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2026MOTHER'S DAY CARD COLLECTION

Hello From Danilo...Seasons greetings from the Danilo team and welcome to our new model line Mother's Day card brochure.Containing useful market information on the card industry and seasonal trends, this brochure features a fantastic array of licensed Mother's Day cards from suitable brandsThis year sees a renewed focus on growing our portfolio to ensure our range features all the hottest, up-and-coming properties as well asa commitment to ensuring our products are created sustainably and in line with new trends and customer requirements.We hope you will find this guide helpful in selecting relevant designs to add to your range.Please note that some of the cards shown in this brochure are subject to licensor approval.DANILO.COMWELCOMEDANILO 2026 MOTHER'S DAY CARD COLLECTION

Hello From Danilo...Seasons greetings from the Danilo team and welcome to our new model line Mother's Day card brochure.Containing useful market information on the card industry and seasonal trends, this brochure features a fantastic array of licensed Mother's Day cards from suitable brandsThis year sees a renewed focus on growing our portfolio to ensure our range features all the hottest, up-and-coming properties as well asa commitment to ensuring our products are created sustainably and in line with new trends and customer requirements.We hope you will find this guide helpful in selecting relevant designs to add to your range.Please note that some of the cards shown in this brochure are subject to licensor approval.DANILO.COMWELCOMEDANILO 2026 MOTHER'S DAY CARD COLLECTION

DANILO 2026 MOTHER'S DAY CARD COLLECTIONDANILO 2026 MOTHER'S DAY CARD COLLECTION5 54WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMMARKET DATAFor market data on the card industry, we refer to the 2024 Greetings Card Association Market Report which tells us 2023 data vs 2022. Our sizing of the 2023 market estimates that despite the economic uncertainty and the cost-of-living crisis, the Greeting Card industry once again underlined its resilience TThe total retail value of single card sales in the UK grew to £1.51 billion in 2023, up from £1.46 billion the year before.UK CARD MARKET The UK Greeting Card Market is worth £1.51 billion, at retailEveryday card* sales account for 77% of total retail value of all single card sales, with an Average Retail Price (ARP) of £1.85 (up from a revised** £1.78 in 2022).Licensed titles represent approximately 6% of the total UK Card MarketThe Licensed card market is now made up of just a few key suppliersSPRING SEASONS & MOTHER'S DAY MARKETSpring Seasons stayed level (£166m vs £165m 2022 revised) to account for 11% of total sales with a value of £165 million, and an ARP of £2.15 (up 4% from a revised £2.07 in 2022).Mother’s Day value was £65.8 million with an ARP of £2.26Volume is 29.4 million single cards sold, an increase of 0.3% from 2022 to 2023MARKET DATAMARKET DATA

DANILO 2026 MOTHER'S DAY CARD COLLECTIONDANILO 2026 MOTHER'S DAY CARD COLLECTION5 54WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMMARKET DATAFor market data on the card industry, we refer to the 2024 Greetings Card Association Market Report which tells us 2023 data vs 2022. Our sizing of the 2023 market estimates that despite the economic uncertainty and the cost-of-living crisis, the Greeting Card industry once again underlined its resilience TThe total retail value of single card sales in the UK grew to £1.51 billion in 2023, up from £1.46 billion the year before.UK CARD MARKET The UK Greeting Card Market is worth £1.51 billion, at retailEveryday card* sales account for 77% of total retail value of all single card sales, with an Average Retail Price (ARP) of £1.85 (up from a revised** £1.78 in 2022).Licensed titles represent approximately 6% of the total UK Card MarketThe Licensed card market is now made up of just a few key suppliersSPRING SEASONS & MOTHER'S DAY MARKETSpring Seasons stayed level (£166m vs £165m 2022 revised) to account for 11% of total sales with a value of £165 million, and an ARP of £2.15 (up 4% from a revised £2.07 in 2022).Mother’s Day value was £65.8 million with an ARP of £2.26Volume is 29.4 million single cards sold, an increase of 0.3% from 2022 to 2023MARKET DATAMARKET DATA

