kids who have calledfor more urgent action on climate change.”~Niels B Christiansen, LEGO Group CEOSince 2021, they trial paper bags in boxes in partnership with theThe Business Breeze January, 2024

They then sold theshares. They created by Raju and neverentered into the accounts. fake salaries accountwhich helped them toobtain cheap loans in theUSA which were stolenMuch of the money was squandered in real estate deals inHyderabad. When the property market collapsed in 2008, themoney vanished and whistle-blowers began to be heard. Afailed attempt by Raju to use Satyam to buy a propertycompany led to the scandal being uncovered.The Satyam Computer Servicesscandal was India's largestcorporate fraud until 2010. Thefounder and directors of India-based outsourcing companySatyam Computer Services,formany years showed profits thathad never existed, cash at thebank that did not exist in their books which inflated the share price.THE SATYAMSCANDAL Anushka Bansal 11 E

THE ENRON SCANDAL THE ENRON SCANDAL Enron Corporation was anEnron Corporation was anAmerican energy company thatAmerican energy company thatengaged in accounting fraudengaged in accounting fraudand financial mismanagement.and financial mismanagement.In the early 2000s, it wasIn the early 2000s, it wasrevealed that Enron hadrevealed that Enron hadmanipulated its financialmanipulated its financialstatements and used complexstatements and used complexaccounting practices to concealaccounting practices to concealits mounting debts and lossesits mounting debts and lossesfrom investors and regulators.from investors and regulators.Enron created off-balance-sheetEnron created off-balance-sheetentities .entities . The company's executives misledThe company's executives misledinvestors and regulators about its trueinvestors and regulators about its truefinancial health, leading to its eventualfinancial health, leading to its eventualcollapse in 2001. The Enron scandalcollapse in 2001. The Enron scandalresulted in significant financial lossesresulted in significant financial lossesfor investors, employees, andfor investors, employees, andpensioners, and it led to the dissolutionpensioners, and it led to the dissolutionof Arthur Andersen, one of the world'sof Arthur Andersen, one of the world'slargest accounting firms at the time.largest accounting firms at the time.The scandal exposed serious flaws inThe scandal exposed serious flaws incorporate governance and accountingcorporate governance and accountingpractices and led to increased scrutinypractices and led to increased scrutinyof financial reporting and auditingof financial reporting and auditingstandards.standards.Shivan Arora 11 D

A PlantThere was a man who sowed a seedIt grew from centimetres to feetSeeds sprouted, came out tender shootsBeautiful flowers turned into fruitEach passing day the stem grew strongWith deeper roots and branches longSeed to plant, plant into treeLaden with green and healthy leavesTime flew by the plant grew oldNo flowers were left no fruit to be soldIts leaves dried up and stem grew weakPushed in a corner, alone and meekRoots lost hold over the soilIt quietly watched the turmoilPlants being uprooted from their placeUntil there wasn't a single traceBut it stood bold and brave as ever'Til it was gone for once and forever.WORDS OF WISDOMSejal Gupta 11 FThe Business Breeze January, 2024

WORDS OF WISDOMLife is Full Of Challenges Nowadays there is a high rate of pollutionIn life, we face many problems but do not tend to find asolution Wind can be seen as a problem in our life As we see between husband and wifeChallenges in life will never end But promise yourself that you will never bendLet's make our hearts steadfast, face problems with strengthmake our minds strong If you will do this then the problems won't last for longIf we lose hope, bend down, or give upeven god won't help us Just be friends with itAnd believe me, you won't even feel hurt a little bit .Pinal Kaur Mehta9 EThe Business Breeze January, 2024

India is taking a leading role in establishinga global online dispute resolution (ODR)platform to address cross-border B2C e-commerce disputes. The UN has endorsedIndia's proposal to develop this framework,with a conference in New Delhi discussingthe ODR framework. Representatives fromvarious countries, including the US, the UK,and Thailand, are expected to participate.While existing platforms handle B2B e-commerce disputes, this initiative aims toprovide a solution for the growing B2C e-commerce sector.. Circular Business Model Could Create $20Billion Market by 2035"India Launches Global Online Platform for Cross-border B2C E-commerce Dispute Resolution"A circular economy fosters sustainability by preventingwaste, promoting refurbishment standards, andintroducing product-as-a-service and multi-brand repairservices. This model is expected to create jobs andreduce greenhouse gas emissions. Meanwhile, a reportfrom India's Ministry of Electronics and IT highlights thepotential for circular business models, aiming togenerate $7 billion in revenue by 2035, potentiallyexpanding to $20 billion with public-privatepartnerships. The report aligns with the government'scommitment to responsible resource management andaddressing the informal sector in electronic productcollection and recycling.The Business Breeze January, 2024

Riddles- 1) Time2) Idea3) RiskBrandShetraPlayStation, Pepsi, Meta,Mastercard, Starbucks,Adidas, Apple, Instagram,Spotify, Fila, Knorr, Lipton,Shell, Chupa Chups, SesameStreet, Ebay, Post-itsANSWERS TO FUNSECTION!WORDSEARCH:The Business BreezeJanuary, 2024

Ridhimaa Mangaal, Riona ChawlaVanya Jain, Shivan Arora,Soumya Kansal XI DSTUDENT EDITORSVISION AND GUIDANCEMrs. Meenu Goswami (Principal)Mrs. Sonia Chhabra( Vice Principal)Ms Kavita Dhar(Vice Principal)TEACHER INCHARGECommerce DepartmentCREDITS The Business Breeze January, 2024