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newlife BRAND GUIDE check out newlife tv 2019 EDITION

4 5 us logo ABOUT PURPOSE LOGO VARIATIONS ICON DON TS YOUTH LOGO KIDS LOGO colors COLOR PALATTE brand TYPOGRAPHY COPY TREATMENTS DATE TREATMENTS TIME TREATMENTS TONE OF VOICE photos IMAGE GUIDELINES

6 about 7 Newlife is a church affiliated with the Assemblies of God Based out of Silverdale Washington newlife is one church gathering weekly in many communities across the region with a vision for growth EVERYONE IS WELCOME regardless of your story questions doubts or struggles Newlifers don t pretend to have all the answers but together we embrace a God who does newlife is people becoming the church on the mission with Jesus to help heal the world

8 9 wordmark on the left icon on the right white letters on newlife blue for both when together logo with tagline always shown together used in place of primary logo newlife on left tagline on right n exclusion area n logo primary logo n wordmark fits within x height of icon n space of small n between wordmark and icon and between box boundary and wordmark letters 1 3 size minimum 1 3 inch minimum size

10 11 icon logo variations reverse contrast primary color reverse contrast letters are cutout to allow background color through can be used as a stand alone identifier placed prominently un boxed wordmark paired with icon tagline variations reverse contrast can be colored to artwork with approval icon variations primary color black or white reverse contrast primary color reverse contrast black and white reverse contrast white circle with n cutout to show background color wordmark variations secondary color reverse contrast primary color black and white reverse contrast letters are cutout to allow background color through primary color black and white reverse contrast white n reverse contrast

12 13 youth logo don ts reverse contrast the wordmark and the icon are either black background with white letters or reverse contrast with white background and black letters only no colors the logo is always displayed either with the y icon and the wordmark together logo on right and icon on the left or the icon alone youth icon newlife tv reverse contrast don t mix colors of logo don t use icon in any color without the circle don t rearrange primary logo orientation don t allow transparency on primary icon use white n only don t use color in n on reverse contrast icon transparent n only don t use youth wordmark only don t use website address in place of the logo don t remove box around youth logo don ts

14 15 kids logo colors kids wordmark reverse contrast kids icon reverse contrast icon is used as a stand alone or with the icon at top and wordmark at bottom of design when used together the icon is on right and logo on left all gray n and gray outline for logo in grayscale dark stroke when on light background for both logo and icon

16 color palette 17 20 40 60 80 20 40 60 80 PRIMARY BLUE color codes RGB r4 g49 b78 CMYK c100 m79 y44 k40 Hex 04314e SECONDARY BLUE color codes RGB r1 g129 b196 CMYK c84 m41 y0 k0 Hex 0181c4 WHITE color codes RGB r255 g255 b255 CMYK c0 m0 y0 k0 Hex ffffff 20 40 60 80 GREY color codes RGB r70 g70 b70 CMYK c67 m60 y58 k42 Hex 464646 brand

18 typography 19 GALANO GROTESQUE bold regular HEADLINES ACCENTS copy treatments LAYOUT PREFERENCES colon before list shown above dashes in place of bullet point shown here BEBAS NEUE REGULAR ALTERNATE HEADLINES ACCENTS web oblique or italics for parenthesis em dash to separate thought space on either side example word word not word word FUTURA book bold Body Copy ACCENTS CALLOUTS secondary headlines Quotes spaced out ellipses EX vs space_vertical bar_space separates thoughts example sunday 9A left aligned as first preference center aligned when necessary The n in newlife is always lowercase unless it is at the beginning of a non headline sentence Sentence beginning example Newlife is one church that meets in many locations Mid sentence example There are seven newlife locations across western Washington Location Example newlife Bainbridge Headlines should be prominent and clear Tracking and leading can be set according to design Body copy should be 10pt or greater for easy readability Leading is 4 and tracking 25 LANGUAGE PREFERENCES website is always written without www and preceded by inclusive invitational statements such as visit checkout or go to example visit newife tv example learn more at newife tv youth not visit us at www newlife tv callouts that draw attention to a concept or information within a block of copy are BOLDED and UPPERCASED

20 date treatments 21 APR 19 APR 21 BOXED time treatments GENERAL hour designators are small caps beside the time and listed in abbreviated form no M an ampersand or commas are used as time separators boxed version is Futura Bold type with month abbreviated and sized to fit over the larger date box color can be defaulted to newlife blue reverse contrast to white or colored according to the design type should be center aligned within the box and two boxes can identify a spread of dates with an em dash between box should be sized to create equal and narrow margins around date APRIL 19 APR 19 APR 6p 19 9a 10 30a BOXED time listed beside a boxed date is sized smaller than the date but larger than the month multiple times are stacked with an ampersand or comma separator TYPED typed version can be Futura Bold Galano Grotesque or Bebas Neue according to the design months are all caps and same type size as the date 4 19 EVENT APRIL 19 9a 10 30a TYPED typed version can be Futura Bold Galano Grotesque or Bebas Neue according to the design if listed in type format headline or copy sized use a vertical bar separating the date and the time SMALL BIG all number date placed beside event title is to have 75 size contrast between and event name sunday 9a 10 30a sunday 9a 10 20a 11 45a DAY ONLY reoccurring events are listed with the day of the week in all lowercase and the times following the vertical bar separator

22 print voice 23 ALWAYS INCLUSIVE Newlife is people becoming the church It s not the staff or the team or the organization it s the people And newlifers are committed to making everyone feel welcomed and included in the mission of God So newlifers choose personally inclusive language over US THEM language every time social media invite example Come with me to Easter at newlife April 19 I ll be at the 10 20A gathering not Join us at newlife for Easter this year WORDS MATTER Newlifers choose words that support the vision of people becoming the church and words the community around them actually use Here is a list of words newlifers use in favor of more traditional words Gathering traditionally service Kids Children Location Where newlifers meet Program Bulletin Volunteer Serve the church Community The actual community stage voice TONE Because the person on stage is actually talking it is best to use phrases like I am so excited or let me know instead of we or us Stage voice has the ability to be even less formal than written voice usually including self deprecating humor when appropriate When given the opportunity to provide a wide leadership directive from stage the aim is to sound as if we are all doing this together Invitation language is the way to go as often as possible The more spiritual authority you have the more direct you can be

24 25 photos image guidelines Newlife is people becoming the church and our images should reflect this through bright engaging and inclusive imagery Photos are of people as the main focus with rich bold colors When possible a tangible feeling of community should be present with the subjects engaging in activities that show people becoming the church