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Email Signatures with Simplebooklet
Wouldn't it be great that in every communication you had with a customer, you could unobtrusively offer them your product brochure, menu, or catalog. It's easier than you realize. All you need to do is attach the unique url of your simplebooklet onto your email signature.
Email is still the most used digital business communication channel. During a regular business day, you will receive and respond to more emails than you will phone calls, text messages, and messaging apps. Your email account is a defacto history of your communications, where you often do a search to find what communications with a customer you've had previously.
The formats of emails give you a very useful opportunity to passively market during your communications.
Can you send me your product brochure?
Just tap the link in my email signature and you'll get it.
The Email Signature
Most people set up an email signature. You've seen these at the bottom of most business related emails. This is the standard contact info that is added to the bottom of every email message you send. It often includes your business name, business tag line, and additional contact information such as a phone number, address, and link to your website.
Using simplebooklet in your email signature allows you to passively market your business in every email you send. After your customer reads your email, they often skim the signature to see what other channels of communication you offer. By adding the unique link to your simplebooklet here, you'll get additional views of your brochure.
Better than Attachments
Your file is too large for
my email system.
I can't open your file
because it might have a
virus.
The problem with attaching your brochure as a PDF or document file to an email is three fold: it can be murder to someone's mobile data plan or even be too large to send; nobody trusts email attachments because who knows what virus is lurking in the file; and, what if they don't have an application on their device that can view this file.
Simplebooklet was designed to solve these issues. There is no attachment to send, you are only providing the unique link to view your brochure, which your audience can choose to open or not. If a customer wants to open your link, all they need is a browser (which is installed on every device now) and it opens immediately. And the data required to view a simplebooklet is significantly less than the data in the same PDF, saving significant costs for data plans.
Updates
We all search our emails for old messages and attachments sent to us. This ends up more often than not providing outdated information that isn't necessarily relevant anymore.
The great thing with a link instead of an attached file is you can always update the content in your simplebooklet, and automatically the email recipient only gets the latest info. So if a price changes or your menu updates, the recipient isn't referring to an out of date PDF.
They are getting the latest information from your latest version of the brochure.
Go to your simplebooklet account and select PROMOTE for the booklet you want in your signature.Copy the URL for your booklet. How To Add Your Simplebooklet To Your Signature
Most likely, you are just adding a link to your existing signature. You would do the following:
Go to your email client (I will use gmail details here)Click the Settings gear in your Gmail toolbar.Select Settings from the menu that will have appeared.Scroll down until you see the signature box.Type in the words you want to use to represent your booklet (like "latest newsletter" or "spring catalog").Highlight the words and Tap the link button.
Paste in your simplebooklet link into the link field.Save.You can also use the styling tools to make it stand out a bit more.Click Save Changes.
Your New Email Signature
This new signature will go a long way to keeping customers informed about your products and services without burdening them with large attachments or sending them to file searching jail.