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Davis Family Overview

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Prepared for:January, 2021 TheDavis Family

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Annabel Burch-MurtonRealtor®202.285.7166annabel.burchmurton@compass.com Annabel works with sellers and buyers in all price ranges in the DMV. Since 2005 Annabel has been a top producer in the DC Metro area residential real estate market, with hundreds of successful transactions to her credit. She has been recognized repeatedly, both locally and nationally, for her accomplishments in real estate. She was recognized as one of “America’s Best Real Estate Agents” 2014-2019 by Real Trends in partnership with Zillow and Trulia and as one of Washingtonian Magazine’s “Best Real Estate Agents” 2014-2020. In 2019 she was voted as one of the "100 Best" Real Estate Agents in the DMV by Washingtonian Magazine, recently she was recognized by Bethesda Magazine as a "Top Producer" in the March/April 2020 issue and she was just awarded a Real Estate award by DC Modern Luxury Magazine.Annabel is known in our market for her high standard of professional ethics by both her colleagues and clients alike. She has a well-earned reputation asa strong negotiator and client advocate and often guides her clients through the complicated process of selling and buying at the same time. Her greatest marker of success is that so many of her clients choose to work with her repeatedly and refer their families, friends, and colleagues to her. Annabel is known for her ability to quickly interpret and negotiate difficult situations, her tireless enthusiasm, her innovative and highly individualized marketing approach and her positive demeanor. Annabel lives in Chevy Chase with her 17-year-old twins and husband.

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Client Testimonials - more available at JustAnnabel.comAnnabel did an amazing job selling my house. She gave perfect recommendations about preparing the house to maximize appeal, but kept in mind our desire to not spend excessive amounts of money getting it ready. She was understanding and patient when we delayed listing our house during stay-at-home orders, and then worked very efficiently to sell our home as soon as we were ready after several months of delay. She knew the market very well and advised us expertly on the process and listing strategy. We had many offers, but she made it easy to evaluate the details and choose the optimal one. We could not have asked for a better experience!Seller / Silver Spring, MDAnnabel helped us buy and sell our first home. She came highly recommended from colleagues and friends, and did not disappoint! She's communicative, efficient, and detail oriented. She surrounds herself with a wonderful team of equally top-notch professionals. We needed to move quickly and she was able to get us on the market, photographed, marketed and sold within one month (and 19 offers!). During review time, she knew many of the selling agents very well which led to a quick and calm close. She is in a league of her own, I would highly recommend listing or looking with Annabel!Seller / Silver Spring, MDWe worked with Annabel when we bought our house and (later) sold it. She is the very best, and we cannot recommend her enough. She is the ultimate professional. Annabel is the most responsive agent I’ve ever dealt with, she knows the market, has an efficient selling strategy, is an excellent negotiator and an absolute pleasure to work with. We had four offers on our house, and sold for over asking price in under a week. Seller / Silver Spring, MD

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A message from our founderMy earliest inspiration for Compass came from someone I greatly admire who is now an agent at Compass: my mother. Growing up, it inspired me to see how hard she worked and how much she cared about the people she served. Today, the thousands of incredible entrepreneurs who make up our coast-to-coast community of real estate agents continue to inspire me and guide our vision for an industry reimagined at Compass. We invite only the most talented, highest-integrity professionals in the country to join Compass and then we give them what my mother never had: the same incredibly high level of support, care, and expertise that they provide to sellers like you. Partnering with top technology, business, and marketing leaders, we’ve developed a fleet of these world-class entrepreneurs to ensure every step of your experience is seamless. As you’ll find in the pages that follow, we’ve made it our mission to invest in our agents so that they can invest in you, from granting buyers an exclusive first look at your home to empowering you with interest-free loans to make improvements to your property for a faster, more lucrative sale.Like you, I understand the importance of choosing an advisor with the utmost integrity and skill. Buying or selling a home is often the most important financial decision a person will make in their lifetime; it can help make the future you imagine for yourself and your family possible. But it’s also about finding a property, a neighborhood, a community that makes you feel like you truly belong — which is why at Compass, we know that the key to selling your home is to help its next owner fall in love with it, the same way you did. The agents of Compass inspire me daily, but the community we’ve built together is wholly inspired by you. I want to thank you for providing this opportunity to the agent in front of you, and by extension, to all of us at Compass. Your trust is something we don’t take lightly and I am personally committed to providing every resource at our disposal to achieve your goals. Our mission is to help everyone find their place in the world and we’re honored to help you embark on your next chapter, wherever it may lead. Sincerely, Robert Reffkin Founder & CEO

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The Compass AdvantageCompass takes a tech-driven, personalized approach, combining a collaborative agent community, in-house creative agency, and the industry’s most tenured leadership team.Our rank as the nation’s largest independent brokerage#1Average monthly page views on Compass.com1.9M+Our company valuation, with $1.5B in financing raised$6.4BTransactions closed across the country in 2019100K+Our leaders hail from the world's most innovative companies:

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National RankIn just six years, Compass has swiftly ascended to becomethe nation's #3 brokerage by volume and the the #1 largestindependently owned brokerage.**Compass 2019 sales volume is reflective of partnership with Pacific Union and Alain Pinel. Source: REAL Trends 2019#1Largest Independent real estate brokerage*#3Real estate brokerage in the nationDiscovering Compass

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Representing Your HomeMarketing Your Property

