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2025EASTER CARD COLLECTION

Hello From Danilo...Seasons greetings from the Danilo team and welcome to our new model line Easter card brochure.Containing useful market information on the card industry and seasonal trends, this brochure features a fantastic array of licensed Easter cards from suitable brandsThis year sees a renewed focus on growing our portfolio to ensure our range features all the hottest, up-and-coming properties as well asa commitment to ensuring our products are created sustainably and in line with new trends and customer requirements.We hope you will find this guide helpful in selecting relevant designs to add to your range.Please note that some of the cards shown in this brochure are subject to licensor approval.DANILO.COMWELCOMEDANILO 2025 EASTER CARD COLLECTION

Hello From Danilo...Seasons greetings from the Danilo team and welcome to our new model line Easter card brochure.Containing useful market information on the card industry and seasonal trends, this brochure features a fantastic array of licensed Easter cards from suitable brandsThis year sees a renewed focus on growing our portfolio to ensure our range features all the hottest, up-and-coming properties as well asa commitment to ensuring our products are created sustainably and in line with new trends and customer requirements.We hope you will find this guide helpful in selecting relevant designs to add to your range.Please note that some of the cards shown in this brochure are subject to licensor approval.DANILO.COMWELCOMEDANILO 2025 EASTER CARD COLLECTION

DANILO 2025 EASTER CARD COLLECTIONDANILO 2025 EASTER CARD COLLECTION5 54WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMLEGENDSMARKET DATAFor market data on the card industry, we refer to the 2021 Greetings Card Association Market Report which tells us 2022 data vs 2021. The sizing of the 2022 market estimates that despite the economic uncertainty, the war in Ukraine and the 2022 Christmas postal strikes, the market was resilient and fell by just -2% in value since 2021. The total retail value of single cards sales in the UK in 2022 stood at £1.46 billion, equating to 828 million single cards sold Perhaps most encouragingly, the British public continue to be highly engaged with the category, with 90% of consumers buying card(s) every year.UK CARD MARKET The UK Greeting Card Market is worth £1.46 billion at retailEveryday card* sales account for 77% of total retail value of all single card sales, with an Average Retail Price (ARP) of £1.77 (down marginally from a revised** £1.78 in 2021). Licensed titles represent approximately 6% of the total UK Card MarketThe Licensed card market is now made up of just a few key suppliersSPRING SEASONS & EASTER MARKETSpring Seasons grew by 6.2% to account for 11% of total sales with a value of £165 million, and an ARP of £2.09 (up 2.4% from a restated £2.04 in 2020).Easter (singles) value is up from £8.2 to £8.4 million in 2022 with an ARP of £1.15Easter (singles) volume is up from 6.7 to 7.3 million in 2022MARKET DATAMARKET DATA

DANILO 2025 EASTER CARD COLLECTIONDANILO 2025 EASTER CARD COLLECTION5 54WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMLEGENDSMARKET DATAFor market data on the card industry, we refer to the 2021 Greetings Card Association Market Report which tells us 2022 data vs 2021. The sizing of the 2022 market estimates that despite the economic uncertainty, the war in Ukraine and the 2022 Christmas postal strikes, the market was resilient and fell by just -2% in value since 2021. The total retail value of single cards sales in the UK in 2022 stood at £1.46 billion, equating to 828 million single cards sold Perhaps most encouragingly, the British public continue to be highly engaged with the category, with 90% of consumers buying card(s) every year.UK CARD MARKET The UK Greeting Card Market is worth £1.46 billion at retailEveryday card* sales account for 77% of total retail value of all single card sales, with an Average Retail Price (ARP) of £1.77 (down marginally from a revised** £1.78 in 2021). Licensed titles represent approximately 6% of the total UK Card MarketThe Licensed card market is now made up of just a few key suppliersSPRING SEASONS & EASTER MARKETSpring Seasons grew by 6.2% to account for 11% of total sales with a value of £165 million, and an ARP of £2.09 (up 2.4% from a restated £2.04 in 2020).Easter (singles) value is up from £8.2 to £8.4 million in 2022 with an ARP of £1.15Easter (singles) volume is up from 6.7 to 7.3 million in 2022MARKET DATAMARKET DATA

