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2024CHRISTMAS CARD COLLECTION

Hello From Danilo...Seasons greetings from the Danilo team and welcome to our new model line Christmas card brochure.Containing useful market information on the card industry and seasonal trends, this brochure features a fantastic array of licensed Christmas cards from relevant brandsThis year sees a renewed focus on growing our brand portfolio to ensure our range features all the hottest, up-and-coming properties as well as a commitment to ensuring our products are created sustainably and in line with new trends and customer requirements.We hope you will find this guide helpful in selecting relevant designs to add to your range.Please note that some of the cards shown in this brochure are subject to licensor approval.DANILO.COMWELCOMEDANILO 2024 CHRISTMAS CARD COLLECTION

DANILO 2024 CHRISTMAS CARD COLLECTION4SOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COMMARKET DATAFor market data on the card industry, we refer to the 2023 Greetings Card Association Market Report which tells us 2022 data vs 2021. The total retail value of single card sales in the UK in 2022 stood at £1.46 billion, equating to 828 million single cards sold. Despite the disruption caused by 2022’s economic uncertainty, the war in Ukraine and the 2022 Christmas postal strikes, the UK greeting card industry has shown exceptional resilience, falling in value by just -2% in value since 2021. In 2022 more than 1 in 10 cards continued to be sold online.UK CARD MARKET The UK Greeting Card Market is worth £1.46 billion at retailEveryday card* sales account for 77% of total retail value of all single card sales, with an Average Retail Price (ARP) of £1.77 (down marginally from a revised** £1.78 in 2021). Licensed titles represent approximately 6% of the total UK Card MarketThe Licensed card market is now made up of just a few key suppliersMARKET DATA

DANILO 2024 CHRISTMAS CARD COLLECTION5 5WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSDANILO.COMCHRISTMAS CARD MARKETChristmas single cards account for 12% of total retail value for all cards, with an ARP of £1.48 (from a restated £1.49 in 2021)This figure does not include Boxed Assortments/ Packs of ChristmasMARKET DATA

DANILO 2024 CHRISTMAS CARD COLLECTION6SOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM1. COST OF LIVING CRISISAs consumers plan for upcoming Holidays, they’re worried about the prohibitive cost of living . According to the office for national statistics, around 6 in 10 adults are spending less on non-essentials due to cost of living increases in 2023. Customers place more emphasis than ever on value for money with most seeking money-saving strategies. Therefore it is essential for retailers to boost a narrative of affordable indulgence.CHRISTMAS TRENDS2. HANDMADE AND ONE-OF-A-KIND GIFTSAfter the DIY boom of the pandemic, consumers are still leaning towards handmade gifts - extra points if they are local. Much of this success can be attributed to the consumer desire for handmade and one-of-a-kind goods. Since last September, Google searches for handmade gifts, including “Diwali handmade gifts” (+300%) and “handmade gifts for teachers from students” (+140%) have increased, and the cost of living crisis will only push consumers to want to spend money on meaningful things and keepsake products.CHRISTMAS TRENDSOver the last few years, we have seen some key trends come through for the festive season and where possible, we have incorpoated this feedback into our 2024 selection.From an external point of view, please see below an outline of some of the more apparent Christmas trends that we have seen in the UK over the past year, and what may continue into 2024 and 2025

