Return to flip book view

This type specimen book is one of a series of 7 books designed under the direction of Professor Sarah Edmands Martin by the VCD 2 Typography students at the University of Notre Dame during the Spring semester of 2017

The shapes within the logo were designed to mimic the scenery in Brazil and specifically the Sugarloaf Mountains

The figures symbolize the interconnectedness of people throughout the Olympic Games and spell Rio

Dalton Maag is a type foundry founded by Bruno Maag in London in 1991 They have an office located in S o Paulo Brazil

Dalton Maag was given the challenge of designing a fully functioning typeface based on the Rio 2016 logo

Twenty three different typeface concepts were developed and tested with the brand pillars Paix o and Transforma o

The final font file consists of 5 488 glyphs These include 4 896 of accented ligatures and multiple glyphs for b d g and p

The letters are meant to flow pleasantly and rhythmically as well as mimic the sponteneity of handwriting

Inspiration was again found in Brazil s landscape The uppercase T mimics the shape of the Christ the Redeemer Statue

And the lowercase M mimics the curves in the tiles found on the boardwalk of Copacabana Beach

Videos of typographic illustrations using the typeface were also created to market the games

How the 2016 Olympic Logo and Font Were Created 99U by Behance Web Dalton Maag Wikipedia Wikimedia Foundation Web Montgomery Angus Dalton Maag Creates Rio 2016 Olympic Typeface Design Week Web Rio 2016 Custom Font Dalton Maag Web Rio 2016 T til Web Rio 2016 Typography by Dalton Maag Logo Design Love Web