Danilo 2024 Valentine's Day Card Brochure : simplebooklet.com

Hello From Danilo...Seasons greetings from the Danilo team and welcome to our new model line Valentine's Day card brochure.Containing useful market information on the card industry and seasonal trends, this brochure features a fantastic array of licensed Valentine's Day cards from relevant brands.This year sees a renewed focus on growing our brand portfolio to ensure our range features all the hottest, up-and-coming properties as well as a commitment to ensuring our products are created sustainably and in line with new trends and customer requirements.We hope you will ﬁnd this guide helpful in selecting relevant designs to add to your range.Please note that some of the cards shown in this brochure are subject to licensor approval.DANILO.COMWELCOMEDANILO 2025 VALENTINE'S DAY CARD COLLECTION

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DANILO 2025 VALENTINE'S DAY CARD COLLECTION4SOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COMMARKET DATAFor market data on the card industry, we refer to the 2023 Greetings Card Association Market Report which tells us 2022 data vs 2021. Despite the disruption caused by 2022’s economic uncertainty, the war in Ukraine and the 2022 Christmas postal strikes, the UK greeting card industry has shown exceptional resilience, falling in value by just -2% in value since 2021. The total retail value of single card sales in the UK in 2022 stood at £1.46 billion, equating to 828 million single cards sold.UK CARD MARKET The UK Greeting Card Market is worth £1.46 billion at retailEveryday card* sales account for 77% of total retail value of all single card sales, with an Average Retail Price (ARP) of £1.77 (down marginally from a revised** £1.78 in 2021). Licensed titles represent approximately 6% of the total UK Card MarketThe Licensed card market is now made up of just a few key suppliersMARKET DATA

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DANILO 2025 VALENTINE'S DAY CARD COLLECTION5 5WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSDANILO.COMVALENTINE'S DAY CARD MARKETSpring Seasons grew by 6.2% to account for 11% of total sales with a value of £165 million, and an ARP of £2.09 (up 2.4% from a restated £2.04 in 2020).Valentine’s Day value is £48.4 million with an ARP of £2.38MARKET DATA

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DANILO 2025 VALENTINE'S DAY CARD COLLECTION6SOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM1. COST OF LIVING CRISISIn 2023, Valentine’s Day struggled to gain traction amid a cost-of-living crisis, spending was estimated to have fallen 19% year-on-year (Mintel, 2023)Average consumer spending also dropped. Among those who did buy, 50% said they bought fewer Valentine’s Day gifts this year because of ﬁnancial concerns.However, the easing of inﬂation in the second half of 2023 should present greater opportunities for 2024.VALENTINE'S DAY TRENDS2. SELF LOVE IS A KEY MESSAGEDifferent from tradition, Valentine’s Day also celebrates self-love. Today, many people want to meet their needs and care for themselves. They also suggest that self-love may help ease anxiety, avoid stress, and strengthen self-esteem. Skin care, meditation, exercise, relaxation, and bathing are popular ways to express self-love which is why bath and body gifts and natural self-care products are in high demand.VALENTINE'S DAY TRENDSOver the last few years, we have seen some key trends come through for the festive season and where possible, we have incorpoated this feedback into our 2025 selection.From an external point of view, please see below an outline of some of the key Valentine's Day trends that we have seen in the UK over the past few years, and what may continue into 2025.

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DANILO 2025 VALENTINE'S DAY CARD COLLECTION7 7WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSDANILO.COMVALENTINE'S DAY TRENDS4. MORE GIFTS THAT LAST LONGERValentine’s Day retailers also have to contend with a growing fatigue among consumers about the throwaway nature of many usual Valentine’s Day gifts. So there is an opportunity where consumers are looking for gifts that last longer, with 63% willing to spend more on these when shopping for Valentine’s Day gifts (Mintel, 2023).Mintel’s market analysis expects there to be a willingness to brighten moods after a difﬁcult few years and many will use Valentine’s Day as an excuse to do this. Gifts that can bring emotional and mental beneﬁts are likely to be popular.5. ONLINE STILL POPULAR SHOPPING CHANNELIn the UK, online spending for Valentine's Day-related items was down by two percent in 2023 compared to 2022. While the number of items and the number of purchases increased, e-commerce sales dropped both overall and in average value per order.However, having said this, the sustained level of online demand we’ve seen around Valentine’s Day is testament to the central role digital plays in consumers’ buying journeys. 3. PURCHASES FOR PETS AND CHILDRENValentine’s Day isn’t just about your signiﬁcant other — it’s also a fun holiday to show your kids (or grandchildren, nieces, and nephews) how much you love them. More consumers are purchasing Valentine's Day cards and gifts for their children and pets than ever before, with retailers widening the pool of recipients and subsequently encouraging consumers to spend more on Valentine's Day.

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DANILO 2025 VALENTINE'S DAY CARD COLLECTION10SOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COMVALENTINE'S DAY CARDSDESPICABLE MEDEV01/1DESPICABLE MEDEV14DESPICABLE MEDEV15DESPICABLE MEDEV20DESPICABLE MEDEV21BRIGHTSIDEBRV08BRIGHTSIDEBRV31FRIENDSFDV03DESPICABLE MEDEV19DESPICABLE MEDEV25DESPICABLE MEDEV29DESPICABLE MEDEV30

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DANILO 2025 VALENTINE'S DAY CARD COLLECTION11 11WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSDANILO.COMVALENTINE'S DAY CARDSHARRY POTTERHPV03HARRY POTTERHPV05MR MEN AND LITTLE MISSMRV15MR MEN AND LITTLE MISSMRV29FRIENDSFDV04MR MEN AND LITTLE MISSMRV01MR MEN AND LITTLE MISSMRV02FRIENDSFDV06MRS BROWN'S BOYSMBV05ONLY FOOLS & HORSESOFV07ONLY FOOLS & HORSESOFV14ONLY FOOLS & HORSESOFV16

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15 15WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSOUR SUSTAINABILITY POLICYDANILO 2025 CALENDAR & DIARY COLLECTIONDANILO.COMAt Danilo, we’re committed to investing in sustainability. We are working alongside our suppliers, retailers and partners to reduce our carbon footprint and environmental impact Our main goals in order to help achieve this are: We will do this via:➜ Having an internal green team to drive action➜ Working with industry partners to ﬁnd sustainable packaging solutions➜ Using recyclable ﬁnishes on our greetings cards➜ Moving over to 100% FSC on all products➜ Working with recyclable and recycled materials to create our produts➜ Recycling all remaining stock combined with ofﬁce recycling➜ Continuing to publish products in UK where possible➜ Optimisation of our internal travel, ethical and diversity policies ➜ Adding clear recycling labels to all our products➜ Working with suppliers to ensure sustainable practice➜ Reduction of energy in the ofﬁce with LED Lighting➜ Implementing campaigns which support environmental causes➜ Calculating our footprint annually and reducing our carbon emissions➜ Installing electric car points and solar panels at the ofﬁce➜ Having an active membership with Products of Change1. Reduce Plastics & Increase Recyclability2. Improve our Carbon Footprint3. Become 100% FSC & Introduce a Closed Loop SystemOUR SUSTAINABILITY POLICY

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DANILO 2025 VALENTINE'S DAY CARD COLLECTION16SOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COMXXXXXXXinfo@danilo.com01992 702 900The Home of Licensed Calendars, Diaries & Greetings Cards© Danilo Promotions.No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of the copyright owner.Version: January 2024

Danilo 2024 Valentine's Day Card Brochure

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