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ALL AROUNDTHE WORLD MY PESTOCOOPERATE IDENTITY MY PESTOCOOPERATE IDENTITY ALL AROUNDTHE WORLD MY PESTOCOOPERATE IDENTITY

PORTRAITPH OTOGRAPHY My Pesto embodies a culinary revolution, empowering individuals to crafttheir personalized pesto blends, transcending the ordinary to createextraordinary flavor experiences. Our vision at My Pesto is to redefineculinary boundaries, offering a platform that celebrates individuality,quality ingredients, and culinary exploration.As a brand, My Pesto stands for innovation and customization, aiming toinspire a diverse community of food enthusiasts to explore and embracetheir unique tastes. Our vision extends beyond a mere product; it's aboutfostering a lifestyle centered on creativity, taste, and the joy of culinaryexperimentation. We envision a world where every palate finds its perfectpesto blend, where each creation reflects personal stories and culinarypreferences. My Pesto strives to be the catalyst for a flavorful,personalized journey into the world of pesto, where the art of creationmeets the joy of savoring every bite.BRAND VISION My Pesto embodies a culinary revolution, empowering individuals to crafttheir personalized pesto blends, transcending the ordinary to createextraordinary flavor experiences. Our vision at My Pesto is to redefineculinary boundaries, offering a platform that celebrates individuality,quality ingredients, and culinary exploration.As a brand, My Pesto stands for innovation and customization, aiming toinspire a diverse community of food enthusiasts to explore and embracetheir unique tastes. Our vision extends beyond a mere product; it's aboutfostering a lifestyle centered on creativity, taste, and the joy of culinaryexperimentation. We envision a world where every palate finds its perfectpesto blend, where each creation reflects personal stories and culinarypreferences. My Pesto strives to be the catalyst for a flavorful,personalized journey into the world of pesto, where the art of creationmeets the joy of savoring every bite.BRAND VISION PORTRAITPH OTOGRAPHY My Pesto embodies a culinary revolution, empowering individuals to crafttheir personalized pesto blends, transcending the ordinary to createextraordinary flavor experiences. Our vision at My Pesto is to redefineculinary boundaries, offering a platform that celebrates individuality,quality ingredients, and culinary exploration.As a brand, My Pesto stands for innovation and customization, aiming toinspire a diverse community of food enthusiasts to explore and embracetheir unique tastes. Our vision extends beyond a mere product; it's aboutfostering a lifestyle centered on creativity, taste, and the joy of culinaryexperimentation. We envision a world where every palate finds its perfectpesto blend, where each creation reflects personal stories and culinarypreferences. My Pesto strives to be the catalyst for a flavorful,personalized journey into the world of pesto, where the art of creationmeets the joy of savoring every bite.BRAND VISION

