Return to flip book view

Crescent Signage Guide

Page 1

This manual provides mandatory visual communicationsfor all Crescent operations to brand and communicatethe Crescent Way, business, and values.Crescent Operations 2025

Page 2

02Crescent Signage GuideCrescent OperationsThe Purpose for BrandingThe Crescent brand embodies our promise to fulfill our mission statement for our customersand our People as the Premier Service Provider. Therefore, our internal and external brandingmust remain consistent as it reflects our business comprehension and our attention to ourpurpose, processes, and people.How to use this guideThis manual doesn’t include all of Crescent’s assets, only what is required. All operations can addadditional Crescent assets not listed in this manual within their facility. All other signage mustfollow Crescent’s branding compliance instructions.Brand compliance is the methodology used when creating messaging to ensure that themessage doesn’t negate or stray from Crescents core brand standards, values, and visualidentity.All created material must:Brand look and feel brand consistentUse only approved fonts or logosUse the same tone across platformsWithout brand consistency, it becomes increasingly difficult for our internal and externalaudience to validate the credibility of Crescent messaging. Do all of your brand elements hold aconsistent look and feel? Does our customer experience live up to the message? If you areunsure, please seek approval from those listed on the back page of this manual before posting,printing, or distributing your materials.Crescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 3

Our brand system is categorized by the location where communication has the most significantimpact. Therefore, do not force signage where space is limited. For guidance, don't hesitate tocontact Tasha Bell at tbell@crescentpark.com.03Crescent Signage GuideTable of ContentsToolbox: Color Palette ................................................................ 04Typeface ..........................................................................................05Toolbox: Arrows and Pictograms ..............................................06People Journey ..............................................................................07Signage Content: Unique Identities .........................................08Signage Content: Co-Branded Identities ................................08Exterior: Flexible Signage ...........................................................09Sky Signs ..........................................................................................09Crescent Exterior Signage ..........................................................10Main EntranceTalent Partner EntranceStreet SignsCrescent Lobby and Main Entrances .......................................11Main EntranceLobbyCrescent Story BoardsCrescent Office Spaces and Walkways ............................12Crescent Conference Rooms ..............................................14Production and Operations Floor .......................................16People Breakrooms ...............................................................20Restrooms ................................................................................22Shipping and Receiving/Driver Check-In Stations .......23Do it Safe: Safety Compliance.............................................25Evacuation MapsTornado SheltersWalkway SignsAdditional Signage..................................................................27Building Signage Policy .........................................................29Signage Content: Style Guide..............................................30Flyers, Posters, and Misc. SignsReplacing Signs ........................................................................31Contacts .....................................................................................32Page 03Page 11Crescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 4

Tool box: Color PaletteThese colors are explicitly selected for signage from the main Crescent Colour Palette. Pleaserefer to the color palette section in the Crescent Brand Guidelines if additional colors arerequired.CRESCENTDARK BLUE#174A78RGB: 23,74,120CMYK: 81 /38 /0/53CRESCENT BLUE#238CC3RGB: 35,140,195CMYK: 82/28/0/24CRESCENT ORANGE#EC9433RGB: 236,148,51CYMK: 0/37/78/7CRESCENT YELLOW#F4BE3ARGB: 244,190,58CMYK: 0,22,76,4CRESCENT DARK GREEN#428B42RGB: 66,139,66CMYK: 53/0/53/45CRESCENT GREEN#52AF47RGB: 82,175,71CMYK: 53/0/59/31CRESCENT BLACK#161513RGB: 22,21,19CMYK: 0/5/14/91CRESCENT GREY#A5A5A5RGB: 165,165,165CMYK: 0/0/0/35Additional Signage Colors#F1EDE2RGB: 241,237,226CMKY: 0/2/6/5#E6E6E6RGB: 230,230,230CMYK: 0/0/0/10#F1F1F0RGB: 241,241,240CYMK: 0/0/0/5#E6E5E0RGB: 230,229,224CYMK: 0/0/3/10#238CC3RGB: 35,140,195CMYK: 82/28/0/24#FFFFFFRGB: 255,255,255CMYK: 0/0/0/0#1C1C1BRGB: 28,28,27CMKY: 0/0/4/89#174A78RGB: 23,74,120CMKY: 81/38/0/5304Crescent Signage GuideCrescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 5

