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with the business basics that will help shape your ideas forcing you to take action by writing down your thoughts surrounding your passion project business or side hustle idea It s your very own Well before you invest in a web designer register a domain name or opening social media preview before taking the first steps in turning accounts make sure you ve covered all the basics your passion into a profit by learning what it takes to run a business So if you ve been thinking of making that idea you ve had for days months or even years into a The Passionpreneur mini guide book has been reality this mini guide book is for you This mini written to help you book allows you to start doing some basic Navigate and understand more about the guide thinking planning and self educating market industry sector you intend to enter Identify your target audience and how best to market to them Know what skills and experience you will bring to the business and what you will need to outsource to others And so much more So you re thinking of turning a passion into a business side hustle Not having all the answers is perfectly fine as ultimately this mini guide book provides you For Business Sake 4

The Passionpreneur mini guide book has been written for aspiring and purpose led entrepreneurs It s split into four sections and each contains NB Be sure to review the guide daily weekly and monthly so you can being to track your progress against each competency a To Do List b Delegation List c Events Seminar and Tradeshows list d Notes Page By completing this book I was able to answer questions about my business with confidence not because of what I thought but because of what I knew This is so you can jot down all the things you need to do all the things you need to delegate the places you may need to visit and any notes you need to make for each section all to help you fully complete the Passionpreneur mini guide book successfully INDEX It s super simple to use and has been designed to make sure you get the basics right It s a great way to capture all the little ideas you have for your passion project business idea or side hustle Section 1 The Passionpreneur Section 2 Product Service Section 3 Market Section 4 Customers Clients For Business Sake Pg 14 Pg 28 Pg 42 Pg 56 5

The Passionpreneur mini workbook looks at four sections for a business in order for it to be a success PASSIONPRENEUR PRODUCT SERVICE MARKETING CUSTOMERS Section 1 Section 2 Section 3 Section 4 D o you have the skills experience networks leadership and management qualities H ave you defined Branding social identified researched media strategies and costed for your product service marketing budgets keywords and search engine optimisation For Business Sake W hat are your customer pain points What do they currently buy and how do they pay for it 6

In the table below you ll see that in order for your passion project business idea or side hustle to be SUCCESSFUL you need to have all 4 sections complete PASSIONPRENEUR PRODUCT SERVICE MARKETING CUSTOMERS RESULT O P P P UNSUCCESSFUL P O P P UNSUCCESSFUL P P O P UNSUCCESSFUL P P P O UNSUCCESSFUL P P P P SUCCESSFUL For Business Sake 7

Take the Passionpreneur test look down each section and give yourself one mark for each skill you have Section 1 Section 2 Section 3 Section 4 PASSIONPRENEUR PRODUCT SERVICE MARKETING CUSTOMERS Passion Name Social Media Problem to solve Experience Distribution Off line Strategy Geographic Skills Financials Events Tradeshows Demographic Knowledge Sales Projections JV s Partnerships Psychographic Expertise Marketing Strategy Marketing Budget Behavioural Leadership Market Research Email Capture Market Size Management Market Testing Content Current Trends Team Network Availability SEO Keywords Competitors Community Value Proposition Branding Niche USP Goal Intention Features Benefits SWOT PEST B2C B2B Strategy For Business Sake 8

Total up your score for each section PASSIONPRENEUR SCORE 10 PRODUCT SERVICE SCORE 10 MARKETING SCORE CUSTOMERS 10 TOTAL SCORE 10 SCORE 40 Use the Passionpreneur Mini Guide book as a daily weekly and monthly tool to track your progress and see how your ideas develop into a reality For Business Sake 9

THE PASSIONPRENEUR PASSIONPRENEUR Explain how you meet or will meet the criteria for each Passion What is your passion Experience What experience do you have Skills What skills do you bring Who will bring the skills you don t have Knowledge What is your knowledge of the product service Expertise Are you qualified to deliver the product service Leadership Do you have leadership delegation skills Management Do you know your management style Team Network Do you have the right people and support around you Community Audience Do you know have an existing target audience community Goal Intention Do you have clear goals and intentions For Business Sake 10

Combine your talents and skills with what you love doing and there lies your passion Passionpreneur Passion Action to be taken Action For Business Sake 14

Experience is the teacher of all things Julius Caesar Passionpreneur Experience Action to be taken Action For Business Sake 15

A skill is the ability to do something really well after a lot of practice Passionpreneur Skills Action to be taken Action For Business Sake 16

