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Preserving the past • Capturing the present • Inspiring the future Annual Review 2023
A year in as Chair of the largest advers-ing archive in the world and I’m pleased with the progress being made in a year of transion. We’ve launched new inia-ves that promote agency legacy and celebrate brand heritage and welcomed a new President and Trustees, whilst saying some fond farewells. I would like to thank Keith Weed who has rered as President together with long serving Trustees – James Best (Deputy Chair), Rosie Arnold, John Bille, Peter Buchanan, Simon Goode, Graham Hinton and John Tylee. All had served the maximum number of years spulat-ed by our governance and, as a mark of our gratude, respect and their standing in the industry they have all been induct-ed as Founding Patrons to launch our new Friends’ scheme. I’m delighted to say that we have been joined on the Board by a diverse group of praccing industry leaders. Nishma Patel Robb (formerly of Google) becomes Pres-ident – she is well connected and re-spected in markeng circles and is also President of HAT client, WACL (Women in Adversing and Communicaon Lead-ership) with whom we worked on their centenary celebraons last year. Our new Trustees represent leading agencies – Jo Arden (CSO of Ogilvy), Harjot Singh (Global CSO of McCann), Kate Stanners (Global chief creave officer of Saatchi & Saatchi) and Sabina Usher (Strategy Director, OMD). We are extremely grate-ful to all of them for agreeing to support HAT and for their belief in the im-portance of our work. 2023 was a year of transion at HAT and a chance to focus on new opportunies. While the cost-of-living crisis connues to have an impact, prudent financial con-trol and cash management enabled us to recover from the previous very tough year. With adversing budgets under pressure, the industry faces a challenging year as brands ghten their belts and agencies re-group. I’d like to take this opportunity to thank Board members old and new for their input and support and all our staff for their ability to adapt and for successfully achieving accreditaon renewal from The Naonal Archives. The judging panel said that HAT is “…ÊaÊveryÊeffecveÊandÊwellÊmanagedÊarchiveÊserviceÊwithÊanÊagileÊapproachÊtoÊserviceÊdevelopmentÊandÊdelivery.“ This makes me very proud and I look forward to an excing year! “2023ÊwasÊaÊyearÊofÊtransionÊatÊHATÊandÊaÊchanceÊtoÊfocusÊonÊnewÊopportunies.”Ê Tom Knox Chair 1 A Year of Transion 1 1991 Heinz Baked Beans
2 2023 was a year of transion and we’ve been busy launching some new inia-ves: Brand Archaeology, a deep dive into a brand’s heritage to help agencies win pitches; we’ve given 100 hospitals free access to our demena resource, Ad-Memoire, thanks to funding from The Markeng Trust; and, with work almost complete on our new extension, we’ll have an addional 20% of archive space available. This will allow us to house the Ebiquity Collecon, giving access to every ad pro-duced in the UK from 1970 to 2000 and making us the most comprehensive ad-versing archive available to researchers, students, broadcasters and agencies. Brand Archaeology Through donaons we have helped agencies build their creave legacies, but now we are helping them win business when pitching through a deep dive into a brand’s adversing heritage (page 16). Archive Management Most clients entrust their materials to HAT to save money through downsizing or reducing the cost of energy and space. But we can also protect digital assets against deleon or cyber-aack. Brand heritage is celebrated and protected for years with collecons made to work harder through cataloguing, packaging, digisaon and cura-on, as evidenced by our on-going work for Butlin’s, Hovis, KraHeinz and Vimto. Last year accessions from Pladis (United Biscuits) grew in volume and we were delighted to welcome the iconic Ginsters brand as a new client (see Stories from the Archive pages 4-8). Broadcast Whether documentary or drama, the assets in our archive are increasingly used by broadcast producon compa-nies, creang an insight into social histo-ry. You can see a snapshot of how our archive is used later in this review (page 10). Friends’ Scheme In July, we launched a new Friends’ Scheme to enable anyone with an inter-est in supporng HAT to join and help our work engaging with educaon and our innovave demena care resource. We’re planning our inaugural annual dinner on 12 November in London (page 18). Partnerships We’re excited to announce our joint ven-ture with the Muesum of Brands, as we work on an exhibion celebrang 100 years of women in adversing. AdWomen will run in Nong Hill from November 2024 to March 2025 providing sponsorship opportunies for brands. It already has the support of the Advers-ing Associaon, IPA, ISBA and WACL (page 12). I’d love to start a conversaon about how you can join our movement and be part of the story in 2024. john@hatads.org.uk or “...we have helped agencies build their creave legacies, but now we are helping them win business... ” John Gordon-Saker Execuve Director 2001 Ginsters (GIN_2) Looking Ahead
