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U N L O C K T H E P O W E R O F C H AT G PT F O R Y O U R S O C I A L M E D I A C O N T E N T S T R AT E G YChatGPT MasterclassPresented by Beth Brown, Owner of Shine Social Co.

Hey, there!I'm Beth. And I'm all about sharing the good!Beth Brown is the founder and CEO of Shine Social Co., a social media marketing agency started in . She has experience in many diverse industries including medical, education, fashion, interior design, business management, and nonprofit fields.beth@shineso cialco.media

"The real problem is not whether machines think but whether men do."– B . F . S K I N N E R .

U N DE R S TA N D I N G C H AT G PT1G E T T I N G S TA R T E D W I T H C H AT G PT2P R A C T I C A L U S E S3A DVA N C E D F E AT U R E S & T I P S4A N S WE R I N G T H E Q U E S T I O N : I S I T WO R T H T H E I N V E S T M E N T ?5G E T T I N G T H E M O S T O U T O F C H AT G PT6Q & A7

Understanding ChatGPTS E C T I O N 1

Developed by OpenAI Based on GPT ArchitectureHuman-like Text GenerationExtensive TrainingContextual ResponsesLanguage Nuance RecognitionVersatile Text ProductionTone AdjustmentC H AT G PT A N D I T S A I C A PA B I L I T I E S Leading AI Research Organization Innovative in AI FieldUtilizes GPT ArchitectureHuman-like Text ProcessingExtensive Training DatasetAdapts to FeedbackAugments Human CapabilitiesO P E N A I ' S D E V E L O P M E N T O F C H AT G PT GPT Series DALL·ECodexClipOpenAI GymO P E N A I ' S E C O S Y S T E M O F A I I N N O VAT I O N S U N D E R S TA N D I N G C H AT G PT

So what is ChatGPT?ChatGPT is an advanced language model by OpenAI that excels in understanding context and generating human-like text. It marks a breakthrough in natural language processing. It's trained on a vast array of internet texts, allowing it to respond accurately and relevantly across many topics. It mimicks human conversation and writing styles.

Getting started with ChatGPTS E C T I O N 2

Getting started with ChatGPTSE T T I N G U P A N A C C O U N TSTA R TI N G F R ES H O V E RVI E W OF M A I N F E AT U RE S T YP I N G T H AT F I R ST RE Q U E S T

Getting started with ChatGPTN D Q MA R K E T IN G C O L L E C T IV E - How to EASILY create Custom Instructions

Getting started with ChatGPTNDQ MARKETING COLLECTIVEHere's two easy prompts to help you with your custom instructions:"I need you to write my custom instructions for ChatGPT. But first, ask me questions to pull out my gold and help you get to know me, my business, who my ideal client is, and how I do what I do better than anyone else. My custom instructions needs to be within 1500 characters.""I need you to write how ChatGPT should respond. But first, please ask me questions that will provide clarity in this to help you. This set of custom instructions also need to fall within the 1500 character limit."

Practical Uses of ChatGPTS E C T I O N 3

Practical uses of ChatGPTC O N T E N T C R E AT I O NP E R S O N A L I Z AT I O N A N D B R A N D I N GN E T W O R K I N G A N D O U T R E A C H E F F I C I E N C Y T O O L SB U S I N E S S P L A N N I N G A N D S T R A T E G YI D E A G E N E R AT I O N A N D P R O B L E M S O LV I N GD O C U M E N TAT I O N A N D R E P O R T I N GL E A R N I N G A N D S K I L L D E V E L O P M E N TT R A I N I N G A N D D E V E L O P M E N TC U S T O M E R SU P P O R T

Practical uses of ChatGPTC R E AT I N G C O N T E N TGenerate engaging content for websites, blogs, social media, and email campaigns.- post ideas, captions, imagesCraft compelling descriptions for e-commerce and catalogs- consistent voice & branding

Practical uses of ChatGPTT R A I N I N G & D E V E L O P M E N TTraining Materials- Create content for employee training and development.Sales Scripts- Develop scripts for discovery calls & landing the sales

Practical uses of ChatGPTP E R S O N A L I Z AT I O N & B R A N D I N GBrand Voice Development-Define a consistent brand voice across communications.Personalized Communication-Generate messages tailored to different audience segments

