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Troy Aberle+1 403-580-6263Troy@chetholmes.com
97% of prospects think sales people are too pushy thesedays. And 90% of consumers find targeted ads annoying. As you know, it's more important than ever before to speak directly to yourtarget audience and educate them using language they understand and sharingideas they care about. That's the heart of the Core Story Methodology.Let us help you: Grab the attention of the full Buyer's Pyramid in 60 seconds or less Reset the buying criteria in your favor so you no longer compete on price Position yourself so strongly that you’re the only option in your market Avoid wasting time creating content that doesn't generate sales Breakthrough the clutter factor using market data and storyCore Story CONNECT is perfect for organizations that need to hook theattention of their target market and get them to take an action like signing upfor more education or scheduling an appointment with a sales person.This program provides a quick connection with education that leads to sales.Core Story CONTENT is perfect for organizations that want to hook theattention of their target market and then nurture those people through data-driven messaging on a wide variety of content platforms.This program provides extensive data and educational messaging options fornurture sequences and sales that happen over a longer period of time.
The Core Story CONNECT Program Includes:Level 1 Research 5-10 pages of raw market data from our team of professional researchers. Thisdata is suitable for use in all sorts of marketing and sales materials, includingsales scripts, emails, social media, landing pages, videos, advertising, andmore.Stadium PitchThis short messaging hooks a buyer's attention in 60 to 90 seconds andprompts them to take an action like scheduling an appointment ordownloading an ebook.Core Story Buyer's GuideA full-color PDF booklet that positions you as the #1 most logical choice inyour industry. This document quickly connects with your audience's logic andemotions using a combination of data and story. Then it shifts their buyingcriteria to make you the obvious choice regardless of price.Your Buyer's Guide can be used in a variety of ways online includingembedding in websites, email, and social media. It can also be printed as aphysical booklet to deliver during in-person meetings and trade shows.Implementation StrategyWe deliver a customized implementation plan so you get the largest ROI asquickly as possible. The program requires 2 hours of your time for an intake call and adelivery call. The investment is $32,000 and final delivery is within 3 weeks of theintake call.
The Core Story CONTENT Program Includes:Everything in CONNECT, plus:Level II Research20-30 pages of market data from our team of professional researchers. Thisdata is suitable for use in all sorts of marketing and sales materials, includingsales scripts, emails, social media, landing pages, videos, advertising, andmore.The Core Story Positioning BriefThis document contain a long and short form Core Story, Stadium Pitch, andour recommendations for positioning and messaging within your industry andtarget market.Executive Training Sessions:Buyer's Guide UtilizationPDC Market Data UtilizationThe 7 Musts of Marketing StrategyCustom Execution PlanThis program requires 9 hours of your time in 1-hour calls scheduledover 9 weeks.The investment is $52,997.00 and can be paid up front or split for yourconvenience.
Once all the paperwork is in order, the next step will be to set up a deep-divediscovery call where you get to spend time with our top strategist uncoveringthe priorities and opportunities that will go into building your Core Story. Before that call, we will have you fill out a detailed document designed to giveus as much clarity on your business as possible.Please let me know if you have any further questions. It's an honor to be ableto serve such a wonderful company. Thank you! Troy Aberle Executive Strategy Officer Chet Holmes InternationalTroy
THE SECRETS OF BILLIONAIRESAND FORTUNE 500 COMPANIESChet Holmes International was founded over 25 years ago by acclaimedcorporate trainer, strategic consultant, motivational expert, and lecturer ChetHolmes – whose clients included 60 of the fortune 500 and countless smallbusinesses worldwide before his premature passing in 2012.In keeping with his core beliefs, we’re passionate about helping businessesimprove their online user experience and generating more traffic to theirwebsites and increasing online sales.
THE CORE STORY TEAMTROY ABERLEEXECUTIVE STRATEGY OFFICERTroy’s strategies have produced over $450 million in sales forthe companies he works for. He is also a speaker, best-sellingauthor, and consultant for companies who need the strategiesto stand out from their competition.JULIE ANNE EASONCORE STORY STRATEGISTJulie has written and strategized for the world's top businessleaders. She brings her unique understanding of sales,marketing, and story to every client she works with. Throughthe Core Story process, she is able to combine the logical andthe emotional sides of every sales story to produce campaignsthat get results.AMANDA HOLMESCEOAmanda Holmes is the CEO of Chet Holmes International (CHI)which has worked with over 250,000 businesses worldwide.Within the first two years of taking the helm of the company,Amanda increased leads by 1176%, and doubled coachingclients two years in a row.