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Message YOURSELLER’S GUIDEwe do things differently.actually

Randy Gladman78 Taunton RoadMay 30th, 2025

MEET THE TEAM.

CHRIS CANSICKBROKER, BOSLEY - TORONTO REALTY GROUP INC.Chris is another born-and-raised Leasider, having High School, eventually venturing out to the University of Guelph to obtain a Bachelor of Commerce, and eventually to the University of Western Ontario to complete a Masters in Business Administration.While Chris gained incredible marketing insightsduring his time working at Mirvish Media, it’s actually market analysis that’s his strong suit. Always ready to draw a graph or chart on the whiteboard to explain ‘price inelasticity’ to a group of mildly-interested onlookers, Chris’ passion for economics and statistical analysis makes him a huge asset to any real estate buyer or seller.Chris is an avid real estate investor, havingpurchased his first triplex in his early-20’s.Always on the lookout for a great real estatedeal, Chris’ truly giving and caring naturemakes it far more likely that he’ll call aclient to whom he can present theopportunity, than to jump on it himself.Approaching ten years in the industry, Chrishas firmly cemented himself in Bosley RealEstate’s prestigious “Top Ten” and has earneda level of respect among his peers inorganized real estate that is only reserved forthe most professional and most hard-workingin the business.DAVID FLEMINGBROKER, BOSLEY - TORONTO REALTY GROUP INC.David Fleming is the Broker of Group but also the name behind one of Toronto’s most infamous real estate website, Toronto Realty Blog. started as a passion project and attempt to “be different” back in 2006, ended up changing organized real estate forever, helping to usher a new generation of real estate insights, technologies, and agents into an industry that so badly needed a refresh!What Writing three to four blog posts per week, every week, for sixteen years, David has met his objective to empower and educate the consumer while providing a forum for Torontonians to talk all things real estate, any time the mood strikes.David is proud to have been Bosley Real Estate’s number-one agent for the last seven years but even prouder to have seen Richard and Christopher included in Bosley’s prestigious “Top Ten” and seeboth Matthew and Tara win the “Rookieof the Year” in their respective first yearsin the industry.Now an industry veteran approachingtwo decades in the business, David hasbuilt the Toronto Realty Group to allowhim to work with his existing clients, aswell as new clients, without sacrificingthe level of service. At the same time,David has been able to work withRichard, Christopher, Matthew, andTara, and their clients, to the benefit ofthe entire team.Born and raised in Toronto, Davidattended both elementary and highschool not too far from Bosley RealEstate’s corporate head office in Leaside,and currently calls nearby BenningtonHeights “home.”

MATTHEW MORRISONREALTOR, BOSLEY - TORONTO REALTY GROUP INC.Matthew cut his teeth in the Torontobusiness scene by spending four yearsworking in wealth management at theBank of Montreal, honing his customerservice skills along the way. After deciding that his energetic,excitable nature would be a better fit in afast-paced, dynamic market with a moreunique product, Matthew came torealize that real estate was a perfect fit.Matthew joined the Toronto RealtyGroup and found immediate success,becoming an asset to the existing agents,their business, and their clientele, whilealso finding that new clients, whetherfriends or colleagues from his past, orcomplete strangers at an open house, were drawn to his lively personalityand passion for real estate.No stranger to hard-work, Matthew would describe himself as the real estate equivalent to a “third-line winger in hockey,” happy to dig pucks out of the corner, block a shot with his body, or win a much-needed faceoff. Matthew can always be found going the proverbial extra mile, whether it’s for his client, or another TRG team member’s.Matthew Morrison’s favourite trivia question is likely to be: “Who was my baseball coach when I was an impressionable 15-year-old?” The answer: none other than David Fleming.TARA AMINAREALTOR, BOSLEY - TORONTO REALTY GROUP INC.Tara has been surrounded by a family during her childhood, Tara has grown to see some of the most difficult tasks in real estate as a path of least resistance. Armed with a rolodex filled with every conceivable contact needed in the world of real estate, Tara entered the industry with authority.Tara might not look like the kind of person who can fluently speak five languages, but ask her to discuss your real estate needs in German, French, Spanish, or Farsi, and she will happily oblige!Gaining valuable marketing experience working for Liebherr for four years, Tara’s corporate journey took her all across the world, through different business cultures, interacting with individualsof all ages and backgrounds,which has helped her toflourish in a city like Torontowhich is known as one of themost multi-cultural cities inthe world.Having spent six months literally stranded on an islandin Philippines at the onset of thepandemic, and having to barterfor goods and services, Tara is ableto negotiate real estate transactions inToronto with relative ease.Always smiling, even on the rainiest ofdays, Tara is truly the breath of fresh airthat every real estate team needs!

