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By: Abigail Audette



Dumb Ways to





Producer is McCann Melbourne

This campaign was start in


November 2012


it was a hit within the next 24





This agency is the


McCann Melbourne.


They created the app Dumb Ways


to Die;


which can be found on itunes for




This App was created to be a

humurous way to decrube

funny and bad ways to pass away

But there are some forms of death that are not a joke!




This is suppose to be a way for people to become more aware of there sorroudings.





This clearing got a great amount of support due to the number of people who downloaded the app.

No actions have been made by the government for people to become more aware of there sorrundings.


People nowadays have been paying more attentions to there surrounds due to things that have happened in society