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Empowering Your Event A Guide to Successful Marketing in Poulsbo

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Venues (alphabetical order)Lodging (smallest to largest)www.cityofpoulsbo.comEmpoweringYour EventA Guide to Successful Marketingin the City of PoulsboPoulsboAverage Household Income - $85,500More than 3,000 Businesses in the98370 zip code. There are over 45 special events andevents that happen annually inPoulsbo.Poulsbo Population - 13,010The City of Poulsbo has over 5,345housing units with 19 city parks totaling146 acres, with over 5 linear miles of trails. Have a special event? View our City Special Event ApplicationOne of the City’s key goals is to position Poulsbo as apremier tourist destination for its exceptionalshopping, dining, and historical exploration, withstunning waterfront views. By highlighting Poulsbo,the City aims to encourage visitors to come, play, andstay overnight. In alignment with WA requirements,the City collects an annual lodging tax and reinveststhese funds through this grant to local organizationsand businesses. This grant is designed to supportprojects that directly develop tourism-relatedfacilities, promote tourism, and fund operations ofevents and facilities that attract visitors. Thisprogram presents an exciting opportunity to elevatePoulsbo and draw more tourism-driven economicgrowth.wwww.cityofpoulsbo.com/lodging-tax-grant-program/Poulsbo Tourism GrantCity Parks:Pavilion at Raab Park Pavilion Nelson Park Austin-Kvelstad Pavilion at Muriel Iverson Williams Waterfront ParkRentable Event Venues and Lodging within the City of Poulsbo Quick Facts (as of April 2024)Poulsbo VenuesHotel Scandi PoulsboGuestHouse PoulsboPoulsbo Inn & SuitesFairfield Inn & Suites Seattle PoulsboAirbnb.comVRBO.comPhoto Credit: Poppy PhotographyDenny’s Private Dining Room Jewel Box TheaterMoe’s on Liberty BayNorth Kitsap AuditoriumPoulsbo Kitsap Library Community RoomPoulsbo Sons of NorwayVinland Lutheran Church Western Red Brewing WWU SEA Discovery Center The Salt LLCVibe CoworksPhoto Credit: City of PoulsboPhoto Credit: LoveKitsapIn 2024 the American Public Works Associationgave a National Award to the City of Poulsbo forthe Johnson Parkway/SR305 Project. The Grey Space

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www.cityofpoulsbo.com /community-events-calendar-postingwww.visitpoulsbo.comwww.visitkitsap.com/submit-your-event BKAT-TV-Community-Bulletin-Board-62Create a memorable and clear logo to ensure memorable marketingLeverage partnership marketing to maximize youroutreach and collaborationsDirectMarketing:Print Network at Chamber of Commerce luncheons andhappy hours.Table at the Poulsbo Farmers Market.Attend Poulsbo City Council, hosted weekly onWednesday’s at 5pm.Sponsor and or provide at local events.Partner with community groups.Use Social Media:Have A Clear BrandEstablish and use consistent colors, font, logo.Facebook Communities: /The North Kitsap Network/Rediscover Kitsap/Suquamish Community/Kitsap Great Give Nonprofit Resources Partnership Marketing: In-PersonDigital Marketing: OnlineHost a meeting/event/open house and add it to local Community Calendars:Measure the Success of your EventA free resource to collect data.View our “Google Analytics Tutorial;” a collaborationbetween City of Poulsbo and Visit Kitsap Peninsula.Survey your event attendees:Facebook and Instagram offers paid social mediaadvertisements with direct targeted audiences.Use Google Analytics:Ask questions at the time of ticket purchase.Ask when they arrive at the door.Effective Questions include:“Welcome to our [EVENT/FACILITY/WEBSITE], we would appreciate it if you took the next fewmoments to anonymously answer the next 4 questions so that we can remain eligible forgrants, such as the Poulsbo Tourism Grant. “Enhance your event's visibility through digital marketingCreate a website and/or specific landing page:Effective strategies and tools to evaluate and learn event