LINDSAY MILNESCLIENT CARE & TRANSACTIONS COORDINATOR, BOSLEY - TORONTO REALTY GROUP INC.Lindsay is our administrative expert, operation of our business. She excels at tackling challenges head-on, from managing complex tasks, and always with a positive attitude. The TRG Team schedules to handling considers our administrative operations. Her proactive approach and quick thinking allow us to deliver top-notch service to our clients, knowing that Lindsay is always prepared to provide the support we need.Lindsay the backbone of Lindsay earned a diploma in Child and Youth Care from Centennial College and furthered her education with General Arts studies at Trent University. She has arobust background in providing executivesupport across various industries, makingher an invaluable member of our team.Lindsay’s commitment, energetic attitude, and eagerness to learn continually enhance our team’s capabilities.Lindsay’s experience spans working withthe public, liaising with key professionalssuch as lawyers, mortgage brokers, andreal estate agents, and coordinating withphotographers, home inspectors, cleaners,contractors, and suppliers. Her ability tothink on her feet and provide timelysolutions ensures that she is always readywith a plan, no matter the situation.JONATHAN FINLAYDIRECTOR OF MARKETING & STRATEGY Known for his strategic guidance andsupport, Jonathan excels at creating valuefor clients and partners while enhancingcustomer experience and engagement. Hiscore competencies include customerrelationship management, event planningand execution, branding and promotion,staff development and training, andfinancial reporting and analysis.Jonathan has completed a BusinessAdministration Diploma in Marketing fromSeneca Polytechnic, as well as substantialprofessional development in the fields ofBusiness, Commerce, and History, at theUniversity of Toronto. He also has aCertificate in Public Relations, Advertising,and Applied Communication from DurhamCollege. Jonathan’s educationalbackground, combined with his practicalexperience, makes him an asset in anybusiness environment.Spanning more than a decade acrossvarious roles, Jonathan’s career includesserving as Principal at Finlay Consulting,Organization and Association Manager at Funnel Communications, and MarketingManager at Furry Friends Pet Resort. Hisdiverse experiences have equipped himwith exceptional skills in producing multi-format content, developing comprehensivemarketing plans, leading team workflowaudits, and collaborating withinterdepartmental and executivemanagement teams to develop events andmulti-channel campaigns. His ability tomanage multiple tasks simultaneously andhandle confidential information withdiscretion has been a cornerstone of hisprofessional success.Working in different capacities, Jonathanhas consistently demonstrated hisanalytical and critical thinking skills, hisknack for problem-solving, and his abilityto work effectively under stress. He isalways prepared with a solution oralternative, ensuring smooth and efficientoperations across all his professionalendeavors.

SELLING YOURPROPERTY AT THEBEST PRICE, WITHIN THE LEAST AMOUNTOF TIME AND WITH THE MOST AMOUNT OFCONVENIENCE IS OUR GOALWHY WORKWITH US?

03/WE HAVE CONTACTS... locally, provincially,nationally and internationally who regularly supplyus with valuable potential home buyer referrals. Weare the exclusive affiliate of Leading Real EstateCompanies of the World, a network of Real Estateassociates throughout North America and Europewho regularly refer potential home purchasers tous. Conversely, we have the contacts to refer you toanother firm throughout the world.02/WE ARE A FULL SERVICE REAL ESTATECOMPANY... with five residential offices in Toronto that serve the entire GTA, as well as offices in Niagara-on-the-Lake, Port Hope, Cambridge, and Collingwood. 01/WE KNOW THE MARKET. We have been actively buying and selling homes inyour neighbourhood since 1928. 07/OUR PERFORMANCE IS VIRTUALLYGUARANTEED. Many Real Estate firms sell less than one third of the homes they list. We have consistently performed well above the national average in both good and bad times. We only get paid for our services when your home is bought or sold.05/OUR FULL-TIME MARKETING AND SALESREPRESENTATIVES... have been carefully selected. In addition to the mandatory licensing courses, they have participated annually in an extensive, thirty hour, “in-house” marketing and sales seminar as well as ongoing seminars, reflecting any immediate changes in the market and the industry. They are knowledgeable, informed and current.06/WE HAVE A REPUTATION FOR RESULTS. Our marketing and sales representatives are well known and respected within the profession, which creates a greater networking opportunity and spirit of cooperation with their peers. The result is maximum exposure for your home.04/NUMBERED AMONG THE BOSLEYMANAGEMENT TEAM... are past presidents of the Canadian Real Estate Association, the Ontario Real Estate Association, All Points Relocation Service Inc. (USA and Canada), the Toronto Real Estate Board, and chair of The Real Estate Council of Ontario. Collectively, we offer over 250 years of real estate management, experience and knowledge.

