Chasing Ice DocImpactHi5 Award : simplebooklet.com

Impact Award WelcomeHOTDANGThe Doc Impact Award 2016 is presented by:We are so proud to share with you the story of the ﬁve remarkable winners of the Doc Impact Award 2016.To qualify for the Doc Impact Award, excellence in ﬁlmmaking is not enough. Doc Impact Award ﬁlms must also have created signiﬁcant and measurable social impact.Since 2011 this annual prize has been celebrating the power of ﬁlm as a driver of change. Our aim: —To help build new fans for the ﬁlms—Create new partners for the campaigns—To share best practice for the whole communityRead on to learn about the campaign strategy & impact achievements for Chasing Ice.To read all ﬁve case studies and see previous winners go to www.docimpactaward.org and follow the conversation online at #docimpact7 8Impact Award 2016 Welcome

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Food ChainsThe FilmChasing Ice is the story of one man’s mission to change the tide of history by gathering undeniable evidence of our changing planet. In the spring of 2005, acclaimed environmental photographer James Balog headed to the Arctic on a tricky assignment for National Geographic: to capture images to help tell the story of the Earth’s changing climate. Even with a scientiﬁc upbringing, Balog had been a skeptic about climate change. But that ﬁrst trip north opened his eyes to the biggest story in human history and sparked a challenge within him that would put his career and his well-being at risk.Within months of that ﬁrst trip to Iceland, the photographer conceives the boldest expedition of his life: The Extreme Ice Survey. With a band of young adventurers in tow, Balog begins deploying revolutionary time-lapse cameras across the brutal Arctic to capture a multi-year record of the world’s changing glaciers.As the debate polarizes America and the intensity of natural disasters ramps up across the world, Balog ﬁnds himself at the end of his tether. Battling untested technology in subzero conditions, he comes face to face with his own mortality. It takes years for Balog to see the fruits of his labor; his hauntingly beautiful videos compress years into seconds and capture ancient mountains of ice in motion as they disappear at a breathtaking rate. Chasing Ice depicts a photographer trying to deliver undeniable evidence to our carbon-powered planet and some semblance of hope.Critical Acclaim—Roger Ebert, November 14 2012EMMY AWARD: OUTSTANDING NATURE PROGRAMMING 2014SUNDANCE FILM FESTIVAL: EXCELLENCE IN CINEMATOGRAPHY AWARD, US DOCUMENTARY 2014ENVIRONMENTAL MEDIA AWARD – BEST DOCUMENTARY 2014“ At a time when warnings of global warming were being dismissed by broadcast blabbermouths as junk science, the science here is based on actual observation of the results as they happen. When opponents of the theory of evolution say (incorrectly) that no one has ever seen evolution happening, scientists are seeing climate change happening right now — and with alarming speed. Here is a ﬁlm for skeptics who say, ‘we don’t have enough information’.”CHASING ICE11 12Chasing Ice The Film

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The CampaignBut despite a growing body of evidence, a concerted effort to discredit the scientiﬁc consensus over man-made global warming has been continuing for two decades in the United States, and shows no sign of weakening. It is often described as an attempt on the part of corporate America, most notably the fossil fuel industries, to hinder governmental regulations on their activities. Additionally, climate denial often stems from the strong ideological commitment of small-government conservatives and libertarians and their strong opposition to regulation. In order to disarm their opponents, US climate deniers often rest their case on the defense of the American way of life, deﬁned by high consumption and ever-expanding material prosperity.Chasing Ice’s release in the US coincided with a time of intense debate on climate. But originally, CONTEXTOn May 28, 2008, Adam LeWinter and director Jeff Orlowski ﬁlmed a historic breakup at the Ilulissat Glacier in western Greenland. The calving event lasted 75 minutes, and the glacier retreated a full mile across a calving face three miles wide. The height of the ice is about 3,000 feet – 300 to 400 feet above the ocean, with the rest below the waterline. Glaciers are not losing ice in response to some natural cycle of change that is a quirk of the environment. The scientiﬁc community agrees that the melting ice is caused by global warming as a response to the steady rise in atmospheric carbon dioxide as a consequence of the burning of fossil fuels.it was not conceived as a ﬁlm that would employ a strategic and speciﬁc impact campaign. Instead, the ﬁlm team had a vision for the ﬁlm, that the ﬁlm as art and journalism would raise awareness, challenge thinking and elevate the desire of individuals to make changes within their control. Following an international tour with the ﬁlm, the team were struck by the intense frustration of US audience members with the current US political landscape in which climate change denying legislators were in a majority position. As such, impeding legislation and progress ironically related to the reduction of man-made climate change. Inspired by the ﬁlm’s subject, James Balog, and the power of a single vision, the Chasing Ice impact campaign was forged as an intense effort to change the hearts and minds of individuals and institutions towards accepting the science of man-made climate change.15 16The CampaignChasing Ice