performanceCanva is a free resource you can use to make your branded materials with free templates and so much more.Helpful techniques to ensureyour printed materials expandyour event’s reach Where are you from? Share your zip code: _____1. Are you staying the night in PBO? Yes / No?2. How many are in your party? # of people _____3. How did you hear about us? 4.www.vikingfest.orgwww.poulsbobeerrun.comwww.cafnw.org/poulsbo-arts-festivalDigital Marketing Content:Build and nurture customer relationshipsthrough email communication, create anewsletter. Engage potential and past attendees.Identify your audience and use targetedand customized advertisements. Capture attention with videos: promotional andinstructional, work with influencers.Poulsbo Rotary ClubPoulsbo LionsCrossroads RotaryPoulsbo Kiwanis ClubVFW Post 2463Coffee OasisParks and RecreationCommissionPort of PoulsboCommissionPoulsbo Tree Board Sons of NorwayPoulsbo VikingsScout Troup 1571(below list is not all -inclusive)Local Community Groups in PoulsboFamily/Kids: Macaroni KID Kitsap WARent Community Signboards: www.cityofpoulsbo.com/hwy305 Distribute flyers to local community boards andbusinesses:Common places include the post office,libraries. community centers, grocery stores,gyms, coffee places/restaurants. Send to Newspapers, write a Press Release, and email editors:Kitsap SunKitsap Daily NewsNorth Kitsap HeraldCoffee News Kitsap

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www.cityofpoulsbo.com /community-events-calendar-postingwww.visitpoulsbo.comwww.visitkitsap.com/submit-your-event BKAT-TV-Community-Bulletin-Board-62Create a memorable and clear logo to ensure memorable marketingLeverage partnership marketing to maximize youroutreach and collaborationsDirectMarketing:Print Network at Chamber of Commerce luncheons andhappy hours.Table at the Poulsbo Farmers Market.Attend Poulsbo City Council, hosted weekly onWednesday’s at 5pm.Sponsor and or provide at local events.Partner with community groups.Use Social Media:Have A Clear BrandEstablish and use consistent colors, font, logo.Facebook Communities: /The North Kitsap Network/Rediscover Kitsap/Suquamish Community/Kitsap Great Give Nonprofit Resources Partnership Marketing: In-PersonDigital Marketing: OnlineHost a meeting/event/open house and add it to local Community Calendars:Measure the Success of your EventA free resource to collect data.View our “Google Analytics Tutorial;” a collaborationbetween City of Poulsbo and Visit Kitsap Peninsula.Survey your event attendees:Facebook and Instagram offers paid social mediaadvertisements with direct targeted audiences.Use Google Analytics:Ask questions at the time of ticket purchase.Ask when they arrive at the door.Effective Questions include:“Welcome to our [EVENT/FACILITY/WEBSITE], we would appreciate it if you took the next fewmoments to anonymously answer the next 4 questions so that we can remain eligible forgrants, such as the Poulsbo Tourism Grant. “Enhance your event's visibility through digital marketingCreate a website and/or specific landing page:Effective strategies and tools to evaluate and learn event performanceCanva is a free resource you can use to make your branded materials with free templates and so much more.Helpful techniques to ensureyour printed materials expandyour event’s reach Where are you from? Share your zip code: _____1. Are you staying the night in PBO? Yes / No?2. How many are in your party? # of people _____3. How did you hear about us? 4.www.vikingfest.orgwww.poulsbobeerrun.comwww.cafnw.org/poulsbo-arts-festivalDigital Marketing Content:Build and nurture customer relationshipsthrough email communication, create anewsletter. Engage potential and past attendees.Identify your audience and use targetedand customized advertisements. Capture attention with videos: promotional andinstructional, work with influencers.Poulsbo Rotary ClubPoulsbo LionsCrossroads RotaryPoulsbo Kiwanis ClubVFW Post 2463Coffee OasisParks and RecreationCommissionPort of PoulsboCommissionPoulsbo Tree Board Sons of NorwayPoulsbo VikingsScout Troup 1571(below list is not all -inclusive)Local Community Groups in PoulsboFamily/Kids: Macaroni KID Kitsap WARent Community Signboards: www.cityofpoulsbo.com/hwy305 Distribute flyers to local community boards andbusinesses:Common places include the post office,libraries. community centers, grocery stores,gyms, coffee places/restaurants. Send to Newspapers, write a Press Release, and email editors:Kitsap SunKitsap Daily NewsNorth Kitsap HeraldCoffee News Kitsap

