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Message SellerhandbookYour complete step-by-step guide to selling your home.

CONTENTS1-2About yourAgent3About my CompanyT A B L E O F4The Selling Process5Preparing your Home for theMarket6-8Pricing Strategy 9Staging your Home10-11Marketing your Home12Showing your Home and Selling

T H A N K Y O U1 78622 US Hwy 40 Winter Park, CO 80482RYLEE MCCONNEcLL I 970.531.7723 I Rylee@rewinterpark.com www.rewinterpark.com As a true Fraser native, I’ve been lucky enough to grow up surrounded by the beautyand tight-knit spirit of this mountain town. I’ve watched Fraser evolve over the years, yetit’s never lost that small-town charm that makes it feel like home. After starting a familyand exploring other parts of Colorado, it didn’t take long before I felt the call to comeback to the community that holds my heart.Growing up here gave me more than just a deep love for the outdoors—it gave me alocal’s perspective on Grand County’s neighborhoods, hidden trails, and the kind ofcommunity where everyone still waves hello. That perspective, combined with a sharpeye for detail, creative marketing approach, and knowledge of both established andup-and-coming areas, allows me to bring real value to every client relationship.I’m passionate about helping others plant roots (or find their perfect weekend escape)in a place I know and love. Building long-term relationships with my clients is at theheart of what I do—because truly, the more friends to ski or trail run with, the better! Inthis competitive market, I’m here to be your advocate, trusted guide, and someone whogenuinely cares about helping you achieve your goals.R Y LE E M C C O N N E L LB RO K E R A S S O C I A T E-Rylee"My goal when marketing your home is to increaseawareness, attract interest, and get more potentialBuyers through the door. Real Estate is more than acareer to me, it is my passion. The opportunity to helppeople with the sale of their home is such an honor andpleasure for me."

M Y P H I L O S O P H Y2My PhilosophyAs your local expert, I am a driving resource; my goal is to get your home sold and get you where youwant to go on time, to help put you in the strongest negotiating position possible and to make it easierfor you and reduce surprises. You can be a confident Seller knowing you have me by your side whileyou make decisions. My process, experience, education, and the support system my company provideswork in fluidity to your benefit. I put your needs first. My number one priority is looking out for your bestinterests and supporting you every step of the way. My PromiseI will be always available; ready to answer your questions, educate you, and give you guidance ondecisions at hand. I will advocate for YOU. Using the best local resources, I work to collaborate andnetwork with trusted vendors. Together we will uncover anything and everything you need to knowabout what it may take to sell your home. My goal is to ensure that deadlines are met and everyaspect of your transaction is handled with diligent care, resulting in a smooth and successful close. What does this mean for you?KEY TAKEAWAYMarketing your home isn't as simple asposting it online and throwing a "For Sale"sign in your yard.If you’re thinking of selling your house but are hesitant because you’re worried that Buyer demand hasdisappeared in the face of higher mortgage rates, know that isn’t the case for everyone. Whiledemand has eased this year, millennials are still looking for homes. And your house may be exactlywhat they’re looking for. While the millennial generation has been dubbed the renter generation, that namesake may not beappropriate anymore. Odeta Kushi, Deputy Chief Economist at First American, explains: Millennials, thelargest generation, are actually a significant driving force for Buyer demand in the housing markettoday. As the largest generation, the volume of potential millennial homebuyers will have an impact onthe market for years to come.

A L I T T L E A B O U T M Y C O M P A N YWhy should you trust Real Estate of Winter Park withsome of the most important decisions of your life?3A N D A S I F T H A T I S N ' T E N O U G H . . . C H E C K O U T O U R P E R F O R M A N C E The answer lies within our unique team approach.The Real Estate of Winter Parkteam consists of experienced brokers consistently working together to benefit you,the client.We put your needs first by eliminating the inter-office competition that is oftenseen in traditional real estate companies. As you work with me, the entire RealEstate of Winter Park team is looking out for your best interest and standing by tosupport us, every step of the way.We are also supported by our knowledgeable and friendly full-time staff.