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The CampaignHow the Campaign Worked In line with the teams original vision for the ﬁlm, one of the main campaign goals was to have it seen as widely as possible. Engaging audiences from across the divide, including those who wouldn’t usually go to a climate change ﬁlm, they felt they had the strongest chance to shift individual thinking.This ambition proved successful and after premiering at the Sundance Film Festival in January 2012, the ﬁlm was released in US theaters for 27 weeks. Earning over $1.3m at the box ofﬁce and making Chasing Ice one of the top 15 documentaries released that year. Chasing Ice was also selected for the international touring programs: Sundance Institute’s Film Forward and the US State Department’s American Film Showcase. Inﬂuencer ScreeningsChasing Ice was featured in over 75 ﬁlm festivals, and screened at the White House and the United Nations. These screenings, often organized by the campaign team members, included discussions with the ﬁlmmaker, occasionally the ﬁlm’s subject, photographer James Balog, the ﬁlm’s producers, scientists, and activists. Throughout the making of the ﬁlm, festivals, and inﬂuencer screenings, Orlowski developed signiﬁcant partnerships and relationships that enabled their international and national networks to greatly expand. Through those relationships, the team was able to raise over $1m to develop their strategic impact campaigns. Notable governmental, corporate and NGO screenings included: The White House and Congress (event coinciding with Earth Day 2013), Gates Foundation, The House of Lords, 50 US State Departments, US Embassy Corner in Oman, United Nations Information Center in Vienna, Film Forward in China, Colombia and Taiwan, Interfaith Power and Light Screenings, Peace Corps, North Face, Apple, Pixar, Google, Disney, Sony, Bloomberg New Energy Finance, NEXUS, Environmental Defense Fund, World Wildlife Foundation, National Resources Defense Council , Exhibition with The Austin Contemporary with Charles Long, Chasing Ice as inspiration for Dorris Q line at Australia Fashion Week 2014Community OutreachFollowing the US theatrical tour, Chasing Ice was screened in over 172 countries, and at 70 universities.To ensure that the ﬁlm was fully accessible to all communities where it was showing, the campaign contributed $100,000 towards ticket giveaways, made possible through a private grant. To support community screenings, the campaign team designed personal calls to action and multiple engagement tools. To ensure the widest access, the tools are all downloadable through the Chasing Ice website and provided free of charge. Tools include an iPhone and iPad app featuring time lapse imagery, photography, screening times and more, a Home Screening Guide, Discussion Guide, Chasing Ice Q & A video module, Host Screening Instructions, Middle and High School Discussion Guides and a University Discussion Guide.Individual asks supported on the site were simple and achievable. These included: Personal— Buy produce and products from local businesses— Reduce the use of plastic: Bring your own bag, water bottle and coffee mug— Use your vote to support political leaders who act on climate legislation— Calculate your carbon footprint and take action to lower it— Talk to your friends, family, community and political representatives about climate issuesHome— Plug electronics into power strips and turn off strips when not in use (saves energy and money)— Dry clothing outside or on a drying rack in winter— Regulate your thermostat when you are out of the house— Choose energy efﬁcient appliances and insulate your house“ Chasing Ice... another reason why time for action on climate change is upon us.” — Sir Richard BransonTHE CAMPAIGN17 18The CampaignChasing Ice

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The Campaign— Select an energy company that uses alternative energy sourcesTransporation— Walk or ride your bike to work and around town for small errands— Lower your fuel consumption: Use public transport and carpool— Consider carbon offsets for your travel— Drive less and invest in fuel-efﬁcient vehicles— Support responsible airlines that promote sustainabilityChasing Ice Ohio TourIn addition to asking people everywhere to commit to making personal changes or take personal actions, the team made a conscious decision to target one climate-denying congressman. After hosting hundreds of screenings of Chasing Ice around the world, the team believed that the only way to make progress on climate change was to get political leaders to understand the science. They had faith that if they could shift one congressman’s stance using positive encouragement it could potentially help others to reconsider their positions. Working with partners from the leading DC environmental groups – the League of Conservation Voters, Natural Resource Defense Council, Environmental Defense Fund, Organizing for Action, and private consultants – the team selected the moderate Ohio Representative Pat Tiberi as a target for change through constituent-driven education and support.The campaign’s change theory was that a constituent movement (78% of the constituents in the core of Rep. Tiberi’s district believed in man-made climate change) that demonstrated organized and vocal support for the congressmen to publicly shift his position would reduce his fear of losing his seat in congress. Thus, the Chasing Ice Ohio Tour, was launched.In partnership with National Geographic, the Chasing Ice Ohio Tour shared the story and visual evidence of the changing climate to central Ohio residents through free screening events that provided climate education to the public. The goal was to support Congressman Tiberi through the voice of his constituents, and provide him with the information he needed to understand and embrace the relevant science.The team employed ﬁve primary strategies: — Develop strong local partnerships— Constituent engagement— Corporate engagement— Faith-based community engagement — Creative use of social mediaStrong Local PartnershipsTo avoid creating the perception that the ﬁlm was only supported and hosted by outsiders, the campaign’s partnership goal was to bring together a diverse, eclectic and expansive civic representation of the 12th District of Ohio. While the campaign targeted certain local organizations, audience members enthusiastically brought their own networks to the ﬁlm. Within three months, the campaign secured over 70 local partnerships including Audubon Ohio, Bishop Watterson High School, Boy Scouts of America Ohio, Cafe Brioso, Camelot Wine Cellars, Columbus Capital Square Rotary Club, Franklinton Gardens and Licking County Library.19 20The CampaignChasing Ice