3 Stories from the archive 1956 Nestles (HAT_20_2_219) 2023 has been a very busy year for the archive team, strongly evidenced by the fact that we took in an impressive 43 new accessions in total. Take a look at the selected gis and new arrivals secon below, to get a flavour of just a few of these excellent addions to the archive. As a consequence of the ever-increasing amount of material we connue to receive, we also began construcon of a seventh archive room, which is due for compleon in Spring 2024. Apart from accommodang new industry and client collecons, this much needed expansion will also provide the space to enable beer access to some of the larger collecons at HAT, such as the Ebiquity archive, which is a vast resource of 5 million items, with huge research potenal. This year has also seen a large amount of work carried out for our current archive clients. Projects have included, WACL’s centenary celebraon which required research and digisaon of material from the WACL archive. As well as collecon of early McVie’s historical material from the Naonal Archives of Scotland (NRS) to add to the Pladis/United Biscuits archive. To round it all off, in order to maintain our accredited status, we were required to submit a full re-applicaon to the Naonal Archives in March, which, I am delighted to say, was successful. Alistair Moir Deputy Director
4 The History of Adversing Trust was pleased in 2023 to be asked to preserve the heritage of Ginsters. The collecon contains extensive adversing, packaging and corporate awards alongside numerous sports sponsorship items including suroards and even a Brish Touring Car bonnet! Ginsters was founded by Cornish dairy farmer Geoffrey Ginster with his two sons Gerald and Barry in 1967 when they started to buy in fresh pies and pases to sell from vans to local retail outlets. To sasfy the growing demand from across the country from holiday makers who had visited Cornwall and enjoyed a pasty, Ginster began baking in an almost derelict egg packing barn in the Cornish town of Callington from a "secret recipe" he obtained from a ship's cook. Producon slowly increased unl by 1970 a staff of 30 was producing 48,000 units a day. Inially, Ginsters pases were sold to pubs, cafés, corner shops and other small stores in Plymouth and nearby seaside towns, before expanding further to cover southern England. By 1977 Geoffrey Ginster wanted to rere so sold the business to the Samworth Brothers, leading to further growth, modernisaon and development. An adjoining factory was acquired, renovated and equipped with modern baking and packing facilies. It was renamed the Tamar Bakery, and was later extended with new, largely automated, machinery. In 1984, Ginsters was producing 1.5 million pases a week and had become the biggest employer in East Cornwall's private sector. In 1987, a new bakery, named Lynher Bakery aer the nearby River Lynher, was built alongside the Tamar Bakery. By 1989 the firm employed 900 people, turned out 2m products a week and had a £45m a year turnover. Ginsters featured prominently in the campaign for Cornish pases to gain protected geographical indicaon (PGI) status from the European Union in 2011. At present the Ginsters Original Cornish Pasty is the biggest selling product in the savoury pastry market, during a twenty-year period 450 million of them have been sold. Since the 1990s the product range in the ‘hand-held market’ of portable foodstuffs has been extended to include a variety of pases, savoury slices, sausage rolls, pork pies, hot pies, snacks, sandwiches, flatbreads, wraps and packaged salads. From 2019 onwards Ginsters has been producing vegan products, for example its Moroccan vegetable pasty. The Ginsters collecon contains many examples of adversing which links firmly to the brand’s Cornish heritage. For example, this adversement, one of a series using the Cornish landscape in conjuncon with an image of a Ginsters product emphasises the connecon with the slogan ‘Cornish Through and Through’. Another series of adversements using the same slogan once again drives home the strong associaon with Cornwall showing surfing, farming, baking and even the Beast of Bodmin Moor. Ginsters also oen use the fact that they source many of their ingredients from local farms such as Hay Farm heavily in their adversements. Reflecng on the ‘Real Honest Food’, 2007 campaign Larry File, Markeng Controller commented that ‘ever since we started, we’ve used good quality, honest, fresh ingredients. In this series of adversements tradional rural scenes are humorously linked to Ginsters current products. Ginsters 4 2001 Ginsters (GIN_2) Clare Smith Collecons Assistant
