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SELLER'S GUIDEEssential Guide for Selling Your Property

A B O U T U S

What DoesEGA STAND FOR?The name EGA, which stands for Eagle, Globe, and Anchor, was inspired byour team leader’s service in the United States Marine Corps. This emblem,deeply rooted in military tradition, symbolizes honor, courage, andcommitment. As our team has grown, the significance of EGA hasextended beyond its military origins. It has become a powerful symbol forall of us, embodying the values of excellence, teamwork, and dedication.Even for those who did not serve in the military, EGA represents the highstandards we hold ourselves to and the unity that drives our success.When you work with EGA Homes, you’re working with a team that valuesfriendship, honesty, and integrity. Together, we aim to make a realdifference and achieve success. OUR MISSION IS TO ENRICH THE LIVES OF OUR CLIENTS, AGENTS AND COMMUNITY BY DELIVERING RESULTS WITHINTEGRITY, KNOWLEDGE AND PASSIONOUR CORE VALUES:Integrity, Compassion, Knowledge, Discipline, Passion & Teamwork

One fact about selling a house is that the condition and appearance of the propertycan have a significant impact on its sale price and the amount of time it spends on themarket. Homes that are well-maintained, clean, and staged tend to sell for moremoney and in a shorter amount of time than homes that are in poor condition orcluttered.

T E R M S T O K N O WLISTING AGREEMENTA contract between the seller and the realestate agent, which outlines the terms andconditions of the agent's services to sellthe property.EQUITYThe difference between the currentmarket value of the property and theoutstanding mortgage balance.APPRAISALAn estimate of the value of the propertyperformed by a licensed appraiser todetermine its fair market value.HOME INSPECTION A detailed examination of the property bya licensed home inspector to identify anypotential issues that could affect the saleor value of the property.CONTINGENCYA condition that must be met in order forthe sale to proceed, such as the buyerobtaining financing or the completion of asatisfactory home inspectionCLOSING COSTSFees associated with the sale of theproperty, including title search, transfertaxes, escrow fees, and other expenses.DISCLOSUREThe seller's obligation to disclose anyknown defects or issues with the propertythat could affect its value or safety.TITLEThe legal right to own and sell theproperty, which is conveyed to the buyer atclosing.DEEDThe legal document that transfersownership of the property from the sellerto the buyer.UNDER CONTRACTA stage in the sale process where the sellerhas accepted an offer, but the sale has notyet been finalized.OFFERA proposal to buy a property, including theprice and terms of the sale.CLOSINGThe final step in a real estate transactionwhere the buyer pays for the property andthe seller transfers ownership.

P R E P A R ET O S E L L

2SET A PRICE1 0 S T E P S T OS E L L Y O U R H O M E3STAGE YOUR HOME4SCHEDULE SHOWINGSMARKET YOUR HOME5LIST YOUR HOME7REVIEW OFFERS8SIGN A CONTRACT9FINALIZE DETAILS10CLOSE THE SALE1FIND A REAL ESTATE AGENT6

FIND A REAL ESTATE AGENTChoosing a real estate agent whom you trust and feel comfortable with can be aschallenging as finding your dream home. Given the significant investment involved, it's crucial to work with an agent who is as committed to the sale as you are.With our experienced team of agents, you can feel confident that you're in good hands.01OUR EXPERTISEOur agents possess industry knowledge that goes beyond what's available to the generalpublic. This specialized knowledge can help you determine the ideal selling price andtiming for your property, based on market trends and other factors.NEGOTIATING SKILLSWith our team's collective experience and expertise, we can help you negotiate the bestpossible price for your home. Our agents know how to navigate complex negotiations toensure that you get the best value for your investment.PROFESSIONAL STANDARDSOur agents are held to the highest standards of professionalism. They undergo regular trainingand compliance checks to stay up-to-date on changes in legal and administrative procedures.This ensures that you receive reliable and accurate guidance throughout the sales process.CUSTOMER SERVICEWe believe that customer service is key. Our agents are committed to providingexceptional service and answering any questions or concerns you may have. We treat ourclients with the same level of respect and care that we would want for ourselves.