DANILO 2025 EASTER CARD COLLECTIONDANILO 2025 EASTER CARD COLLECTION7 76WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMLEGENDSEASTER TRENDS1. SPENDING EASTER AT HOMEEven though Inflation continued to eat into consumer spending power over the course of 2023, consumer spending on Easter grew 16%. 2023 was about making Easter about spending time with the family at home plus In-home dining at Easter will remain a key opportunity in 2024. More than 4 in 5 UK adults (84%) plan to celebrate Easter in 2024, which is around 44.5 million people. This figure is up from 3 in 4 Brits (74%) who planned to celebrate the holiday in 2023 and also more than those who planned to celebrate in 2022 (75%).EASTER TRENDS2. HOMEBAKING CONTINUESThe homebaking trend started during the first lockdown but hasn't slowed down. This activity allows families get together around the kitchen table and spend some quality time together. The Easter season is no exception, with craft projects and fun things to do from decorating eggs to making Easter desserts4. CONSUMERS LOOK FOR PLANT BASED OPTIONSPlant based / Vegan food has also grown increasingly popular since the pandemic. The concerns about health and the environment have grown in recent years, and plant-based food responds to that need. As plant based went from niche to mainstream, it reached even the most indulgent and festive categories.5. POPULAR BUT WITH A TWISTEaster eggs are one of the most popular treats around the holiday. We all know it, and seemingly every sweets brand has come out with their version of it. But there are so many more creative ways of dreaming up an “Easter Egg”. M&S' 23 Carrot Gold definitely raised some eyebrows with a “carrot-shaped” easter egg which was decorated with real, edible gold leafSEASONAL TRENDSOver the last few years, we have seen some key trends come through in the Easter season. From Danilo's perspective, we have seen brands such as Despicable Me and Peter Rabbit perform well and an increase in card packs and money wallet styles. As you will see from the designs displayed in this brochure, we have incorpoated this feedback into our 2025 selection.From an external point of view, please see below an outline of some of the more apparent Easter trends that we have seen in the UK over the past year, and what may continue into 2024 and 2025.3. NOSTALGIAA big part of Easter is around nostalgia. Getting together with family and loved ones to relive the emotions of childhood. We all know that products have a powerful opportunity to tap into exactly that. Nestle did just that with Easter campaign “Alice”. They not only played into the nostalgia of their products but also the well-loved story of Alice in Wonderland.

DANILO 2025 EASTER CARD COLLECTIONDANILO 2025 EASTER CARD COLLECTION7 76WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMLEGENDSEASTER TRENDS1. SPENDING EASTER AT HOMEEven though Inflation continued to eat into consumer spending power over the course of 2023, consumer spending on Easter grew 16%. 2023 was about making Easter about spending time with the family at home plus In-home dining at Easter will remain a key opportunity in 2024. More than 4 in 5 UK adults (84%) plan to celebrate Easter in 2024, which is around 44.5 million people. This figure is up from 3 in 4 Brits (74%) who planned to celebrate the holiday in 2023 and also more than those who planned to celebrate in 2022 (75%).EASTER TRENDS2. HOMEBAKING CONTINUESThe homebaking trend started during the first lockdown but hasn't slowed down. This activity allows families get together around the kitchen table and spend some quality time together. The Easter season is no exception, with craft projects and fun things to do from decorating eggs to making Easter desserts4. CONSUMERS LOOK FOR PLANT BASED OPTIONSPlant based / Vegan food has also grown increasingly popular since the pandemic. The concerns about health and the environment have grown in recent years, and plant-based food responds to that need. As plant based went from niche to mainstream, it reached even the most indulgent and festive categories.5. POPULAR BUT WITH A TWISTEaster eggs are one of the most popular treats around the holiday. We all know it, and seemingly every sweets brand has come out with their version of it. But there are so many more creative ways of dreaming up an “Easter Egg”. M&S' 23 Carrot Gold definitely raised some eyebrows with a “carrot-shaped” easter egg which was decorated with real, edible gold leafSEASONAL TRENDSOver the last few years, we have seen some key trends come through in the Easter season. From Danilo's perspective, we have seen brands such as Despicable Me and Peter Rabbit perform well and an increase in card packs and money wallet styles. As you will see from the designs displayed in this brochure, we have incorpoated this feedback into our 2025 selection.From an external point of view, please see below an outline of some of the more apparent Easter trends that we have seen in the UK over the past year, and what may continue into 2024 and 2025.3. NOSTALGIAA big part of Easter is around nostalgia. Getting together with family and loved ones to relive the emotions of childhood. We all know that products have a powerful opportunity to tap into exactly that. Nestle did just that with Easter campaign “Alice”. They not only played into the nostalgia of their products but also the well-loved story of Alice in Wonderland.