5 EAT MORE FRUIT Three Words Doubled England’s Fruit Imports Eve Read Archive Collecons Manager 2023ÊmarkedÊtheÊcentenaryÊofÊtheÊlaunchÊofÊtheÊcelebratedÊ‘EatÊMoreÊFruit’Êcampaign.ÊItsÊprogressÊcanÊbeÊtracedÊviaÊtradeÊjournalsÊofÊtheÊperiodÊandÊinÊtheÊarchivesÊofÊtheÊMatherÊ&ÊCrowtherÊagencyÊatÊHAT.ÊTheÊfruitÊadvocacyÊcampaignÊprovedÊtoÊbeÊaÊrunawayÊsuccessÊ–Ê‘ItsÊpromiseÊofÊeconomyÊandÊhealthÊappealedÊtoÊtheÊBrishÊappeteÊforÊboth;ÊitsÊsimpleÊinjuncon,ÊinÊeveryÊnewspaper,ÊonÊeveryÊhoarding,ÊinÊeveryÊgreengrocer’sÊshopÊenteredÊtheÊnaonalÊconversaon,ÊbecameÊaÊnaonalÊjoke.ÊOnÊsuchÊstuffÊareÊmadeÊtheÊdreamsÊofÊadversingÊmen’Ê(StanleyÊPiggo,Ê‘OBMÊ125ÊYears’).ÊTheÊOgilvyÊGroupÊcolleconÊatÊHAT,ÊwhichÊincludesÊtheÊMatherÊ&ÊCrowtherÊagency’sÊguardÊbooksÊofÊpressÊadversing,ÊhasÊbeenÊdescribedÊasÊtheÊgreatestÊUKÊprintÊadversingÊarchiveÊofÊtheÊ20thÊcentury.ÊHATÊhaveÊrecentlyÊcompletedÊaÊprojectÊwhichÊwillÊmakeÊavailableÊforÊtheÊfirstÊmeÊaÊfullÊcatalogueÊforÊtheÊOgilvyÊcolleconÊonÊHAT’sÊwebsite. In the autumn of 1923, the Mather & Crowther agency launched their ‘Eat More Fruit’ cam-paign for the Fruit Brokers’ Federaon and its stunning suc-cess prompted speakers at trade associaon meengs to demand that their own industries should consider ad-versing along the same lines. As a later arcle in AdversersÊWeekly, the industry trade journal, noted, ‘had there been no Eat More Fruit campaign it is highly unlikely that group adversing would have developed in this country on the scale it has assumed today’ (Adverser’sÊWeekly Special Supplement on Group Adversing, ‘Three Words Doubled England’s Fruit Imports’, 23 April 1936). The campaign was originally devised in response to the crisis of a fruit glut and trade dislocaon following the First World War. ‘Hundreds of thousands of acres had been planted with fruit aer the war and the potenal in-creased producon in sight was at least double the amount being consumed. By 1922 gluts of fruit had been experienced and severe losses sustained’. The Fruit Bro-kers’ Federaon of Great Britain realised that something needed to be done urgently to dramacally increase the consumpon of fresh fruit by the general populace. Enter an enterprising young man in his mid-twenes named Gor-don Boggon to direct the acon. Boggon, who was re-tained by the brokers as a publicity manager, took his idea of a co-operave adversing campaign for the fruit trade to the Mathers agency who bought the idea and hired the young man for themselves - ‘It was his remarkable achievement to rally in support of the scheme not only the brokers, but eventually the retailers by his indefagable enthusiasm and en-ergy’ (Adverser’sÊWeekly, 23 April 1936). The launch of the new scheme was previewed in an ar-cle in Adverser’sÊWeekly which noted that ‘for some me to come, the papers will carry forceful reminders to the public to “Eat more fruit and keep fit”. This slogan will be the dominang note in all the adversing issued on behalf of the trade. It will be seen in every Press announcement, in arresng and aracve showcards and window bills, and with slight vari-aons such as “Eat More Grapes”, “Eat More Apples”, “Eat More Oranges” etc., in close proximity to the actual fruit displayed on stalls and shop fronts throughout the land’. Once public curiosity and interest had been aroused then the ‘reason why’ copy was ready to help sasfy inquiring 1924 Eat More Fruit in 1924 (OM_1924 Fruit Trades Federaon)
6 minds – ‘Medical reasons will be advanced and economical reasons. The lure of appete will be strengthened, and the appeal to the senses quick-ened, in fact every avenue by which the purse of the public can be reached for the purchase of fruit will be ex-plored scienfically and with unreming care’ (Adverser’sÊWeekly, 12 October 1923). A plethora of adversements were issued over the next decade and a half with slo-gans, ‘stressing the enjoy-ment and good health to be derived from eang fruit. Fortuitously, an influenza epidemic broke out, enabling the promoters to point out how fruit forfied the hu-man frame against illness. A diet of fruit, it appeared from the adversements, would make children spar-kling eyed, good-tempered, and even clean-kneed, and girls eupepc, graceful, and enchanng. The mixture of reasoning and ‘charm’ had grafying results, and the fruit trade were le in no doubt whether to repeat the campaign’ (E.S. Turner, TheÊShock-ingÊHistoryÊofÊAdversing). The original adversing scheme was funded by a levy of ½d. per package of fruit ‘coming under the hammer’, half payable by the broker and half by the shipper abroad. The fruit covered by the iniave – all im-ported - included oranges, apples, lemons, grapes and, later, grapefruits. The media used by the fruit brokers campaign was firstly the naonal and provincial press, women’s home journals, poster sites, vehicle sides and, naturally enough, retailer fruit displays. Pro-moonal material such as recipe books (’99 ways of enjoying fruit’) and calen-dars were released to support the campaign. Fruit painng compe-ons were also organised to help interest children in the adversing theme. The ‘Eat More Fruit Girl’ appeared as part of the Palace of Beauty at the Olympia Adversing Exhibion in 1927. One of the stand-out successes from the publicity effort was the ‘Eat More Fruit’ fox-trot song, broadcast by the BBC and sung at numerous pantomimes (e.g., Mother Goose at the London Hippodrome), which was chanted to a tune reminiscent of ‘Three Blind Mice’. More than a quarter of a million copies of the insanely