T H E S E L L I N G P R O C E S S4S T E P 1PREPARE YOUR HOMEFOR THE MARKETS T E P 2STRATEGICALLY MARKETYOUR HOMES T E P 3SHOW YOUR HOMES T E P 4SELL IT!✓ Meet for a listing appointment at yourhome for a property walk through✓ Understand the process- "what willhappen next."✓ Consider any repairs or necessaryimprovements; schedule a pre-inspection✓ What inclusions or exclusions will youhave. ✓ Schedule a pre-title commitment.✓ Create a timeline and schedule.✓ Value Positioning- 5 components ofvalue: price, location, size, condition,amenities.✓ Prepare your home for sale-professional staging, professionalcleaning, yard care, etc.✓ Professional photo/video of your home✓ Execute a marketing plan formaximum exposure. ✓ Pre-showing checklist.✓ Multiple listing service, mail toneighbors, contact realtors with Buyers,open house, survey, etc.✓ Weekly conversation with an updateon the marketing of your home. ✓ Negotiating the best contract, the onethat will close.✓ Go under contract.✓ Manage the transaction to close ontime with minimum uncertainty andsurprises.

P R E P A R I N G Y O U R H O M E F O R T H E M A R K E T5- B A R B A R A C O R C O R A N"Buyers decide in the first 8 seconds of seeing a home if they're interested in buying it. Getout of your car, walk in their shoes and see what they see within the first 8 seconds."CONSIDER REPAIRSGet that sold price up by considering some repairswith a good return on investment. Not all Buyershave the vision to see what your home could be, soeven little changes will help them see the biggerpicture. Here are 4 high-ROI improvements thatBuyers will love:1. Open up the floor plan. Knock down walls andcreate the spacious layout that's on many Buyers'wishlists.2. Install hardwood floors or refinish your currentones. According to NAR, refinishing hardwood floorswill recoup 100% of the cost at resale, while newhardwood floors recover 106% of costs.3. Swap out fixtures in the kitchen and bathrooms.New knobs, pulls, and faucets, are an inexpensiveway to create a cohesive, modern look.4. Paint in a neutral palette. This allows Buyers topicture their things in your space.

P R I C I N G S T R A T E G Y6PRICING STRATEGYHomeConditionBuyerDemandMarket &LocalTrendsComparableSales$ $$ $$$UNDERPRICED MARKET VALUE OVERPRICEDDecreases futurebuying powerLeaves money onthe table byundervaluing yourhomeBuyers mayassumesomething iswrongBetter chances ofa bidding warMore likely to getan offer at orabove list priceLikely to sellquicklyMay need a pricedrop which canraise red flagsLikely to sit on themarket longerHigh price tagmay deter buyersEspecially in today's market, your asking price sends a messageto potential buyers. Pricing your home right takes expertise toensure you can get the most out of your sale. We lookspecifically at the value of the homes in your neighborhood, thecondition of your home, current market trends, and Buyerdemand to decide on a recommended list price.CONSIDERATIONS FOR DETERMINING PRICE

Market Value-10%-15%60%75%90%P R I C I N G S T R A T E G Y7It's important to thoroughly evaluate the market to determine the market valueof your home. Here's why:Properties that are priced right fromthe beginning typically sell for morein the end.If you price your home too high, thehome will stay on the market longer.The longer a home stays on themarket, the less it will be shown. Your property attracts the mostinterest when it is first listed, so it iscrucial to initially price it correctly. +10%+15% 10%30%ASKINGPRICEPERCENT OFBUYERS

Below market value+ The home will receive high interest and aquick sale.+You may get a multiple offer scenario,which may include offers higher thanasking price.- Risk of having to sell at a lower price.Over market value+ If you have to receive a certain amountfor the home.- It will take longer to sell.- The more days it's on the market, theworse it looks to prospects.- The home may not appraise by theBuyer's lender, back to negotiations.At market value+ No appraisal issues.+ Buyers and agents will recognize afair price.+ Will appear on more relevantBuyer searches.=P R I C I N G S T R A T E G Y8Below are the pros and cons of pricing your home above, below, or at market value.

S T A G I N G Y O U R H O M E9HOW STAGING YOUR HOME WORKSStaging a home for sale is theprocess of making sure thatyour property looks itsabsolute best and presentsitself in the most attractiveway possible.This can be done with simplechanges like adding décor,moving furniture around, orreplacing old items with newones. Staging a home for salecan also include additionalwork like repainting walls,replacing carpets, or evenrearranging rooms entirely.BENEFITS OF STAGING:-Highlight the best features of ahome-Less time on the market-Makes a home look more "move-in ready"-Prospective Buyers can visualizeeasier-Increase the perceived value-Takes little time to create -It's cost-efficientA recent survey from the International Association of Home StagingProfessionals shows that staging helps sell homes three to 30 times fasterthan nonstaged competition. Further, staging can help increase the sale priceby up to 20% on average.