TypefaceThe typeface for use on Crescent signage is Montserrat Black and Stilu. If this typeface is notinstalled on your system, it can be downloaded from Google Fonts or Adobe Fonts.05Crescent Signage GuideCrescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by CrescentThe most commonly used weights for signage willbe “Regular” and “Semibold.” The “Light” weight should only be used for longer-form text, not essential to navigation, such as thestories on Campus Tour signage. The “Bold” weight is sparingly used, for items thatneed to stand out, such as floor numbersspecifically.General typesetting notes • All text should have tracking of -20 • Please note that we do not useampersands. Always use the full word“and”. • All signage text should appear insentence case, which is easier to readthan caps.MontserratMontserrat ClassicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890Montserrat Semi-BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890Montserrat RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890Montserrat Extra-LightabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890Montserrat Extra-BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890StiluStilu LightabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890Stilu Light ObliqueabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890Stilu RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890Stilu Semi-BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890Stilu BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Page 6

uptop left leftbottom left downtop rightrightbottom right06Crescent Signage GuideToolbox:Arrows and PictogramsCrescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by CrescentARROWSSERVICESaccessible male bathroom female bathroom multi-purpose room stairs conference roomFORBIDDENno access no parking no smoking no mobile phones no food or drink no chemicalsTRAFFIC SIGNS REGULATORY SIGNSPparking25speed limit drop off eye wash first aid AED on siteAny containment facility with external Regulatorycertification, such as SQF or QMS, must comply with theRegulatory signage requirement as stipulated at the time ofaccreditation.

Page 7

9817 Crescent Park Drive | C1-GE Parts Fulfillment07Crescent Signage GuidePeople JourneyWhen designing signage, you should always consider how people will use the signage you createto find their way around Crescent. This is called the “People Journey.” Think about what yoursign is for, what function you want it to perform, and what information the visitor is looking forat that stage of their journey9817 Crescent Park DriveWest Chester, Ohio 45069The building should be easilyidentifiable as a Crescentbuilding by passing trafficand the opposite side of thestreetFrom a distance Close Proximity9817 Crescent Park DriveWest Chester, Ohio 45069People and VisitorEntranceDriver Check- InIdentify building name andnumberWayfinding to building andamenities when applicableAt EntryIdentify building name and numberEntry requirements ie. no food,weapons, smoking, no chemicalsAmenitiesFemale BathroomBaño FemeninoMulti-Purpose RoomSala PolivalenteIndustry standard andrecognizablePreferred languageaddition, Spanish“External first touch” signage is seen from outside the Crescent Facility, introducing visitors to Crescent.They are the first point of contact a person has with Crescent, so they need to be highly recognizableand easy to read. In addition, they should maintain a solid link to the brand and incorporate theCrescent logo. Crescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 8

The information below applies to the approved unique identities of the Crescent Operations. For definitions of approved unique identities, please refer to the Crescent Resources > Forms >Phone ListingsAll buildings owned by Crescent must carry the Crescent logo and approved signage. Officialunique identities that occupy a building on any embedded operations of Crescent should adhereto the following guidelines: 1. The name of Crescent may appear on any external signage, such as a Shipping and Receiving. 2. Crescent is not permitted to place its logo or branded signage outside the building. 3. The customer name can not appear on any internal signage unless approved and signed off bythe Crescent customer.4. Only the Crescent Main logo should appear on the door unless the door is a People Entrance ora No Entry/ 5. The logo and signage of Crescent may appear inside any office space of the building on anysignage they wish to create. This might include branded wall signage, directional signage, andpull-up banners. For further guidance on signage for unique identities, please consult Crescent Branding attbell@crescentpark.com.Signage Content:Unique Identities08Crescent Signage GuideSignage Content:Co-Branded IdentitiesThe information below applies to approved co-branded identities of Crescent.For definitions of approved co-branded identities, please contact the Crescent sales team orcommunications. All buildings owned by Crescent must carry the Crescent logo and approved signage. In addition,official co-branded identities that occupy a building on any operation of Crescent should adhereto the following guidelines: 1. The name of the co-brand may appear on any external or internal signage when approved andauthorized by Johan Pot.2. Anywhere the Crescent logo is used, a co-brand lock-up may be used. This includes internaland external signage and door emblems. 3. The co-brand lock-up should appear with the Crescent logo on the left / co-brand logo on theright. Please consult Sales (jpot@crescentpark.com) or Crescent Branding (tbell@crescentpark.com)for further guidance on signage for co-branded entities.Crescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 9