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Sample Marketing TimelineWorking with our in-house marketing and advertising agency, we target the right audience across the most effective channels through cohesive branding — all to elevate the style and story of your home.1StagingIf applicable2ImageryNight photography VideoDaytime photographyDrone (if permitted) Matterport 3D Model 3FloorplansProfessionally drawn 4Pre-MarketingCompass "Coming Soon" to spark early interest5Listing LaunchCompass.com MLSSyndication to every Consumer Real Estate site-Zillow, Trulia, Realtor, Redfin, YouTube, etc..6SignageInstalled within 24 hours of launch7Email CampaignsTo brokerage community - Just Sold, Open Sunday,Compass email inclusions8Collateral MaterialsDirect Mail to 300+ closest homesBrochures9Digital CampaignsPaid social media campaingsn on Facebook,Instagram & Compass10Ongoing Weekly progress reports

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PhotographyWe believe strongly that your first "showing" happens online, especially in our current climate. The Burch-Murton Group engages only the best Real Estate photographers in the DMV to photograph our listings.Our photographers' work has appeared in such publications as:

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Pre-Marketing Your HomeWe drive buyer interest and buzz with "Compass Coming Soon" and by reaching out personally to the most active agents in our market to encourage pre-launch showings to drive demand.Create EarlyDemandListing your property first onCompass Coming Soon can buildanticipation among potentialbuyers, drive up its value, andshorten the sales timeline.Drive Buyer andSeller ExcitementBy creating visibility for yourhome early on, we can startengaging the most possible buyers for your home.Get MoreExposureFrom pre-market toursCompass is a licensed real estate broker. All material herein is for informational purposes only, was compiled from sources deemed reliable but is subject to errorsand omissions. Compass makes no representation or guarantee that Coming Soons are available in your region, or that its use will result in the benefits describedherein. This is not intended to solicit property already listed. Equal Housing Opportunity.

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Networking CapabilitiesAided by state-of-the-art Compass technology,we are strategically connected to the market's entirebrokerage community.Unprecedented reachUsing the Network tool, we cananalyze your property across 350+parameters to determine similar soldlistings, identify the right brokers, andcorrespond with ideal prospectivebuyers through a series of emailcampaigns and targeted outreach.

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Digital PresenceCompass is at the forefront of modern marketing, Compass takesa multi-pronged approach to the digital promotionof your property.Average monthly page views on Compass.com, where your property's critical selling points are presented via an intuitive, searchable platform1.9M+Partner websites to which your listing is automatically syndicated for maximum digital coverage800+

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Email MarketingCommunication plays a critical role in the swift and successful sale of your home. Compass pairs well-designed email design with data-driven targeting to ensure your listing arrives in precisely the right hands.Eye-catching designOur crisp, clean aesthetic beautifully frames your images and listing details.Intelligent targetingA variety of layouts lends itself to both consumer-facing and broker-facing messaging.Mobile optimizationWith so many buyers viewing email on their phone, our scrolls are designed for both platforms.

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Social MediaWe engage brokers and buyers every day across five dynamic platforms. With this suite of promotional opportunities, your homewill be spotlighted in a real-time, relatable, and quantifiable way.7M+Instagramimpressions in 20182M+Views on CompassYouTube channel160K+Our following acrossall social mediaplatformsUnmatched ResourcesSupported by a dedicated,in-house social media team,we stay on the leadingedge of social media strategy.Strategic AudiencesWe have access to an exclusive list of social media stars, putting your home in front of their influential followers.Dynamic StorytellingWith listing promotion accounting for 75% of our company's social content, we highlight our exclusives witha mix of interior images, press mentions, listing videos, and client features.

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Intelligent Digital MarketingWe promote your listing on platforms like Facebook andInstagram, using our data and industry experience to showcaseyour property to the right people at the right time.Precise targetingWe find the most likely buyers for your property using exclusive data.Optimized performanceWe perform continuous testing to deliver the most successful ads.In-Depth AnalyticsWe track and measure the results of every campaign for continued optimization.Why paid advertising mattersReaches passive buyersDrives more private tour requestsBrings more open house visitorsAccelerates the transaction timelineImproves chances of competing offersCan drive a higher purchase price

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Driving Trac to your ListingWe attract prospective buyers to Compass.com, thenleverage their site activity and saved preferences toposition your listing in front of the right audience.Your prospective buyer decides they're interested in purchasing a property.They arrive on Compass.com via paid ads on Google or Facebook, social media, press coverage, or organically.Once on the Compass site, they determine their search criteria, including price point, neighborhood, and desired layoutWe track these browsing preferences and use them to form your listing's buyer profile.We then deploy digital listing campaigns, targeting users based on these characteristics.

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Print MaterialsEvery single Burch-Murton Group/Compass marketing piece — from brochures to custom mailers to open house handouts —creates a cohesive story around your property and elevatesit to luxury status.FormatsPostcardsNotecardsBi-foldsMailing BrochuresTri-foldsGate-folds

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How will we monitor the market?Called the Pinterest of real estate, Collections allows usto track the local landscape for the duration of your salein a centralized, visual space.CollectionsTogether, we can keep a close eye on homes similar to yours, keeping tabs on the competition in order to make strategic decisions based on price and status updates.

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How will we assess our strategy?Using our digital dashboard, we can remain fully accountablefor the key metrics you need to know and deliver regularperformance updates throughout the selling process.Weekly Market ReportsThe Insights dashboard grants us access to real-time data aboutyour listing’s traffic, so we are ableto refine marketing and pricingstrategy and discover new lead-generation opportunities.

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Compass CaresAs a company committed to helping everyonefind their place in the world, giving back to ourcommunities is central to our mission.Compass Cares is our way of empowering agents and employees to give back to local communities with our time, resources and skills — because no one knows a community better than the agents and employees who serve it.Through Compass Cares, 100% of our transactions lead to a donation back to the communities we serve. We turn local knowledge into local impact by supporting meaningful local causes. Compass Caresconnects the generosity and compassion of our people to a giving platform of over 1 million nonprofits to create a regional and national community of givers. Because here at Compass, we believe it’s our responsibility to make the world a little better, one place at a time.