Return to flip book view

Nothing ElseMattersb y : D i o n n e S a n f o r d " C o a c h D "Until You Understand Your WhyReal Estate Coach & Mentor

You are looking a a county girl, who simply loves life. Born andraised in Mobile, AL, I grew up in a family that had to work hardand fight to make ends meet. I actually thought this is how life wassuppose to be. You accept the good with the bad and keep onpushing. I was raised to work hard for what you want. No matter what,standup for what you believe in and try your hardest to be the bestperson you can be. That has always been my goal in life. I became aWife and Mother. I had a great job and everything was wonderful. Until one day, I realize that I wanted more out of life and the onlything that was holding me back was me. 16 Years later...I am thefirst woman to become a business owner and to make over 6Figures in family. I am the owner of J.K. Jerrell Enterprises but mypassion is coaching and mentoring real estate agents. Get to knowme better!aboutm ec o a c h d c o a c h i n g . c o mDionne j. Sanford"Coach D"

table of0102W h e r e d o I s t a r t ?W h a t a r e y o u g o a l s ?0304D e t e r m i n e y o u r w h y ?I t ' s c a l l e d E x e c u t i o n c o n t e n t sc o a c h d c o a c h i n g . c o m

01chapterc o a c h d c o a c h i n g . c o mYou Did it!!! You have finally became a Real Estate Agent! Take aBreather and Congratulate yourself! Breathed in and out! Now let'sget started. I know a lot of you all are saying the hard part is over. SURPRISE!!SURPRISE!!! The hard part is just getting started. When I say that, it'sprobably not what you think I mean. Most people think that once you receive your real estate license,everyone you know would be calling you to use your services. Wehave it all planned out. All we have to do is send out a blast textmessage or make a post on social media and your phone will beblowing up. Did I get it right?? That's probably what you are thinking. One thing we have to realize iseveryone knows multiple real estate agents. This is one of the biggestpurchases that most people will make in their lifetime. So why wouldthey choose you?

c o a c h d c o a c h i n g . c o mWill you be working full time or part time?Are you interested in working with a team?What makes you different?Are you familiar with your market?How much time will you be able to obligate to your business?Will you need a Mentor?What am I willing sacrifice for the success of my business?This is something you should think about as you begin yourjourney in growing your real estate business. Here are a few tips that you should consider:

02chapterc o a c h d c o a c h i n g . c o mLet's talk about your goals. Everyone has different goals in their real estate career. Some peoplecome into the business to make extra money. Some people come intothe business to become their own boss. I've even heard someone saythey became an agent because they love touring houses. Determining why you came a real estate agent will help you establishwhat your goals are.When I first became an agent, I was told that I would be great at it bymy own Real Estate Agent. I had never even thought about real estatebefore. Honestly, I didn't know how important homeownership wasnor did I know that you can make an unlimited amount of money inthis field. Yes, I said it ... Unlimited!!! Before you move any further, Let's determine what your goals are.First consider what you want to achieve and then make acommitment. Remember, you want to use SMART Goals.

c o a c h d c o a c h i n g . c o mWrite down your goalsPut them in order of importanceConsider doing long term and short term goalsSMART GOALS are Specific, Measureable, Attainable, Relevantand Time-bound) Here are a few tips that you should consider:

G O A L SS M A R TSSPECIFICWHA T D O I WAN T T OACCO M P L I SH?MMEASURABLEHOW W I L L I KN O W W HENIT I S A C COMPL I S H E D?AACHIEVABLEHOW C A N THE G O A L BEACCO M P L I SHED?RRELEVANTDOES T H I S SEE MWOR T H W H I LE?TTIME BOUNDWHE N C A N I AC C O M P LISHTHIS G O A L?WHE N SET T I NG G O ALS , MAK E SUR E IT F O LL O W S T H E SM A R TSTR U C TUR E . US E THE Q UES T I ONS B ELO W TO C R EAT E YO U R GO A L S .

03chapterc o a c h d c o a c h i n g . c o mThis is one of the most important things that you will do in your realestate career.... Understanding Your Why???Understanding why it's important for you to be successful in yourbusiness is the fuel behind your fire. How can you truly give your allwithout knowing why it's important to you. For example: I was told I wouldn't be successful working for myselfand that I would need to consider staying where I was working. Thatsaid to me... They don't believe in me. I need to prove them wrong.Now, at the time... That was my fuel behind my fire. How daresomeone tell me that I can't do something I put my heart and soulinto. Now, over time, my Why changed. I had kids to provide for. Ihad family depending on me. That is why I had no choice but to besuccessful. Plus, I am no longer built to work for other people. I am aCEO and I mean I am going to stay one.Do you get it yet? Do you understand why it so important to know

c o a c h d c o a c h i n g . c o mWrite down your Why on everythingRead them DailyNever lose track of why your success is importantwhat your why is? As long as you keep your WHY in the front ofeverything you do, nothing can stop you. Here are a few tips that you should consider:

01 02 03 04 05 06 07 08 09 10 Y O U R W H Y ?W H A T ' S

04chapterc o a c h d c o a c h i n g . c o m Now that we have establish what you need to do to get started in yourbusiness and why it's important for you to succeed.... It's time to come upwith a strategy and then execute.Let's strategize ..Strategy is simple a plan of action. Your plan of action will outline thethings that you will do to accomplish your goals. This will cause you toreally learn who your target audience is and how you are going to reachthem. Think about if you were buying or selling a home. What are some thingsthat you feel would make you want to use someone's service? Remember,think about what sets you aside from other agents. People will gravitate topeople that they can relate to. Be Creative...Put your plan in place andExecute!! Never be afraid of what will happen if you try.. be afraid of what willhappen if you don't try!

Goal PlannerThe Go al:The Strategy:Steps to Take:Other Notes

want tol e a r n m o r e ?s i g n u p !c o a c h d c o a c h i n g . c o mI hope this ebook washelpful. If you would liketo be on my emailing listto find out aboutupcoming training,events, and to get freetips.. Scan the QR Codeto get registered!Dionne j. Sanford