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CONTENTSDMV BUSINESS QUARTERLY MAGAZINEPARTNER CONTENT-KEN MOORMANCHOOSING A BANKFOR YOUR BUSINESS0604FINANCEEDITOR'S NOTE09 0708BUDGET SMARTERFEATURE STORYSHELITA WINFIELD DUKEBUSINESS CROSSING NETWORKINFO@BUSINESSCROSSINGNETWORK.COMPO BOX 303MANASSAS, VA 20108WWW.BUSINESSCROSSINGNETWORK.COM1510IS AI CHANGING BUSINESS17BUSINESSLIFESTYLEENTREPRENEURSHIPPARTNER CONTENT: THRASH AND SASSY19PARTNER CONTENT: SILK ROSE SPA25BUSINESS OF THE QUARTERA NEW POWERFULPARTNERSHIPBUSINESS OF THE QUARTER: BROWN GIRLS EMBRACEPARTNER CONTENT: POUR OF THEQUARTER20

Edition Q1 | 2025D M V B U S I N E S S M A G A Z I N E  |  4A Bold Vision for BCN in 2025As we step into 2025, Business Crossing Network (BCN) is embracing a year of intention, impact, and innovation. Ourvision is clear: to build a resource-driven community that empowers business owners with education, connection, andgrowth opportunities.This year, BCN will evolve beyond networking—we are creating a space where businesses thrive through strategiccollaborations, high-value resources, and exclusive opportunities. With the introduction of our quarterly speaker series,Executive Row, and an enhanced BCN magazine model, we are ensuring that our members gain visibility, access, andreal business solutions.2025 is about being intentional, seizing challenges, and positioning BCN as the go-to platform for businessempowerment. Together, let’s break barriers, create opportunities, and make this year the most impactful one yet.Here’s to growth, collaboration, and a game-changing 2025!— Liletta HarlemBusiness Crossing Network

Edition Q1 | 2025D M V B U S I N E S S M A G A Z I N E  |  5For too long, entrepreneurs have faced invisible barriers—doubt, limited opportunities, and the challenge of scalingbeyond a certain point. But 2025 is the year to shatter those limits. This is the year to step boldly into newopportunities, redefine success, and build the business you’ve always envisioned.The glass ceiling isn’t just a corporate problem; it exists in entrepreneurship too—whether it’s the struggle forfunding, being underestimated, or navigating industries that weren’t designed with you in mind. But here’s the truth:you have everything it takes to break through.This year, challenge yourself to think bigger. Expand your network, embrace visibility, and invest in your growth.Seek out mentors, apply for funding opportunities, and leverage strategic partnerships. The resources are there—thisis your time to use them.BCN is committed to helping entrepreneurs rise, providing resources, connections, and platforms that empowerbusiness owners to scale, lead, and dominate their industries. Whether it’s through collaborations, knowledge-sharing, or taking bold risks, this is the year to push past limits and own your success.The ceiling was never meant to hold you back—it’s time to break through. Let’s make 2025 the year of fearlessentrepreneurship and limitless possibilities!B R E A K I N G T H EG L A S S C E I L I N G :2 0 2 5 I S Y O U RY E A R T O R I S E

Black-owned media has always been a cornerstone of our community—telling our stories, celebrating our successes, and advocating for economic empowerment. As the new publisher of DMV Business Magazine, I am excited to expand that mission by strengthening our partnership with The Spotlight DMV, a platform dedicated to amplifying local businesses, entrepreneurs, and changemakers in Prince George’s County and the DMV area.The Spotlight DMV has been a driving force in elevating Black-owned businesses and communityleaders, providing them with visibility, media coverage, and access to opportunities. In November2024, The Spotlight DMV was honored with the “Excellence in Media” award at the DMVBusiness Crossing Network Awards, a recognition voted on by the community. This awardhighlights the real impact that community-driven media has in shaping narratives and drivingbusiness success.Through this new collaboration, DMV Business Magazine and The Spotlight DMV will worktogether to expand reach, amplify Black business voices, and create more opportunities forpartnerships and growth. This is more than just a media alliance—it’s a movement to ensure thatour businesses thrive and our stories are told on our terms. Stay tuned for what’s ahead!P+artnershipowerful..By: Rose Johnson

Edition Q1 | 2025D M V B U S I N E S S M A G A Z I N E  |  7CHOOSING A BANK FOR YOUR BUSINESSWHICH IS RIGHT FOR YOU?CHOOSING A BANK FOR YOUR BUSINESSWHICH IS RIGHT FOR YOU?Selecting the right bank is a critical decision that affects your business’s financial managementand growth. Here are three key factors to consider:1. Identify Your Business NeedsDetermine the services you require, such as business checking, loans, merchant services, or online banking. Consider transaction volume, cash flow needs, and future financial goals to ensure the bank offers the right solutions.2. Compare Fees and Lending OptionsBanks vary in their fee structures and loan offerings. Look for low-cost business accounts,reasonable transaction fees, and accessible lending options with competitive interest rates. Avoid hidden charges that can impact your bottom line.3. Prioritize Convenience and Customer SupportA strong banking relationship matters. Choose a bank with reliable customer service, easy-to-usedigital tools, and financial advisors who can help your business grow. Whether it’s a local bank or a national institution, accessibility and personalized support can make a big difference.By focusing on these three factors, you can confidently select a bank that meets your business’sneeds and supports long-term success.