DANILO 2024 CHRISTMAS CARD COLLECTION7 7WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSDANILO.COMCHRISTMAS TRENDS4. CONSUMERS WANT PRACTICAL & SUSTAINABLE GIFTSConsumers will be seeking practical products and gifts this Holiday season, as a recession looms and inflation increases. Consumers don’t want to buy gifts that will just end up in a landfill – they want to purchase gifts that will actually be used and cherished. Google searches for “sustainable gifts” are up YoY, including “sustainable corporate gifts” which saw a 250% increase.5. ALL ABOUT ANTICIPATIONFor parents looking to beef up simple Holiday gifts, experiential packaging and gamification can add value to basics. #Unboxing had 47bn views on TikTok and 1.6m videos on YouTube last year. The concept has helped luxury fashion and beauty brands reach younger audiences but it can also be used to add panache to more affordable products, including stocking stuffers, food and candy, toys and other necessities. In the metaverse, brands can also experiment with treasure hunts that unlock gifts as a means to build anticipation and excitement.3. STARTING SHOPPING EARLIERAccording to a report by WGSN, consumer appetite for Christmas shopping and content is starting earlier, especially when it comes to sales and discounts. Salesforce reports worldwide that 42% more shoppers plan to start buying gifts earlier this season, citing inflation as “the main motivating factor driving early purchases.”

DANILO 2024 CHRISTMAS CARD COLLECTION8SOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COMPRESCHOOL & CHILDREN'S BRANDSPRESCHOOL & CHILDREN'S BRANDSBLUEYBLX01DESPICABLE ME DMX04/2DESPICABLE ME DMX18/3DESPICABLE ME DMX24/2DESPICABLE ME DMX49DESPICABLE ME DX118/2DESPICABLE ME DX128DESPICABLE ME DX129DESPICABLE ME DX131ELFEFX03ELFEFX05THE ELF ON THE SHELFESX02/1THE ELF ON THE SHELFESX06/1THE ELF ON THE SHELFESX07DESPICABLE ME DX132ELFEFX08

DANILO 2024 CHRISTMAS CARD COLLECTION9 9WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSDANILO.COMTHE ELF ON THE SHELFESX20ELMEREMX04THE GRUFFALOGRX21THE GRUFFALOGRX22GHMILYGLX13HARRY POTTERHPX01JURASSIC WORLDJWX08PRESCHOOL & CHILDREN'S BRANDSTHE ELF ON THE SHELFESX23ELMEREMX05GHMILYGLX12L.O.L. SURPRISE!LOX18PADDINGTONPAX17GHMILYGLX07/1PADDINGTONPAX16PAW PATROLPTX44PAW PATROLPTX45

DANILO 2024 CHRISTMAS CARD COLLECTION10SOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COMPRESCHOOL & CHILDREN'S BRANDSPAW PATROLPTX50PEPPA PIGPGX10/1PEPPA PIGPGX17PEPPA PIGPGX20PETER RABBITPEX15PEPPA PIGPGX25PEPPA PIGPGX26PEPPA PIGPGX27PEPPA PIGPGX29PETER RABBITPEX19POKEMONPKX01POKEMONPKX02THE SECRET LIFE OF PETSSEX15THE SECRET LIFE OF PETSSEX16THE SNOWMANSMX50/1THE SNOWMANSMX51/1

DANILO 2024 CHRISTMAS CARD COLLECTION11 11WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSDANILO.COMPRESCHOOL & CHILDREN'S BRANDSTHE SNOWMANSMX52THE SNOWMANSMX56THE SNOWMANSMX62THE SNOWMANSMX65THE SNOWMANSMX66SPONGEBOBSBX11THE GRINCHGXX02THE GRINCHGXX03THE GRINCHGXX08THE GRINCHGXX09THOMAS & FRIENDSTHX02THE GRINCHGXX10XBOXXBX05THE SNOWMANSMX72THE SNOWMANSMX74

DANILO 2024 CHRISTMAS CARD COLLECTION12SOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COMADULT BRANDSADULT BRANDSBRIGHTSIDEBRX20BRIGHTSIDEBRX22BRIGHTSIDEBRX23BRIGHTSIDEBRX31BRIGHTSIDEBRX32BRIGHTSIDEBRX33BRIGHTSIDEBRX34BRIGHTSIDEBRX36BRIGHTSIDEBRX37BRIGHTSIDEBRX39BRIGHTSIDEBRX414_ABRIGHTSIDEBRX24