9817 Crescent Park DriveWest Chester, Ohio 45069Driver Check In StationVisitorsEntrance96"81"Safety NumbersFloor Banners72"9817 Crescent Park Drive9817 Crescent Park DriveWest Chester, Ohio 45069Driver Check In StationVisitorsEntranceAddress Road Signs Building Signs Perimeter Signs09Crescent Signage GuideSign Types:Flexible SignageCrescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by CrescentFlexible signage is signage that is custom-designed to fit a specific location. The sizing will vary depending on the available space, so the examples on the following pages givesizes of elements using proportional measurements rather than fixed numbers.The examples are given as a guide to look and feel only – personal judgment will still need to beused when designing a sign to decide whether the sizing used is appropriate for the specificrequirements of the piece of signage.The decision to erect a sky sign must be madein line with city regulations. Please get in touch with Facilities Services forguidance. It is not acceptable to use theCrescent logo on sky signs without the "threearrows, that represent the Crescent services.There is no fixed recommended size for skysigns. Please obtain a quote appropriate to the sizeof the building. Installation and replacementof sky signs are costly; please ensure thatbudget is marked for maintenance andreplacement.As a guide, replacement is recommendedevery eight years. The top of the sky sign maybe illuminated; if choosing this option, keep inmind there are costs associated withreplacement globes.Sky Signs

Page 10

Exterior10Crescent Signage GuideItem: Crescent LogoLocation: All exterior visitor and PeopleentrancesType: Transparent DecalDesign Placement: Centered Design: No additional designs are allowedStandard Size: 18” x 18”Item: Crescent People Entrance OnlyLocation: All exterior People entrancesType: Transparent DecalDesign Placement: CenteredDesign: No additional designs are allowedStandard Size: 24” x 18”Item: Crescent Road SignsLocation: Signs may be mounted on portable supports. Signs must be white. Laminate, Stone, Aluminum are acceptable.Rectangle or Square mounts only.Type: Crescent Logo with white background withoperations address listed only- double-sided whenplaced by roadside.Design Placement: CenteredDesign: Address Line font Sans-serif font Myriad Pro orArialStandard Size: 72” x 48” or 36” by 24Crescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 11

Lobby & Main Entrance11Crescent Signage GuideItem: Crescent LogoLocation: Consider placing in high visibilityareas within the lobbyType: Transparent, Wall DecalDesign Placement: CenteredDesign: No additional designs are allowedStandard Size: 36 to 72 inches. Item: Crescent Safety and WorkplaceViolence SignsLocation: Placed at or before the entranceinto the facilityType: Floor Stand Banner or Wall PosterDesign Placement: Side of people walkway Design: No additional designs are allowed.Available in multiple languages.Standard Size: 36 to 72 inches. Item: Crescent StoryboardLocation: Consider placing in high visibility areaswithin the lobbyDesign Placement: Centered on high traffic wall orwalkway. To be hung in this order: Progressive Era,Industrial Age, then Progressive Era To order, contact Tasha Bell.Crescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 12

Offices and Walkways12Crescent Signage GuideItem: Crescent Quality Policy Statement andCrescent ValuesLocation: Consider placing in a high visibilityarea (order doesn’t matter)Type: Wall Poster or BannerDesign Placement: Site discretionDesign: Side by Side.No additional designs allowedStandard Size Poster: 24” by 36” Foam core:3/16”, thicknessBanner: 48" x 90" Item: Crescent 3 P’sLocation: Consider placing in a high visibility areasType: Wall Decal or PosterDesign Placement: Together or on the same wallcascadingDesign: 36 to 60 inches, depending on the space.Please use discretion, do not FORCE designplacements. No additional designs allowedStandard Size: 24” by 24” per squareItem: Crescent 4 blocks of business or/andValues and Beliefs Location: Site discretionType: Value and Belief Squares, a minimum ofthree must be used.Design Placement: Crescent tile first,Contract Packaging top right, PartsFulfillment third-bottom left, Value EnhancedServices bottom left. Centered.Design: No additional designs are allowedStandard Size: 20” by 20” per tile. Foam core,3/16”, thicknessCrescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 13

