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2024 Simplebooklet.com05/15/2024Deploying Simplebooklet to expand enterprise accountswithin Canva.OneDigital Case StudySimplebookletApp/ConnectDesign Anything Publish Anywhere

Who Is OneDigitalONEDIGITAL.COM03An enterprise client who provides healthinsurance, financial services, and HRconsulting to 75,000 businesses and theiremployees.

OneDigital/Canva/SimplebookletJourney04OneDigital’s goal was to unify thecreation and distribution of marketing,support, and communications collateralto their 75,000 employer customer base.Outgrown their previous solution usingflipsnack. Content was created acrossAdobe, Microsoft, and Google designand authoring tools.Wanted to design and distribute digitallyonline, avoiding attachments andorphaned files.First Decision - Bought into the Canva mission of designanything. Using Canva to create beautiful and impactfuldocuments, managed across team members.Second Decision - Determined that Canva fell short onpublish anywhere.

Publish FrictionCANVA.COM05Design presentation webpagehas limited customization.A very fragmented linkimplementation.Difficult to “see what theaudience will see”.Limited tracking and reporting.https://www.canva.com/design/DAF9XBJQhAE/H3C5z5mwoAkDGedN3kjCIg/view?utm_content=DAF9XBJQhAE&utm_campaign=designshare&utm_medium=link&utm_source=editor

App MarketDiscoveryReviewed:SimplebookletIssuuHeyzineFlowpaperPubluuFlippingbook06Selected Simplebooklet Customizable PresentationIncluding branding, calls to action and attachments.Multiple Page TransitionsOnly platform to support the various tactile transitionexperiences of physical collateral digitally. Integrated WorkflowTighter integration to move between the twoplatforms.SSO/SCIM ManagementAbility to manage multi-tenant accounts using Azureand enable cross account collaborationIntegrated TrackingReporting on user activity, email notifications, andthird party engagement auditing.Audience Access ControlsAbility to manage and gate what each reader can viewand engage with.

CONTRACT07OneDigital / SimplebookletAgreementInitial Contract5,000 hosted andtracked documents.120 employee accounts.1 year term.End of 12 Months70,000 hosted andtracked documents.500 employee accounts.3 year term.Year 2 Plan130,000 hosted andtracked documents.800 employee accounts.Onboarding 3 additionaldepartments.Enterprise grade reporting.010203

Opportunity #1Design ToolSwitching12%The number ofdocumentshosted onSimplebookletthat were createdin Canva. 70,000 hosteddocuments.8,000 have aCanva Design ID.08 Using the connect api with fileimport, OneDigital can take adocument created in PPT andthen switch workflows to importand update it in Canva.

Opportunity #2Time In App09Expand Seat Count and Per Seat Utilization. Increase opportunity with inactivated teamswithin an organization through their organicexposure as the audience of published designs. Expand Session Time and Depth Of Usage. Increase depth of use by expanding theworkflow scope through a return and updatecycle.

Opportunity #3Win Enterprise10Full Workflow SolutionBy bundling with your enterpriseengagements, together we can show aseamless workflow for creating, publishing,managing, tracking, and updatingcommunications documents at scale.No Existing Design Tool Has SolvedPublish AnywhereBy including Simplebooklet, you completethe workflow cycle in demand fromEnterprise clients.Adobe DifferentiationCreate a wedge opportunity withcustomers who are already invested intothe Adobe ecosystem.

2024 Simplebooklet.com05/15/2024General UX/UI ExperienceAddendumDesign Anything Publish Anywhere

What IsSimplebookletSIMPLEBOOKLET.COM01We’re a document presentation, digitaldistribution and tracking platform. View Examples

02WhereSimplebooklet FitsDESIGN ANYTHINGPrint ProductsPresentationsWe support the presentation, distribution,and tracking of brochures, flyers, cards,reports, guides, resumes, sell sheets,presentations, pitch decks, ebooks, booklets,newsletters, product sheets, bifolds,invitations, calendars

UX/UI - Simplebooklet App01

UX/UI - Canva in Simplebooklet02

Why Canva Clients Use Simplebooklet01There is a lot of friction in Canva’ssharing tools, making it difficult todeliver on the mission publish anywhere.Each sharing option comes with it’s own unique, often cumbersome link.No Single URLOpaque, inconsistent presentation across the multiple digital channelsmeans no harmony in distribution..Multiple OutputsAs a Canva user, I share from the EDIT page, so I can never feelconfident in what I think my audience will see in different channels.Audience PerspectiveNot designed for robust, multi-tier communication across digitalchannels. Access controls, activation reporting, and the presentationof the designs are generic and rudimentary.Simplistic SharingOur unitary link theory, that one link should be persistent, consistent, brandable and handle all distributionsituations. No matter what a user does with their content, they are confident that this one link will alwayslead their audience to a familiar presentation of their design.One LinkA Canva design is presented on a customizable, professional and brandable presentation landing page.Page design is only as strong as the environment it’s presented within.Sharing First FocusWith notifications and advanced reporting, the Canva user always has the pulse of the audience. Withbuilt in Calls To Action and lead magnet features, the design drive inbound audience activation.The Feedback To Be SuccessfulControl who, when and where people can view and participate in your Canva design.Access ManagementRemoving Friction - Simplebooklet puts it’s powerfulpublish anywhere featureset into the hands of Canva usersthrough the Apps, Connect and SCIM api integrations. 16,000 permonthThe number ofCanva usersthat sign up toSimplebookleteach monththrough theextensionsmarketplace.Canva usershave to dig todiscover ourExtension.

DELIVERING ON THE CANVA API PROMISES02Integration Points APP ApiExport designs to theSimplebooklet platform.Import sharing assets (qrcode, link) to be used inpage design.Redirect advanced editinginto Canva.oAuth to connect accounts. CONNECT ApiCreate, destroy, updatedesigns based on Canvaaccount permissions.Import designs directly fromCanva accounts on theSimplebooklet dashboard.Export Simplebooklets createdfrom different design tools(PPT, Adobe, Doc) into theCanva design editor.SCIM ApiComing Soon - to provide theOkta and multi-tenant accountmanagement required byenterprise installations.010203