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www.cityofpoulsbo.com /community-events-calendar-postingwww.visitpoulsbo.comwww.visitkitsap.com/submit-your-event BKAT-TV-Community-Bulletin-Board-62Create a memorable and clear logo to ensure memorable marketingLeverage partnership marketing to maximize youroutreach and collaborationsDirectMarketing:Print Network at Chamber of Commerce luncheons andhappy hours.Table at the Poulsbo Farmers Market.Attend Poulsbo City Council, hosted weekly onWednesday’s at 5pm.Sponsor and or provide at local events.Partner with community groups.Use Social Media:Have A Clear BrandEstablish and use consistent colors, font, logo.Facebook Communities: /The North Kitsap Network/Rediscover Kitsap/Suquamish Community/Kitsap Great Give Nonprofit Resources Partnership Marketing: In-PersonDigital Marketing: OnlineHost a meeting/event/open house and add it to local Community Calendars:Measure the Success of your EventA free resource to collect data.View our “Google Analytics Tutorial;” a collaborationbetween City of Poulsbo and Visit Kitsap Peninsula.Survey your event attendees:Facebook and Instagram offers paid social mediaadvertisements with direct targeted audiences.Use Google Analytics:Ask questions at the time of ticket purchase.Ask when they arrive at the door.Effective Questions include:“Welcome to our [EVENT/FACILITY/WEBSITE], we would appreciate it if you took the next fewmoments to anonymously answer the next 4 questions so that we can remain eligible forgrants, such as the Poulsbo Tourism Grant. “Enhance your event's visibility through digital marketingCreate a website and/or specific landing page:Effective strategies and tools to evaluate and learn event performanceCanva is a free resource you can use to make your branded materials with free templates and so much more.Helpful techniques to ensureyour printed materials expandyour event’s reach Where are you from? Share your zip code: _____1. Are you staying the night in PBO? Yes / No?2. How many are in your party? # of people _____3. How did you hear about us? 4.www.vikingfest.orgwww.poulsbobeerrun.comwww.cafnw.org/poulsbo-arts-festivalDigital Marketing Content:Build and nurture customer relationshipsthrough email communication, create anewsletter. Engage potential and past attendees.Identify your audience and use targetedand customized advertisements. Capture attention with videos: promotional andinstructional, work with influencers.Poulsbo Rotary ClubPoulsbo LionsCrossroads RotaryPoulsbo Kiwanis ClubVFW Post 2463Coffee OasisParks and RecreationCommissionPort of PoulsboCommissionPoulsbo Tree Board Sons of NorwayPoulsbo VikingsScout Troup 1571(below list is not all -inclusive)Local Community Groups in PoulsboFamily/Kids: Macaroni KID Kitsap WARent Community Signboards: www.cityofpoulsbo.com/hwy305 Distribute flyers to local community boards andbusinesses:Common places include the post office,libraries. community centers, grocery stores,gyms, coffee places/restaurants. Send to Newspapers, write a Press Release, and email editors:Kitsap SunKitsap Daily NewsNorth Kitsap HeraldCoffee News Kitsap