SET A PRICE02Pricing your home correctly is a critical component of the home selling process. Ifyou list your property too high, you risk deterring potential buyers and prolongingthe selling process. Conversely, pricing too low could result in leaving money on thetable and not maximizing your return on investment.At our agency, we utilize our expertise inthe local real estate market to help youset a reasonable and competitive listingprice. Our agents will conduct a comprehensiveanalysis of your property, taking intoaccount factors such as location,condition, and market trends, to ensurethat your home is priced appropriately. With our guidance, you can feelconfident that you are setting theoptimal price to attract potential buyersand secure the best possible outcome foryour sale.PRICINGHOW WE HELP YOU SET THE RIGHT LISTING PRICE

STAGE YOUR HOME03Style your home to allow potentialbuyers to envision themselves livingthereDeclutter and depersonalize yourhome to create a neutral spaceConsider hiring a professional homestaging companyInvest in high-quality, professionalphotography for your listingTake the time to present your home inthe best possible light to sell morequickly and for a higher price.Home staging makes a property look its best, emphasizing its best features, creatingwarmth and comfort, and making it look inviting and spacious. Staged homes photographbetter, stand out more in listings and showings, leading to quicker sales and potentiallyhigher selling prices. It creates a more attractive environment for potential buyers,increasing the likelihood of a successful sale.HOME STAGING TIPS

H O W T OS T A G E Y O U R H O M EDECLUTTER AND DEPERSONALIZEClear out any unnecessary items or personal belongings to make the space look larger andmore appealing to potential buyers.CLEAN AND REPAIRClean your home thoroughly and fix any visible damages, such as chipped paint or brokenfixtures, to make the space appear well-maintained.ENHANCE CURB APPEALFirst impressions are everything, so make sure the exterior of your home is tidy and inviting.Consider adding some potted plants, a fresh coat of paint, or new front door hardware.REARRANGE FURNITURECreate a functional flow by rearranging furniture and removing any oversized pieces thatmake rooms look cluttered.USE NEUTRAL COLORSNeutral colors create a blank canvas that allows buyers to envision themselves in thespace. Consider painting walls or swapping out bold accessories for more muted tones.LET IN NATURAL LIGHTOpen curtains and blinds to let in as much natural light as possible. This will make roomsfeel brighter and more spacious.STAGE EACH ROOMEach room should have a clear purpose and be staged accordingly. For example, a sparebedroom can be staged as a home office or workout space.ADD FINISHING TOUCHESSmall details can make a big impact. Consider adding fresh flowers, a decorative throwpillow, or a scented candle to create a warm and welcoming atmosphere.

F I N DA B U Y E R

Marketing your home is abouthighlighting its best features andmaking it stand out to potential buyers.By taking the time to create acompelling listing and using socialmedia and other marketing tools, youcan increase the chances of selling yourhome quickly and at a good price.Highlight your home's best features:Make a list of the unique features andbenefits of your home, and share themwith your agent. Write a compelling description: Ourlisting description will be engaging anddescriptive. We use descriptive languageand paint a picture of what it would belike to live in your home.MARKETING TIPSMARKET YOUR HOME04

O U R E G A M A R K E T I N G P L A NPROFESSIONAL PHOTOGRAPHYStunning Visuals: We provide professional photography and videography services toshowcase your property in the best light, ensuring it stands out to potential buyers.PRINT MARKETINGOur Eye-Catching JUST LISTED Postcards are sent to local residents to attract interest.OPEN HOUSESWe promote your open house events across all channels, including social media, email, andtext messaging and we offer exclusive preview times for neighbors and potential buyers togenerate early interest.TEXT MARKETINGEach property receives a dedicated landing page with comprehensive details and high-quality images. Our landing pages feature forms to capture information from interestedbuyers, helping us follow up effectively.We send text messages to local residents announcing your new listing and any open houses.Our text message campaigns follow up with local residents to gage interest in your property.DOOR KNOCKINGPERSONALIZED PHONE CALLSADDITIONAL MARKETING STRATEGIESOur team knocks on doors to personally introduce our services and your property to localhomeowners and we distribute visually appealing flyers to neighbors and invite them to ouropen houses.We make personalized phone calls to potential buyers, discussing how your property maymeet their needs. We conduct follow-up calls to ensure ongoing engagement and answerany questions from potential buyers.Social Media Ads: We run targeted social media ads showcasing your property andtestimonials from satisfied customers.Email Campaigns: We distribute your property information to other realtors and brokersas well as our SOI to reach as many potential buyers as possible. SEO and Content Marketing: Our website is optimized for search engines, and we publishvaluable content to attract more potential buyers.