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The CampaignCorporate EngagementThe campaign enlisted business leaders within the District to speak out about climate change knowing this would hold weight with the Congressman. The team researched and contacted local businesses , asking for their partnership in hostingand advertising screenings, and assisting in networking within the community to ﬁnd the best outlets for the ﬁlm. As a result, in Ohio District 12, the campaign received incredible support from businesses and farmers’ associations – often screening the ﬁlm in their ofﬁces and workplaces. In turn, these organizations recruited audiences as well as shared their own personal messages with the Congressman. Faith-Based Community EngagementFaith-based groups such as the Evangelical Environmental etwork, Catholic Climate Covenant, and Interfaith Power and Light, were extremely important strategic partnerships due to their large number of conservative members. Cultivating these partnerships meant getting the ﬁlm to members of the district who may not normally have been open to a ﬁlm on climate change. By working with these faith-based groups, the team were able to collaborate with local religious leaders that already had established language to reach out to congregations in order to share the ﬁlm and the local call to action. One screening movingly resulted in a pastor leading a prayer for Congressman Tiberi to acknowledge the science of climate change. Creative Use of Social MediaAfter every screening event, audience members were asked to write their message on a poster to Congressman Tiberi. They were encouraged to use supportive language directed to the congressman and their hopes for him to take action on climate change. The team set up call-to-action tables at every event, gave out over 5,000 copies of the ﬁlm along with Chasing Ice posters. On the back of the poster was a messaging template: “Dear Congressman Tiberi”. The team photographed Ohioans standing beside their messages and posted them on social media, making the campaign efforts visible within the community. This in turn created a visual record of the district’s stance on climate change, which gathered momentum, serving to engage more community members to join the movement, attend events, and share their voices.The campaign also created a website, DearCongressmanTiberi.com, that was dedicated to supporting Congressman Tiberi in rethinking his stance on climate change. This served as a hub holding audience/constituent messaging speciﬁcally directed to him and which exists to this day; Messages were populated onto the site via Instagram and forwarded to his ofﬁce. In addition, the campaign also created a video speciﬁcally the Congressman that included statements from his constituents about the importance of the issue. “ Chasing Ice is one of the most beautiful and important ﬁlms ever made. It takes up the discussion where An Inconvenient Truth left off but with new footage, not just something scraped up out of an archive. The interviews provide real easy-to-understand analogies and make the science clear” — Michael Rose, Author, Journalist and Documentary Film Maker21 22The CampaignChasing Ice

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The CampaignCHANGING STRUCTURESTop down change whether in politics or business, directly inﬂuencing law and policy to change the context.The team hoped to build on the tremendous critical success of the ﬁlm and their access to key scientists and environmentalists to engage key national inﬂuencers to use their skills, positions and resources to work on behalf of climate change acceptance.Target Audience: White House, United Nations, national and international corporations.BUILDING COMMIUNITIES Grassroots – providing the focal point around which people come together.The campaign wanted to ‘experiment’ with the concept of political change by focussing on one US congressional ‘climate change denier’ to see if using the ﬁlm to mobilize constituents could result in a public shift of opinion around climate change. Target Audience: Constituents from Congressman Tiberi’s district, Faith-based leaders, Agricultural community, Recreational sports enthusiasts, Politicians.CHANGING BEHAVIOURSActively mobilizing people to do different, not just think different – whether that’s to buy or boycott, donate or volunteer.The team hoped that the ﬁlm would encourage audiences to leverage their personal networks to share scientiﬁc evidence of climate change.Target Audience: Ohio constituents, general public during theatrical screenings.CHANGING MINDS Mass awareness and understanding – creating a shift in public attitudes. The team wanted to raise awareness about the reality of climate change through traditional distribution, community and corporate engagement.Target Audience: General public, outdoor sports enthusiasts, politicians.In making the ﬁlm, the team was cognizant of the ﬁlm’s potential for use in classroom settings and sought to develop multimedia tools for climate change awareness and education.Target Audience: Universities, high schools, community organizations, climate change activists.IMPACT DYNAMICS AT WORKAs a tool for analyzing campaign strategies, BRITDOC uses what we call the Four Impact Dynamics; broad categories for the kinds of change you can make in the world. This has been developed by studying the ﬁlms that we have worked with as well as working with NGOs and activists to understand how they conceptualize their campaigns. More information on the impact dynamics can be found in impactguide.org. Here we apply the Impact Dynamics to the goals of Chasing Ice.23 24The CampaignChasing Ice

