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2025MOTHER'S DAY CARD COLLECTION

Hello From Danilo...Seasons greetings from the Danilo team and welcome to our new model line Mother's Day card brochure.Containing useful market information on the card industry and seasonal trends, this brochure features a fantastic array of licensed Mother's Day cards from suitable brandsThis year sees a renewed focus on growing our portfolio to ensure our range features all the hottest, up-and-coming properties as well asa commitment to ensuring our products are created sustainably and in line with new trends and customer requirements.We hope you will find this guide helpful in selecting relevant designs to add to your range.Please note that some of the cards shown in this brochure are subject to licensor approval.DANILO.COMWELCOMEDANILO 2025 MOTHER'S DAY CARD COLLECTION

Hello From Danilo...Seasons greetings from the Danilo team and welcome to our new model line Mother's Day card brochure.Containing useful market information on the card industry and seasonal trends, this brochure features a fantastic array of licensed Mother's Day cards from suitable brandsThis year sees a renewed focus on growing our portfolio to ensure our range features all the hottest, up-and-coming properties as well asa commitment to ensuring our products are created sustainably and in line with new trends and customer requirements.We hope you will find this guide helpful in selecting relevant designs to add to your range.Please note that some of the cards shown in this brochure are subject to licensor approval.DANILO.COMWELCOMEDANILO 2025 MOTHER'S DAY CARD COLLECTION

DANILO 2025 MOTHER'S DAY CARD COLLECTIONDANILO 2025 MOTHER'S DAY CARD COLLECTION5 54WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMMARKET DATAFor market data on the card industry, we refer to the 2023 Greetings Card Association Market Report which tells us 2022 data vs 2021. Despite the disruption caused by 2022’s economic uncertainty, the war in Ukraine and the 2022 Christmas postal strikes, the UK greeting card industry has shown exceptional resilience, falling in value by just -2% in value since 2021. The total retail value of single card sales in the UK in 2022 stood at £1.46 billion, equating to 828 million single cards sold.UK CARD MARKET The UK Greeting Card Market is worth £1.46 billion at retailEveryday card* sales account for 77% of total retail value of all single card sales, with an Average Retail Price (ARP) of £1.77 (down marginally from a revised** £1.78 in 2021). Licensed titles represent approximately 6% of the total UK Card MarketThe Licensed card market is now made up of just a few key suppliersSPRING SEASONS & MOTHER'S DAY MARKETSpring Seasons grew by 6.2% to account for 11% of total sales with a value of £165 million, and an ARP of £2.09 (up 2.4% from a restated £2.04 in 2020).Mother’s Day value was £64.6 million with an ARP of £2.22 up from £63.7 million in 2021Volume is 29.1 million single cards sold, a decrease of 2.8% from 2021 to 2022MARKET DATAMARKET DATA

DANILO 2025 MOTHER'S DAY CARD COLLECTIONDANILO 2025 MOTHER'S DAY CARD COLLECTION5 54WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMMARKET DATAFor market data on the card industry, we refer to the 2023 Greetings Card Association Market Report which tells us 2022 data vs 2021. Despite the disruption caused by 2022’s economic uncertainty, the war in Ukraine and the 2022 Christmas postal strikes, the UK greeting card industry has shown exceptional resilience, falling in value by just -2% in value since 2021. The total retail value of single card sales in the UK in 2022 stood at £1.46 billion, equating to 828 million single cards sold.UK CARD MARKET The UK Greeting Card Market is worth £1.46 billion at retailEveryday card* sales account for 77% of total retail value of all single card sales, with an Average Retail Price (ARP) of £1.77 (down marginally from a revised** £1.78 in 2021). Licensed titles represent approximately 6% of the total UK Card MarketThe Licensed card market is now made up of just a few key suppliersSPRING SEASONS & MOTHER'S DAY MARKETSpring Seasons grew by 6.2% to account for 11% of total sales with a value of £165 million, and an ARP of £2.09 (up 2.4% from a restated £2.04 in 2020).Mother’s Day value was £64.6 million with an ARP of £2.22 up from £63.7 million in 2021Volume is 29.1 million single cards sold, a decrease of 2.8% from 2021 to 2022MARKET DATAMARKET DATA