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Venues (alphabetical order)Lodging (smallest to largest)www.cityofpoulsbo.comEmpoweringYour EventA Guide to Successful Marketingin the City of PoulsboPoulsboAverage Household Income - $85,500More than 3,000 Businesses in the98370 zip code. There are over 45 special events andevents that happen annually inPoulsbo.Poulsbo Population - 13,010The City of Poulsbo has over 5,345housing units with 19 city parks totaling146 acres, with over 5 linear miles of trails. Have a special event? View our City Special Event ApplicationOne of the City’s key goals is to position Poulsbo as apremier tourist destination for its exceptionalshopping, dining, and historical exploration, withstunning waterfront views. By highlighting Poulsbo,the City aims to encourage visitors to come, play, andstay overnight. In alignment with WA requirements,the City collects an annual lodging tax and reinveststhese funds through this grant to local organizationsand businesses. This grant is designed to supportprojects that directly develop tourism-relatedfacilities, promote tourism, and fund operations ofevents and facilities that attract visitors. Thisprogram presents an exciting opportunity to elevatePoulsbo and draw more tourism-driven economicgrowth.wwww.cityofpoulsbo.com/lodging-tax-grant-program/Poulsbo Tourism GrantCity Parks:Pavilion at Raab Park Pavilion Nelson Park Austin-Kvelstad Pavilion at Muriel Iverson Williams Waterfront ParkRentable Event Venues and Lodging within the City of Poulsbo Quick Facts (as of April 2024)Poulsbo VenuesHotel Scandi PoulsboGuestHouse PoulsboPoulsbo Inn & SuitesFairfield Inn & Suites Seattle PoulsboAirbnb.comVRBO.comPhoto Credit: Poppy PhotographyDenny’s Private Dining Room Jewel Box TheaterMoe’s on Liberty BayNorth Kitsap AuditoriumPoulsbo Kitsap Library Community RoomPoulsbo Sons of NorwayVinland Lutheran Church Western Red Brewing WWU SEA Discovery Center The Salt LLCVibe CoworksPhoto Credit: City of PoulsboPhoto Credit: LoveKitsapIn 2024 the American Public Works Associationgave a National Award to the City of Poulsbo forthe Johnson Parkway/SR305 Project. The Grey Space

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Venues (alphabetical order)Lodging (smallest to largest)www.cityofpoulsbo.comEmpoweringYour EventA Guide to Successful Marketingin the City of PoulsboPoulsboAverage Household Income - $85,500More than 3,000 Businesses in the98370 zip code. There are over 45 special events andevents that happen annually inPoulsbo.Poulsbo Population - 13,010The City of Poulsbo has over 5,345housing units with 19 city parks totaling146 acres, with over 5 linear miles of trails. Have a special event? View our City Special Event ApplicationOne of the City’s key goals is to position Poulsbo as apremier tourist destination for its exceptionalshopping, dining, and historical exploration, withstunning waterfront views. By highlighting Poulsbo,the City aims to encourage visitors to come, play, andstay overnight. In alignment with WA requirements,the City collects an annual lodging tax and reinveststhese funds through this grant to local organizationsand businesses. This grant is designed to supportprojects that directly develop tourism-relatedfacilities, promote tourism, and fund operations ofevents and facilities that attract visitors. Thisprogram presents an exciting opportunity to elevatePoulsbo and draw more tourism-driven economicgrowth.wwww.cityofpoulsbo.com/lodging-tax-grant-program/Poulsbo Tourism GrantCity Parks:Pavilion at Raab Park Pavilion Nelson Park Austin-Kvelstad Pavilion at Muriel Iverson Williams Waterfront ParkRentable Event Venues and Lodging within the City of Poulsbo Quick Facts (as of April 2024)Poulsbo VenuesHotel Scandi PoulsboGuestHouse PoulsboPoulsbo Inn & SuitesFairfield Inn & Suites Seattle PoulsboAirbnb.comVRBO.comPhoto Credit: Poppy PhotographyDenny’s Private Dining Room Jewel Box TheaterMoe’s on Liberty BayNorth Kitsap AuditoriumPoulsbo Kitsap Library Community RoomPoulsbo Sons of NorwayVinland Lutheran Church Western Red Brewing WWU SEA Discovery Center The Salt LLCVibe CoworksPhoto Credit: City of PoulsboPhoto Credit: LoveKitsapIn 2024 the American Public Works Associationgave a National Award to the City of Poulsbo forthe Johnson Parkway/SR305 Project. The Grey Space