BudgetSmarterEdition Q1 | 2025D M V B U S I N E S S M A G A Z I N E  |  8Managing your business finances effectively starts with a solid budgeting strategy. A well-plannedbudget helps maintain cash flow, prepare for unexpected expenses, and support long-term growth.Here are three smart tips to keep your business financially sound.Track and Categorize ExpensesUnderstanding where your money goes is the foundation of smart budgeting. Separate expensesinto fixed costs—like rent, utilities, and salaries—and variable costs, such as marketing, travel, andsupplies. Using budgeting software or a simple spreadsheet can help you track spending patternsand identify areas where you can cut costs without sacrificing quality.Plan for Seasonal FluctuationsMany businesses experience periods of high and low revenue. To stay prepared, set aside extrafunds during peak seasons to cover slower months. Building an emergency reserve ensures thatpayroll, inventory, and other expenses are covered, even when sales dip unexpectedly. A financialcushion can prevent unnecessary stress and reliance on high-interest loans.Review and Adjust RegularlyA budget isn’t a one-time plan—it’s a living document that should evolve with your business. Set amonthly review to compare actual expenses with projections, adjusting as needed to optimize cashflow. This proactive approach helps you stay on top of financial goals while allowing room forgrowth and investment opportunities.

Partnered Content KEN MOORMAN: BREWING DREAMS AND BUILDING RESILIENCE AT JIRANI COFFEEHOUSEGrief and loss are universal experiences, yethow we respond to them shapes the course ofour lives. For Ken Moorman, owner of JiraniCoffeehouse, these challenges became thecatalyst for growth, not defeat. Located in theheart of Manassas, Jirani Coffeehouse is morethan a place to enjoy your favorite cup ofcoffee—it’s a hub for dreams, connection, andtransformation.Ken knows firsthand the toll that life’s hardestmoments can take. But instead of letting griefdefine him, he chose to channel it into purpose.“Grief taught me the value of creatingsomething meaningful,” Ken shares. “I wantothers to know they can turn their pain intoprogress and their dreams into reality.”That passion for empowering others is drivingbig changes for Jirani Coffeehouse in 2025.Ken is introducing new programs andcoaching packages designed to give aspiringentrepreneurs the tools to thrive. Theseofferings will include practical businessstrategies, creative inspiration, andpersonalized support, all rooted in Ken’s beliefthat success is attainable for anyone willing towork for it.Whether you’re crafting your business plan or simply need a quiet space to reflect, Jirani Coffeehouse offers the perfectblend of inspiration and community. “This place was built to be a safe space for ideas, connection, and growth,” Kenexplains. “We want you to feel at home here, no matter where you are in your journey.”As the new year approaches, Ken invites everyone to join him in transforming visions into realities. Stop by JiraniCoffeehouse to dream, connect, and grow—with your favorite coffee in hand, of course.Because here, every cup serves as a reminder: life’s hardest moments don’t define us. What we create from them does.Edition Q1 | 2025D M V B U S I N E S S M A G A Z I N E  |  9

Edition Q1 | 2025B C N M A G A Z I N E  | 1 0Empowering Women to Win: The SheWin Unlimited StoryBy: Liletta Harlem

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HOW AI IS CHANGING BUSINESS: AREVOLUTION IN PROGRESSArtificial Intelligence (AI) has transitioned from being afuturistic concept to a transformative force reshapingbusinesses across industries. From streamlining operations toenhancing customer experiences, AI is unlockingunprecedented opportunities for innovation and efficiency.Here’s how AI is changing the face of business.Operational Efficiency Through AutomationOne of the most visible impacts of AI on businesses isautomation. Repetitive, time-consuming tasks such as dataentry, inventory management, and payroll processing areincreasingly handled by AI-powered systems. This not onlyreduces errors but also frees employees to focus on higher-value work. For instance, AI-driven robotic processautomation (RPA) tools are widely used in finance and HRdepartments to process invoices, manage expenses, and evenonboard new employees.In manufacturing, AI-enabled robotics are optimizingproduction lines, minimizing waste, and accelerating deliverytimes. Companies like Tesla leverage AI for real-time qualitycontrol, ensuring their products meet exacting standards withminimal human intervention.HOW AI ISCHANGINGSMALLBUSINESSEdition Q1 | 2025D M V B U S I N E S S M A G A Z I N E  |  1 5

