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The “COMPETITion”
MASONRY COSMETICs, INC. CASE STUDY [Example] Competitor WarrantyWarranty value is based on percentage of the time left on the warranty at the time of failure (pro rata rate) 3. Offer credit for next project 25 Year WarrantyWait? They will NOT fix or correct failed projects?VALUE DECREASES WITH TIMEREMEDIES FOR WHEN STAIN FAILS1. Refund product replacement 2. Refund product cost IMPACT ON THE INDUSTRY1. Causes eyesores that won’t be color corrected2. Puts a negative mark on the industryWARRANTY LIMITATIONS1. Excludes “faulty or improper application”...from their team?2. If any “coating was added on top of the stain”We have proof of warranties voided due to their sealers that they recommended and installedMasonry Cosmetics offers a Lifetime Warranty and will restain any warrantied project unless sealed or destruction from an Act of God
MASONRY COSMETICs, INC. CASE STUDY MASONRY COSMETICS LIFETIME WARRANTYWe truly believe in our product, and our main priority is servicing the industry that we love. We’ll restain/color correct warranty claims, and the warranty is transferable to heirs or subsequent purchasers, for a lifetime.PROTECTION FOR A LIFETIMEREMEDIES AS NEEDEDWe will come to you and fix any project if there are any signs of failureIMPACT ON THE INDUSTRY1. Protects all involved in the project2. Protects the integrity of our industryWARRANTY LIMITATIONS1. Natural disaster or structural deterioration2. A sealer is applied after our staining processOur [Example] Competitor offer partial warranties under specific circumstances, for up to 25 yearsBefore staining | 2002 17 years ater staining | 2019
MASONRY COSMETICs, INC. CASE STUDY STUDY: THE “COMPETITION”1. They support your competition that cost you wall share. In one case, this support goes as far as the owner of a staining business is also an executive for a concrete formliner company.WHO THEY PROMOTE + SUPPORTFacts2. They do not support the brick industryWebsite states that is proudly associated with:redactedPrecast/Prestressed Concrete InstituteNational Precast Concrete AssociationCanadian Precast/Prestressed Concrete InstituteTilt-Up Concrete AssociationAmerican Institute of Architects
MASONRY COSMETICs, INC. CASE STUDY STUDY: THE “COMPETITION”1. Masonry Cosmetics was created to serve the brick industry. We do not own shares or stock with your competitors.WHO WE PROMOTE + SUPPORTFacts2. We support the brick industryOur website states that we’re proudly associated with:Mason Contractors Association of AmericaBrick Industry AssociationMasonry Advisory CouncilNational Brick Research CenterAmerican Institute of ArchitectsThe Masonry SocietyIndiana LandmarksMasonry Contractors of AustraliaWisconsin Masonry AllianceMichiana Builders AssociationNorth Carolina Masonry Contractors AssociationDallas Fort Worth Brick CouncilBefore staining | 1997 24 years ater staining | 2021
St. Louis building afterFaded stained bric vs unstained bricThis old football stadium is located in the heart of downtown St Louis. The failed stain is seen by many, and is embarrassing to all involved with the project.They claim:“..penetrates masonry and colors without sealing off pores, allowing surfaces to breathe.”The brick that were stained are fading quickly and drasticallySt. LouisFaded Stadium
Wisconsi Hig SchooClos u of hig schoo This High school was “stained” by and the color has completely faded. The picture at the bottom shows a close view of the little bit of stain that remains in the middle of that brick.redactedThey claim:“...choose (us) for beautiful color that won’t chip, peel, or fade.”Does “fade” mean something different to them than it does for the rest of us?WISCONSINFaded School
Additio matc failurAdditio matc failurThis company stained a couple of gyms on this school to match the new Adrian brick that was installed. As you can see, the stain has completely faded and does not match the adrian brick at all now.They claim:“Your home or building is a major investment that deserves the highest quality materials and services...that’s why we are willing to stand behind our work.”This was a major investment, and on the taxpayers dime. OhioFaded School Additionto match thisto match thisThis was stainedThis was stainedThis was stainedThis was stainedto match thisto match this
Chicag Mote - CornerChicag Mote - FronThis Chicago Motel was stained around 2011, and now has faded brick all throughout the exterior They claim:“Expertly applied the world’s finest stains and color solutions for concrete and masonry.”Do you think this is the world’s finest stain?cHICAGOFaded Motel