Our real estate agents will utilize their network to increase visibility and reach theappropriate audience. Additionally, we can provide a front yard sign to inform passersby of yourintention to sell. After listing your home for sale, preparefor showings, offers, negotiations,inspections, and closing. A clean and tidyhome is crucial for showings. Carefully review offers, negotiate with thebuyer, prepare for inspections and signpaperwork for the closing process. Ourreal estate agent will assist throughoutthe process.WHAT'S NEXT?CONGRATULATIONS ON LISTING YOUR HOME FOR SALE! 05LIST YOUR HOME

Potential buyers will want to see your home, so it'simportant to prepare for showings. Creating apositive and welcoming atmosphere is key to asuccessful home showing. By taking the time to prepare your home andmake it look its best, you can increase yourchances of making a good impression and findingthe right buyer for your home. You should also be prepared to be flexible withyour schedule to accommodate showings.The first impression is crucial. Make sure the exterior of your home looks inviting andwell-maintained. This includes trimming the lawn, removing any clutter, and makingsure the front door looks clean and welcoming.FIRST IMPRESSIONS06SCHEDULE SHOWINGSA clean home is essential. Make sure your home is spotless, from the floors to thebathrooms. Clean up any clutter or personal items to make your home look morespacious.CLEANLINESSTo ensure that potential buyers feel at ease during showings, it's a good idea to have yourpets stay with a friend or family member, or take them for a walk during the showing. Thiswill help create a welcoming environment and make it easier for buyers to focus on thefeatures of your home.PETS

Clean and declutter all roomsVacuum carpets and mop hard floorsDust furniture and surfacesMake beds and fluff pillowsClean bathrooms and replace towelsMake sure all light fixtures are working and replace any burnt-out bulbsOpen curtains and blinds to let in natural lightSet the thermostat to a comfortable temperatureRemove any valuables or personal itemsHide pet items and make arrangements for petsPut away any excess furniture or decor to create a more spacious feelMake sure the exterior of the house is clean and well-maintainedP R E P A R I N G Y O U R H O M E F O R S H O W I N G SCHECKLIST

F I N A LS T E P S

07Once potential buyers start showing interest in your home,you may start receiving offers. It's important to carefullyreview each offer and consider factors such as the buyer'sfinancing, contingencies, and proposed closing date.OFFERSREVIEW OFFERSAfter accepting an offer, the buyer will typicallyschedule a home inspection. It's important to preparefor the inspection by ensuring that your home is ingood condition and addressing any potential issues.INSPECTIONSIt's common for buyers to negotiate on price or otherterms of the sale. Our real estate agent can help younavigate these negotiations and ensure that you'regetting the best possible deal.NEGOTIATIONS

08Being "under contract" means that you have accepted an offer from a buyerand have entered into a legally binding agreement to sell your property.During this time, the buyer completes inspections and secures financing.You're responsible for maintaining the property and resolving any issues.Once all contingencies are met, you move to the closing phase and transferownership to the buyer.UNDER CONTRACTSIGN A CONTRACT

09During this step, the seller and buyer will work together to complete anyremaining paperwork and ensure that all contingencies are met. This may include finalizing the purchase agreement, completing a finalwalk-through of the property, and making any necessary repairs oradjustments. It's important for both parties to communicate openly and work togetherto resolve any outstanding issues before moving on to the next step.FINALIZE DETAILS

10You'll work with your real estate agent and the buyer's agent to completenecessary paperwork and resolve any outstanding issues.This may include completing repairs or upgrades that were agreed uponduring negotiations.Once everything is in order, you'll meet with the buyer to sign paperworkand transfer ownership of the property.The buyer will typically bring a cashier's check for the purchase price, andyou'll receive payment for the sale at this time.CLOSE THE SALECLOSING - THE FINAL STEP

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