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Message Social Media Toolkit for PartnersWe’re thrilled to partner with you to educate and empower expectant parents in your community about the importance of monitoring a baby's movements in the third trimester of pregnancy. We created this social media toolkit to provide you with information and resources to help you share Count the Kicks education with expectant parents.The information and suggested content is easy to use — you can simply copy, paste and share to your social media platforms. We recommend posting Count the Kicks content 1-2 times per month on each of your social media channels. You are also welcome to share content directly from our Count the Kicks social media accounts, which we update regularly with fresh content for expectant parents.We would love for you to follow us on your favorite platform(s)!Copy and paste suggested social media content directly from this document (right click, then select copy/paste). If needed, you can customize the language to fit your audience’s needs.Click on the images next to each post to access our free Canva templates! Or, create your own graphics to accompany each post. You can also share links to our website.Post Count the Kicks content to your social media channels as often as you can. We recommend posting 1-2 times per month for maximum awareness! 12Count the Kicks Channels + HandlesIf you aren’t already, please ensure your organization is following Count the Kicks on Facebook, Instagram, X, TikTok and YouTube. Please tag us in all your Count the Kicks posts. This helps increase reach and engagement, leading to greater awareness! We also love seeing how you are sharing our program with your followers! You can use the following handles:FacebookInstagramXTikTokYouTubeTag - @CountTheKicksLink - https://www.facebook.com/countthekicksTag - @countthekicksusLink - https://www.instagram.com/countthekicksus/Tag - @countthekicksUSLink - https://twitter.com/CounttheKicksUSTag- @countthekicksLink- www.tiktok.com/@countthekicksTag - @CountTheKicksLink - https://www.youtube.com/user/countthekicksWe’re here to help!Kimberly Isburg,Communications DirectorIsburg.Kimberly@healthybirthday.org515-650-8685, ext. 704Morgan West, Social Media ManagerWest.Morgan@healthybirthday.org515-650-8685, ext. 712Help raise awareness about Count the Kicks by sharing these posts, graphics and links on your social media channels. We're grateful for your commitment to preventing stillbirths and improving birth outcomes for expectant parents everywhere!3Ready to get started? It's as easy as 1-2-3!
Count the Kicks teaches the method for, and importance of, tracking fetal movement daily during the third trimester of pregnancy. Our positive and empowering public health programencourages expectant parents to get to know their baby's normal movement patterns. Count the Kicks also helps empower moms tospeak up if they notice a change in the strength of their baby's movements or how long it takes their baby to get to 10 movements each day.The Count the Kicks program was created by Healthy Birth Day, Inc., a 501(c)(3) nonprofit organization dedicated to the prevention of stillbirth. Count the Kicks is based on public health research from Norway that demonstrated a 30% reduction in stillbirth by teaching pregnant women how to monitor fetal movement during the third trimester of pregnancy by doing movement counts on a daily basis. In the first 10 years of the Count the Kicks campaign in Iowa, the state has seen a nearly 32% reduction in the stillbirth rate while the rest of the country has remained relatively stagnant. Published in AJOG and BJOG, evidence shows that expectant parents who utilize Count the Kicks have better birth outcomes.Through partnerships with organizations in more than 30 states, maternal health professionals are able to order FREE Count the Kicks educational materials. These materials are available for a low cost in all other states. Count the Kicks materials make it easy to have a conversation about kick counting with expectant parents. Expectant parents will also be encouraged to download and use the FREE Count the Kicks app, which offers an easy way to monitor their baby’s kicks, jabs, pokes and rolls daily in the third trimester.For more information on our program and the impact of stillbirth in the U.S., visit the National Media page on our website to download the Stillbirth Prevention Fact Sheet. Digital EducationOur digital How to Count flyers give expectant parents a simple overview of how to use the Count the Kicks program to get to know their baby’s normal movement patterns. These digital flyers are a simple and accessible way to get Count the Kicks education into the hands of expectant parents. Visit the Digital Education page on the Count the Kicks website to find these flyers in multiple languages. This digital education can be shared with a link, via email, or by downloading a QR code.Program Overview