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WHO SAW IT?CinemaINTERNATIONAL: 172 COUNTRIES In the US:53 THEATRESfor nearly six months, including every major city in the US from New York to Los Angeles.Box Ofﬁce Total:$1,328,467National Geographic (US and International), CNN, Vice: Greenland,Weather Channel, Caught on Camera, HBO Climate Series for ChildrenWho Saw ItBroadcast Viewers (estimated)Facebook facebook.com/chasingice 39,516 LikesTwitter Twitter.com/chasingice 7,083 FollowersMailing List 18,000+ Instagram instagram.com/chasingice 1,177 FollowersWebsite chasingice.com1,861,368Social MediaNote: The campaign facilitated easy embedding of Twitter and Facebook messages on the original website, making it extremely easy for visitors to tweet to President Obama or various politicians after seeing the ﬁlm. This feature on the site resulted in over 500 individual tweets made to politicians and celebrities who might use their clout to inspire change. Online — iTunes,— Netﬂix (230,000 ratings)— VOD— Amazon Prime25 26Chasing Ice Who Saw It?

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WHO SAW IT?70+ FESTIVALS INCLUDING:—Sundance Film Festival —Shefﬁeld Film Festival—Silverdocs Film Festival—Hot Docs Film Festival—Sundance London Film and Music Festival—South By Southwest Film Festival — Emmy Award Winner 2014 Outstanding Nature Programming— Sundance Film Festival 2013 Excellence In Cinematography Award— Academy Award Nominee 2014 Best Original Song — South By Southwest Film Festival 2014 Audience Award— Hotdocs Film Festival 2014 Audience Award— The Environmental Media Award - Best Documentary Award— Renewable Natural Resources Foundation Outstanding Achievement Award— Cinema Eye Honors For Nonﬁction Filmmaking Cinematography Award— Full Frame Film Festival Nicholas School Environmental Award— Silverdocs Film Festival React to Film Social Issue Award Leonardo DiCaprio @LeoDiCaprio Need more evidence of #climate change? Check out @ChasingIce bit.ly/wKqNN6 Incredible, breathtaking documentary Chasing Ice @chasingice ow.ly/xWqJI Mayor Coleman shares his concerns about political climate change deniers. @tiberipress #sharethescienceWho Saw ItAWARDSTrailer Combined ViewsSALES25,000 DVDS27 28Chasing Ice Who Saw It?

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WORLD EVENTS1938Using records from 147 weather stations around the world, British engineer Guy Callendar shows that temperatures had risen over the previous century. He also shows that CO2 concentra-tions had increased over the same period, and suggests this caused the warming. The “Callendar effect” is widely dismissed by meteorologists.2011Human population reaches seven billion.2009 Republican Congress blocks passage of the comprehensive American Clean Air and Security Act. 1975US scientist Wallace Broecker puts the term “global warming” into the public domain in the title of a scientiﬁc paper.1998Strong El Niño conditions combine with global warming to produce the warmest year on record. IMPACT & ACHIEVEMENTSTHE CAMPAIGNTHE FILMCHASING ICETIMELINE1938–20002007–20112007James Balog founds the Extreme Ice Survey (EIS).2008 Two months before taking ofﬁce, incoming US president Barack Obama pledges to “engage vigorously” with the rest of the world on climate change.1997Kyoto Protocol deﬁning international pledge to reduce emissions by an average of 5% by the period 2008-12. US Senate immediately declares it will not ratify the treaty.1972The United Nations Environment Programme (UNEP) is formed.1960Human population reaches 3 billion.Chasing Ice31 32Chasing Ice Timeline

