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Message 2026VALENTINE'S DAYCARD COLLECTION

Hello From Danilo...Seasons greetings from the Danilo team and welcome to our new model line Valentine's Day card brochure.Containing useful market information on the card industry and seasonal trends, this brochure features a fantastic array of licensed Valentine's Day cards from relevant brands.This year sees a renewed focus on growing our brand portfolio to ensure our range features all the hottest, up-and-coming properties as well as a commitment to ensuring our products are created sustainably and in line with new trends and customer requirements.We hope you will find this guide helpful in selecting relevant designs to add to your range.Please note that some of the cards shown in this brochure are subject to licensor approval.DANILO.COMWELCOMEDANILO 2026 VALENTINE'S DAY CARD COLLECTION

Hello From Danilo...Seasons greetings from the Danilo team and welcome to our new model line Valentine's Day card brochure.Containing useful market information on the card industry and seasonal trends, this brochure features a fantastic array of licensed Valentine's Day cards from relevant brands.This year sees a renewed focus on growing our brand portfolio to ensure our range features all the hottest, up-and-coming properties as well as a commitment to ensuring our products are created sustainably and in line with new trends and customer requirements.We hope you will find this guide helpful in selecting relevant designs to add to your range.Please note that some of the cards shown in this brochure are subject to licensor approval.DANILO.COMWELCOMEDANILO 2026 VALENTINE'S DAY CARD COLLECTION

DANILO 2026 VALENTINE'S DAY CARD COLLECTIONDANILO 2026 VALENTINE'S DAY CARD COLLECTION5 54WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMMARKET DATAFor market data on the card industry, we refer to the 2024 Greetings Card Association Market Report which tells us 2023 data vs 2022. Our sizing of the 2023 market estimates that despite the economic uncertainty and the cost-of-living crisis, the Greeting Card industry once again underlined its resilience TThe total retail value of single card sales in the UK grew to £1.51 billion in 2023, up from £1.46 billion the year before.UK CARD MARKET The UK Greeting Card Market is worth £1.51 billion, at retailEveryday card* sales account for 77% of total retail value of all single card sales, with an Average Retail Price (ARP) of £1.85 (up from a revised** £1.78 in 2022).Licensed titles represent approximately 6% of the total UK Card MarketThe Licensed card market is now made up of just a few key suppliersVALENTINE'S DAY CARD MARKETSpring Seasons stayed level (£166m vs £165m 2022 revised) to account for 11% of total sales with a value of £165 million, and an ARP of £2.15 (up 4% from a revised £2.07 in 2022).Valentine’s Day value is £50.1 million with an ARP of £2.43MARKET DATAMARKET DATA

DANILO 2026 VALENTINE'S DAY CARD COLLECTIONDANILO 2026 VALENTINE'S DAY CARD COLLECTION5 54WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMMARKET DATAFor market data on the card industry, we refer to the 2024 Greetings Card Association Market Report which tells us 2023 data vs 2022. Our sizing of the 2023 market estimates that despite the economic uncertainty and the cost-of-living crisis, the Greeting Card industry once again underlined its resilience TThe total retail value of single card sales in the UK grew to £1.51 billion in 2023, up from £1.46 billion the year before.UK CARD MARKET The UK Greeting Card Market is worth £1.51 billion, at retailEveryday card* sales account for 77% of total retail value of all single card sales, with an Average Retail Price (ARP) of £1.85 (up from a revised** £1.78 in 2022).Licensed titles represent approximately 6% of the total UK Card MarketThe Licensed card market is now made up of just a few key suppliersVALENTINE'S DAY CARD MARKETSpring Seasons stayed level (£166m vs £165m 2022 revised) to account for 11% of total sales with a value of £165 million, and an ARP of £2.15 (up 4% from a revised £2.07 in 2022).Valentine’s Day value is £50.1 million with an ARP of £2.43MARKET DATAMARKET DATA