DANILO 2026 MOTHER'S DAY CARD COLLECTIONDANILO 2026 MOTHER'S DAY CARD COLLECTION7 76WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMMOTHER'S DAY TRENDS1. VALUE-CONSCIOUS SHOPPING REMAINS A PRIORITYThe cost of living crisis continues to shape Mother’s Day spending habits, with shoppers prioritizing affordability. 49% of UK consumers say they are cutting back on non-essential spending due to financial concerns (Mintel, 2024). Many are looking for budget-friendly yet meaningful gifts, including sentimental cards, DIY presents, and at-home experiences. 52% of UK shoppers actively seek promotional offers before making a purchase (Statista, 2024), making discounts a key driver in gift selection.MOTHER'S DAY TRENDS2. RECOGNISING BURNOUT & SELF-CARE NEEDSMothers continue to experience higher levels of burnout, with 87% of UK mums reporting feeling exhausted or overwhelmed (Parenthood PhD, 2024). Brands are extending Mother's Day messaging beyond a single day, promoting products that encourage self-care. The UK self-care industry is set to grow by 6.8% annually, reaching £12.3 billion by 2026 (Euromonitor, 2024), reflecting increased consumer interest in wellness-focused gifts such as spa vouchers, relaxation kits, and mindfulness journals.4. THE GIFT OF TIME – TOGETHER OR ALONEMothers are split between wanting more quality time with loved ones (58%) or simply time to themselves (42%) on Mother’s Day (Ipsos, 2024). This dual trend has led to brands offering two narratives—one focused on shared experiences, such as family brunch kits or memory books, and the other on solo relaxation, including wellness retreats or subscription boxes. The UK subscription box market is projected to grow by £1.5 billion by 2027, with self-care and relaxation themes leading the way (Barclays, 2024).5. TECH & AI-ENHANCED GIFTS ENTER THE MARKETTech-integrated gifting is on the rise, with 40% of UK shoppers interested in AI-powered or smart gifts for special occasions (Statista, 2024). Digital photo frames, AI-powered wellness assistants, and interactive books are gaining popularity. The UK smart home market is projected to grow by £3.2 billion by 2027, indicating strong consumer demand for tech-enhanced gifts (PwC, 2024).SEASONAL TRENDSOver the last few years, we have seen some key trends come through in the Mother's Day season. From Danilo's perspective, we have seen brands such as Despicable Me, Peppa Pig, Only Fools and Horses and Mrs Brown's Boys perform well. As you will see from the designs displayed in this brochure, we have incorpoated this feedback into our 2026 selection.From an external point of view, please see below an outline of some of the more apparent Mother's Day trends that we have seen in the UK over the past year, and what may continue in the next year or so,3. PRIORITISING EXPERIENCES OVER MATERIAL GIFTSExperience-based gifts have overtaken material presents in popularity, with 64% of UK consumers preferring to gift experiences over physical products (YouGov, 2024). Afternoon Tea, spa days, and creative workshops are among the top experience gifts for Mother’s Day, while Google searches for “Mother’s Day experience gifts” have increased by 32% year-on-year (Google Trends, 2024). Retailers that prioritize experience-based offerings—such as vouchers and bundle deals—will attract more shoppers looking for meaningful alternatives.

