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B R A N D S T R A T E G I S TS U M M A R YWhere do you want your brand to go? Whatever industry you're in, my experience in brand development, strategy, creative direction, and team leadership can help you get there.D a w n M u n d yBrand DevelopmentCreative StrategyMessagingTeam ManagementProblem-SolvingPresentationCross-discipline TeamworkStrong CommunicationS K I L L SE D U C A T I O NRegent UniversityM.A. FILM STUDIESFlorida State UniversityB.A. COMMUNICATIONSE X P E R I E N C EFervor Marketing, KCMO2021 - PresentDIRECTOR OF BRAND STRATEGYLead brand development for clients in multipleindustriesWrite messaging platformsDevelop holistic marketing plansCreate marketing & fundraising campaignsOversee all creative workManage creative team and contractorsServe on company Leadership TeamHIGHLIGHTSCreated strategy and led creative for a year-longawareness campaign that, in tandem with a politicalcampaign, resulted in a successful vote with 75% votersupport.In partnership with Director of Client Services,exceeded existing client spend goals in 2022 by 18%and renewal goals by 24%.Identified a critical scheduling process issue & foundsolutions, resulting in an increased workload capacityand greater team satisfaction.Co-presented a workshop at a national conference.Worked with Leadership Team to set annual growthgoals and implement strategies for achieving them.Clients include: Children's Services Fund of JacksonCounty; Employers Council; Compassion International;Powell Gardens; Global Leadership Network; Outreach.913-515-40575309 Alden St., Shawnee KS, 66216DawnBMundy@icloud.comdawnmundy.comDM

Creative lead for 17 high-end senior living community accounts, as well as for the American Seniors HousingAssociation, which represents 4000+ senior living communities across the country. I oversaw copy and artdirection for these accounts, shepherding the strategy and creative work to be as effective as possible.Client work included brand strategy and development, strategic planning, direct mail, collateral materials,print ads, display ads, videos, websites, blogs, social media, marketing automation, campaigns and newbusiness pitches.Additional responsibilities: COVID-19 web-to-print sales and lead nurturing product: CD & copywriter Memory support webinar and digital campaign: CD & copywriterUniversal content package to support marketing automation campaigns: CD & copywriterFUEL, an omni-channel lead generation/lead nurturing platform: CD & copywriterResearch and Data liaison for the Creative DepartmentCREATIVE DIRECTORAttane (Formerly GlynnDevins), KCMO2016 - 2021CREATIVE STRATEGIST/COPYWRITERZillner, Lenexa KS2015 - 2016Copywriter for 30 high-end senior living accounts Client work included direct mail, brand strategy and development, collateral materials, print ads, videos,websites, campaigns, and new business pitches.Additional responsibilities:Worked with leadership to refine creative processes for effectiveness and efficiencyActed as CD & producer for video/photo shootsManaged freelance vendorsCREATIVE DIRECTORPremier Studios, Lenexa KS2013 - 2014Worked with account managers and creative team to strategize and develop campaigns, branding, andcollateral materials for corporate and nonprofit clients. Client work included websites, videos, brochures,presentation decks, ads, emails, book covers, catalogs, direct mail, author promotional materials, andfundraising tools. Wrote and/or produced 70+ videosServed as floor director on some in-studio shootsVoiceover talent as neededClients included: TranSystems, Jewish Federation of Greater Kansas City, Dickenson Financial Corporation,The Presbyterian Foundation, Beacon Hill Press, Barefoot Ministries, Lillenas Music, Lewis, Rice & Fingersh,Convoy of Hope.COPYWRITERFamily Features Editorial Syndicate, Mission, KS2008 - 2013Wrote and edited articles for national food, lifestyle and home/garden brands, as well as national associations.In 2012, the combined ordering circulation of the publications that used content I wrote reached over 1.2billion impressions.Ghostwriter for three syndicated columns, including “Mix it Up with Jenny” for Nestlé. I helped grow annualimpressions to 90 million.Consulted with clients and sales associates on article themes, recipes and photography to help the projectshave strong editorial appeal.Wrote project proposals and copy for spec layouts as tools to help secure sales.Researched and presented a company-wide report on culinary trend mapping and consumer attitudes aboutfunctional foods, and showed how each department could leverage this information to improve our productand reassert our position as food content experts.Clients included: Nestlé, Black & Decker, Allianz Life Insurance, Starbucks, National Pork Board, TruGreen,University of Phoenix, Microsoft Bing, and Chronicle Books.

Wrote web copy, national trade publication ads, press releases, catalog content, the company newsletter, andcreative copy for gift and décor products, including sentiments, product line names and color names.Facilitated the development of the company websiteAssisted with ad placement in national trade publicationDeveloped sales materials MARKETING COORDINATOR/COPYWRITERDEMDACO, Overland Park, KS2002 - 2004FREELANCE COPYWRITER2000 - 2020Website copy, brand strategy and identity, brochures, video scripts, catalog copy, blog posts, articles, & othermarketing collateral.Clients included: Lockton, ACI Boland Architects, AgEagle, Bolle Safety, Henderson Engineers, RuckusCreative Group, Jewish Federation of Greater Kansas City, Douglas County Senior Services, Vista Productions,YelloBrick Studios, Neurofeedback of Kansas City, United Way of Wyandotte County, InnoCaption, Brain InjuryAssociation of Kansas, Mission Adelanté, Sisterhood Magazine, Medi-Flex Inc., DEMDACO, The Salvation Army,UMKC, Heartland Community Church, Stop Hunger Now, The Kansas City Chapter of the LAM Foundation.COPYWRITERYouthfront, Mission, KS1996 - 1999Developed and wrote copy for marketing campaigns, promotional videos and radio spots. Wrote and/oredited organization and staff fundraising letters, and edited a teen-written newsletter.Worked with creative team and internal clients to transition through the organization’s name change, as wellas the rebranding of external programs.Wrote an original drama, The Quest, which was translated into several languages and performed by teens onmission trips in many countries.Wrote a series of seven devotional books for teens (published in-house).Wrote theatrical sketches performed by teen drama troupe.Produced several live events.REFERENCES AVAILABLE UPON REQUEST