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EXCHANGE LAB TIBIHXE ETABUCNI HCAET NRAEL KROW CREATIVE
Concurrent with the extensive research done to propose the Creative Exchange this is an exploration of how what are the mechanisms resources and structures required to support this substantial paradigm shift in how filmmakers and media creatives are working and living in Washington state How are we creating and nurturing new and existing talent to navigate and thrive in this ever changing work ecosystem Our answer is the Creative Exchange Lab TIBIHXE ETABUCNI HCAET NRAEL KROW Creative Exchange LAB Proposal Washington Filmworks Board Meeting Presented by Sandy Cioffi fearless360 December 17 2016
IMAGINE
TIBIHXE ETABUCNI HCAET NRAEL KROW Imagine walking into a street facing retail environment that showcases the best features of the Creative Exchange and houses an innovative maker producer and laboratory environment
YOU WALK INTO A SPACE THAT S T R A P CO WORK COLLEGE CLASSROOM BEST BUY TECH SUMMIT GAME DEVELOPER WORKSHOP T R A P IMMERSIVE THEATER MAKER SPACE PUBLIC LIBRARY COFFEE SHOP
EXCHANGE LAB TIBIHXE ETABUCNI HCAET NRAEL KROW CREATIVE
YOU SEE A group of high school students working with a choreographer and game developer in a small motion capture studio to develop a model for how to get more wheelchairs on metro buses
TIBIHXE ETABUCNI HCAET NRAEL KROW In this way project based work is interdisciplinary and intergenerational in which people are expanding their learning from traditional educational environments high schools colleges trade schools or they are simply working on a project with no affiliation with any education institution at all
YOU HEAR Tech companies participating in Exchange Lab to reinvent reinvigorate the R D model
EXCHANGE LAB TIBIHXE ETABUCNI HCAET NRAEL KROW CREATIVE
YOU JOIN Exchange Lab Community Service Project Engaging art technology community to solve public problems
TIBIHXE ETABUCNI HCAET NRAEL KROW For example participants from Hack The Central District might work on an app to be able to get resources to neighbors during a snow storm In this way the best minds in art technology government and business are leveraging their creativity skills and tools for the community
BRICK MORTAR FLAGSHIP STORE STRENGTH IN BRINGING TOGETHER DIVERSE INTERESTS UNDER ONE ROOF TO MAXIMIZE RESOURCES GEAR PRODUCTION EXHIBITION FORMAL INFORMAL LEARNING INTERDISCIPLINARY CROSS POLLINATION LONG TERM INCUBATION FINANCIAL VIABILITY
Retail makes the lab open and accessible to everyone with a variety of memberships and open access points Anyone can come and try out VR AR and MR Anyone can see a motion capture exhibition Anyone can try out a drone The value of proximity There are unexpected synergies and connections when non profits choreographers gaming companies all go to work in the same space pass each other in the hall and sit next to each other at the coffee shop Participating in project based learning will inspire companies to innovate in unexpected and new ways The Creative Exchange Lab is a start up investment worthy business A Co Working space that serves the needs of creative professionals by connecting them with industries that need them and by keeping everyone s skill sets current and interdisciplinary TIBIHXE ETABUCNI HCAET NRAEL KROW We want the Exchange Lab to be a destination location where everyone wants to be It provides affordable access to gear studios and exhibition spaces that no one institution can support on its own when the technology keeps changing so quickly We re in a new world the technology is moving so fast we need a space like this a space that is designed to be redesigned
MOBILE VIRTUAL TOO MOBILE POP UP LAB GEAR DEMOS WORKSHOPS VIRTUAL ONLINE EDUCATION COMMUNICATION CURATED CITY RESOURCE FOR POSTING AND LOOKING FOR GIG WORK
For example Same Time Same Place programing looks like Producing a 360 video in the studio Same Time Different Place programming Broadcasting a radio show from the Lab Different Time Different Place programming Virtually accessing membership resources Different Time Same Place programming On going community projects incubated at the Lab an exquisite corpse that members keep contributing to Designing formal and informal learning in this way is very scalable for people in a gig economy with changing schedules TIBIHXE ETABUCNI HCAET NRAEL KROW Good systems and educational design facilitates robust flexible programming which serve a broad and diverse membership
THE NEED Shifting Workforce to Gig Economy Breakdown in Traditional Education Creativity Gap Gap between Artists Technology Silo ed Sectors