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IMPACT & ACHIEVEMENTSTHE CAMPAIGNTHE FILMWORLD EVENTS2012 2013 2014 2015 2016FEBRUARY 2012 Hufﬁngton Post headlines “Chasing Ice– The Climate Change Debate is Over”.NOV 2012 — Leonardo DiCaprio tweets about Chasing Ice (3,000+ likes and shares).— 15,000 people sign online pledge to take personal action against climate change.SEP 2012— Screened at US Capitol— Screens for the US Congress— Screens for Apple and Pixar Corporate HeadquartersDEC 2012Chasing Ice featured on Guardian Film Show.DEC 2012 James Balog and clips from Chasing Ice broadcast on CNN.APR 2013 Broadcast premiere on National Geographic.APR 2013 Grant from The Kendeda Fund to purchase tickets for viewers around the country.APR 2013 Screens at White House on Earth Day.SEP 2013Released in Europe.JAN 2014Jeff Orlowski interviewed for One Take with Waylon Lewis.APR—MAY 2014 Press and media released 35+ articles or event announce-ments in Ohio.APR—JUN 2014— 5.5k copies of DVDs distributed in Ohio.— 13k Ohio constituents participated in online campaign.FEB 2014Jeff presents Chasing Ice at the Google campus + leads discussion on global warming.APR 2014 Congressman Tiberi’s public announcement recognizing the reality of climate change.OCT 2012 Screens for Gates Foundation.OCT 2014 Receives 2014 Emmy Award Outstanding Nature Programming.JAN 2016Director Jeff Orlowski named ﬁrst recipient of the Sundance Institute’s Discovery Impact Fellowship.THROUGHOUT 2013The Intergovernmental Panel on Climate Change (IPCC) ﬁfth assessment report says scientists are 95% certain that humans are the “dominant cause” of global warming since the 1950s.NOV 2012— Theatrical Premiere in NYC at MoMA.— Broadcast on VICE: Greenland.JAN 2012 Premiere at Sundance Film Festival AUG 2012Receives The Environmental Media Award for Best Documentary 2012.FEB 2013 Reaches box ofﬁce earning of $1,328,467 making Chasing Ice one of the top 10 grossing documentaries released in 2012.JAN 2013Nominated for Academy Award Best Original Song for “Before My Time” by Composer J. Ralph.MAR 2013 — Selected for US State Department’s American Film Showcase.— Selected for Sundance Institute’s Film Forward.JUN 2013Available on Netﬂix, iTunes, VOD and Amazon Prime.AUG 2013The Screening Room features Chasing Ice.OCT 2013 Receives the Renewable Natural Resources Foundation 2013 Outstanding Achievement AwardSEP 2015 DVD sales hit 25,000.NOV 2013—FEB 2014 Planning for Chasing Ice Tour.NOV 2012Screens for Explorer’s Club. FEB—APR 2014— Over 70 local collaborations formed in Ohio.— 5,500 DVD’s distributed to Congressman Tiberi’s constituents.— Over 9,400 constituents from Congressman Tiberi’s district attend screenings of Chasing Ice.FEB 2014 Team moves to Ohio for Chasing Ice Ohio Tour.MAR 2013Jeff Orlowski on Stanford University panel discussing global warming with Terry Root. JAN 2015 Chasing Ice Glacier Calving Video views reach 33 million. OCT 2015 Chasing Ice team entered into the Guinness World Book of Records for “Largest and Longest Glacier Calving Ever Filmed”. DEC 2015Google search yields 27,100,000 individual mentions of Chasing Ice.JAN 2014Jeff speaks to the Nexus United Nations Global Youth Summit.33 34TimelineChasing Ice

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Impact & AchievementsReaching The Skeptics and Changing Hearts and MindsPart of the success of the ﬁlm is that it played so well to skeptical audiences, which was a conscious part of the ﬁlmmaking. Chasing Ice feels like an adventure ﬁlm . It brought diverse audiences together and demonstrated the power to shift individual skeptics in dramatic ways, and its legacy continues to do so. To evidence this shift, the campaign team used exit surveys during early screenings in Colorado. Results showed a signiﬁcant shift in their concern around climate change and a desire to adjust their personal behaviour. Skeptics represented an extraordinary 37.5% of any given audience and speaks directly to the artistry and the power of the ﬁlm. After the screening, those self-identiﬁed skeptics left the screening feeling either “Cautious” or “Concerned” about climate change. Skeptics reported being most inﬂuenced by the photography and the calving glaciers, and least impacted by the statistics and Balog’s commitment. Examples from the surveys include: “ Climate change is happening and I’m extremely sure.” Pre: 61% Post: 75% “ Assuming climate change is happening, it is caused mostly by human activity.” Pre: 33.5% Post: 53.5%“ I am very worried about climate change.” Pre: 43.9% Post: 64.7% “ The problem of climate change is extremely important to me.” Pre: 27.8% Post: 45.9%After a screening during the theatrical tour, Quark Expeditions, an organization that does routine expeditions to Antarctica became an unanticipated partner to the campaign. Many of Quark’s clients are afﬂuent people who want to visit all seven continents. Surprisingly, many of them do not believe in climate change. The Expedition Leaders have since adopted Chasing Ice into their programming: “If anybody ever asks a question about climate change, or if they express skepticism about the changing ice, we show them Chasing Ice. The questions seem to stop.”In a profound example of the impact of the ﬁlm on skeptics, a local activist (independent of the ﬁlm campaign team) stood in front of his hometown theater and collected viewer opinions after watching Chasing Ice. He posted an interview with a woman on YouTube, “Fox News Fan: Chasing Ice Changed My Life”, where a 60-year-old woman emotionally apologizes to people in her life for being convinced that climate change was a hoax. The clip received over 150,000 views:“I’m a proud American and I watch Bill O’Reilly [Conservative Fox News Talk Host] everyday. I just saw this movie, Chasing Ice and it hasn’t just changed my mind about global warming, it changed me as a person. There must be something I can do. I’m 60 years old and I want to help my grandchildren. [crying] This movie is fantastic. Every human being should watch it. Before I saw this, if someone mentioned global warming in my house I told them they needed to step out because it was bullshit. I didn’t believe it because I listened to Bill O’Reilly. Now that I’ve seen this movie I want to apologize to anyone I talked into believing there was no global warming. I want to undo the damage and I will. This has just changed my life.”Inspiring Personal ActionThe campaign continues to receive emails, Facebook posts and letters from audience members testifying to the personal impact Chasing Ice made to them. Below are just some of these actions that clearly suggest a strong shift in perceptions of climate change: — When the ﬁlm was screened at a ﬁlm festival in Bozeman, Montana, the community came together and organized offshoot environment-related events. The event resulted in hundreds of e-mail signups for local environmental groups with residents organizing a follow-up gathering to get the local community more involved in IMPACT & ACHIEVEMENTS“ Chasing Ice is a visually stunning wake up call. It’s an amazingly useful tool to change minds and engage people to take action about the Earth’s changing climate.” — Jerry Freewalt , Ofﬁce for Social Concerns, Catholic Diocese of Columbus35 36Impact & AchievementsChasing Ice

