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EDWARD A. MCFIELDSemcfie@uw.edu 206-550-1697PROFESSIONAL PROFILEStrong communicator and storyteller and know how to make complex messages compelling and easy to understand. Excellent organizational skills efficiently work under pressures and deadlines. Proficient with oral and written communication including developing electronic and written materials, report writing, editing, layout and design through Adobe InDesign and Photoshop. Creative when it comes to specific marketing projects, including the development of new products, sales launch and advertising. Vast experience in developing comprehensive marketing plans for product launches including ongoing support of regional seasonal events. Proven interpersonal skills including the ability to work successfully with stakeholders at all levels throughout a complex and diverse organization. Experience in advertising operations or media planning. Knowledgeable at implementing processes that improve technical, conceptual, and content development of digital and traditional media. Knowledgeable at integrating social media and traditional marketing efforts, while building, and maintaining business relationships. CORE COMPETENECIES• Integrated Marketing Communications• Product Management• Market Research and Product Development• Google Analytics• Effective Decision Making• Research Methodology• Advertising and Public Relations• Promotion Strategies• Content Marketing• Proficiency in InDesign• Exceptional Customer Service• Tri-lingual, Fluent in Spanish, English and advancedFrench• Sales and Forecasting• E-mail Marketing• Social media advertising• High level of proficiency using Excel for data analysisand reporting• SEOEDUCATIONMaster’s in Communication in Digital Media – University of Washington Seattle Awards of Achievement:  Introduction to User Centered Design The Future of Marketing Advanced Video Storytelling Law, Data, and PrivacyDigital Marketing Certification – University of Washington Seattle Awards of Achievement:  Methods for generating digital traffic, including digital advertising, search, email, marketing automation, affiliate marketing and social media How to optimize your website and other owned digital properties with SEO techniques, meaningful content, and a consistent customer experience Tools and approaches for measuring and optimizing marketing performance Financial basics of digital marketing (attribution, forecasting, budgeting) How to build a marketing plan and manage a client relationshipBachelor of Science Business Management – Colorado State University – Global Campus, Emphasis in Strategic Communication Awards of Achievement:  Marketing Research and Analysis Building Effective Marketing Strategies

Edward A. McFields PROFESSIONAL EXPERIENCEPACCAR, Renton, WA Marketing advisor, July 2018 – Present • Create and administer monthly promotions using award-winning programs and state of the art processes and platforms. Leveragingmy bi-lingual English and French skills to support our dealer marketing efforts in both the US and Canada.• Maintaining retailer program participation, recommending products to advertise and suggest inventory to support featuredpromotions.Key Accomplishments: • Collaborate with Ad agency to ensure effective and timely direct mail and electronic flyer delivery. Includes planning,providing feedback, reviewing and finalizing monthly flyer development with outside agency to ensure PACCAR Partsmarketing strategy, style guidelines, and consistent appearance are met. Maintain monthly dealer participation in flyerprogram through regular dealer communication.• Support PACCAR Parts US/Canada sales group and dealers with marketing programs through regular communications todealers and district parts managers. Monitor participation in marketing programs for reporting, analysis and billing. Assists intraining dealers on the various marketing programs through site visits and online training.• Analyze product movement and success factors by dealer location as it relates to being promoted. Assist in planning stockingrequirements for parts advertised in the dealer’s direct mail flyer, Loyalty Card program and other planned promotions. Also,assist in communicating promotional inventory recommendations to assigned dealers based on MDI recommendations.• Collaborate with Marketing Programs group for integration of Merchandising and Loyalty Card programs for US and Canada.• Facilitate training for dealers at yearly Parts & Service meetings as well as other departmental trainings. Some travel may berequired.• Communicate results and issues as they relate to implementation of marketing initiatives to other Departments andManagement. Provide reports as needed.• digital media marketing, social media marketing, display advertising, and brand advertising·US FOODS, Fife, WA Area Marketing Coordinator, March 2016 – July 2018 • Utilize strategic communications and integration of social media to engage clients and improve organization awareness andrecognition. Marketing Area Coordinator for the markets of Washington, Portland and UtahKey Accomplishments: • Develop marketing brochures, offering documents, banners, pitches and market information reports using various US Foodstemplates and brand standards.• Create, administer, and maintain e-marketing campaigns. Collaborate closely with Regional managers to define campaignrequirements and objectives• Digital media marketing, social media marketing, display advertising, and brand advertising.• Analyze campaign performance and performing data analysis.• Work with virtual teams and collaborate with Region’s Marketing leadership and local office leadership to ensure programsuccess.• Work independently and successfully on coordinating multiple tasks within project priorities.• Develop and execute strategies that deliver communication and marketing solutions while leveraging and balancingstakeholder relationships and needs.• Work closely with Regional Marketing Manager to create a branded event series for customers and prospects.• Plan and Execute events and trade shows for all three US FOODS markets.• Lead all forms of digital marketing, including web development, email marketing and social media.• Develop, manage and implement strategic communications plans by ensuring compliance to US Foods brand standards at alltimes.• Ability to work cross-functionally to ensure program success.

Edward A. McFields US Foods, Fife, WA Inside Sales, July 2015 – March 2016 • Communicated with clients, ensuring services were provided and raising issues with company when promised services were not delivered. Key Accomplishments: • Supported Field sales teams and customers. Addressed and resolved customer and territory manager questions/requests, issues in utilizing detailed knowledge of US Food service product systems and tools. • Negotiated and communicated effectively with buyers regarding sales managers’ new items and special orders. • Resolved customer and territory manager questions in a timely manner with Spanish speaking accounts in Yakima and Wenatchee WA • Participated in division activities (e.g., sales meetings, food shows, promotion programs) in order to promote sales, increase product knowledge, and maintain good customer relations. • Leveraged Customer Solutions Coordinators and Sales Coordinators to reduce time on administrative tasks (e.g., special orders) and order-taking, processing credits and pick-up requests. • Leveraged Business Solutions Specialists, New Business Managers, Business Development Managers/Specialists, and Culinary Specialists, to promote account penetration and new account acquisition and development. • Performed administrative duties, such as preparing sales budgets and reports, maintaining sales records, preparing price quotes and menu suggestions, and filing reports. HSBC Bank, Bellevue, WA Branch Service Representative, July 2014 – July 2015 • Established customer interaction standards for every transaction. Maintain knowledge of Company products and services and applicable Federal regulations, including Bank Secrecy and Know Your Customer principles. Key Accomplishments: • Meet established sales referral and promotional sales goals. • Accept and process deposits, payments, checks for cashing and other transactions according to established procedures and performance standards. • Live and represent the brand; exemplify the five brand attributes of being perceptive, progressive, responsive, respectful and fair, both internally and externally. The Ritz-Carlton Hotel, George Town, Cayman Islands Food and Beverage Associate, November 2012 – May 2014 • Earned consistent commendations for exemplary service delivery Regularly singled out on comment cards for "going above and beyond expectations" and "providing outstanding service and attention to guests". Key Accomplishments: Diversity Council ambassador at PACCAR PARTS Responsible for the execution and implementation of tasks and duties related to diversity inclusion initiatives. Identifying trends and themes and collaborating with HR to deliver advice and initiatives to PACCAR. Manage internal communication for diversity events, ex Black History Month, Hispanic Heritage, and Women’s Day etc. HONORS & AWARDS • Employee of the month twice in 2016 at US FOODS • Won the annual Gold Standard Award for service at The Ritz-Carlton Bachelor Gulch, CO (Award for the “5-star behavior” - exceptional service and a commitment to The Ritz-Carlton philosophy).