DANILO 2026 VALENTINE'S DAY CARD COLLECTIONDANILO 2026 VALENTINE'S DAY CARD COLLECTION7 76WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMVALENTINE'S DAY TRENDS1. CONTINUED BUDGET-CONSCIOUS SPENDINGWhile the cost-of-living crisis impacted 2023 celebrations, 2024 saw a modest rebound in Valentine's Day spending as inflation eased (Mintel, 2023). However, many consumers remained budget-conscious, opting for meaningful but affordable gestures over extravagant purchases. Among those who did buy gifts, 50% said they reduced spending due to financial concerns (Mintel, 2023). As we move into 2025, shoppers are expected to prioritise value for money, choosing quality over quantity. Personalised, experience-based, and reusable gifts will continue to grow in popularity (GlobalData, 2024).VALENTINE'S DAY TRENDS2. SELF LOVE & GALENTINE'S EXPAND FURTHERThe rise of self-care and self-gifting continued into 2024, with many choosing to treat themselves on Valentine’s Day through skincare, wellness, and relaxation gifts (Statista, 2024). ‘Galentine’s Day’ also saw an increase in popularity, particularly among younger consumers, with friendship-focused gifts and experiences becoming more mainstream (YouGov, 2024). In 2025, brands are expected to cater even more to these trends, offering curated self-care boxes, friendship-themed cards, and inclusive messaging that extends beyond romantic relationships.4. GROWING DEMAND FOR SUSTAINABLE & LONGER LASTING GIFTSSustainability remained a key consideration in 2024, with more consumers seeking gifts that have a lasting impact (Mintel, 2023). Cards made from recycled materials, plantable cards, and eco-friendly packaging gained traction. Additionally, experiences such as dining, travel, and subscription-based gifts became preferred over traditional one-day purchases (Statista, 2024). With 63% of consumers stating they are willing to spend more on longer-lasting gifts (Mintel, 2023), brands will likely expand their eco-conscious ranges to meet demand in 2025.5. DIGITAL-FIRST SHOPPING & SOCIAL COMMERCEWhile online Valentine’s Day spending dipped slightly in 2023, 2024 saw a resurgence in digital engagement, with social media playing a key role in gift discovery (Statista, 2024). TikTok and Instagram were leading platforms influencing purchase decisions, particularly among younger shoppers (YouGov, 2024). Meanwhile, ‘last-minute’ digital gifting options (such as e-cards and online gift experiences) remained strong. In 2025, AI-driven personalisation, TikTok Shop promotions, and exclusive online Valentine’s Day collections will likely drive further digital sales (GlobalData, 2024).VALENTINE'S DAY TRENDSOver the last few years, we have seen some key trends come through for the festive season and where possible, we have incorpoated this feedback into our 2026 selection.From an external point of view, please see below an outline of some of the key Valentine's Day trends that we have seen in the UK over the past few years, and what may continue into 2025 & 20263. PURCHASES FOR PETS AND FAMILYValentine’s Day is no longer just for couples. Sales of gifts and cards for children, parents, and even pets continued to rise in 2024 (GlobalData, 2024), with brands expanding their product ranges accordingly. A survey found that more than a third of UK consumers purchased Valentine's gifts for their pets (YouGov, 2024), while gifting among family members (children, siblings, and parents) saw significant growth (Statista, 2024). This shift broadens the holiday’s appeal and encourages more inclusive celebrations. In 2025, we expect even more creativity in Valentine’s gifts for loved ones beyond romantic partners, including themed collections for friends and family.

DANILO 2026 VALENTINE'S DAY CARD COLLECTIONDANILO 2026 VALENTINE'S DAY CARD COLLECTION7 76WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMVALENTINE'S DAY TRENDS1. CONTINUED BUDGET-CONSCIOUS SPENDINGWhile the cost-of-living crisis impacted 2023 celebrations, 2024 saw a modest rebound in Valentine's Day spending as inflation eased (Mintel, 2023). However, many consumers remained budget-conscious, opting for meaningful but affordable gestures over extravagant purchases. Among those who did buy gifts, 50% said they reduced spending due to financial concerns (Mintel, 2023). As we move into 2025, shoppers are expected to prioritise value for money, choosing quality over quantity. Personalised, experience-based, and reusable gifts will continue to grow in popularity (GlobalData, 2024).VALENTINE'S DAY TRENDS2. SELF LOVE & GALENTINE'S EXPAND FURTHERThe rise of self-care and self-gifting continued into 2024, with many choosing to treat themselves on Valentine’s Day through skincare, wellness, and relaxation gifts (Statista, 2024). ‘Galentine’s Day’ also saw an increase in popularity, particularly among younger consumers, with friendship-focused gifts and experiences becoming more mainstream (YouGov, 2024). In 2025, brands are expected to cater even more to these trends, offering curated self-care boxes, friendship-themed cards, and inclusive messaging that extends beyond romantic relationships.4. GROWING DEMAND FOR SUSTAINABLE & LONGER LASTING GIFTSSustainability remained a key consideration in 2024, with more consumers seeking gifts that have a lasting impact (Mintel, 2023). Cards made from recycled materials, plantable cards, and eco-friendly packaging gained traction. Additionally, experiences such as dining, travel, and subscription-based gifts became preferred over traditional one-day purchases (Statista, 2024). With 63% of consumers stating they are willing to spend more on longer-lasting gifts (Mintel, 2023), brands will likely expand their eco-conscious ranges to meet demand in 2025.5. DIGITAL-FIRST SHOPPING & SOCIAL COMMERCEWhile online Valentine’s Day spending dipped slightly in 2023, 2024 saw a resurgence in digital engagement, with social media playing a key role in gift discovery (Statista, 2024). TikTok and Instagram were leading platforms influencing purchase decisions, particularly among younger shoppers (YouGov, 2024). Meanwhile, ‘last-minute’ digital gifting options (such as e-cards and online gift experiences) remained strong. In 2025, AI-driven personalisation, TikTok Shop promotions, and exclusive online Valentine’s Day collections will likely drive further digital sales (GlobalData, 2024).VALENTINE'S DAY TRENDSOver the last few years, we have seen some key trends come through for the festive season and where possible, we have incorpoated this feedback into our 2026 selection.From an external point of view, please see below an outline of some of the key Valentine's Day trends that we have seen in the UK over the past few years, and what may continue into 2025 & 20263. PURCHASES FOR PETS AND FAMILYValentine’s Day is no longer just for couples. Sales of gifts and cards for children, parents, and even pets continued to rise in 2024 (GlobalData, 2024), with brands expanding their product ranges accordingly. A survey found that more than a third of UK consumers purchased Valentine's gifts for their pets (YouGov, 2024), while gifting among family members (children, siblings, and parents) saw significant growth (Statista, 2024). This shift broadens the holiday’s appeal and encourages more inclusive celebrations. In 2025, we expect even more creativity in Valentine’s gifts for loved ones beyond romantic partners, including themed collections for friends and family.