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Impact & Achievementsclimate change action. — A blogger (myhusbandselectriccar.com) wrote, “My husband started the new year with a brand new electric car. I could tell that the idea to buy a battery-charged vehicle was ruminating in his head for months. Every now and then, he would mention it, and then, the topic arose more often after we watched Chasing Ice, a movie about the disappearing polar ice.— After a screening of the ﬁlm, an 18-year-old started a new company retro-ﬁtting buildings to be more “green.” — Students at A&M Consolidated High School, in College Station Texas, screened the ﬁlm for all the biology classes at their school and asked every biology student to write a postcard to their senator asking him to acknowledge the science.— Donations to James Balog’s nonproﬁt, the Earth Vision Trust, signiﬁcantly increased with many of the donations channeled through the Chasing Ice website. — In the year that the ﬁlm premiered, over 20,000 people signed up for the Chasing Ice email list, and they gathered nearly 15,000 signatures in the ﬁrst online pledge to commit to personal action combatting climate change.— Fans from around the world uploaded fan art on Instagram including iceberg-shaped jewelry, and paintings.The Ohio Tour – Empowering A Community To Provoke Leadership Change During this intensive 3-month campaign, the team in Ohio organized and participated in over 90 events that reached over 9,500 people in that district (1.25% of district population). Strategic highlights include:— Over 300 Ohio residents shared their messages with Congressman Tiberi through the DearCongressmanTiberi.com website.— Press and media released over 35 articles or event announcements about the Ohio Tour between April-May 2014.— Collaborations from over 70 local venues/organizations, as well as 8 national collaborators participated in the Ohio campaign, including multiple faith-based communities, 6 high schools and 7 universities, 4 rural and urban farming organizations, 7 art and cultural venues, and 46 various other nonproﬁts, local libraries and communities venues. — The Chasing Ice team and local collaborators have distributed 5,500 copies of the DVDs that feature a written call to action that was speciﬁcally created for Ohio residents. Towards the end of the tour, the latest Intergovernmental Panel on Climate Change (IPCC) report was released. President Obama’s non-proﬁt, Organizing for Action, amassed a team of volunteers to go to the ofﬁce of every Congressman in the United States who denied climate change. As the IPCC report was presented, a request for a statement was also made to each Congressman’s team. Of the 130+ Congressmen who denied the science, only one ofﬁce made any statement in response to the news. It was Congressman Tiberi’s team, and they responded with a message that differed incredibly from his 2009 stance:CONGRESSMAN TIBERI BEFORE/AFTERFrom Columbus Dispatch, 2009: GOP Rep. Pat Tiberi of Genoa Township doesn’t think there is a consensus among scientists about whether global warming is proven.“If there’s one thing I’ve learned from the climate-change debate, it’s that I am not a climate scientist. I’ve had conversations with many different members of the scientiﬁc community in central Ohio offering a full spectrum of opinions. This is why I believe Americans should be skeptical of any politician who claims to have all of the answers.”On April 24 2014, 2½ months into the Chasing Ice Ohio Tour, Congressman Tiberi released a public statement that represented one of the biggest climate change shifts from a single federal legislator: “A global problem requires a global solution. An effective solution requires that all countries agree to participate together. I would like to see us address climate change in a balanced manner, on as broad a front as possible.”37 38Impact & AchievementsChasing Ice