Offices and Walkways Cont...13Crescent Signage GuideItem: Welcome to Crescent General GMP signLocation: Consider placing in high visibilityareas next to the entrance.Type: Wall PosterDesign Placement: Site discretionDesign: No additional designs are allowed.Available in multiple languagesStandard Size: 22” by 28”, can differ dependingon site. Foam core, 3/16” thickness.Item: Crescent 3 P’sLocation: Consider placing in a high visibility areasType: Wall Decal or PosterDesign Placement: Together or on the same wallcascadingDesign: 36 to 60 inches, depending on the space.Please use discretion, do not FORCE designplacements. No additional designs allowedStandard Size: 24” by 24” per squarePoster: Foam core, 3/16” thicknessPoster: 3ML PVC, 1"8 thicknessItem: Crescent Compass & Current StrategyMapLocation: Consider placing in a high visibilityarea next to the entrance next to the Welcometo CrescentType: Wall poster. Design Placement: Crescent Compass first,Strategy Map second, then People GroupStrategy MapDesign: No additional designs are allowedStandard Size: 24” by 36”. Foam core, 3/16”thicknessCrescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 14

Conference Rooms14Crescent Signage GuideItem: Crescent Strategy Map & People GroupCharterLocation: Site discretionType: Wall PosterDesign Placement: Crescent Compass first,Strategy Map second, then People GroupStrategy MapDesign: No additional designs are allowed.Standard Size: 24” by 36”Foam core, 3/16” thickness.Poster: 3ML PVC, 1"8 thicknessItem: Crescent CompassLocation: Consider placing in high visibilityareas next to the entrance next to theWelcome to CrescentType: Wall PosterDesign Placement: Site discretionDesign: No additional designs are allowedStandard Size: 24” by 36”Foam core, 3/16” thicknessPoster: 3ML PVC, 1"8 thicknessItem: Crescent 4 blocks of business or/andValues and Beliefs Location: Site discretionType: Value and Belief Squares, a minimum ofthree must be used.Design Placement: Crescent tile first,Contract Packaging top right, PartsFulfillment third-bottom left, Value EnhancedServices bottom left. Centered.Design: No additional designs are allowedStandard Size: 20” by 20” per tile. Foam core,3/16”, thicknessCrescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 15

Conference Rooms cont...15Crescent Signage GuideItem: Site MosaicLocation: Do not place behind doors, TVs or anyother artwork.Type: Wall poster Design Placement: n/aDesign: No additional designs are allowedStandard Size: 36” x 48”, paper printCrescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 16

Production/Operations Floor16Crescent Signage GuideItem: Grow with Crescent Strategy MapLocation: Site discretionType: Wall Poster or BannerDesign Placement: high traffic areas enteringthe work floor, on the production floor, Design: No additional designs are allowedStandard Size: Poster 22” by 28”, Foam core,3/16” thickness.Hanging Banner 4’ by 6’Item: Crescent Quality Policy Statement andCrescent ValuesLocation: Consider placing in a high visibilityarea (order doesn’t matter)Type: Wall Poster or BannerDesign Placement: Site discretionDesign: Side by Side.No additional designs allowedStandard Size Poster: 24” by 36” Foam core:3/16”, thicknessPoster: 3ML PVC, 1"8 thicknessBanner: 48" x 90" Item: Crescent Safety and WorkplaceViolence SignsLocation: Placed at or before the entranceinto the facilityType: Floor Stand Banner or Wall PosterDesign Placement: Side of people walkway Design: No additional designs are allowed.Available in multiple languages.Standard Size: 36 to 72 inches. Crescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 17

Production/Operations Floor cont...17Crescent Signage GuideItem: Crescent Safety Hazard Signs and/oriconsLocation: Site discretionType: Wall poster(s), Stickers, Labels, Hanging,etc.Design Placement: Site discretionDesign: Additional designs allowed. Must adhereto Crescent branding guidelines. Available inmultiple languages. Standard Size: VariesItem: Crescent Commitment to SafetyBannerLocation: Site discretionType: Wall Poster or BannerDesign Placement: Site discretionDesign: No additional designs are allowedStandard Size: 4’ by 12’ or 4' by 10' vinylbannerItem: Active Shooter and Drug Free WorkplaceSignsLocation: Site discretionType: Wall Poster(s)Design Placement: Site discretionDesign: No additional designs are allowedAvailable in multiple languages.Standard Size: 24” by 36”, Foam core, 3/16”thickness.Crescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 18