catchy ‘Great Song Sensaon’ were sold. A novel feature of the cam-paign was the use of two brightly decorated ‘Eat More Fruit’ motor vans which travelled the length and breadth of the country distribung propaganda and becoming the centrepiece of many successful Fruit Weeks. The campaign also helped to accelerate the modernisaon of the mer-chandising and display operaon of the fruit trade as a whole for, ‘Without the vast increase in fruit sales there would have been lile money to spare for plate-glass, modern shopfronts and cash registers’ (Adverser’sÊÊÊWeekly, 23 April 1936). The achievement of the original ‘Eat More Fruit’ campaign in increasing public demand for the product encouraged groups of Dominion (self-governing naons of the Brish Empire) producers to commence their own adversing campaigns in Britain, ‘and the result is [a] complex struc-ture of independently financed campaigns, co-ordinated by Mr. Boggon, who acts as publicity director of them all. The Dominions and Colonies so far operang adversing schemes include Canada, Australia, New Zealand, South Africa and Palesne (Jaffa)’ (Adverser’sÊWeekly, 23 April 1936). It was also noted that Britain’s own fruit producers had benefied from the scheme with stascs showing that the figures for home-produced fruit supplies had in-creased during the same period. 1931 Eat More Fruit (HAT20_2_1_31_3_3) 1932 Eat More Fruit (OM_1_1_26_4)
7 A Hundred years Last year marked a major event in the world of adversing, the centenary of WACL (Women in Adversing and Communica-ons Leadership). To help mark this historic event the History of Adversing Trust (HAT) worked closely with members of the society on a project to update and celebrate their history. Amongst the records ulised were the earliest minute books dang back to the inaugural meeng of WACL on 3 September 1923. In the 1920s a growing number of women were beginning to work their way into roles within the UK adversing industry, primarily as saleswomen for adversing space and managers within agencies. A convenon of the Internaonal Adversing Associaon [IAA] was scheduled to be held in July 1924 at Wembley, London, and a significant number of the overseas (primarily American) delegates due to arrive were women. It was decided that a group was required to organise the official welcome for such women, and this prompted, in the lead up to the conference, the foundaon of the Women’s Adversing Club of London (later renamed Women in Adversing and Communicaons Leadership, WACL). From such a pragmac begin-ning the organisaon has grown, in size, influence and status over the last century. They have consistently been at the fore-front of progressive change to accelerate gender equality in the adversing and communicaons industries and count many high-profile women amongst their membership. Speak-ers at the Society’s events over the years have included pres-gious names from the worlds of polics, business, the arts, science, sport and of course adversing. The archives for this historic associaon were deposited with HAT for preservaon in 2012 in the lead up to WACL’s 90th anniversary and since then we have periodically received addi-onal material for the collecon as the society’s history has grown. Most recently this has included a leer from Bucking-ham Palace congratulang WACL on its 100th anniversary. Many in recent mes have been purely electronic files, such as images of the WACL100 Wisdom event hosted by WACL Presi-dent Rania Robinson in February 2023. As well as incorporang these addional items into the WACL archive, HAT has been working on the collecon as a whole, connuing the process of repackaging the records into archive standard folders and boxes, adding detail to the catalogue lisng and making the material more easily and widely search-able and accessible to researchers. This work proved invalua-ble as, in advance of the planned centenary celebraons, we were asked by WACL to provide extensive research assistance and high-quality copies of material from our collecons, which contributed to a range of acvies and events. This included commercials for a channel four documentary MadÊWomen:ÊTheÊstoryÊofÊpioneeringÊwomenÊmakingÊiconicÊTVÊadsÊthatÊchangedÊtheÊworld, such as Cinzano’s Airliner (1979) starring Joan Collins and Leonard Rossiter, Levi’s Launderee (1986) with Nick Kamen stripping down to his boxer shorts and Bath (1992) where the distracon of a Cadbury’s Flake leads to bathroom flooding; historic documents for a commemorave booklet championing a century of women in adversing and communicaons leadership entled WACLÊ100:ÊForÊwomen,ÊforÊ100Êyears, including a 1939 round robin leer to WACL members dis-cussing club acvies during warme and a telegram from Buckingham Palace marking WACL’s 30th anniver-sary; photographs for an updated online history and meline, such as portraits of early Presidents Marion J Lyon and Ethel M Wood and pioneer-ing members Jessie Reynolds and Margaret Havinden, which can be viewed on the WACL website (www.wacl.info). Mark Pitchforth Assistant Archivist of Women in Advertising