DANILO 2024 CHRISTMAS CARD COLLECTION13 13WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSDANILO.COMADULT BRANDSLADYBIRDLAX04/1MRS BROWN'S BOYSMBX19ONLY FOOLS & HORSESOFX14ONLY FOOLS & HORSESOFX17ONLY FOOLS & HORSESOFX23PEAKY BLINDERSPYX02SUBBUTEOSUX01MR MEN & LITTLE MISSMBX02PEANUTSPNX01STRANGER THINGSSTX03

DANILO 2024 CHRISTMAS CARD COLLECTION14SOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COMCHRISTMAS MONEY WALLETSCHRISTMAS MONEY WALLETSDESPICABLE MEDX116/3THE ELF ON THE SHELFESX09/1THE GRUFFALOGRX01/1L.O.L. SURPRISE!LOX03PADDINGTONPAX01/3PETER RABBITPEX01THE SNOWMANSMX71THE SNOWMANSMX61SUBBUTEOSUX02BRIGHTSIDEBRX38BLUEYBLX02DESPICABLE ME DX130PEPPA PIGPGX30THE GRINCHGXX11WALLACE & GROMITWGX10/2ELFEFX07

DANILO 2024 CHRISTMAS CARD COLLECTION15 15WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSDANILO.COMCHRISTMAS SOUND CARDSCHRISTMAS SOUND CARDSBABY SHARKSCX74DESPICABLE MESCX64/1PAW PATROLSCX72THE SNOWMANSCX76CLIFF RICHARDSCX15ONLY FOOLS & HORSESSCX55/1MRS BROWN'S BOYSSCX60/1WALLACE & GROMITSCX66XBOXXBX01CHRISTMAS MONEY WALLETSXBOXXBX06

DANILO 2024 CHRISTMAS CARD COLLECTION16SOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COM© 2020 Apple Corps LtdCHRISTMAS CARDS

DANILO 2024 CHRISTMAS CARD COLLECTION17 17WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSDANILO.COMDANILO 2022 CALENDAR & DIARY COLLECTIONDANILO.COMCHRISTMAS CARDS

DANILO 2024 CHRISTMAS CARD COLLECTION18SOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COMOUR SUSTAINABILITY POLICY

19 19WE CAN AMEND DESIGNS TO SUIT YOUR NEEDSOUR SUSTAINABILITY POLICYDANILO 2022 CALENDAR & DIARY COLLECTIONDANILO.COMAt Danilo, we’re committed to investing in sustainability. We are working alongside our suppliers, retailers and partners to reduce our carbon footprint and environmental impact Our main goals in order to help achieve this are: We will do this via:➜ Having an internal green team to drive action➜ Working with industry partners to find sustainable packaging solutions➜ Using recyclable finishes on our greetings cards➜ Moving over to 100% FSC on all products➜ Working with recyclable and recycled materials to create our produts➜ Recycling all remaining stock combined with office recycling➜ Continuing to publish products in UK where possible➜ Optimisation of our internal travel, ethical and diversity policies ➜ Adding clear recycling labels to all our products➜ Working with suppliers to ensure sustainable practice➜ Reduction of energy in the office with LED Lighting➜ Implementing campaigns which support environmental causes➜ Calculating our footprint annually and reducing our carbon emissions➜ Installing electric car points and solar panels at the office➜ Having an active membership with Products of Change1. Reduce Plastics & Increase Recyclability2. Improve our Carbon Footprint3. Become 100% FSC & Introduce a Closed Loop SystemOUR SUSTAINABILITY POLICY

DANILO 2024 CHRISTMAS CARD COLLECTION20SOME DESIGNS MAY BE SUBJECT TO LICENSOR APPROVALDANILO.COMXXXXXXXinfo@danilo.com01992 702 900The Home of Licensed Calendars, Diaries & Greetings Cards© Danilo Promotions.No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of the copyright owner.Version: November 2023w