DANILO 2026 MOTHER'S DAY CARD COLLECTIONDANILO 2026 MOTHER'S DAY CARD COLLECTION7 76WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMMOTHER'S DAY TRENDS1. VALUE-CONSCIOUS SHOPPING REMAINS A PRIORITYThe cost of living crisis continues to shape Mother’s Day spending habits, with shoppers prioritizing affordability. 49% of UK consumers say they are cutting back on non-essential spending due to financial concerns (Mintel, 2024). Many are looking for budget-friendly yet meaningful gifts, including sentimental cards, DIY presents, and at-home experiences. 52% of UK shoppers actively seek promotional offers before making a purchase (Statista, 2024), making discounts a key driver in gift selection.MOTHER'S DAY TRENDS2. RECOGNISING BURNOUT & SELF-CARE NEEDSMothers continue to experience higher levels of burnout, with 87% of UK mums reporting feeling exhausted or overwhelmed (Parenthood PhD, 2024). Brands are extending Mother's Day messaging beyond a single day, promoting products that encourage self-care. The UK self-care industry is set to grow by 6.8% annually, reaching £12.3 billion by 2026 (Euromonitor, 2024), reflecting increased consumer interest in wellness-focused gifts such as spa vouchers, relaxation kits, and mindfulness journals.4. THE GIFT OF TIME – TOGETHER OR ALONEMothers are split between wanting more quality time with loved ones (58%) or simply time to themselves (42%) on Mother’s Day (Ipsos, 2024). This dual trend has led to brands offering two narratives—one focused on shared experiences, such as family brunch kits or memory books, and the other on solo relaxation, including wellness retreats or subscription boxes. The UK subscription box market is projected to grow by £1.5 billion by 2027, with self-care and relaxation themes leading the way (Barclays, 2024).5. TECH & AI-ENHANCED GIFTS ENTER THE MARKETTech-integrated gifting is on the rise, with 40% of UK shoppers interested in AI-powered or smart gifts for special occasions (Statista, 2024). Digital photo frames, AI-powered wellness assistants, and interactive books are gaining popularity. The UK smart home market is projected to grow by £3.2 billion by 2027, indicating strong consumer demand for tech-enhanced gifts (PwC, 2024).SEASONAL TRENDSOver the last few years, we have seen some key trends come through in the Mother's Day season. From Danilo's perspective, we have seen brands such as Despicable Me, Peppa Pig, Only Fools and Horses and Mrs Brown's Boys perform well. As you will see from the designs displayed in this brochure, we have incorpoated this feedback into our 2026 selection.From an external point of view, please see below an outline of some of the more apparent Mother's Day trends that we have seen in the UK over the past year, and what may continue in the next year or so,3. PRIORITISING EXPERIENCES OVER MATERIAL GIFTSExperience-based gifts have overtaken material presents in popularity, with 64% of UK consumers preferring to gift experiences over physical products (YouGov, 2024). Afternoon Tea, spa days, and creative workshops are among the top experience gifts for Mother’s Day, while Google searches for “Mother’s Day experience gifts” have increased by 32% year-on-year (Google Trends, 2024). Retailers that prioritize experience-based offerings—such as vouchers and bundle deals—will attract more shoppers looking for meaningful alternatives.

DANILO 2026 MOTHER'S DAY CARD COLLECTIONDANILO 2026 MOTHER'S DAY CARD COLLECTION9 98WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMMOTHER'S DAY CARDS  JUVENILEBLUEY BLM007 KK/90BLUEY BLM003 II/60BLUEY BLM008 JJ/75DESPICABLE MEDEM16 II/60BLUEY BLM009 JJ/75DESPICABLE MEDEM11 II/60DESPICABLE MEDEM17 JJ/75HARRY POTTERHPM01 II/60GHMILYGLM010 KK/90PAW PATROLPAM003 JJ/75PEPPA PIG PGM022 II/60PEPPA PIG PGM025 II/60PEPPA PIG PGM17 JJ/75MOTHER'S DAY CARDS  JUVENILEBLUEY 5BLM005 II/60GHMILYGLM08 II/60PEPPA PIG PKM002 II/60

DANILO 2026 MOTHER'S DAY CARD COLLECTIONDANILO 2026 MOTHER'S DAY CARD COLLECTION9 98WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMMOTHER'S DAY CARDS  JUVENILEBLUEY BLM007 KK/90BLUEY BLM003 II/60BLUEY BLM008 JJ/75DESPICABLE MEDEM16 II/60BLUEY BLM009 JJ/75DESPICABLE MEDEM11 II/60DESPICABLE MEDEM17 JJ/75HARRY POTTERHPM01 II/60GHMILYGLM010 KK/90PAW PATROLPAM003 JJ/75PEPPA PIG PGM022 II/60PEPPA PIG PGM025 II/60PEPPA PIG PGM17 JJ/75MOTHER'S DAY CARDS  JUVENILEBLUEY 5BLM005 II/60GHMILYGLM08 II/60PEPPA PIG PKM002 II/60

DANILO 2026 MOTHER'S DAY CARD COLLECTIONDANILO 2026 MOTHER'S DAY CARD COLLECTION11 1110WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMMOTHER'S DAY CARDS  ADULTLITTLE MISSMRM004 II/60MRS BROWN'S BOYSMBM009 JJ/75MRS BROWN'S BOYSMBM08 JJ/75ONLY FOOLS & HORSESOFM003 JJ/75PEANUTSPNM003 II/60WONDER WOMANWBM007 JJ/75MOTHER'S DAY CARDS PETSTHE SLOPSEM02/1 HH/50THE SLOPSEM01/1 HH/50BEXY BOOBXM002 KK/90BEXY BOOBXM003 KK/90BEXY BOOBXM006 MM/125BEXY BOOBXM008 MM/125WALLACE & GROMITWGM002 JJ/75XB01XBM002 II/60LITTLE MISSMRM005 JJ/75LITTLE MISSMRM006 II/60MRS BROWN'S BOYSMBM010 JJ/75MRS BROWN'S BOYSMBM011 JJ/75