8 National Records Oce of Scotland collection The History of Adversing Trust was delighted in 2023 to be asked by pladis to bring together part of the company ar-chive that had previously been held at the Naonal Records Office of Scotland with their exisng archive at HAT. The collecon includes items that can shed light on product development and the introducon of new lines such as origi-nal recipe book and price lists. This colourfully illustrated list from 1932 shows the wide range of Scotch shortbreads, cakes, biscuits and wafers that were available from McVie & Price Ltd. for grocers to stock for the Christmas season. The collecon also contains objects which give an interesng insight into the contribuons made to the war efforts by the companies and their staff. For example, for Christmas 1914 McVie & Price Ltd. pro-duced a special Christmas present for troops at the Front which comprised of a n containing a 1lb English cake and a slab of Scosh shortbread conveniently ready packed. Also, during the 1939-45 conflict, employees of the McVies & Price Ltd. Harlesdon, London factory joined with staff from neigh-bouring factories to form the 60th Baalion of the Home Guard, as shown in this image from November 1942. Finally, one highlight of the fascinang items held within the collecon is the carbonated memo book of Robert McVie Junior. He used it to send messages and as an aide-memoire to himself during his fact-finding trip to the United States between April and May 1899 where he visited bakeries and businesses in New York, Philadelphia, Atlanc City, Washing-ton, Chicago and Niagara. McVie appears to have always been looking out for meth-ods that would improve current pracces within his own factories. On the 22nd and 24th of April he visited the Na-onal Biscuit Company and was much impressed by the de-sign and layout of the tables and racks that allowed dipping and drying of iced goods, making many hand-drawn dia-grams. He noted aer his visit to the Naonal Bakery Factory the method of steaming Coconut Macaroons to remove them from baking sheets reduced significantly the amount of wastage. Wring home to Alexander Grant at the beginning of his trip McVie reported that ‘it will be almost impossible for me to return home without many new and good ideas’, from read-ing the extensive enthusiasc notes he made that certainly would appear to have been the case. These examples represent just a few ‘gems’ from the NRS deposit which contains a wealth of rich resources from companies such as William Crawford & Sons Ltd., Macfar-lane Lang & Co. Ltd., McVie & Price Ltd and United Biscuits Ltd. dang from the late nine-teenth century unl the 1990s. Clare Smith Collecons Assistant 8 A Hundred years of Women in Advertising
9 This year at HAT Ads for broadcast Meet our new board members Selected gifts and new arrivals 1936 Ford V-8 (HAT20_2_14) Page 13-14 AdWomen, the exhibition Page 12 Page 11 Page 10
10 Produced by Ricochet Ltd for Channel 5. Ricochet describes this series as ’...a team of expert restorers work their magic on much-loved teddies, dolls and other precious childhood toys and games'. We supplied a selecon of ads for fondly remembered childhood products. Ads for broadcast We have a vast collecon of TV commercials that we draw upon when asked by producon companies and TV/film studios for archival commercials. These ads have a wide variety of uses and help to give authenc historical and social context in any number of producons and sengs. The collecons are always growing and we are connually digising the commercials and making them available to view on our online catalogue for free. This is an invaluable resource for researchers, students and anyone interested in a bit of a nostalgia hit. All enquiries sent to enquiries@hatads.org.uk will be replied to as quickly as possible. Some examples of projects we worked on during 2023 include: Toy Hospital Produced by Moonshine Features for Gold. A 1981 ad for TheÊPickÊofÊBillyÊConnollyÊalbum was supplied for BillyÊConnollyÊDoes...Êwhich is described by Gold as ‘...this series is all jokes and shaggy dog tales as Billy mixes his unique wisdom with classic stand up. A wonderful reminder of why we all love the Big Yin.’ Billy Connolly Does... Rivals Produced by Studio Crook for Channel 5. We supplied a 1995 Surf ad featuring Pauline Quirke and Linda Robson for this affeconate look back at the well loved comedy series BirdsÊofÊaÊFeather. Birds of a Feather: 30 Years of Laughter Black Mirror 1983 Raleigh BMX Burner 1981 The Pick of Billy Connolly 1984 Cadburys Dairy Milk - Poster 1995 Surf - MarketÊResearcher 1977 Campari - LutonÊAirport Produced by ITV Venturer Ltd for Disney+ Rivals is an adaptaon of the 1988 Jilly Cooper novel of the same name and is being made for Disney+, we provided a selecon of food commercials from the 1980s. Produced by Broke and Bones Drama Producons 2 Ltd for Nelix. We supplied the famous Smash Marans commercial for DemonÊ79,Ê the fih and final episode of the sixth series of BlackÊMirror. Mad Women Produced by South Shore for Channel 4. We supplied a wide range of ads for this documentary which was med to coincide with the 100th anniversary of WACL, (Women in Adversing and Communicaons Leadership) MadÊWomenÊexplored the role women have played in adversing across the past century. The 1970s Supermarkets Produced by Objecve Media for Channel 5. Objecve Media asked for a selecon of ads for this nostalgic look back at the rise of supermarkets in the 1970s and the food trends of the me. 1973 Cadbury’s Smash - Marans