Production/Operations Floor cont...18Crescent Signage GuideItem: Area Marshalls/First Responder PosterLocation: Near first aid kits or fireextinguishers, AED machinesType: Wall PosterDesign Placement: Site discretionDesign: Additional designs allowed. Musthave first responders/area marshals pictures Standard Size: 22” by 28”, Foam core, 3/16”thickness.Poster: 3ML PVC, 1"8 thicknessItem: Crescent Quality Policy Statement andCrescent ValuesLocation: Consider placing in a high visibilityarea (order doesn’t matter)Type: Wall Poster or BannerDesign Placement: Site discretionDesign: Side by Side.No additional designs allowedStandard Size Poster: 24” by 36” Foam core:3/16”, thicknessBanner: 48" x 90"Poster: 3ML PVC, 1"8 thickness Item: Welcome to Crescent General GMP signLocation: Consider placing in high visibilityareas next to the entrance.Type: Wall PosterDesign Placement: Site discretionDesign: No additional designs are allowed.Available in multiple languagesStandard Size: 22” by 28”, can differ dependingon site. Foam core, 3/16” thickness.Poster: 3ML PVC, 1"8 thicknessCrescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 19

Production/Operations Floor cont...19Crescent Signage GuideItem: Wall of Fame, Level Up Development,Recognition BoardLocation: Consider placing in a high visibilityareaType: Site discretionDesign Placement: Site discretionDesign: Site discretion should contain namesof those recognized, positions, and showcaseprogression.Standard Size: Site discretionCrescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 20

People Breakrooms20Crescent Signage GuideItem: Crescent Quality Policy Statement andCrescent ValuesLocation: Consider placing in a high visibilityarea (order doesn’t matter)Type: Wall Poster or BannerDesign Placement: Site discretionDesign: Side by Side.No additional designs allowedStandard Size Poster: 24” by 36” Foam core:3/16”, thicknessPoster: 3ML PVC, 1"8 thicknessBanner: 48" x 90" Item: Grow with Crescent Strategy MapLocation: Site discretionType: Wall Poster or BannerDesign Placement: high traffic areas enteringthe work floor, on the production floor, Design: No additional designs are allowedStandard Size: Poster 22” by 28”, Foam core,3/16” thickness.Hanging Banner 4’ by 6’Item: Active Shooter and Drug Free WorkplaceSignsLocation: Site discretionType: Wall Poster(s)Design Placement: Site discretionDesign: No additional designs are allowedAvailable in multiple languages.Standard Size: 24” by 36”, Foam core, 3/16”thickness.Poster: 3ML PVC, 1"8 thicknessCrescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 21

People Breakrooms cont...21Crescent Signage Guideitem: GMP- Wash Your Hands – Interior (Englishand Spanish, default)Location: Interior, next to sinks andhandwashing stationsType: Wall poster/wall decalDesign Placement: Lunchroom sinks wallsDesign: No additional designs are allowed.Available in multiple languages.Standard Sizes: 5.5” by 7”Crescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 22

Restrooms22Crescent Signage GuideItem: Active Shooter and Drug Free WorkplaceSignsLocation: Site discretionType: Wall Poster(s)Design Placement: Site discretionDesign: No additional designs are allowedAvailable in multiple languages.Standard Size: 24” by 36”, Foam core, 3/16”thickness.Poster: 3ML PVC, 1"8 thicknessitem: GMP- Wash Your Hands – Interior (Englishand Spanish, default)Location: Interior, next to sinks andhandwashing stationsType: Wall poster/wall decalDesign Placement: Lunchroom sinks wallsDesign: No additional designs are allowed.Available in multiple languages.Standard Sizes: 5.5” by 7”Item: Grow with Crescent Strategy MapLocation: Site discretionType: Wall Poster or BannerDesign Placement: high traffic areas enteringthe work floor, on the production floor, Design: No additional designs are allowedStandard Size: Poster 22” by 28”, Foam core,3/16” thickness.Hanging Banner 4’ by 6’Crescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 23

23Crescent Signage GuideItem: Crescent Quality Policy Statement andCrescent ValuesLocation: Consider placing in a high visibilityarea (order doesn’t matter)Type: Wall Poster or BannerDesign Placement: Site discretionDesign: Side by Side.No additional designs allowedStandard Size Poster: 24” by 36” Foam core:3/16”, thicknessPoster: 3ML PVC, 1"8 thicknessBanner: 48" x 90" Shipping and Receiving/ Driver Check In StationsItem: Crescent Commitment to SafetyBannerLocation: Site discretionType: Wall Poster or BannerDesign Placement: Site discretionDesign: No additional designs are allowedStandard Size: 4’ by 12’ or 4' by 10' vinylbannerItem: Crescent LogoLocation: All exterior visitor and PeopleentrancesType: Transparent DecalDesign Placement: Centered Design: No additional designs are allowedStandard Size: 18” x 18”Crescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 24