#1A1614#172F04#97B45C#000000MOODBOARD #1A1614#172F04#97B45C#000000MOODBOARD #1A1614#172F04#97B45C#000000MOODBOARD

KelvinchLorem ipsum dolor sit amet, consetetur sadipscing elitr, seddiam nonumy eirmod tempor invidunt ut labore et dolore magnaaliquyam erat, sed diam voluptua. At vero eos et accusam etjusto duo dolores et ea rebum. Stet clita kasd gubergren, no seatakimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsumdolor sit amet, consetetur sadipscing elitr, sed diam nonumyeirmod tempor invidunt ut labore et dolore magna aliquyamerat, sed diam voluptua. At vero eos et accusam et justo duodolores et ea rebum. Stet clita kasd gubergren, no sea takimatasanctus est Lorem ipsum dolor sit amet.MULIBODY FONTTITLE 1TITLE 2LivvicTYPOGRAPHYTitle 1 - Kelvinch: Kelvinch is a modern, stylish font with striking geometric features. Itexudes energy, dynamism, and originality. Its clear lines anddistinctive details make it perfect for prominent titles and headlines.In relation to MyPesto, Kelvinch gives the main headlines a strikingpresence, emphasizing the innovative aspects of the product. Itprovides titles with a powerful and memorable aesthetic thatcaptures attention and piques user interest.Title 2 - Livvic: Livvic is an elegant and balanced font that combines geometry withgrace. It conveys sophistication, style, and modernity. Livvic isperfect for subheadings or additional titles where a prominentpresence is desired, yet with a certain elegance and professionalflair. For MyPesto, Livvic brings a stylish touch to the secondarytitles, supporting the brand's appealing appearance and creating aprofessional yet accessible atmosphere.Body Font - Muli: Muli is a sans-serif font known for its readability and modernity. Itprovides a clear, easily readable structure that works particularlywell in body text and longer passages. Muli conveys a sense ofclarity, precision, and modernity. For MyPesto, Muli is perfect asbody text to present clear and precise information withoutcompromising readability. This font helps create a modern and tidyappearance that underscores the quality and accuracy of theinformation. KelvinchLorem ipsum dolor sit amet, consetetur sadipscing elitr, seddiam nonumy eirmod tempor invidunt ut labore et dolore magnaaliquyam erat, sed diam voluptua. At vero eos et accusam etjusto duo dolores et ea rebum. Stet clita kasd gubergren, no seatakimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsumdolor sit amet, consetetur sadipscing elitr, sed diam nonumyeirmod tempor invidunt ut labore et dolore magna aliquyamerat, sed diam voluptua. At vero eos et accusam et justo duodolores et ea rebum. Stet clita kasd gubergren, no sea takimatasanctus est Lorem ipsum dolor sit amet.MULIBODY FONTTITLE 1TITLE 2LivvicTYPOGRAPHYTitle 1 - Kelvinch: Kelvinch is a modern, stylish font with striking geometric features. Itexudes energy, dynamism, and originality. Its clear lines anddistinctive details make it perfect for prominent titles and headlines.In relation to MyPesto, Kelvinch gives the main headlines a strikingpresence, emphasizing the innovative aspects of the product. Itprovides titles with a powerful and memorable aesthetic thatcaptures attention and piques user interest.Title 2 - Livvic: Livvic is an elegant and balanced font that combines geometry withgrace. It conveys sophistication, style, and modernity. Livvic isperfect for subheadings or additional titles where a prominentpresence is desired, yet with a certain elegance and professionalflair. For MyPesto, Livvic brings a stylish touch to the secondarytitles, supporting the brand's appealing appearance and creating aprofessional yet accessible atmosphere.Body Font - Muli: Muli is a sans-serif font known for its readability and modernity. Itprovides a clear, easily readable structure that works particularlywell in body text and longer passages. Muli conveys a sense ofclarity, precision, and modernity. For MyPesto, Muli is perfect asbody text to present clear and precise information withoutcompromising readability. This font helps create a modern and tidyappearance that underscores the quality and accuracy of theinformation. KelvinchLorem ipsum dolor sit amet, consetetur sadipscing elitr, seddiam nonumy eirmod tempor invidunt ut labore et dolore magnaaliquyam erat, sed diam voluptua. At vero eos et accusam etjusto duo dolores et ea rebum. Stet clita kasd gubergren, no seatakimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsumdolor sit amet, consetetur sadipscing elitr, sed diam nonumyeirmod tempor invidunt ut labore et dolore magna aliquyamerat, sed diam voluptua. At vero eos et accusam et justo duodolores et ea rebum. Stet clita kasd gubergren, no sea takimatasanctus est Lorem ipsum dolor sit amet.MULIBODY FONTTITLE 1TITLE 2LivvicTYPOGRAPHYTitle 1 - Kelvinch: Kelvinch is a modern, stylish font with striking geometric features. Itexudes energy, dynamism, and originality. Its clear lines anddistinctive details make it perfect for prominent titles and headlines.In relation to MyPesto, Kelvinch gives the main headlines a strikingpresence, emphasizing the innovative aspects of the product. Itprovides titles with a powerful and memorable aesthetic thatcaptures attention and piques user interest.Title 2 - Livvic: Livvic is an elegant and balanced font that combines geometry withgrace. It conveys sophistication, style, and modernity. Livvic isperfect for subheadings or additional titles where a prominentpresence is desired, yet with a certain elegance and professionalflair. For MyPesto, Livvic brings a stylish touch to the secondarytitles, supporting the brand's appealing appearance and creating aprofessional yet accessible atmosphere.Body Font - Muli: Muli is a sans-serif font known for its readability and modernity. Itprovides a clear, easily readable structure that works particularlywell in body text and longer passages. Muli conveys a sense ofclarity, precision, and modernity. For MyPesto, Muli is perfect asbody text to present clear and precise information withoutcompromising readability. This font helps create a modern and tidyappearance that underscores the quality and accuracy of theinformation.