Data-Driven Decision MakingIn the digital age, data is the lifeblood of business. AI excels at analyzing vast quantities of data at speeds no human could match, uncovering patterns, trends, and insights that drive informed decision-making. For example, retailers use AI to predict consumer behavior, enabling personalized recommendations and targeted marketing strategies.Moreover, AI-powered analytics tools allow businesses to monitor their performance in real time, identifying inefficiencies or emerging risks before they become critical. This proactive approach ensures companies remain agile and competitive.Personalized Customer ExperiencesAI is revolutionizing customer engagement through personalized experiences. Chatbots and virtual assistants, powered by natural language processing (NLP), provide 24/7 customer support, handling queries and complaints with increasing sophistication. Platforms like Amazon and Netflix use AI to analyze user preferences, delivering tailored recommendations that keep customers engaged and satisfied.Beyond e-commerce and entertainment, AI is also transforming the financial sector. Banks and fintech companies use AI to offer personalized financial advice, detect fraudulent activities, and streamline loan approval processes. This level of customization builds trust and fosters stronger relationships with customers.Innovation in Product DevelopmentAI is enabling businesses to innovate faster and more effectively. In healthcare, AI-powered algorithms are acceleratingdrug discovery and enabling precision medicine. In the automotive industry, companies like Waymo are pushingboundaries with self-driving technologies, creating safer and more efficient transportation systems.Startups and small businesses are also benefiting from AI-driven tools that democratize access to innovation. Platformslike OpenAI’s GPT allow entrepreneurs to generate content, design products, and even code applications withoutrequiring extensive technical expertise.Looking AheadThe impact of AI on business is profound and multifaceted. It is driving efficiency, fostering innovation, and redefiningthe customer experience. However, the journey is just beginning. As AI continues to evolve, businesses must adapt toharness its full potential while addressing ethical challenges and ensuring its responsible use.Ultimately, AI is not just a tool for businesses—it is a transformative force that promises to reshape industries, redefinework, and create new possibilities. Those who embrace AI strategically will not only survive but thrive in the ever-changing business landscape.Edition Q1 | 2025B D M V B U S I N E S S M A G A Z I N E  |  1 6In thedigitalage, datais thelifeblood ofbusiness.

Edition Q1 | 2025D M V B U S I N E S S M A G A Z I N E  | 1 7AUTHENTICITY AT WORK: EMBRACING CREATIVITY & PROFESSIONALISM WHILE BEING YOURSELF AUTHENTICITY AT WORK: EMBRACING CREATIVITY & PROFESSIONALISM WHILE BEING YOURSELF In today’s workplace, where innovation and individuality are celebrated,finding the balance between being authentic, creative, and professional canbe both rewarding and challenging—especially for African Americans. Formany, self-expression isn’t just about personality; it’s tied to culture,heritage, and identity. However, systemic biases, outdated norms, and theneed to “fit in” have often made navigating this balance a delicate act.Thankfully, times are changing. Movements like the CROWN Act(Creating a Respectful and Open World for Natural Hair) are paving theway for greater acceptance and respect for individuality, particularly forAfrican Americans. This groundbreaking legislation seeks to enddiscrimination based on hair texture and protective hairstyles like braids,locs, twists, and bantu knots. But embracing yourself at work goes beyondappearance—it extends to creativity, ideas, and how you bring your wholeself to the table.The Power of AuthenticityBeing yourself at work is more than a personal choice; it’s a powerful statement. When you show up authentically, youinspire others to do the same and create a culture of inclusivity. For African Americans, this might mean unapologeticallywearing natural hairstyles or drawing on cultural perspectives to solve problems creatively.Research shows that people who feel free to be themselves are more productive, innovative, and engaged. Creativity thriveswhen we feel safe to express ourselves fully, and that’s where true professional success begins.Professionalism ReimaginedFor decades, professionalism was defined by conformity—dress codes, speech patterns, and behaviors steeped inEurocentric ideals. But professionalism is evolving. It’s not about fitting into a rigid mold; it’s about showing respect,doing quality work, and fostering collaboration, all while honoring diversity.Here’s the key: authenticity and professionalism aren’t opposites. They can coexist. For example: If you’re passionate about creative storytelling, use that skill to develop fresh ideas for a marketing campaign. If you’re drawn to vibrant colors or bold fashion, incorporate them thoughtfully into your wardrobe while adhering to your company’s dress code. If your cultural experiences shape how you approac in h challenges, share those perspectives in meetings to offerunique insights.By Brittany Thrasher