11 Meet our new board members NISHMA PATEL ROBB As HAT’s new President, Nishma is known to be one of the UK’s top markeng leaders and a great champion for representaon and inclusion. She is a visionary, a storyteller and a pioneering creave thinker and all round geek! Through her work as Google’s Senior Director, Brand and Reputaon Markeng she pioneered how markeng and technology can play a crical role in addressing societal inequalies. Giving her me to mentoring next-gen talent, she takes part in many industry iniaves and is currently President of WACL. JO ARDEN Jo oversees Ogilvy UK’s strategic team of experts across all areas of the business. She’s a creave strategist whose work has ranged from building big brands to seeding social movements. She has worked with WACL on driving gender equality in the markeng industry, with the APG on supporng strategists, mentoring young women and people from working class backgrounds and, as 2024 Convenor of the IPA Effecveness Awards, geng everyone excited about measurement and effecveness. KATE STANNERS Kate is Chairwoman and Global Chief Creave Officer at Saatchi & Saatchi. Having worked there for over 18 years she has been pivotal in transforming the agency. By harnessing the unreasonable power of creavity, she has driven the agency’s spirit of Nothing Is Impossible to deliver impossible outcomes and revoluonise clients’ businesses. Recognised as one of AdAge’s ‘Women to Watch’, she also sits on the customer experience council of the V&A museum and is a past President of D&AD. HARJOT SINGH An award-winning global strategist, Harjot has worked in six countries with some of the most well-known agencies and on client sectors from packaged goods to banking, cars, retail, paints, telecom, tourism and governments. He joined McCann in New York in 2011, named Global CSO in 2021 and, since January 2023, his role was extended across all McCann Worldgroup companies including McCann (adversing), MRM (martech and relaonship markeng), Cra (producon) and FutureBrand (brand strategy and design). SABINA USHER Sabina was a Campaign magazine ‘Face to Watch’ in 2019 and Mediaweek ‘30 under 30’ in 2020. Her work in Government comms has won over 30 industry awards. She is currently a strategic lead at OMD UK and strives to prove and defend the transformaonal commercial power of strategic creavity past, present and future. She is delighted her first-class history degree will be put to good use as a HAT trustee and is helping to drive content on the up-coming AdWomen exhibion.
12 CELEBRATING 100 YEARS OF WOMEN IN ADVERTISING NOTTING HILL, LONDON NOVEMBER 2024 - MARCH 2025 ADWOMEN THE EXHIBITION CO-CURATORS: PARTNERS: For partnership opportunities contact john@hatads.org.uk
13 HAT Archive regularly benefits from the wonderful donaons of material it receives as gis to its permanent archive and library collecons in addion to archive client deposits. 2023 was a bumper year for new accessions and we would like to thank the following donors and depositors: The Street Jewellery Archive 1973-2023 Donated by Christopher Baglee Christopher Baglee and Andrew Morley (d.2021) were the leading authories on enamel adversing signs. They co-authored several books including StreetÊJewellery (1978) and TheÊArtÊofÊStreetÊJewelleryÊ(2006) and organised exhibions and gave lectures on the subject. The pair coined the new term 'Street Jewellery' which was accorded its own entry in the OxfordÊEnglishÊDiconary in 1982. The Street Jewellery Society was founded by Baglee and Morley in 1983 and provided a forum for the study and appreciaon of enamel signs. Enamel adversing signs became very popular from the late Victorian period. Their Brish heyday is considered to have been between c.1890-1940 but they connued to be produced as late as the 1960s. These objects, ‘provided a truly democrac, ubiquitous, free-for-all art gallery that cheered the populaon of industrial Britain. Enamel signs offer an insight into the lives of ordinary people and the commercial pracces of a hundred years ago’ (C. Baglee & A. Morley, EnamelÊAdversingÊSigns, Shire Publicaons, 2001). John Honsinger Collecon 1980s-1990s Donated by John Honsinger John Honsinger was the managing director of Saatchis' SPA (later Equator) subsidiary. He le in 1987 to set up his own company (HH&S) and was then hired by CDP to head up their sales promoon subsidiary Maxima. The collecon comprises promoonal packs, novelty items, leaflets, slides and biographical arcles. Brands featured include Brish Airways, TV Licensing, Mail on Sunday. Robin Purton Collecon 1980s-1990s Donated by David Foreman Robin Purton was an Adversing Art Director for thirty years (1968-1998). He