Education remains skill based even though the skills taught are so rapidly outdated We know filmmakers are not just working in film but across disciplines and we need to do better to holistically support them Virtual Reality for example requires such a breadth of knowledge from art history to theatrical staging and world building theory that ongoing education is essential Unlocking creative potential is seen as key to economic and societal growth but only 1 in 4 people feel that they are living up to their creative potential Adobe Creativity Study Artists in Washington are losing ground and struggle to make a living in an environment that actually needs artists and their creative problem solving skills in order to meet the demands of the creative economy Pairing artists with these opportunities while supporting them to apply new technology to bedrock knowledge is what is needed now A veteran cinematographer may want to work in 360 but first needs access to equipment and expertise TIBIHXE ETABUCNI HCAET NRAEL KROW The Gig Economy means skillsets are always shifting Because of the acceleration of changing technology no one is keeping up everyone needs re tooling Re tooling is essential to stay relevant and not just for a career but simply to keep pace in everyday life
CREATE NEXUS FOR GIG ECONOMY REPLICATE THROUGHOUT WASHINGTON STATE
TIBIHXE ETABUCNI HCAET NRAEL KROW Our proposed pilot and vision for the first building are designed to create a template for replication all over Washington state The talent and promise of the creative economy can be converted to serve the whole community if we are very smart about supporting the creative part of this equation
THE PLAYERS ACADEMIA INVESTMENT GOVERNMENT BUSINESS CO WORK ARTS CULTURE REAL ESTATE BIG TECH FILM MEDIA PRODUCERS
Arts and culture institutions want to expand into new media territory as well For example Gary Tucker of PNW Ballet wants to learn how to engage the ballet with new media in VR and AR Where does he go Real Estate developers working in office spaces can tell you that more and more co working spaces are being developed every day By working with developers to create the Exchange Lab we give them a great safety zone for investment Even if our programming does not succeed they will have a highly valued asset regardless Government can play a leadership role without needing to adjudicate tiny budgets to small numbers of recipients Businesses across the board find increasing need for creative professionals on short term contract The Exchange would facilitate this need by supporting artists with health insurance on going education to be at the top of their game Schools of a variety of types can expand their offerings by intersecting with the Lab in strategic ways TIBIHXE ETABUCNI HCAET NRAEL KROW Big Tech needs to reach a general population audience to be successful And they need future content creators employees and consumers who are capable of driving their products and services
THE VALUE PROPOSITION
This is the time to invest in intentional synergy between the burgeoning tech gaming and creative artists in the Pacific Northwest The value of this proposed lab to business is the access and curation of creative professionals as well as the education and re tooling for all members as they continue to increase their role in our creative economy As full time employment is less and less of the future and work life of filmmakers media producers and other creative professionals we are trying to create a critical mass of professionalism for people across creative disciplines TIBIHXE ETABUCNI HCAET NRAEL KROW All of this is another way of saying there are multiple in depth Value Propositions
DESIRED OUTCOMES ONGOING SKILLS CREATIVES SUPPORTED ED ART TECH COMMUNITY
TIBIHXE ETABUCNI HCAET NRAEL KROW Companies know they need to disrupt themselves to remain competitive but they aren t getting enough creative employees to develop and push the potential of their products Money and innovation is being left on the table They need artists and the artistic impulse to solve creative problems for the pursuit itself unattached to economics and outcomes
A RADICAL INVITATION WHERE EVERYONE IS A STUDENT A TEACHER
TIBIHXE ETABUCNI HCAET NRAEL KROW Layers of mentoring will be a hallmark of the Creative Exchange Lab Some days you might be getting work done in the co working space and other days you will be helping a high school student learn about color theory through designing a game while they teach you how to work in Unity software