DANILO 2026 VALENTINE'S DAY CARD COLLECTIONDANILO 2026 VALENTINE'S DAY CARD COLLECTION9 98WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMVALENTINE'S DAY CARDS  RELATIONS & PETSBLUEYBLV002 FFBLUEYBLV004 1II/60DESPICABLE ME DEV035 11/60DESPICABLE ME DEV036 11/60SECRET LIFE OF PETSSEV05SECRET LIFE OF PETSSEV06VALENTINE'S DAY CARDS  HUSBAND & WIFEPEPPA PIGPGV15 JJ/75BLUEYBLV001 FFBLUEYBLV003 II/60PEPPA PIGPGV14 JJ/75PEPPA PIGPGV03/1 JJ/75ONLY FOOLS & HORSESOFV022 II/60PEAKY BLINDERSPYV07 KK/90MR MENMRV038 JJ/75ONLY FOOLS AND HORSESOFV021 11/60WALLACE & GROMITWGV06 HH/50MRS BROWN'S BOYSMBV05 II/60

DANILO 2026 VALENTINE'S DAY CARD COLLECTIONDANILO 2026 VALENTINE'S DAY CARD COLLECTION9 98WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMVALENTINE'S DAY CARDS  RELATIONS & PETSBLUEYBLV002 FFBLUEYBLV004 1II/60DESPICABLE ME DEV035 11/60DESPICABLE ME DEV036 11/60SECRET LIFE OF PETSSEV05SECRET LIFE OF PETSSEV06VALENTINE'S DAY CARDS  HUSBAND & WIFEPEPPA PIGPGV15 JJ/75BLUEYBLV001 FFBLUEYBLV003 II/60PEPPA PIGPGV14 JJ/75PEPPA PIGPGV03/1 JJ/75ONLY FOOLS & HORSESOFV022 II/60PEAKY BLINDERSPYV07 KK/90MR MENMRV038 JJ/75ONLY FOOLS AND HORSESOFV021 11/60WALLACE & GROMITWGV06 HH/50MRS BROWN'S BOYSMBV05 II/60

DANILO 2026 VALENTINE'S DAY CARD COLLECTIONDANILO 2026 VALENTINE'S DAY CARD COLLECTION11 1110WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMVALENTINE'S DAY CARDS  GENERALDESPICABLE MEDEV034 HI/55DESPICABLE MEDEV14 II/60 VALENTINE'S DAY CARDS  GENERALDESPICABLE MEDEV037 11/60DESPICABLE MEDEV21 HI/55FRIENDSFDV03 11/60DESPICABLE MEDEV19 HI/55MR MEN AND LITTLE MISSMRV040 II/60MR MEN AND LITTLE MISSMRVO37 II/60PEANUTSPNV001 II/60ONLY FOOLS & HORSESOFV19 JJ/75BLUEYBLV005 JJ/75DESPICABLE MEDEV032 HI/55DESPICABLE MEDEV033 HI/55MR MEN AND LITTLE MISSMRVO39 II/60PEPPA PIGPGV16 II/60POKEMONPKV01 II/60SQUISHMALLOWSSQV001 II/60SQUISHMALLOWSSQV002 II/60