worked for several adversing agencies and as a freelance art director. The collecon is parcularly strong on fashion and jewellery adversing with examples of work for brands such as Aquascutum, Selfridges and Harvey Nichols. Mainly consists of laminated adversing proofs plus brochures, leaflets and catalogues. Pears Soap Prints 1880s-1920s Donated by Alan Palmer Comprises complete framed set of original prints of the pictures used in the early adversing of Pears Soap including famous pictures such as 'Bubbles', 'You Dirty Boy', 'Cherry Ripe' and 'Captain of the Eleven'. Collected by Alan Palmer, freelance writer and author who has also donated showcards, aucon catalogues, magazines and other adversing related material (1890s-2022). Gareth Morgan Collecon c.1982-2007 Donated by Gareth Morgan Gareth Morgan worked in several adversing agencies from August 1982 to 2007 including Omnicom subsidiaries AMV and BMP, from the West Midlands to London, from Trainee to Board Director. Other employers included Quadrant and Craik Jones. He also worked as Markeng Manager for London Taxis Internaonal and headed up Land Rover's Direct Markeng Unit. Comprises: adversing proofs, showreels, pitch Selected gifts and new arrivals
14 documents, creave briefs, photos, publicaons on adversing pracce, promoonal literature and biographical informaon. David Horry Archive c.1970-2004 Donated by Toby Horry David Horry (1949-2023) was a leading art director at DDB, CDP, Lowe Howard Spink amongst others from c.1971. He finished his career in China in 2003. David was responsible for some of the most acclaimed ads of the Sevenes such as Fiat Strada ('Hand-built by robots'), Silk Cut 'Zulu' and Whitbread Trophy Beer. Comprises: proofs, artwork, photographs, audio-visual material, awards, journals and biographical informaon. John Wringe Collecon c.1987-2006 Donated by John Wringe John Wringe has spent over 40 years in the adversing business with three decades running markeng and communicaons businesses including UK and Internaonal agency networks plus integrated communicaons groups and specialist services. For the last 16 years he has run his own markeng and private investment consultancy - The Marketects Ltd. Collecon comprises agency documents and show reels. Basil Bates Young & Rubicam Collecon 1961-1982 Donated by Andy Bates Basil Bates (1924-2009), described in an ad for InvestorsÊChronicle as 'The Shrewdest media man in town', worked for the Young & Rubicam agency from the 1950s-80s. Collecon comprises: press adverts, photographs, media plans/reviews, company bullens etc. Includes images of the first ever Brish colour newspaper ad and the first ever London escalator display covering every stair. Diana Hoy Collecon of Promoonal Branded Merchandise 1950s-2010s Donated by Diana Hoy A further deposit (5 boxes) featuring a variety of novelty items collected as part of promoonal offers such as Homepride Fred Flour Shaker, Walkers 50th Anniversary teddy bear and Bere Basse enamel badges and fridge magnets. Also includes a collecon of material relang to the 2000 Millennium Experience. Pennico Payne Ltd Commercials Collecon c.1984-2008 Donated by John Pennico The Pennico Payne company operated from 1984 to 2008 and worked on approximately 100 commercials a year making models and special physical effects. Comprises 77 U-Mac and Betacam tapes. Richard Myers Archive c.1975-2017 Donated by the Myers Family Richard Myers (d.2023) joined Saatchi & Saatchi in 1975 as a copywriter and created adversing for many significant clients including Anchor Buer, Black & Decker, Brish Airways and Castlemaine XXXX. He became joint creave director of the London agency in 1995 and then chairman of Saatchis' first European Creave Board, a member of the Worldwide Creave Board and Execuve Creave Director responsible for Saatchis' own brand unl 2010. Myers wrote ChutzpahÊ&ÊChutzpah:ÊSaatchiÊ&ÊSaatchi:ÊTheÊInsiders'ÊStories (2017) along with Simon Goode and Nick Darke. Includes: laminated proofs, awards, diaries, client files, creave briefs and commercials. The Baked Bean Museum of Excellence Collecon c.1900-2020 Donated by Captain Beany (to the Heinz UK Markeng Archive at HAT) Comprises a selecon of Heinz related items (branded merchandise, noveles, publicaons, adversing, packaging etc.) from the former Baked Bean Museum in Port Talbot. We would also like to thank the following who have generously donated archive material, books, journals, commercials and adversing ephemera to HAT (including client collecons) in 2023: John Ayling, Adam Bell, Diane Bilbey, Ian Bramson, Michael Burrell, Veronica Buayotee (Heinz), Mary Cavin (Heinz), Howard Caroline, Nick Crown, Amanda Davidson, Nigel Dickie (Heinz), Richard Fowler, Ella Gaer, Simon Goode, Chris Hayes (Butlin’s), Jeremy Herbert, Miranda McArthur, Colin McDonald (AMSR), Jane Miles (Heinz), Joanna Miles, Valerie Payne, Alex Pearl, Carol Reay (WACL), Michael Rosbotham, Geoffrey Russell, Brenda Seymour, Andrea Shaw, Chris Smith, Ken Sorrie, John Turner, Patrick Thursby, Chloe Veale, Paul Christopher Walton, Ray Wilbern (Heinz/HP Foods).