Edition Q1 | 2025D M V B U S I N E S S M A G A Z I N E  | 1 8Creativity: The Bridge Between Authenticity and ProfessionalismCreativity allows you to merge who you are with what you do. It’s the tool that helps you stand out while meetingprofessional expectations. African American professionals have a rich history of infusing creativity into their work—whether it’s through art, literature, music, or leadership.Take, for example, trailblazing innovators like Madam C.J. Walker, who built a beauty empire by addressing the needs ofAfrican American women. Her ability to merge cultural authenticity with business savvy is a testament to the power ofbeing both creativity and professionalism. Tips for Being Yourself, Creative, and Professional at Work Know Your Worth: Your unique perspective and talents are valuable. Don’t downplay your individuality to fit in. Communicate Confidently: Advocate for your ideas and cultural expressions in ways that align with your workplace’s mission. Find Allies: Seek out mentors and colleagues who support authenticity and creativity. Stay True to Your Style: Whether it’s your hairstyle, fashion sense, or way of thinking, find ways to incorporate youridentity into your professional image. Educate and Inspire: Share the significance of your cultural expressions, such as natural hair, with those who may not understand their importance. Conclusion: Thriving AuthenticallyBeing yourself, creative, and professional isn’t just possible—it’s essential for true success. As African Americans, ourculture and individuality are assets that enrich the workplace. Movements like the CROWN Act remind us that ouridentities deserve respect and protection. By embracing who we are, we contribute to a more inclusive, innovative, andauthentic professional world.Thrash & Sassy10370 Festival Lane #109Manassas, VA 20109571-662-8717The CROWN Act: Protecting AuthenticityHair is often a focal point of self-expression, especially in the African American community. Yet, countless professionals have faced discrimination for wearing natural or protective hairstyles. The CROWN Act, which has been passed in multiple U.S. states,addresses this issue by making it illegal to discriminate againstindividuals based on their hair texture or style.This legislation is a reminder that being yourself at work shouldnever come at the cost of your dignity or opportunities. It’s also acall for workplaces to move beyond superficial ideas ofprofessionalism and embrace diversity in all its forms.

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D M V B U S I N E S S M A G A Z I N E  | 2 0Edition Q1 | 20252025 Q1 Pour Of The Quarter SPONSORED BY: 50NORTHHARDTRUTH.COM

A Mission Rooted in EmpowermentBrown Girls Embrace was born from a deep passion foruplifting, educating, and inspiring women to embraceevery part of themselves. Leslie Ann has cultivated a spacewhere women can thrive, heal, and grow, providingresources that foster self-love, confidence, and success inboth personal and professional spheres.Through coaching, community initiatives, and personaldevelopment programs, Brown Girls Embrace has becomea beacon of encouragement and transformation. LeslieAnn’s work resonates because it’s not just aboutmotivation—it’s about actionable change. She equipswomen with the tools, mindset, and network to confidentlynavigate challenges and embrace their power.Creating Impact Beyond BusinessWhat sets Leslie Ann apart is her commitment to realchange. Brown Girls Embrace isn’t just a brand—it’s amovement that fosters deep connections and provides asafe space for growth and empowerment. Whether throughworkshops, mentorship, or digital content, Leslie Ann’simpact extends beyond her immediate community,influencing women nationwide.Brown Girls EmbraceOF THE QUARTERHer dedication to representation, authenticity, andempowerment aligns perfectly with the values of the DMVBusiness Crossing Network, making her an outstandingchoice for our first Business of the Quarter.Why Brown Girls Embrace?Brown Girls Embrace embodies everything that theBusiness of the Quarter initiative stands for—innovation,empowerment, and lasting impact. Leslie Ann’s work notonly transforms individual lives but also strengthens thecollective voice of women seeking to step into their fullpotential.Congratulations to Leslie Ann of Brown Girls Embrace—we celebrate your success and can’t wait to see what’s next!The DMV Business Crossing Network is proud to introduce our inaugural Business of the Quarter, a recognitioncelebrating businesses that are making an impact through innovation, community engagement, and dedication to theirmission. For this first quarter, we are honored to spotlight Leslie Ann, founder of Brown Girls Embrace, a movementdedicated to empowering women—particularly women of color—to step into their authenticity, confidence, and purpose.www.brown-girls-embrace.square.site.Nominate the Next Business of the Quarter!Starting next quarter, the Business of the Quarter initiative will be open for nominations! Know a business making animpact in the DMV area? Businesses can self-nominate or be nominated by fellow BCN members. Keep an eye out fordetails on how to submit nominations for the next issue!Connect with Brown Girls EmbraceBrownGirlsEmbrace_LLC_

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