DANILO 2025 EASTER CARD COLLECTIONDANILO 2025 EASTER CARD COLLECTION9 98WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMLEGENDSEASTER CARDSEASTER MONEY WALLETSEASTER CARDSEASTER MONEY WALLETSDESPICABLE MEDEE002THE GRUFFALOGRE05PAW PATROLPAE05PEPPA PIGPGE05PETER RABBITPEE10PAW PATROLPAE04 GHMILYGLE03PETER RABBITPEE09GHMILYGLE004PEPPA PIGPGE06THOMAS THE02THE GRUFFALOGRE04SQUISHMALLOWSSQEE01PETER RABBITPEE014MINIONSDME08

DANILO 2025 EASTER CARD COLLECTIONDANILO 2025 EASTER CARD COLLECTION9 98WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMLEGENDSEASTER CARDSEASTER MONEY WALLETSEASTER CARDSEASTER MONEY WALLETSDESPICABLE MEDEE002THE GRUFFALOGRE05PAW PATROLPAE05PEPPA PIGPGE05PETER RABBITPEE10PAW PATROLPAE04 GHMILYGLE03PETER RABBITPEE09GHMILYGLE004PEPPA PIGPGE06THOMAS THE02THE GRUFFALOGRE04SQUISHMALLOWSSQEE01PETER RABBITPEE014MINIONSDME08

DANILO 2025 EASTER CARD COLLECTIONDANILO 2025 EASTER CARD COLLECTION11 1110WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMLEGENDS© 2020 Apple Corps LtdSUBBUTEOSUE01EASTER CARDS EASTER CARDSBRIGHT SIDEBRE01LOONEY TUNESWBE001

DANILO 2025 EASTER CARD COLLECTIONDANILO 2025 EASTER CARD COLLECTION11 1110WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMLEGENDS© 2020 Apple Corps LtdSUBBUTEOSUE01EASTER CARDS EASTER CARDSBRIGHT SIDEBRE01LOONEY TUNESWBE001

DANILO 2025 EASTER CARD COLLECTIONDANILO 2025 EASTER CARD COLLECTION13 1312WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMLEGENDS© 2020 Apple Corps LtdEASTER CARDS DDANILO.COMEASTER CARDS

DANILO 2025 EASTER CARD COLLECTIONDANILO 2025 EASTER CARD COLLECTION13 1312WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMLEGENDS© 2020 Apple Corps LtdEASTER CARDS DDANILO.COMEASTER CARDS

DANILO 2025 EASTER CARD COLLECTION15 1514WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COMLEGENDSOUR SUSTAINABILITY POLICYDANILO 2025 CALENDAR & DIARY COLLECTIONDANILO.COMAt Danilo, we’re committed to investing in sustainability. We are working alongside our suppliers, retailers and partners to reduce our carbon footprint and environmental impact Our main goals in order to help achieve this are: We will do this via: Having an internal green team to drive action Working with industry partners to find sustainable packaging solutions Using recyclable finishes on our greetings cards Moving over to 100% FSC on all products Working with recyclable and recycled materials to create our produts Recycling all remaining stock combined with office recycling Continuing to publish products in UK where possible Optimisation of our internal travel, ethical and diversity policies  Adding clear recycling labels to all our products Working with suppliers to ensure sustainable practice Reduction of energy in the office with LED Lighting Implementing campaigns which support environmental causes Calculating our footprint annually and reducing our carbon emissions Installing electric car points and solar panels at the office Implementing options such as electric car points and solar panels at the office1. Reduce Plastics & Increase Recyclability2. Improve our Carbon Footprint3. Become 100% FSC & Introduce a Closed Loop SystemOUR SUSTAINABILITY POLICY

DANILO 2025 EASTER CARD COLLECTION15 1514WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COMLEGENDSOUR SUSTAINABILITY POLICYDANILO 2025 CALENDAR & DIARY COLLECTIONDANILO.COMAt Danilo, we’re committed to investing in sustainability. We are working alongside our suppliers, retailers and partners to reduce our carbon footprint and environmental impact Our main goals in order to help achieve this are: We will do this via: Having an internal green team to drive action Working with industry partners to find sustainable packaging solutions Using recyclable finishes on our greetings cards Moving over to 100% FSC on all products Working with recyclable and recycled materials to create our produts Recycling all remaining stock combined with office recycling Continuing to publish products in UK where possible Optimisation of our internal travel, ethical and diversity policies  Adding clear recycling labels to all our products Working with suppliers to ensure sustainable practice Reduction of energy in the office with LED Lighting Implementing campaigns which support environmental causes Calculating our footprint annually and reducing our carbon emissions Installing electric car points and solar panels at the office Implementing options such as electric car points and solar panels at the office1. Reduce Plastics & Increase Recyclability2. Improve our Carbon Footprint3. Become 100% FSC & Introduce a Closed Loop SystemOUR SUSTAINABILITY POLICY

DANILO 2025 EASTER CARD COLLECTION16SOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COMLEGENDSXXXXXXXinfo@danilo.com01992 702 900The Home of Licensed Calendars, Diaries & Greetings Cards© Danilo Promotions.No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of the copyright owner.Version: March 2024