KINKO S FOR 21ST CENTURY CURATED EDUCATIONAL RESOURCES LYNDA COM IN CONTEXT WITH 24 7 STAFFED COMPUTER LAB ACCESS TO INSTRUCTION IN LATEST GEAR INCLUDING LATEST DEV KITS STEAM EMPATHY PROJECT BASED LEARNING COMMERCIAL R D FOR BOTH PRIVATE AND CROWD SOURCED VENTURES COMMUNITY SERVICE PROJECT EXHIBITIONS OF CUTTING EDGE IMMERSIVE MEDIA TRADITIONAL IMMERSIVE MEDIA PRODUCTION ARTIST EXPERT RESIDENCIES
Self educating via Lynda com isn t often successful because of the last mile problem For example a filmmaker decides to learn After Effects online but doesn t finish the course They understand 7 8ths of the curriculum but not the crucial last 1 8th That s where the lab comes in It is a computer lab for just in time learning staffed by members themselves Project based learning is the most effective learning Showcasing and exhibiting work generated at the lab will introduce audiences to the lab and inspire more work The creative path is the future We need artists and creative thinkers supported in cultural work inspiring asking hard questions and helping to solve our largest community problems TIBIHXE ETABUCNI HCAET NRAEL KROW In the 1990 s Kinko s was an entryway to learning desktop publishing Kinko s saw a hole that schools weren t filling and artists and educators benefited greatly Whether it s 3D printing or small scale app development once again there is a lot of technology that independent creatives do not have access to We want the Creative Exchange Lab to provide that access and be the Kinko s of the 21st century
EXCHANGE SERVICE FOR CREDIT SENIOR LEARNS TO PRINT PHOTOS FROM IPHOTO LIBRARY COLLEGE STUDENT GETS CREDIT FOR WORKING ON OPEN SOURCE R D PROFESSIONAL ARTIST TUTORS H S STUDENT IN ILLUSTRATOR TO GET CREDIT IN 3D PRINTING LAB TECH CO COLLABORATES ON ARTIST LED PROJECTS
EXCHANGE LAB TIBIHXE ETABUCNI HCAET NRAEL KROW CREATIVE
HOW IT WORK FROM COMMUNITY WORK SPACE TO CORPORATE COMMUNITY BUILDER CONTENT CREATORS GET TO BUILD THEIR CAPACITY CORPORATIONS PAY FOR TIME WITH ARTISTS EXCHANGE HIGHER END WORKSPACE REAL ESTATE PLAY NON PROFITS ARTS CULTURE BRING WORK SCALABLE AFFORDABLE WAY TO SERVE PUBLIC
TIBIHXE ETABUCNI HCAET NRAEL KROW Corporate members pay a percentage of their R D budget to get research outside of their silos For this they receive an amount of creative services Media artists and creatives work for pay or credit or membership fees Non profits pay a medium level membership fee for direct services rendered
MODELS LACMA LOS ANGELES MADE IN NY MEDIA CENTER BY IFP NEW YORK CROSSOVER LABS SHEFFIELD DOCUMENTARY FESTIVAL UK CENTRE FOR DIGITAL MEDIA VANCOUVRE BC THE FUTURES LAB BELGIUM IMPACT HUB CREATIVE EXCHANGE UK THE CENTER FOR ARCHITECTURE DESIGN SAINT LOUIS
TIBIHXE ETABUCNI HCAET NRAEL KROW Each of these programs has features and best practices we would like to replicate and tailor to our needs and our markets For example Crossover Labs annual showcase at the Sheffield Documentary Festival celebrates and legitimizes the incubation work that happens the other 362 days of the year Centre for Digital Media in Vancouver has corporate clients paying for their building while these clients get time weekly with graduate students
THE PILOT IN 2017 STRUCTURE TEST BEST MODELS FOR TIME PLACE TRAINING PARTNERS PARTNERSHIPS CURRICULUM FUNDING
EXCHANGE LAB TIBIHXE ETABUCNI HCAET NRAEL KROW CREATIVE
PILOT PROJECT SHELF LIFE COMMUNITY STORIES DIGITAL PLATFORM CAPACITY BUILDING FOR ORAL HISTORY PROJECT COLLECTING STORIES OF THE RED APPLE GROCERY STORE COMMUNITY IN THE CENTRAL DISTRICT
EXCHANGE LAB TIBIHXE ETABUCNI HCAET NRAEL KROW CREATIVE
PILOT PROJECT THE MACHINE TO BE ANOTHER STEAM PROJECT WITH LAKE WASHINGTON GIRLS MIDDLE SCHOOL BEANOTHER LAB TO EXPLORE RELATIONSHIP BETWEEN IMMERSIVE TECHNOLOGIES EMPATHY
TIBIHXE ETABUCNI HCAET NRAEL KROW This project engages Lake Washington Girls Middle School LWGMS artists from the BeAnother Lab in Barcelona and local artists and filmmakers in conducting live VR experiments using Oculus Rifts and the Machine To Be Another We will be working with teachers from the LWGMS STEAM program to develop psychology and science based curriculum that will educate a new generation of media learners in immersive technology its similarities and differences with traditional media and its relationship to empathy And we will be asking big tech to fund it
As the original gig workers artists are on the vanguard of honing the skills necessary for managing gig style work and already possess many of the skills to succeed in this growing economy from the NEA report on creativity in the gig economy prepared by fearless360