DANILO 2025 MOTHER'S DAY CARD COLLECTIONDANILO 2025 MOTHER'S DAY CARD COLLECTION7 76WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMMOTHER'S DAY TRENDS1. STILL SHOPPING CAUTIOUSLYThe cost of living crisis has meant that in 2023, value was a top priority for gift buyers, which impacted Mother’s Day shopping behaviours. Many consumers adopted savvy tactics and waited to purchase until products were on promotion. These concerns were also evident when celebrating the event, many consumers choose to celebrate and cook at home instead of the traditional out-of-home spending at restaurants or takeaways (Mintel, 2023)MOTHER'S DAY TRENDS2. SUPPORTING BURNT-OUT MUMSGiven the disproportionate hardships mothers have faced over the last two years, some brands are no longer waiting for one day to celebrate mum. According to a Parenthood PhD survey, 91% of mothers reported feeling more tired or having less energy than pre-Covid-19. On the brink of burnout and with a motherhood recession on the horizon, supporting mothers at home by readdressing the balance, offering actionable solutions and designing with their unmet needs has never been more important. 4. SPEND MORE TIME TOGETHEROne trend that’s gaining popularity, is the gift of time. With many mothers admitting that what they really want is to spend some quality time with their kids, or to in fact, have more time to themselves. Spa trips also performed well as a Mother's Day gift, allowing time to spend together and to relax.5. STRONGER INTEREST IN PERSONALISED GIFTSPersonalisation is a common theme across multiple seasonal events when it comes to gifting as it helps customers make gifts even more memorable. It is also a way for brands and retailers to renew interest in popular Mother’s Day gifts as well as providing a chance for familiar products to be elevated and introduced into the mix. Most importantly, it can be a crucial way for retailers to add value to gifting ranges and provide customers with affordable ways to buy into the even. Mother’s Day retail trends: 26% of consumers are interested in gifts that can be personalised (Mintel, 2023)SEASONAL TRENDSOver the last few years, we have seen some key trends come through in the Mother's Day season. From Danilo's perspective, we have seen brands such as Bridgeton, Despicable Me, Peppa Pig, Only Fools and Horses and Mrs Brown's Boys perform well. As you will see from the designs displayed in this brochure, we have incorpoated this feedback into our 2025 selection.From an external point of view, please see below an outline of some of the more apparent Mother's Day trends that we have seen in the UK over the past year, and what may continue in the next year or so,3. EXPERIENCING SOMETHING NEW Despite taking a hit during the pandemic, experience gifts have now exceeded pre-pandemic popularity. Therefore, retailers must ensure they promote options such as vouchers and package deals for experiences like Afternoon Tea by putting these gift options at the front of the store to retain consumers.