24Crescent Signage GuideShipping and Receiving cont...Item: Hours of OperationLocation: All exterior Driver Check-InStationsType: Transparent, Aluminum, Plastic-LaminateDesign Placement: Should be placed byentrance doors, guard shacks, or check in-desk, Design: No additional designs are allowedStandard Size: 23” Wide and 30” HCrescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 25

25Crescent Signage GuideItem: Tornado or StormLocation: Exterior of tornado or storm shelterType: Projecting or Flat wall sign Design Placement: Close to the entrance ofthe shelter.Design: No additional designs are allowed—aluminum, Plastic, or Tough, four mils offlexible vinyl with adhesive backing.Standard Size: Min: 12" x 18" Do it Safe: Safety ComplianceItem: No firearms or weapons allowedLocation: Exterior entrance doorsType: Wall PosterDesign Placement: near the entrance, nofurther than 1 foot away.Design: No additional designs are allowed—aluminum, Plastic, or Tough, four mils offlexible vinyl with adhesive backing.Standard Size: Min: 12" x 18"Item: Site Evacuation MapsLocation: Type: Wall PosterDesign Placement: Near entrances and exits,high traffic areas, first aid kits, fireextinguishers Design: These evacuation maps should includelocations of exits, assembly points, andequipment (such as fire extinguishers, first aidkits, spill kits) that may be needed in anemergency. Exit routes should be: Clearlymarked and well lit. Unlikely to exposeevacuating personnel to any additionalhazards. No additional designs allowedStandard Size: 11” x 17”Crescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 26

26Crescent Signage GuideItem: Bilingual Caution Pedestrian Traffic OnlyLocation: Production floorType: Floor decalsDesign Placement: Open floor Pedestrian areaswhere forklift traffic may be presentDesign: Slipsafe Pebble or Grit (vendorMysafetysign.com, part number SF-0026-B-FO-17)Standard Size: 17”Do it Safe: Safety Compliance cont...Item: Bilingual Caution Watch for Forklifts FloorSignsLocation: Production floorType: Floor decalsDesign Placement: Forklift Traffic areasDesign: Slipsafe Pebble or Grit (vendorMysafetysign.com, part number SF-0021)Standard Size: 17”Item: Bilingual First aid and Emergency Eyewash Location: Production floorType: Banners or PostersDesign Placement: Open floor Pedestrian areaswhere forklift traffic may be presentDesign: Standard Size: Poster 22” x 28”,hanging poster 4’ by 6.’ Crescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 27

27Crescent Signage GuideItem: Crescent S.T.A.R programLocation: Breakrooms, conference rooms,hallways, production floorType: Wall decals and w/Poster DefinitionDesign Placement: High traffic areasDesign: No additional designs are allowedStandard Size: Poster 20” by 20”Wall Decal 36”x36.”Additional SignsItem: Crescent S.C.A.R.FLocation: Breakrooms, conference rooms,hallways, production floorType: Wall PosterDesign Placement: High traffic areasDesign: Crescent SCARF program withdefinitions- No additional designs allowedStandard Size: 22” x 28”Poster: 3ML PVC, 1"8 thicknessItem: Crescent Safety ProgramLocation: Breakrooms, conference rooms,hallways, production floorType: Wall decals and w/Poster DefinitionDesign Placement: High traffic areasDesign: No additional designs are allowedStandard Size: Poster 20” by 20”Wall Decal 36”x36” Crescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 28

28Crescent Signage GuideItem: Crescent Safety Location: Breakrooms, conference rooms,hallways, production floorType: Wall decalDesign Placement: High traffic areasDesign: No additional designs are allowedStandard Size: Wall Decal 36”x36”Additional Signs cont...Item: Crescent Way with RSW or without RSWLocation: Breakrooms, conference rooms,hallways, production floorType: Wall decals Design Placement: High traffic areasDesign: No additional designs are allowedStandard Size: Wall Decal 36”x36”Item: Crescent Culture with RSWLocation: Breakrooms, conference rooms,hallways, production floorType: Wall decalDesign Placement: High traffic areasDesign: No additional designs are allowedStandard Size: Wall Decal 36”x36” Crescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 29