15 Ad-Memoire In January, we were delighted to receive a generous grant from the Markeng Trust which has allowed us to provide one year of free access to our digital reminiscence resource, Ad-Memoire for 100 NHS hospitals across the UK. Ad-Memoire harnesses the uniquely memorable properes of TV commercials to help carers engage with older people living with demena. TV adversing began in 1955 and was played to a capvated audience, on TV sets with only three or four channels. Consequently, the jingles, slogans and memorable characters featured in the ads, were ingrained in the minds of watchers, making them ideal material for reminiscence today. In hospital sengs Ad-Memoire has proved very useful as a calming distracon, which also allows carers to quickly engage with and get to know paents. Furthermore, the use of the food and drink themed ad reels before mealmes has been shown to increase appete and nutrion, in paents who can struggle to remember to eat and drink. Thankfully the grant from the Markeng Trust has given us the opportunity to make the resource available to hundreds more NHS carers and thousands more paents living with demena. On compleon of the project at the end of the year, we will be looking for further sponsors and grant funding for the resource in 2024. Accreditaon Archive Service Accreditaon is the gold standard for all archive services in the UK. Administered by the Naonal Archives, it sets out the criteria required to achieve the top professional grade in the sector. When HAT first achieved accreditaon in 2017, it was a fing testament to the hard work, professionalism, and high standards of care that HAT’s archive team provides. Like most professional standards, the award must be reviewed regularly and renewed by full re-applicaon every six years. Therefore, in March the team were required to submit an extensive re-applicaon form and undergo a comprehensive inspecon from Naonal Archives staff, designed to ensure the service is sll meeng the standard. In August the team were delighted to receive the news that HAT had been fully re-accredited by the awards commiee. Deputy Director Alistair Moir said: “HAT holds the largest archive of UK adversing in the world and simultaneously manages the heritage of several major UK brands, with material dang back more than two centuries. The commercial and social history represented therein makes HAT both a naonally and internaonally significant research resource. Therefore, the job of caring for, and maintaining public access to these collecons is of the highest importance and requires the highest professional standards. Our re-accreditaon by the Naonal Archives, again recognises the extremely high level of care, hard work and dedicaon that HAT’s archive team puts into managing the social history reflected by the UK adversing industry, and that of our valued brand heritage clients.” Other news Educaon In July, HAT ran a workshop at the Academy of Markeng Conference in Birmingham at which Trustee, Sally Chan (Leeds Uni-versity Business School), Dr. David Rowe (Lecturer in Markeng, University of York) and Deputy Director, Alistair Moir, talked about the use of the archive in academic research. Whilst it was a quiet year for researchers vising the archive as people re-assessed life aer the pandemic, our website saw a significant increase in traffic with research focused on our ever-growing online catalogue. With Greenwich University taking up the baton for HAT Collecve, Sally Chan and Director, John Gordon-Saker, spent an enjoyable day on their beauful Thames-side campus judging student pitches for a markeng campaign to encourage more students to use HAT as a resource for their adversing, mar-keng and communicaon courses. Sally and John were impressed with the quality of the presentaons and creave ideas and awarded cerficates to the winning team, runners-up and finalists. Hosted by Dr. Hyunsun Yoon, Programme Leader, BA Adversing and Digital Markeng Communica-ons and Teaching Fellow, Helen Kofler, HAT has plans to connue the rela-onship with Greenwich in 2024. Meanwhile, we are parcipang in the Media, Communicaon and Cultural Studies Associaon (MeCCSA) Conference on 4-6th September at Manchester Metropolitan University and an Educaon Summit is being planned in Autumn 2024 for HAT’s academic contacts.
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17 President: Nishma Robb Chair Tom Knox, MullenLowe Group Deputy Chair James Best Hon. Treasurer Shirley Watson HAT Team: Tim Day, Archive Technician Kim Frances, Finance and Office Admin-istrator John Gordon-Saker, Director Les Hurn, Research Assistant Alistair Moir MARM, Deputy Director Mark Pitchforth MARM, Assistant Archivist Eve Read MARM, Archive Collecons Manager Clare Smith, Collecons Assistant Pam Smith, Housekeeper David Thomas, Research Manager Volunteers: Janet Brewerton John Renton Trustees: Jo Arden, Ogilvy Paul Bainsfair, Director General IPA Sally Chan, University of Leeds Rupert Earle, Partner Bates Wells Braithwaite Harjot Singh, McCann Phil Smith, Director General ISBA Kate Stanners, Saatchi & Saatchi Sabina Usher, OMD Stephen Woodford, CEO Adversing Associaon About us 1954 Motor Cycling magazine - Norton motorcycles (HAT20_20_459) @Hatads
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Be the next HAT story Donate Sponsor Archive History of Adversing Trust Charity No. 276195 enquiries@hatads.org.uk 01508 548623 hatads.org.uk Kate Waters, former President WACL