DANILO 2025 MOTHER'S DAY CARD COLLECTIONDANILO 2025 MOTHER'S DAY CARD COLLECTION7 76WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMMOTHER'S DAY TRENDS1. STILL SHOPPING CAUTIOUSLYThe cost of living crisis has meant that in 2023, value was a top priority for gift buyers, which impacted Mother’s Day shopping behaviours. Many consumers adopted savvy tactics and waited to purchase until products were on promotion. These concerns were also evident when celebrating the event, many consumers choose to celebrate and cook at home instead of the traditional out-of-home spending at restaurants or takeaways (Mintel, 2023)MOTHER'S DAY TRENDS2. SUPPORTING BURNT-OUT MUMSGiven the disproportionate hardships mothers have faced over the last two years, some brands are no longer waiting for one day to celebrate mum. According to a Parenthood PhD survey, 91% of mothers reported feeling more tired or having less energy than pre-Covid-19. On the brink of burnout and with a motherhood recession on the horizon, supporting mothers at home by readdressing the balance, offering actionable solutions and designing with their unmet needs has never been more important. 4. SPEND MORE TIME TOGETHEROne trend that’s gaining popularity, is the gift of time. With many mothers admitting that what they really want is to spend some quality time with their kids, or to in fact, have more time to themselves. Spa trips also performed well as a Mother's Day gift, allowing time to spend together and to relax.5. STRONGER INTEREST IN PERSONALISED GIFTSPersonalisation is a common theme across multiple seasonal events when it comes to gifting as it helps customers make gifts even more memorable. It is also a way for brands and retailers to renew interest in popular Mother’s Day gifts as well as providing a chance for familiar products to be elevated and introduced into the mix. Most importantly, it can be a crucial way for retailers to add value to gifting ranges and provide customers with affordable ways to buy into the even. Mother’s Day retail trends: 26% of consumers are interested in gifts that can be personalised (Mintel, 2023)SEASONAL TRENDSOver the last few years, we have seen some key trends come through in the Mother's Day season. From Danilo's perspective, we have seen brands such as Bridgeton, Despicable Me, Peppa Pig, Only Fools and Horses and Mrs Brown's Boys perform well. As you will see from the designs displayed in this brochure, we have incorpoated this feedback into our 2025 selection.From an external point of view, please see below an outline of some of the more apparent Mother's Day trends that we have seen in the UK over the past year, and what may continue in the next year or so,3. EXPERIENCING SOMETHING NEW Despite taking a hit during the pandemic, experience gifts have now exceeded pre-pandemic popularity. Therefore, retailers must ensure they promote options such as vouchers and package deals for experiences like Afternoon Tea by putting these gift options at the front of the store to retain consumers.

DANILO 2025 MOTHER'S DAY CARD COLLECTIONDANILO 2025 MOTHER'S DAY CARD COLLECTION9 98WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMMOTHER'S DAY CARDS - JUVENILECOCO MELONCMM03BABY SHARKBSM01DESPICABLE MEDEM11DESPICABLE MEDEM16DESPICABLE MEDEM12DESPICABLE MEDEM13DESPICABLE MEDEM14GRUFFALOGRM03&&HARRY POTTERHPM01GHMILYGLM06/1SQUISHMALLOWSSQM01PAW PATROLPAM002PEPPA PIG PGM07PAW PATROLPTM08PEPPA PIG PGM13PEPPA PIG PGM17PEPPA PIG PGM18MOTHER'S DAY CARDS - JUVENILEBLUEYBLM02GABBY'S DOLLSHOUSEGDM01GHMILYGLM07GHMILYGLM08PEPPA PIG PGM019PEPPA PIG PKM01

DANILO 2025 MOTHER'S DAY CARD COLLECTIONDANILO 2025 MOTHER'S DAY CARD COLLECTION9 98WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMMOTHER'S DAY CARDS - JUVENILECOCO MELONCMM03BABY SHARKBSM01DESPICABLE MEDEM11DESPICABLE MEDEM16DESPICABLE MEDEM12DESPICABLE MEDEM13DESPICABLE MEDEM14GRUFFALOGRM03&&HARRY POTTERHPM01GHMILYGLM06/1SQUISHMALLOWSSQM01PAW PATROLPAM002PEPPA PIG PGM07PAW PATROLPTM08PEPPA PIG PGM13PEPPA PIG PGM17PEPPA PIG PGM18MOTHER'S DAY CARDS - JUVENILEBLUEYBLM02GABBY'S DOLLSHOUSEGDM01GHMILYGLM07GHMILYGLM08PEPPA PIG PGM019PEPPA PIG PKM01

DANILO 2025 MOTHER'S DAY CARD COLLECTIONDANILO 2025 MOTHER'S DAY CARD COLLECTION11 1110WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMMOTHER'S DAY CARDS - ADULTLITTLE MISSMRM01MRS BROWN'S BOYSMBM07MRS BROWN'S BOYSMBM08ONLY FOOLS & HORSESOFM02PEANUTSPNM01WONDER WOMANWBM06WONDER WOMANWBM04MOTHER'S DAY CARDS -PETSTHE SLOPSEM02/1THE SLOPSEM01/1BRIDGERTONBDM01BRIGHTSIDEBRM02BRIGHTSIDEBRM10BRIGHTSIDEBRM13LOONEY TUNESWBM05WALLACE & GROMITWGM01XB01XBM01