Advanced Features and TipsS E C T I O N 4

PR O M PT E N G I N E E R I N GAdvanced Features and TipsE F F E C T I VE P R O MPT SD E SI R E D T O N E & ST YL EG PT ' SI T E RAT I VE RE F I N E M E N TA SK QU E ST I O N S

Advanced Features and TipsP R O M PT E N G I N E E R I N G EFFECTIVE PROMPTSBe Specific and DetailedUse Clear and Concise LanguageState Your PurposeSpecify the FormatAsk for Examples if NeededIterate on Your PromptsUse Correct TerminologySet the ContextMention Any Constraints

Advanced Features and TipsP R O M PT E N G I N E E R I N G DESIRED TONE & STYLESpecify the Tone UpfrontDescribe the StyleProvide ExamplesUse KeywordsRequest AdjustmentsMention the AudienceSpecify the Purpose

Advanced Features and TipsP R O M PT E N G I N E E R I N G Iterative refinement is the process of presenting initial prompts, reviewing the responses, and then adjusting subsequent prompts based on the information or feedback received. This method leverages the adaptive learning capabilities of ChatGPT, allowing for more precise and relevant interactions over time.

Advanced Features and TipsP R O M PT E N G I N E E R I N G T EL L C H AT GPT T O AS K YO U Q U ES T I O NS F O R D EE P E R INS IG HT S (M Y FAVE)

Advanced Features & TipsLOGO GE N E R ATOR Creator:Chase LeanPRO M PT P E R FE CT Creator:promptperfect.xyzDI A G R A M S: S H O W M E Creator:helpful.devI M A G E G E NE RA T O RCreator:Naif J AlotaibiCA N VACreator:Canva.comVI DE O G P T ( B Y VE E D) Creator:Veed.ioT E C H S U P PO RT A DVI SO RCreator:ChatGPTS C H EDU LE A S S IS TAN T Creator:Michael Ryan

Shine Social Co. GPT Access My Custom Social Media GPT to help your business improve your social media efforts

Is it worth the investment?S E C T I O N 5

Is it worth the investment?1 F R E E V S . PA I D V E R S I O N S 2 R O I F O R B U S I NE S S E S A N D P R O F E S S I O N A L S

Is it worth the investment?FR E E V S . PAID V E R SIO N SFR E E VE R SI ONUsage Limits: a maximum number of messages or usage time per day. These limits are in place to manage demand on the servers.Access During Peak Times: limited access during peak usage times due to prioritization of server capacity for paid subscribers.Feature Restrictions: specialized functions are restricted from using the latest GPT model versionsResponse Time: can be slower during periods of high demand.PA I D VERSI O NS (E . G . , C HAT G PT PL U S)Increased Usage Limits: higher or unlimited usage limits, allowing for more extensive interactions.Priority Access: to the service, even during peak times, ensuring consistent availability.Access to Latest Features: access to the latest GPT models, updates, and advanced features before they are available in the free version.Faster response times & more up-to-date responsesDepending on the subscription level, users might have access to specialized features, such as API access, customization options, or enhanced analytics.

Is it worth the investment?R O I F O R B U S I N E S S E S A N D P R O F E S S I O N A L STime saved on content creation and research.Enhanced creativity and productivity.You have a personal assistant that's almost a clone of yourself!

Getting the Most Out of ChatGPTS E C T I O N 6

Getting the Most Out of ChatGPT1 RE G U L A R US E - A LWAY S QU E S T I ON, " CA N I U S E CHAT G PT F OR T HI S ? " Y E P.2 E X P ER IM ENT I NG W I T H P ROM PT S - W HE N I N D OU B T T E L L CHAT G P T T O A S K YO U QU E S T I ONS T O HE LP.3 F E ED B A C K S U B M IS S IO N - T RE AT CHAT G P T L I K E A RE A L A S S I S TA NT. T E L L IT W HAT YOU L IK E A ND W HAT YO U D O N' T L IK E .

> C O M PR EH ENS IV E M AR K ETING HELP F O R S M ALL  BU S INES S O WN ER S & S O L O ENTR EPR EN EU R S> FAS T EXPER T M AR K ETING HELP (7 DAYS A WEEK )> GET L O C K ED IN AT $ 4 9 / M O ." T O G E T H E R W E S TA N D, D I V I DED W E F A L L . C O M E O N N O W P E O P L E , L E T ' S G E T O N T H E BA L L A N D W O R K T O G E T H ER ."Let's work together.

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