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Impact & AchievementsWork Left To DoClimate change is a multi-dimensional issue that requires sustained global action to affect change. As a proven catalyst to shifting hearts and minds on the issue, Chasing Ice continues to be used as a tool for change. And as of January 2016, the ﬁlm team are deep in production on a follow up project – this time on the global oceans and the damage that climate change, overﬁshing and local pollution is having on them. There may be a new ﬁlm as the focus, but the campaign that begun with Chasing Ice will remain very much alive.“ President Obama always talks about [climate change] in relation to his girls’ future. Nothing is more motivating than thinking about the kind of place where your kids are going to grow up. Let me underscore that the President has said this is something that we have to act on. He has challenged Congress to do that. It is because of the work that Jeff [Orlowski] has done to highlight the nature of this challenge that he feels as strongly as he does. I thank you all for doing what you do.” — White House Chief of Staff Denis McDonough39 40Impact & AchievementsChasing Ice

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Impact & AchievementsCONCLUSION At the core of the Chasing Ice impact campaign was an intense effort to change the hearts and minds of individuals and institutions towards accepting the science of man-made climate change. To create mass awareness, the ﬁlm was screened to strategic audiences from the White House to the United Nations to local high schools throughout the US. Over 25 million viewers watched Chasing Ice on multiple platforms and broadcasts. In Spring of 2014, the Chasing Ice Ohio Tour was launched in an effort to further shift the political conversation around climate change. The campaign focused on one Congressional district, represented by Congressman Pat Tiberi (OH-12), who had been listed as a climate change denier. As a result of a 3-month effort and partnerships with 70 local collaborating organizations, nearly 10,000 Ohioans viewed Chasing Ice, and hundreds joined the movement to reach out to the Congressman directly. After 3 months, Congressman Tiberi shifted his stance on the issue, publicly acknowledging climate change, thus demonstrating the unprecedented political impact of the campaign.WATCH THE FILMCHASINGICE.COMVODNETFLIX, ITUNES, AMAZON PRIMEWEBSITECHASINGICE.COMTRAILERYOUTUBE.COM/WATCH?V=EIZTMVNBJC4FOLLOWFACEBOOK.COM/CHASINGICE TWITTER.COM/CHASINGICECONTACTINFO@EXPOSURELABS.COMACTCHASINGICE.COM/MAKE-A-DIFFERENCE/“ They’ve done great work in capturing attitude shifts in real time and show signiﬁcant movement among interesting sectors of the community. And the ﬁlm itself is a solid tool to allow for that in being apolitical in bringing people into the conversation.” — Review Panel41 42Impact & AchievementsChasing Ice

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The TeamJAMES BALOG Director, Extreme Ice SurveyFor 35 years, photographer James Balog has broken new conceptual and artistic ground on one of the most important issues of our era: human modiﬁcation of our planet’s natural systems. James has been honored with awards, and his photos have been extensively published in major magazines, including National Geographic, and exhibited at more than one hundred museums and galleries worldwide.PAULA DUPRÉ PESMEN ProducerPaula DuPré Pesmen worked for more than 16 years as an Associate Producer for ﬁlmmaker Chris Columbus and 1492 Pictures. DuPré Pesmen began working in 2005 as a documentary producer with Oceanic Preservation Society in her hometown of Boulder with director Louie Psihoyos to bring his vision to the screen for the Academy Award-winning The Cove. In 2005, DuPré Pesmen conceived and founded a nonproﬁt, There With Care, which supports families facing the critical illness of their children. In June, 2011, DuPré Pesmen was named a Local Hero by Oprah Winfrey’s O’ Magazine and the organization was awarded the eChievment Award by NPR’s E-Town Radio as well as the local honors The Pace Setter Award and Boulder Magazine’s REAL Award for Organization of the Year. JERRY ARONSON ProducerJerry Aronson is an independent ﬁlmmaker whose ﬁlms include the 1978 Academy Award-nominated, The Divided Trail. Aronson also directed a six-hour documentary miniseries America’s Music: The Roots of Country, which examines the evolution of this American music form from its origins in Appalachia to its current preeminence as a billion-dollar industry. Jerry was also chosen to be a Directing Fellow at the American Film Institute in 1981.Aronson directed The Life and Times of Allen Ginsberg in 1993, which won the prestigious International Documentary Association Award of Excellence in 1994. In 2006 Jerry won the University of Colorado Award for Teaching. He retired from teaching in 2008.THEFILMMAKERSOTHER KEY MEMBERS OF THE TEAM Executive Producers David and Linda Cornﬁeld Associate Producers Stacy Sherman, Billy RayJames Billmaier With Generous Support from The Kendeda Fund, The Wild FoundationProduction Coordinator Larissa RhodesOperations ManagerLindsay FriedmanOhio Tour ManagerJen PalmerOutreach ManagerSierra VossSocial Media ManagerBehzod SirianiJEFF ORLOWSKI Director/ProducerAs founder of Exposure Labs, a production company geared toward socially relevant ﬁlmmaking, Orlowski has served as director and producer of short ﬁlm projects and online/broadcast commercial work. His clients haveincluded Apple, General Motors, Stanford University, Blackboard, and the Jane Goodall Institute. His work has aired on the National Geographic Channel, CNN and NBC and has been featured in The New York Times, The Wall Street Journal, Time Magazine, NPR and Popular Mechanics. He has traveled on tour representing the Sundance Institute, President Obama’s Committee for the Arts and Humanities, and the National Endowment of the Arts.45 46The TeamChasing Ice