There are times when it s not what you know but who you know and then there are times when it s not who you know but who knows you Juliet Williams Siley Passionpreneur Knowledge Action to be taken Action For Business Sake 17

PRODUCT SERVICE PRODUCT SERVICE Explain how you meet or will meet the criteria for each Name What is the name of your product service Distribution Platform Where can customers buy your product service Financials How much does it cost to produce and sell your product service Sales Projections What is the pricing strategy for the product service Marketing Strategy How will you market your product service Market Research What are the market needs Market Testing How will you test the market What is your sample size Availability How soon can customers have the product service Value Proposition What is the value that your product service gives customers Features Benefits What are the features and benefits of the product service For Business Sake 25

Question What is in a name Answer EVERYTHING Product Service Name Action to be taken Action For Business Sake 29

Distribution The process by which your product or service will be available to your customers clients using direct or indirect channels or platforms Product Service Distribution Platform Action to be taken Action For Business Sake 30

Financial literacy is the key to financial freedom it s FUNDaMENTAL it s a mindset Product Service Financials Action to be taken Action For Business Sake 31

Every sale has five basic obstacles 1 No need 2 No money 3 No rush 4 No desire 5 No trust Zig Ziglar Product Service Sales Projections Action to be taken Action For Business Sake 32

MARKETING MARKETING Explain how you meet or will meet the criteria for each Mailing Do you have an existing mailing list How will you capture emails Content What content are you going to promote SEO Keywords What are your Search Engine Optimisation SEO keywords Branding Have you established a brand identity SWOT PEST Have you conducted a SWOT and PEST analysis Social Media What is your social media strategy Offline Strategy How will you promote the product services offline Events Trade shows What places will you go to promote your products services JV s Partnerships Are there opportunities to work with others Marketing Budget Do you have a marketing budget For Business Sake 40

Customer acquisition using the Awareness Interest Decision Action AIDA model customer sales funnel Marketing Mailing Action to be taken Action For Business Sake 44

Being a content creator that Teaches Raise Awareness Sells Products Service Converts and builds audiences Walks the walk and talks the talk Marketing Content Action to be taken Action For Business Sake 45

One word can you describe your product or service with just one word Additionally when people search for your product service what will they be searching to find you Marketing SEO Keywords Action to be taken Action For Business Sake 46

Branding colours images symbols and so on How do you want to be recognised Marketing Branding Action to be taken Action For Business Sake 47

CLIENTS CUSTOMERS Explain how you meet or will meet the criteria for each Problem to solve What problem are you solving B2C B2B Strategy Is your product service for businesses consumers or both Geographic Where do your customers clients live Demographic What is the age gender occupation education of the customers Psychographic What lifestyle activities interests do the customers have Behavioural How do they buy and what are their spending habits Market Size What is the size of the market you want to target Current Trends What are the latest trends that customers clients are following Competitors Who do they currently buy from Niche USP What makes your product service different For Business Sake 55

For every problem there s a solution Customers clients Problem to solve Action to be taken Action For Business Sake 59

Who are your customers clients really Customers Clients B2C B2B Strategy Action to be taken Action For Business Sake 60

Locally regionally nationally internationally and globally Customers Clients Geographic Action to be taken Action For Business Sake 61

What are the demographics of your ideal customer If it s businesses what s the sector industry Customers Clients Demographic For Business Sake 62

PASSIONPRENEUR PRODUCT SERVICE MARKETING CUSTOMERS Passion 1 Name 1 Social Media 1 Problem to solve 1 Experience 1 Distribution 1 Off line Strategy 1 Geographic 1 Skills 1 Financials 1 Events Tradeshows 1 Demographic 1 Knowledge 1 Sales Projections 1 JV s Partnerships 1 Psychographic 1 Expertise 1 Marketing Strategy 1 Marketing Budget 1 Behavioural 1 Leadership 1 Market Research 1 Email Capture 1 Market Size 1 Management 1 Market Testing 1 Content 1 Current Trends 1 Team Network 1 Availability 1 SEO Keywords 1 Competitors 1 Community 1 Value Proposition 1 Branding 1 Niche USP 1 Goal Intention 1 Features Benefits 1 SWOT PEST 1 B2C B2B Strategy 1 PASSIONPRENEUR SCORE 10 10 10 PRODUCT SERVICE SCORE 10 10 10 MARKETING SCORE 10 10 CUSTOMERS 10 TOTAL SCORE For Business Sake SCORE 10 10 10 40 70