HELPING YOU FROMSTART TO FINISH.YOUR SUPPORT TEAM.TORONTO REALTY GROUPYou will benefit from the guidance, experience, and knowledge of myteam, each of whom I have personally hand-selected and trained. Each member of this team offers a unique skill set that collectivelyprovides you with unparalleled service and support.MANAGEMENT & OWNERSHIPIn addition to solely employing non-competing managers, BosleyReal Estate’s ownership is heavily involved in the day-to-dayoperations of the firm. Both Tom Bosley & Ann Bosley have served asthe Presidents of the Toronto Real Estate Board, Ontario Real EstateAssociation, and Canadian Real Estate Association, and are on sitedaily.MARKETING & ADMINISTRATION We offer hands-on, in-house marketing with close to a dozen full-time staff, complete with our own social media department, toprovide you with the most comprehensive and up-to-dateadvertising vehicles for your property. You will receive 24-hoursupport, and friendly and courteous service from our front-desk staffwho personally communicate and coordinate with our clients. We donot have a call centre, and our office has the longest hours ofoperation in the city.LEGAL & FINANCIAL Bosley Real Estate is one of the only companies in the GTA whichemploys a full-time, in-house legal counsel, available to answer yourquestions about contract disputes, zoning and development, tenancyproblems, and a host of other common issues in real estate. Our Vice-President of Finance and accounting department will assist you withpreparations for closing, liaise with your lawyer and mortgagebroker, and guide you through the finances involved with closing apurchase, sale, or both.

Your support team includes a trustedgroup of individuals whom we rely uponto make sure the sale of your home istrouble-free. Whether you need expertstaging, a handy man or a movingcompany, our experienced team isavailable to handle all the heavy lifting. TARA AMINALINDSAY MILNESCHRISTAN BOSLEYDAVID FLEMING CHRIS CANSICKJONATHAN FINLAYMICHELLE DUNKELMATTHEW MORRISON

A TRUSTED GROUP OFINDIVIDUALS.whom we rely upon to make the sure the sale of your home is trouble free.PREPARING YOUR HOME.Toronto Realty Group works with an equal number ofbuyers and sellers. That is simply due to the efficiencyof the Toronto real estate market, in tandem with thedesire of savvier buyers and sellers seeking out theteam’s help.As a result, we’re well-versed in what’s being bought,and what’s being sold. We see each transaction fromboth sides, and as a buyer, you’ll benefit from ourunderstanding of how the market works.Our knowledge of the central core, both houses andcondominiums, has been refined over the years, andwith every piece of knowledge comes a little bit ofopinion; we don’t just show properties until the buyerpicks one. We want to ensure the buyer knows how wefeel about the prospects as well.If you’re looking to update your new home, we have atrusted network of professionals that are ready toassist!Flooring, painting, electrical, plumbing – we’ve gotcontacts for that! An interior designer, a handy-man, ora general contractor? We have people we know andtrust. Basement waterproofing, landscaping, or evencustom-closet organizers – we have you covered.All of our contacts are professionals that have not onlyworked on behalf of many of our clients, but whom wehave worked with in our homes and properties as well.BEFORE & AFTER THE PURCHASE.Tony Della Sciucca is simply the best mortgage broker we have ever worked with. Tony’s personal relationship with underwriters from the Big-5 Banks guarantees our clients the best mortgage terms, but Tony’s knowledge and guidance is truly what separates him from the “rest.” Tony is an industry leader, and consistently exceeds our clients’ expectations.Down & Company are the most reliable legal team we have ever met in the industry, hands down. Experienced, competent, and up-to-date real estate lawyers are crucial when it comes to transferring title to your property or properties, and Dustin’s team provides a seamless transition.S & Sons Moving offers a hands-on, personal touch that only a small company can provide. Call us old-fashioned but the big-name firm that ranks high on Google just isn’t who we want looking after our clients’ most prized possessions.