DuringA few years later Only a few years afterstained the top area of this FLORIDA ELEMENTARY SCHOOL, the color HAD COMPLETELY FADED.redactedThey claim:“Decide With Confidence - you can be assured that your project will have the outcome you expect.”Do you think this is the outcome that the client expected?FloridaFaded school ADDITION
Cloc Tower Stai FailurCloc Tower Close-U Failur stained and sealed this university in Iowa’s clock tower. When the client complained about the stain failing, claimed that their 25 year warranty was void since had sealed it with a coating.They claim:“Stains will keep your exteriors looking brand-new for years to come.”This clock tower definitely does not look brand new, and to make matters worse, the warranty was voided!redactedredactedIowastained + sealed towerredacted
Faded color throughou th expansioThis Georgia hEALTH cENTER EXPANDED, AND WAS HIRED TO STAIN THE NEW BRICK TO MATCH THE OLD. a WELL KNOWN MASONRY PUBLICATION FEATURED THIS PROJECT. wHERE’S THE FOLLOW UP ON HOW THIS PROJECT LOOKS NOW?Mor fading..Case Study snipping“The new construction greatly enhanced the appearance of the facility.” Too bad the same thing can’t be said about the staining...redactedGeorgiaFaded health center addition
Their marketing pictur of Chicag hospitaWha the don’ show...This project was showcased in a popular masonry magazine from August 2009. We’d love to see a follow up study on how the stain has lasted!Case Study snipping(Before staining) “A market study initiated in 2007 revealed a negative public perception of the facility, based on its architectural character and color.” We wonder what the public perception would be now?ChicagoFaded Hospital Addition
Dr BlocWe BlocWhen it started raining, we knew that we were looking at a “stain”. The color is sitting on the surface of the masonry like a paint, rather than absorbing into the pores like our proven masonry stain.redactedThey claim:“..Form(s) a powerful chemical bond with masonry, leaving no difference between the masonry and the stain itself!”Surely everyone can tell the difference between the unstained & stained masonry here.Ohio Car DealershipWater Test failure-sealed block
Texas Elementar SchooWater TesThis elementary school in Texas has experienced a major color change just within one year of being stained. The brick stain (or in this case, we would call it a brick paint) has mutedand looks horrible for all to see. The staining has now compromised the brick on thisbuilding.The brick that did not get wet like the other bricks, is a sealed paint. Stains absorb into the pore structure, and will get wet just like the unstained brick next to it.TexaseLEMENTARY SCHOOL
Do you want yourthese eyesores?name associated withChicago HotelCincinnati Entertainment HallFlorida RestaurantChicago PlazaIowa Building
MASONRY COSMETICs, INC. CASE STUDY STUDY: THE “COMPETITION”“(Our) stains simply don’t place color on top of brick - but penetrate masonry surfaces to add color without sealing in moisture...a long-lasting look that won’t require several coats.”Before you hire the Competition, think about the pictures that you just saw. The potential is lost clients and lawsuits when they see the failed project a few years down the road. Protect your business. Protect your integrity.Authorizer’s SignatureAuthorizer’s Printed NameAddress: Release permission requiredDonald A. FosterDate2022 vsTheir Claims The truth They sayTheir claim to longevity is proven time and time again to be false. Projects fade within 4-6 years for the most part, and if only some of the brick were stained, there will be a visible difference between what was stained and what was not.Rebuttal“Innovate(d) color technology that is time-tested, scientifically advanced, adaptable to every climate, and environmentally friendly.”They sayWe have shown you many of their projects that have indisputably NOT lasted the test of time. Do they have plenty of other jobs that have lasted? We don’t know, because they don’t show anyone. Notice on their website and marketing that there are no After pictures shown that aren’t taken immediately after completing.Rebuttal“Transforms brick, block, stone, concrete, or other masonry surfaces with amazing color that won’t chip, peel, or fade.”They sayWe have seen some projects that have faded within as little as a year, with most fading within 4-6 years. They claim to be a friend to the industry, but when you hire them, their failure is your failure. RebuttalChoose the staining system that’s proven to last. See over 400 case studies of our long-lasting projects - 220 of which have lasted over 20 years.goldstandardstaining.comOur proven masonry staining