COLOR PALETTEDARK NEUTRAL COLORThe color Dark Brown is a deep, neutral brown with earthy undertones. Used as asupporting shade for backgrounds and complementary elements, it creates depth andbalance in the palette without being overpowering.Its subtle elegance and earthy connection provide stability to other colors whileremaining in the background. This color symbolizes seriousness and expresses a naturalaffinity, which perfectly complements MyPesto by highlighting the product's individualityand high-quality natural ingredients without distracting from them.BOLD MAIN COLORThe color Dark Green is a strong, deep green that exhibits a commanding presence. As adistinctive main color, it adds strong accents and gives the overall palette an earthyfoundation.This deep green color scheme radiates naturalness, freshness, and vitality, which alignperfectly with MyPesto. It symbolizes the quality and freshness of the natural ingredientslike herbs and spices, without overshadowing the individuality and creativity ofpersonalized pesto-making.ACCENT COLORThe color Light Green is a bright green that exudes freshness and liveliness. As an accentcolor, it draws attention and emphasizes essential information.This light green symbolizes naturalness and vitality, fitting well with MyPesto as itreflects the freshness and natural essence of the used ingredients. As an accent color, ithighlights crucial details and supports the idea of a healthy culinary experience forMyPesto customers.LIGHT NEUTRAL COLORThe color Warm Grey is a warm grey that conveys tranquility and elegance. As a gentle,neutral shade for backgrounds and supportive elements, it adds subtle depth withoutdominating.Its calm character creates a pleasant atmosphere and complements MyPesto's visualidentity. This warm grey accentuates the sophistication of high-quality culinaryexperiences without diverting attention from other elements. COLOR PALETTEDARK NEUTRAL COLORThe color Dark Brown is a deep, neutral brown with earthy undertones. Used as asupporting shade for backgrounds and complementary elements, it creates depth andbalance in the palette without being overpowering.Its subtle elegance and earthy connection provide stability to other colors whileremaining in the background. This color symbolizes seriousness and expresses a naturalaffinity, which perfectly complements MyPesto by highlighting the product's individualityand high-quality natural ingredients without distracting from them.BOLD MAIN COLORThe color Dark Green is a strong, deep green that exhibits a commanding presence. As adistinctive main color, it adds strong accents and gives the overall palette an earthyfoundation.This deep green color scheme radiates naturalness, freshness, and vitality, which alignperfectly with MyPesto. It symbolizes the quality and freshness of the natural ingredientslike herbs and spices, without overshadowing the individuality and creativity ofpersonalized pesto-making.ACCENT COLORThe color Light Green is a bright green that exudes freshness and liveliness. As an accentcolor, it draws attention and emphasizes essential information.This light green symbolizes naturalness and vitality, fitting well with MyPesto as itreflects the freshness and natural essence of the used ingredients. As an accent color, ithighlights crucial details and supports the idea of a healthy culinary experience forMyPesto customers.LIGHT NEUTRAL COLORThe color Warm Grey is a warm grey that conveys tranquility and elegance. As a gentle,neutral shade for backgrounds and supportive elements, it adds subtle depth withoutdominating.Its calm character creates a pleasant atmosphere and complements MyPesto's visualidentity. This warm grey accentuates the sophistication of high-quality culinaryexperiences without diverting attention from other elements. COLOR PALETTEDARK NEUTRAL COLORThe color Dark Brown is a deep, neutral brown with earthy undertones. Used as asupporting shade for backgrounds and complementary elements, it creates depth andbalance in the palette without being overpowering.Its subtle elegance and earthy connection provide stability to other colors whileremaining in the background. This color symbolizes seriousness and expresses a naturalaffinity, which perfectly complements MyPesto by highlighting the product's individualityand high-quality natural ingredients without distracting from them.BOLD MAIN COLORThe color Dark Green is a strong, deep green that exhibits a commanding presence. As adistinctive main color, it adds strong accents and gives the overall palette an earthyfoundation.This deep green color scheme radiates naturalness, freshness, and vitality, which alignperfectly with MyPesto. It symbolizes the quality and freshness of the natural ingredientslike herbs and spices, without overshadowing the individuality and creativity ofpersonalized pesto-making.ACCENT COLORThe color Light Green is a bright green that exudes freshness and liveliness. As an accentcolor, it draws attention and emphasizes essential information.This light green symbolizes naturalness and vitality, fitting well with MyPesto as itreflects the freshness and natural essence of the used ingredients. As an accent color, ithighlights crucial details and supports the idea of a healthy culinary experience forMyPesto customers.LIGHT NEUTRAL COLORThe color Warm Grey is a warm grey that conveys tranquility and elegance. As a gentle,neutral shade for backgrounds and supportive elements, it adds subtle depth withoutdominating.Its calm character creates a pleasant atmosphere and complements MyPesto's visualidentity. This warm grey accentuates the sophistication of high-quality culinaryexperiences without diverting attention from other elements.

first sketches final sketchLOGO DESIGN PROCESS first sketches final sketchLOGO DESIGN PROCESS first sketches final sketchLOGO DESIGN PROCESS

LOGO DESIGN PROCESS LOGO DESIGN PROCESS LOGO DESIGN PROCESS

mainprimaryFINAL LOGOS mainprimaryFINAL LOGOS mainprimaryFINAL LOGOS

TRAVELPH OTOGRAPHY STICKER STICKER TRAVELPH OTOGRAPHY STICKER

BUISNESS CARD BUISNESS CARD BUISNESS CARD

STATIONARY STATIONARY

STATIONARY STATIONARY

PRODUCT PRODUCT

FOODPH OTOGRAPHY PACKAGING FOODPH OTOGRAPHY PACKAGING

DETAILPH OTOGRAPHY STEET SIGN DETAILPH OTOGRAPHY STEET SIGN

EVENTPH OTOGRAPHY STREET POSTER EVENTPH OTOGRAPHY STREET POSTER

ANIMALPH OTOGRAPHY WEBSITE DESIGN ANIMALPH OTOGRAPHY WEBSITE DESIGN

SELFPORTRAITS CLOTHING SELFPORTRAITS MOBILE APP

PRODUCTPHOTOGRAPHY made by Judith Rogalsky PRODUCTPHOTOGRAPHY CLOTHING

VON JUDITH ROGALSKY VON JUDITH ROGALSKY made by Judith Rogalsky