DANILO 2026 VALENTINE'S DAY CARD COLLECTIONDANILO 2026 VALENTINE'S DAY CARD COLLECTION11 1110WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMVALENTINE'S DAY CARDS  GENERALDESPICABLE MEDEV034 HI/55DESPICABLE MEDEV14 II/60 VALENTINE'S DAY CARDS  GENERALDESPICABLE MEDEV037 11/60DESPICABLE MEDEV21 HI/55FRIENDSFDV03 11/60DESPICABLE MEDEV19 HI/55MR MEN AND LITTLE MISSMRV040 II/60MR MEN AND LITTLE MISSMRVO37 II/60PEANUTSPNV001 II/60ONLY FOOLS & HORSESOFV19 JJ/75BLUEYBLV005 JJ/75DESPICABLE MEDEV032 HI/55DESPICABLE MEDEV033 HI/55MR MEN AND LITTLE MISSMRVO39 II/60PEPPA PIGPGV16 II/60POKEMONPKV01 II/60SQUISHMALLOWSSQV001 II/60SQUISHMALLOWSSQV002 II/60

DANILO 2026 VALENTINE'S DAY CARD COLLECTIONDANILO 2026 VALENTINE'S DAY CARD COLLECTION13 1312WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMVALENTINE'S DAY CARDSVALENTINE'S DAY CARDS

DANILO 2026 VALENTINE'S DAY CARD COLLECTIONDANILO 2026 VALENTINE'S DAY CARD COLLECTION13 1312WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMVALENTINE'S DAY CARDSVALENTINE'S DAY CARDS

DANILO 2026 VALENTINE'S DAY CARD COLLECTION15 1514WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COMOUR SUSTAINABILITY POLICYDANILO 2025 CALENDAR & DIARY COLLECTIONDANILO.COMAt Danilo, we’re committed to investing in sustainability. We are working alongside our suppliers, retailers and partners to reduce our carbon footprint and environmental impact Our main goals in order to help achieve this are: We will do this via: Having an internal green team to drive action Working with industry partners to find sustainable packaging solutions Using recyclable finishes on our greetings cards Moving over to 100% FSC on all products Working with recyclable and recycled materials to create our produts Recycling all remaining stock combined with office recycling Continuing to publish products in UK where possible Optimisation of our internal travel, ethical and diversity policies  Adding clear recycling labels to all our products Working with suppliers to ensure sustainable practice Reduction of energy in the office with LED Lighting Implementing campaigns which support environmental causes Calculating our footprint annually and reducing our carbon emissions Installing electric car points and solar panels at the office Having an active membership with Products of Change1. Reduce Plastics & Increase Recyclability2. Improve our Carbon Footprint3. Become 100% FSC & Introduce a Closed Loop SystemOUR SUSTAINABILITY POLICY

DANILO 2026 VALENTINE'S DAY CARD COLLECTION15 1514WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COMOUR SUSTAINABILITY POLICYDANILO 2025 CALENDAR & DIARY COLLECTIONDANILO.COMAt Danilo, we’re committed to investing in sustainability. We are working alongside our suppliers, retailers and partners to reduce our carbon footprint and environmental impact Our main goals in order to help achieve this are: We will do this via: Having an internal green team to drive action Working with industry partners to find sustainable packaging solutions Using recyclable finishes on our greetings cards Moving over to 100% FSC on all products Working with recyclable and recycled materials to create our produts Recycling all remaining stock combined with office recycling Continuing to publish products in UK where possible Optimisation of our internal travel, ethical and diversity policies  Adding clear recycling labels to all our products Working with suppliers to ensure sustainable practice Reduction of energy in the office with LED Lighting Implementing campaigns which support environmental causes Calculating our footprint annually and reducing our carbon emissions Installing electric car points and solar panels at the office Having an active membership with Products of Change1. Reduce Plastics & Increase Recyclability2. Improve our Carbon Footprint3. Become 100% FSC & Introduce a Closed Loop SystemOUR SUSTAINABILITY POLICY

DANILO 2026 VALENTINE'S DAY CARD COLLECTION16SOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COMXXXXXXXinfo@danilo.com01992 702 900The Home of Licensed Calendars, Diaries & Greetings Cards© Danilo Promotions.No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of the copyright owner.Version: February 2025