Internet53.2%Real Estate Agent29.8%Yard Sign7.4%Home Builder or Agent5.3%S T R A T E G I C A L L Y M A R K E T Y O U R H O M E1 0Source: 2019 NAR Home Buyer and Seller Generational TrendsHOME BUYERS ARE SHOPPING ONLINEMore than likely, the first place potential Buyerswill see your home is online. This is why we workhard to reach as many Buyers as possible online,and strive to make the best impression possiblethrough our online listings.When it comes to online marketing, many agentswill try to convince you that they have some sortof secret weapon to market your home.The truth is, every agent's listings is syndicatedby the local MLS to thousands of websitesautomatically. If a Buyer is house shopping, andyour house is on the market, it is basicallyimpossible for them to miss it. Typically, thefactors that prevent a home from selling areprice or the way it is inputted and displayed inthe local MLS.97% of homebuyers starttheir search online... ...and they will find us on theFIRST page of a GoogleSearch.

M A R K E T I N G Y O U R P R O P E R T Y 97% of homebuyersstart their searchonline......and they will findus on the FIRSTpage of a GoogleSearch.Our full-time Marketing Director is up-to-datewith industry trends and best practices foradapting marketing strategies to best promotethe sale of your home. Social MediaYour property will be marketed on Real Estate ofWinter Park's Facebook and Instagram pages, bothof which have a very strong and engagedfollowing. Virtual Staging Virtual staging is the process of digitally addingfurniture, decor, and other items to photographsof a home in order to enhance its appearance andappeal by giving potential buyers a better idea ofhow the space can be utilized.A Digital Brochure One option might be an informative orpromotional material presented in a digitalcontent format and published online to thegreater Denver market.Featured on the Real Estate of WinterPark Website Your property will rotate as a Real Esate of WinterPark listing on the home page of our website forpotential Buyers to see first. 1 1

S E L L I T1 2WHAT TO EXPECT NEXTNEGOTIATING OFFERSIN ESCROWCONTINGENCIESCLOSING DAYAs the showings start rolling in, we'll start getting feedbackand/or offers from prospective Buyers. We will work together tonegotiate the offers we receive to achieve your ultimate goalwhether that be a quick sale, maximizing profit, or perfecttiming.Once the purchase agreement is signed by all parties, theBuyers will deposit their earnest monies in escrow. Thesefunds will be held by a third-party account until closing. Ifthe Buyer backs out of the sale for a reason not specifiedin the contract, the Seller is typically entitled to keep theearnest monies.Once we're under contract, keep in mind thatwe still have to clear any contingencies on thecontract before we close. A contingency iswhen there's something that the Buyer or Sellerneeds to do for the transaction to moveforward. I will keep us on track with varioustimelines, including all communication with theBuyer’s lender to make sure financing will notbe an issue...Once we get the clear-to-close, we will schedule a closing date with theTitle Company. But wait, ONE more thing before you finally pop thatchampagne! The final walk-through: Right before closing, the Buyer willhave the right to walk through the home and make sure any agreed-uponrepairs were completed and the property is in good condition.

L O C A L L Y O W N E D , L O C A L L Y I N V E S T E D1 3Real Estate of Winter Park donates a portion of everyclosing to a local Non-Profit Organization. KFFR 88.3 FM The Grand FoundationShining Stars Foundation Grand KidsLearning Center NWRM CASAHeadwaters Trail Alliance Fraser ValleyHockey Association Hike for SpencerBrammer Family Fund – Kicking it toCancer Winter Park Ski Education FundGrand Mountain Bike Alliance FraserValley LaCrosse Grand County HistoricalSociety Grand Stewardship ProgramNational Sports Center for the Disabled(NSCD)Grand Arts Council Proud Sponsorof Highnote ThursdayParker Seemann Memorial FundColorado Headwaters Land Trust GrandCounty Pet Pals Fraser Valley RecFoundation Fraser Valley Baseball FraserValley Lions Club Grand CountyAdvocates Mountain Family Center RockyMountain Repertory Theater High CountryStampede Rodeo Shred-a-Thon GrandCounty Wildfire Fund Blue Star RecyclingWinter Park Rotary Middle Park MedicalFoundationThank you for trusting me with the sale of your property. I am honored to represent you andguide you through the selling process.My job is to help get you the most value in the timeframe you desire. Have more questions? I'm always available to help! Shoot me a text or give me a call. Helpingmy clients sell their home for top dollar and with the most ease is what I am passionate about –I'm always here to answer your questions.-Rylee McConnell