DANILO 2026 MOTHER'S DAY CARD COLLECTIONDANILO 2026 MOTHER'S DAY CARD COLLECTION11 1110WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM DANILO.COMMOTHER'S DAY CARDS  ADULTLITTLE MISSMRM004 II/60MRS BROWN'S BOYSMBM009 JJ/75MRS BROWN'S BOYSMBM08 JJ/75ONLY FOOLS & HORSESOFM003 JJ/75PEANUTSPNM003 II/60WONDER WOMANWBM007 JJ/75MOTHER'S DAY CARDS PETSTHE SLOPSEM02/1 HH/50THE SLOPSEM01/1 HH/50BEXY BOOBXM002 KK/90BEXY BOOBXM003 KK/90BEXY BOOBXM006 MM/125BEXY BOOBXM008 MM/125WALLACE & GROMITWGM002 JJ/75XB01XBM002 II/60LITTLE MISSMRM005 JJ/75LITTLE MISSMRM006 II/60MRS BROWN'S BOYSMBM010 JJ/75MRS BROWN'S BOYSMBM011 JJ/75

DANILO 2026 MOTHER'S DAY CARD COLLECTION13 1312WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COMOUR SUSTAINABILITY POLICYDANILO 2026 CALENDAR & DIARY COLLECTIONDANILO.COMAt Danilo, we’re committed to investing in sustainability. We are working alongside our suppliers, retailers and partners to reduce our carbon footprint and environmental impact Our main goals in order to help achieve this are: We will do this via: Having an internal green team to drive action Working with industry partners to find sustainable packaging solutions Using recyclable finishes on our greetings cards Moving over to 100% FSC on all products Working with recyclable and recycled materials to create our produts Recycling all remaining stock combined with office recycling Continuing to publish products in UK where possible Optimisation of our internal travel, ethical and diversity policies  Adding clear recycling labels to all our products Working with suppliers to ensure sustainable practice Reduction of energy in the office with LED Lighting Implementing campaigns which support environmental causes Calculating our footprint annually and reducing our carbon emissions Implementing electric car points and solar panels at the office Having an active membership with Products of Change1. Reduce Plastics , Increase Recyclability & Reuse2. Improve our Carbon Footprint3. Become 100% FSC & Introduce a Closed Loop SystemOUR SUSTAINABILITY POLICY

DANILO 2026 MOTHER'S DAY CARD COLLECTION13 1312WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSSOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COMOUR SUSTAINABILITY POLICYDANILO 2026 CALENDAR & DIARY COLLECTIONDANILO.COMAt Danilo, we’re committed to investing in sustainability. We are working alongside our suppliers, retailers and partners to reduce our carbon footprint and environmental impact Our main goals in order to help achieve this are: We will do this via: Having an internal green team to drive action Working with industry partners to find sustainable packaging solutions Using recyclable finishes on our greetings cards Moving over to 100% FSC on all products Working with recyclable and recycled materials to create our produts Recycling all remaining stock combined with office recycling Continuing to publish products in UK where possible Optimisation of our internal travel, ethical and diversity policies  Adding clear recycling labels to all our products Working with suppliers to ensure sustainable practice Reduction of energy in the office with LED Lighting Implementing campaigns which support environmental causes Calculating our footprint annually and reducing our carbon emissions Implementing electric car points and solar panels at the office Having an active membership with Products of Change1. Reduce Plastics , Increase Recyclability & Reuse2. Improve our Carbon Footprint3. Become 100% FSC & Introduce a Closed Loop SystemOUR SUSTAINABILITY POLICY

DANILO 2026 MOTHER'S DAY CARD COLLECTION14SOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COMXXXXXXXinfo@danilo.com01992 702 900The Home of Licensed Calendars, Diaries & Greetings Cards© Danilo Promotions.No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of the copyright owner.Version: March 2025