GLOBAL TRANSACTIONS COMPANIESSALES ASSOCIATESWE MARKET YOUR PROPERTY TO THE WORLD.When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World®, we have the resources to market your property to the highest possible number of potential buyers. With 130,000 talented associates around the world, we expose your property to buyers on six continents ensuring more eyes on your property. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home.Leading Real Estate Companies of the World® is a pedigree denoting the very best companies who represent qualified clientele and wish to do business with similar firms. Each year our network is collectively responsible for over one million transactions on a global basis.When your home is posted to our website locally, it is immediately promoted on LeadingRE.com. It is also immediately connected to the websites of 565 of our affiliated real estate firms in the world.WE’RE LOCAL,WE’RE GLOBAL.1,100,0005654,300OFFICES130,000

THE JOURNEY OFSELLING YOUR HOMEstage / 01stage / 02INITIAL CONSULTATION Educating you on market conditions,demonstrating fair market value ofyour home, providing you with adetailed breakdown of our services,and enacting a plan of action.PREPARING YOURHOME FOR SALEWorking with our trusted and provennetwork of professionals to maximizeyour home’s potential and satisfy theever-changing needs of today’s buyers.

stage / 05stage / 03stage / 04CLOSING YOUR HOMENEGOTIATING THE BESTPRICE FOR YOUR HOMETaking you from the thrill of selling,through the dregs of moving, and intoto the joy of your new home!Continuously interacting withinterested buyers and their agents,while keeping you completely up-to-date, evaluating effectiveness of chosenlisting strategy, and working throughoffer to acceptance.MARKETING YOUR PROPERTYShowcasing your home in the best lightpossible, with the most innovative andup-to-date marketing techniques, andcasting the net far and wide to attractthe largest percentage of the buyerpool.

SIX KEY STEPS.Educating you on market conditions, demonstrating fair marketvalue of your home, providing you with a detailed breakdownof our services, and enacting a plan of action./01INITIALCONSULTATION 1. Discuss current market conditions, trends, andprevailing listing tactics and strategies. 2. Determine fair market value for the property via up-to-date Comparative Market Analysis (CMA). 3. Analyze potential competing properties on themarket, along with corresponding listing strategies. 4. Identify listing “strategy” with regards to timing,marketing, list price and offer process.5. Explain professional fee and associated services andresponsibilities.6. Develop a step-by-step plan from today until theproperty is listed. Establish a timeline for the plan ofaction.

FIRST IMPRESSIONS.The first impression of your home has a great impact on both potential buyers and agents. If your home is difficult to show (for example, outdoor lights are turned off or driveways are unshovelled), agents may leave it off the list of potential properties they show to buyers. Help the Buyer see the potential of your home: leave on the appropriate lights, consider some flowers, and maybe even put on some tunes!FIVE KEY STEPS.WHY BOTHER?It is natural to wonder why you should invest more time, money and effort in a property you are selling. However, bear in mind that you are preserving your investment and increasing the chances of a quicker sale at a more attractive price. If your property is clean, decluttered, bright and attractive, it is more likely to impress a potential buyer. Buyers tends to overemphasize flaws and overestimate the cost of repairs. Your efforts to prepare your home for sale can anticipate those objections and remove those potentially costly barriers./02PREPARING YOUR HOME FOR SALEWorking with our trusted and proven network of professionals tomaximize your home’s potential and satisfy the ever-changing needs oftoday’s buyers.1.Cleaning - special attention should be paid tobathrooms and kitchens. A commercial cleaningservice should be considered, if necessary.2. Renovation - eliminate buyers’ objections beforethey arise by repairing obvious or noticeable trouble-spots; Potential renovations, including painting,repairs, maintenance, updates (ie. new kitchenappliances, etc).3. Inspection - Conduct a pre-home inspection withCarson Dunlop. ice.3. Staging - a decluttered, tidy property has significantlymore appeal to prospective buyers; Staging consultationwith Toronto Staging & Design Inc.4. Decorating - a professional interior designer canenhance the appeal of a property. Short term solutionssuch as painting, furniture and art rental can have adramatic effect on the pr