29Crescent Signage GuideBuilding SignagePolicyDESIGN CONSISTENCYIt is essential to achieve consistency inthe design of all external signage, aidpeople’s ability to navigate Crescent andcreate a cleaner aesthetic thatstrengthens the brand of Crescent.Therefore, these guidelines must be usedon signage across all operations.CRESCENT PEOPLEOwnership of operation buildings fallsunder the jurisdiction of Crescent, andwithin embedded operations, ourcustomers or building owners have co-ownership.If a Crescent is the only occupant of thebuilding, the Crescent logo plus the sitename may appear on the glass door. Ifthere are multiple occupants of abuilding, the Cresent logo on transparentbacking should appear on the glass door. The building occupants can be listed onan internal directory sign or on officedoors.CUSTOM SIGNAGE – EXTERNALCrescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by CrescentCustom signage and window decalsmay be developed for operations thathave a commercial or customer-facing frontage.For external custom signage, pleasework with the Crescent BrandingTeam-tbell@crescentpark.comCUSTOM SIGNAGE – INTERNALThere may be allowances granted forinternal signage to be explicitly designedto reflect the aesthetic of the building ifdeemed appropriate to maintain theintegrity of the architecture and designof the building. Internal custom signage should bediscussed with the Facilities team. The Crescent Signage Guidelines shouldbe used in conjunction with: • Design Standards Guidelines: whichgovern the rules around branding design

Page 30

30Crescent Signage GuideSignage Content Style GuideThis approved signage guide any, and all placement of signage and placements must be inalignment with the information presented in this signage guide. 1.No use of acronyms for the Crescent name, vision, or values, i.e., 'Crescent' not 'CP,' 'Right SafeWell' no "RSW," "Crescent Compass," not "Compass."2. No ampersands, e.g.,' Vision and Values" not 'Vision & Values'3. Capitalization should be used throughout signage Titles, e.g. 'Parts Fulfilment' not 'partsfulfillment".4. Opening Hours should be represented as follows: 10:00 am, 10:30 am, 12:00 pm, 1:15 pm, 3.45 pm,10.00 am to 4.30 pm, 10.00 to 11.00 am or 10 to 10.30 am, 10 to 11 am, etc.5. Web addresses: Don't use http:// on signage. Use 'crescentpark.com' or www.crescentpark.comnot 'https://www.crescentpark.com'.6.Please refer to the Crescent Branding Guide for further guidance on style: https://midd.me/7sFZ orcontact communications.Flyers, Posters, andMisc. SignsAll additional flyers, posters, and misc. signs can be created outside of the communications team,however, signage should comprehensively comply with Crescent's branding guidelines.Logos: full logos, secondary logos, and iconsColor palette: primary and secondary colorsTypography: font styles, sizes, and spacingOther imagery: photos, illustrations, and artworkVoice and tone: how the brand uses language and emotionPosters to depict Site events, holidays, meetings and etc may use additional colors anddesigns, however, the Crescent logos and assets must remain unaltered. Any signage created to reflect policy, procedures, compliance and etc, must be approved andreviewed by Tasha Bell (tbell@crescentpark.com).For further guidance on style, please refer to the Crescent Branding Guide: https://midd.me/7sFZ orcontact communications.Crescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 31

31Crescent Signage GuideReplacing SignageWhen considering the replacement of signs, do a completereview of your site. Consider if a new type of sign or new location might bebetter than simply replacing existing signage. Replace all signage with a check for rips, tears, cracks, ordiscolorations (external signage, replace every five to eightyears for discoloration).Submit your signage request through Crescent branding attbell@crescentpark.com.The job will either be completed by the Facilities Team (ie, small maintenance-related or top dollar signage andplacement) or referred to an external signage contractor. Crescent Documents viewed on Share Drive are controlled. Printed versions are uncontrolled.Crescent Documents are confidential and may not be used or shared without written permission by Crescent

Page 32

This brand expression guide should be used in conjunction with other morespecific guides around each element of our brand. If you have any questions orneed access to Crescent assets please contact:Crescent Branding & CommunicationsTasha Bell513-759-7047tbell@crescentpark.comwww.crescentpark.comCrescentRSW32Crescent Signage Guide© 2025 Crescent. All rights reserved.FacilitiesJohn Marietta513-759-7015jmarietta@crescentpark.comSales & MarketingJohan Pot 513-759-7014jpot@crescentpark.com

Page 33