DANILO 2025 MOTHER'S DAY CARD COLLECTIONDANILO 2025 MOTHER'S DAY CARD COLLECTION11 1110WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMMOTHER'S DAY CARDS - ADULTLITTLE MISSMRM01MRS BROWN'S BOYSMBM07MRS BROWN'S BOYSMBM08ONLY FOOLS & HORSESOFM02PEANUTSPNM01WONDER WOMANWBM06WONDER WOMANWBM04MOTHER'S DAY CARDS -PETSTHE SLOPSEM02/1THE SLOPSEM01/1BRIDGERTONBDM01BRIGHTSIDEBRM02BRIGHTSIDEBRM10BRIGHTSIDEBRM13LOONEY TUNESWBM05WALLACE & GROMITWGM01XB01XBM01

DANILO 2025 MOTHER'S DAY CARD COLLECTIONDANILO 2025 MOTHER'S DAY CARD COLLECTION13 1312WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMMOTHER'S DAY CARDS MOTHER'S DAY CARDS

DANILO 2025 MOTHER'S DAY CARD COLLECTIONDANILO 2025 MOTHER'S DAY CARD COLLECTION13 1312WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMMOTHER'S DAY CARDS MOTHER'S DAY CARDS

DANILO 2025 MOTHER'S DAY CARD COLLECTION15 1514WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COMOUR SUSTAINABILITY POLICYDANILO 2022 CALENDAR & DIARY COLLECTIONDANILO.COMAt Danilo, we’re committed to investing in sustainability. We are working alongside our suppliers, retailers and partners to reduce our carbon footprint and environmental impact Our main goals in order to help achieve this are: We will do this via: Having an internal green team to drive action Working with industry partners to find sustainable packaging solutions Using recyclable finishes on our greetings cards Moving over to 100% FSC on all products Working with recyclable and recycled materials to create our produts Recycling all remaining stock combined with office recycling Continuing to publish products in UK where possible Optimisation of our internal travel, ethical and diversity policies  Adding clear recycling labels to all our products Working with suppliers to ensure sustainable practice Reduction of energy in the office with LED Lighting Implementing campaigns which support environmental causes Calculating our footprint annually and reducing our carbon emissions Implementing electric car points and solar panels at the office Having an active membership with Products of Change1. Reduce Plastics , Increase Recyclability & Reuse2. Improve our Carbon Footprint3. Become 100% FSC & Introduce a Closed Loop SystemOUR SUSTAINABILITY POLICY

DANILO 2025 MOTHER'S DAY CARD COLLECTION15 1514WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COMOUR SUSTAINABILITY POLICYDANILO 2022 CALENDAR & DIARY COLLECTIONDANILO.COMAt Danilo, we’re committed to investing in sustainability. We are working alongside our suppliers, retailers and partners to reduce our carbon footprint and environmental impact Our main goals in order to help achieve this are: We will do this via: Having an internal green team to drive action Working with industry partners to find sustainable packaging solutions Using recyclable finishes on our greetings cards Moving over to 100% FSC on all products Working with recyclable and recycled materials to create our produts Recycling all remaining stock combined with office recycling Continuing to publish products in UK where possible Optimisation of our internal travel, ethical and diversity policies  Adding clear recycling labels to all our products Working with suppliers to ensure sustainable practice Reduction of energy in the office with LED Lighting Implementing campaigns which support environmental causes Calculating our footprint annually and reducing our carbon emissions Implementing electric car points and solar panels at the office Having an active membership with Products of Change1. Reduce Plastics , Increase Recyclability & Reuse2. Improve our Carbon Footprint3. Become 100% FSC & Introduce a Closed Loop SystemOUR SUSTAINABILITY POLICY

DANILO 2025 MOTHER'S DAY CARD COLLECTION16SOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COMXXXXXXXinfo@danilo.com01992 702 900The Home of Licensed Calendars, Diaries & Greetings Cards© Danilo Promotions.No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of the copyright owner.Version: February 2024