YOUR IDEAL CHECKLIST.Repairs, painting, cleaning as neededStaging with Lucie Brand & TCSDPhotos, videos and virtual tour with Studio GTA Real Estate MediaThorough cleaning of your home with Squeaky Cleaning Home inspection with Carson DunlopPromote your home via digital marketing - custom listing page, Instagram and Facebook posts, reels andYouTube videos Custom feature sheetsInternally network through BrokerBay and Bosley Connect Showcasing your home in the best light possible, with the mostinnovative and up-to-date marketing techniques, and casting the netfar and wide to attract the largest percentage of the buyer pool./03MARKETINGYOUR PROPERTY

we do things differently.actuallySTAGING YOUR HOME.

YOUR IDEAL CECKLIST.• • • • Contact buyer-agents after initial bookingsFollow-up with buyer-agents after viewingsConduct agent open house and public open housesKeep you informed as to interest level, and feedback with nightly email summaryContinuously evaluate effectiveness of chosen property is listed.Establish a timeline for the plan of action.• / 04NEGOTIATING THE BESTPRICE FOR YOUR HOME Continuously interacting with interested buyers and their agents,while keeping you completely up-to-date, evaluating effectiveness ofchosen listing strategy, and working through offer to acceptance.

FINAL CHECKLIST.• • • • Liase with your lawyer and mortgage brokerProvide access for appraisalAccompany you to visitationsAssist with recommendations for renovating, moving, decorating, cleaning, etc.Assist with questions about legal, financial,taxation, et al with our in house.Legal counsel and financial plannerFacilitate transfer of deposit funds, and balanceowing upon completion• • • Taking you from the thrill of selling, through the dregs of moving,and into to the joy of your new home!/05CLOSINGYOUR HOME

SUBJECT PROPERTY.

COMPARABLE PROPERTIESSOLD.

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78 TAUNTON RD.COMPARABLE SALES ANALYSIS.COMPARABLE SALESTORONTO - AVERAGE PRICE AND HOME PRICE INDEX

GETTING IT RIGHT.FA IR M ARKET V ALUEAB O VE M ARK E T V A LUEBE L OW M ARK E T V A LUESUGGESTED LIST PRICE: $2,200,000

COMMISSION...WHERE DOES IT GO?5%LISTING BROKERLISTING AGENTSELLING BROKERSELLING AGENT+H.S.TThe commission paid on a real estate transaction isusually a percentage of the purchase price.• Commission is paid by the Vendor to the Listing Broker.Any Cooperating agents involved in the transaction are paid through the Listing Broker.Each Broker then “splits” the commission with the agent according to their contract.• • 2.5%2.5%

BEFORE EACH SHOWING.Turn on lights, inside and outside.Play soft music and turn the television off.Open curtains and blinds. Clear the driveway and walkways.Pick up scattered toys and clothes.Empty wastebaskets, especially in the kitchen. Vacuum and lightly dust. Wipe countertops, sinks and bathtubs. Have clean linens in the bathroom. Deodorize pet areas. PRE-SHOWINGCHECKLIST.

CLOSING COSTS.DISBURSEMENTS.A typical list of disbursements is as follows:LEGAL FEES. The tariff rate for residential properties isbetween .25% and .5% of the purchaseprice, normally not to exceed $1,450.00. Lawyers may negotiate their fees and willprovide individual quotes when requested.ADJUSTMENTS.$400 (if resale under $500,000) TITLE INSURANCE (PURCHASE ANDMORTGAGE). $250 - $300 (if new home under $500,000) $400 (if resale under $500,000) SURVEY. A new survey may be necessary if the Seller does not have an “acceptable” survey and one is required by the first Mortgagee. Cost: $750.00 - $1,100.00 The following is a list of expenses normally incurred by a Buyer whencompleting the purchase of a residential property within Toronto. 02/01/ 03/04/05/Law Society Transaction LevyTax CertificatesBuilding ClearanceSheriff’s CertificatesDeed RegistrationMortgage RegistrationRegistry Office SearchesWater Status Reports & Consumers GaCopies, Postage, Fax etc. $50.00$65.00$105.00$50 - $100$70.50$70.50$80.00$41.05$25.00

Bosley - Toronto Realty Group Inc.torontorealtygroup.com