What is Count the Kicks?FB/IG: The term “counting kicks” actually means monitoring your baby’s movements! All kicks, jabs, pokes and rolls COUNT!@CountTheKicks has a FREE app that makes counting easy! Visit the app store to download Count the Kicks and start counting today! X: The term “counting kicks” actually means monitoring your baby’s movements! All kicks, jabs, pokes and rolls COUNT! Get started today using the FREE @countthekicksUS app! Use these sample posts and graphics to share Count the Kicks education on your social media channels. You can access Canva templates for each graphic by clicking on the images. These posts can be altered to meet the needs of your organization.Social Media ContentFREE Pregnancy AppFB/IG: Did you know? Count the Kicks has a FREE pregnancy app available in 20+ languages. You can use it daily starting in the third trimester to get to know your baby's normal movement patterns. Visit the app store to download Count the Kicks and start counting today! https://countthekicks.org/download-app/X: Did you know? Tracking baby’s movement is FREE and easy with the @CounttheKicks app. It’s available in 20+ languages! Download it today. https://countthekicks.org/download-app/
Third Trimester FB/IG: 28 Weeks? It's time to start counting! [ORGANIZATION NAME] encourages you to download the FREE Count the Kicks app to monitor your baby’s movement daily in the third trimester of pregnancy (28 weeks, or 26 weeks if you're high-risk or pregnant with multiples).Count the Kicks is a great way to bond with your baby and monitor their well-being in between prenatal appointments! Learn more. https://countthekicks.org/download-app/X: In your third trimester? Be sure to download the free @CounttheKicks app to monitor your baby’s movement and get to know what’s normal for YOUR baby. It’s a great way to bond with your baby! Learn more: https://countthekicks.org/download-app/Social Media ContentWhy is Counting Important?FB/IG: Why is counting movements important? The @cdcgov Hear Her campaign lists a change in a baby's movements as one of its 15 urgent maternal warning signs. Research shows a change in a baby’s movement can sometimes be the earliest or only indication that a baby may need to be checked by a healthcare provider. By counting your baby’s kicks (and jabs and rolls!), you can get to know what is normal for your baby, which makes you more alert to potential red flags. Visit @CountTheKicks to learn more and start counting! X: By counting your baby’s kicks (and jabs and rolls!), you can get to know what is normal for your baby, which makes you more alert to potential red flags. Visit @CountTheKicks to learn more and start counting!
Babies DO NOT Run Out of RoomSocial Media ContentWhat's Normal?FB/IG: EXPECTANT PARENTS: Babies don’t “run out of room” at the end of pregnancy. While the types of movement may change (more jabs, fewer rolls), babies should move up to and even during labor.If you notice a change in your baby's normal movement patterns, contact your provider right away!Download the FREE @CounttheKicks app today and get to know what's normal for your baby. X: DID YOU KNOW? Babies don’t “run out of room” at the end of pregnancy. They should move up to and even during labor. Visit Count the Kicks to learn more: www.CountTheKicks.orgFB/IG: Wondering what’s “normal” when it comes to your baby’s movement? Every baby is different, so knowing the average amount of time it takes your baby to get to 10 movements is essential. Pick a time to track your baby’s movement (kicks, jabs, pokes and rolls) every day using @CounttheKicks, and you’ll soon begin to see your baby's pattern. Be sure to notify your provider immediately if there is a change in what’s normal for YOUR baby.X: When it comes to movement, every baby is different. When you monitor your baby’s movements every day using the FREE @CounttheKicks app, you’ll begin to see the average amount of time it takes your baby to get to 10 movements.
Impact of StillbirthSocial Media ContentDisparities in StillbirthFB/IG: Did you know? CDC data shows a disproportionate number of babies are born still to Black, Native Hawaiian or Other Pacific Islander, and American Indian or Alaska Native families.We believe this is unacceptable. That's why we're partnering with @CounttheKicks to increase awareness about #stillbirthprevention. Please help us spread the word about the life-saving Count the Kicks program! Tell every expectant parent you know to #CountTheKicks in the third trimester of pregnancy. X: DID YOU KNOW? A disproportionate number of babies are born still to Black, Native Hawaiian or Other Pacific Islander, and American Indian or Alaska Native families. You can help us reduce racial disparities in stillbirth by sharing Count the Kicks!FB/IG: Did you know? 1 in every 177 pregnancies in the U.S. ends in stillbirth. But research shows at least 1 in 4 stillbirths can be prevented.We are partnering with @CounttheKicks to share education on the importance of getting to know your baby's normal movement patterns in the third trimester of pregnancy. We encourage all expectant parents to start monitoring movement at 28 weeks (or 26 weeks if high-risk or pregnant with twins). X: Did you know that 1 in every 177 pregnancies in the U.S. ends in stillbirth? Help us #PreventStillbirth in [STATE] by sharing the @CounttheKicks program with every expectant parentyou know.