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The TeamPARTNERS THATACTIVATEOur Children’s TrustImagery from Chasing Ice is being used as evidence for their attempts to help children sue the federal government over its failure to protect their rights to clean air and clean water.Peace CoreThe Peace Corps continues to use the ﬁlm as a call for volunteers to participate in climate work abroad.Interfaith Power and LightInterfaith Power and Light, an organization dedicated to providing leadership in the faith community related to global warming, distributed Chasing Ice to their entire email list of religious organizations. Through their heavy promotion of the ﬁlm, it was screened more than 300 times in six months. The American Film Showcase In 2015, the glaciologist from Chasing Ice, Dr. Tad Pfeffer, was invited to screen Chasing Ice in Nepal. Catholic Climate Covenant Continue to promote the use of Chasing Ice to Catholic parishes across the country. From their website: “Many parishes and communities are reporting that video discussions and ﬁlm nights are one of the best ways to launch discussion”.The Contemporary Austin In January 2014, curator Charles Long premiered his exhibit, CATALIN, featuring art and environmental innovation on the topic of melting glaciers. The exhibit included streaming clips of Chasing Ice. The space was used for panels and events by the festival SXSW, which generated weeks of high-level exposure. Earth Vision InstituteFounded by photographer and scientist James Balog in 2012, EVI is a donor-funded organization that is dedicated to creating, publishing, and sharing world-class visual stories and rich media content, bridging the divide between art and science.Extreme Ice SurveyFounded in 2007 by James Balog, the Extreme Ice Survey (EIS) is an innovative, long-term photography program that integrates art and science to give a “visual voice” to the planet’s changing ecosystems. —Film Forward— Obama’s Committee for the Arts and Humanities— National Endowment for the Arts— National Endowment for the HumanitiesAnd more than 100 additional national and Ohio-based partners.47 48The TeamChasing Ice

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The TeamORGANOGRAMGrant Ticket Program:Rogue Edwards Greg Hamilton Beanie BradyJeff Nicholson Curriculum Development: Earth Day Network Chasing Ice Survey Development:University of Colorado Boulder Natural Hazards Center Interns:Libby Samuelson Joe Dinnen Jamie Wadsworth Bailey Bulles Dane Dostert Ohio TourOhio Tour Manager:Jen Palmer Assistant Ohio Tour Manager: Sierra Voss Outreach Coordinator:Gill Altman Social Media Manager:Behzod Sirjani Operations Manager:Lindsay Friedman Outreach Consultant:Tom BullockOutreach Videographer: Andrew AckermanFaith-Based Consultant:Jerry Freewalt Film Distribution (with Submarine Deluxe);Fundraising;Impact Campaign Strategy:Jeff Orlowski (Director /Producer)Paula DuPré Pesmen (Producer)Project Management:Larissa RhodesDistribution Advisor:Submarine Entertainment Publicity and Marketing:42 West, Strategy PRFredell PogodinTierney Kelly PRDifferent DrummerResource Media Theatrical bookings:Submarine DeluxeInternational Distribution:DogwoofMadman EntertainmentFilms We LikeNational GeographicNFP FilmsFeltrinelliDVD Distribution:Cinedigm TRADITIONALDISTRIBUTIONIMPACT CAMPAIGNGraphic Design:Vermillion Insight Designs Indika Entertainment Advertising DG CreativeLegal: Wilder Knight, ESQ. Production Insurance:Dylan H. Reiff D.R.Reiff and Associates, LLC 49 50The TeamChasing Ice

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Huge cheers to all our partners who have worked together over the past year to realise this program.In particular we would like to recognise the signiﬁcant work invested in the Impact reports which were produced by Erin Sorenson in collaboration with the team at BRITDOC and then lovingly designed by Involved Design in London.The Impact Award trophies which were designed and manufactured by Susan Banks, Professor at New World School of the Arts in Miami and photographed by Arion Doerr in New York.Finally the grafﬁti art made for this year’s announcement was created by Victor Ving, working on location at the Container Yard in Los Angeles. In a ﬁlm concept devised by BRITDOC and executed by Director and DOP Dallas Sterling and Producer Shelby Hill.Thank you one and all. HUGECHEERS

Chasing Ice DocImpactHi5 Award

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