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M EDIA G UIDE
Connecting people and property since 1861 This media guide is comprised of our specialised marketing materials and showcases some of the options available to you during your sales campaign Your agents will be happy to assist you in selecting the most appropriate collateral to complement your property Digital Advertising Standard Brochures Premium Brochures Mailbox Drops Sign Boards Public Relations
PORTALS Eg John is looking to downsize and is on D IGITA L A DV ER T I S I N G SOCIAL MEDIA Using a combination of high quality collateral along with strategic digital marketing is essential in leaving a lasting impression with your buyers Recognising this we developed a digital platform to efficiently target both active and passive buyers wherever they may be spending time while online We call it Buxton Connect YOUR BUYERS Gumtree looking to sell some unwanted furniture The algorithm uses smart data to profile John as a ELSEWHERE potential buyer based on this online behaviour Business finance news weather entertainment online shopping etc Buxton Connect recognises this and then serves your ads to him wherever he may be online While your campaign is active on property portals like Domain and realestate com au Buxton Connect delivers a parallel campaign that uses smart data to identify buyers based on their online behaviour and serves your ads to them via their favourite non property sites W E GO W H E R E YOU R BU Y ER S A R E Where buyers spend their time online Advertising on property portals or social media alone would mean missing out on a major buyer segment The average user spends more than 100 hours online every month around 25 of their time on social media and only around 15 minutes on property portals 46 Vendors using Buxton Connect see an increase in open home attendance of av 46 finds your audience here
2pp Landscape Brochure P R O P E R T Y B ROC HURES Eye catching and beautiful to hold our brochures are printed on a high quality stock and are designed to perfectly complement the photography With a number of options available there is a format to suit every kind of property Our floor plans are detailed and our copywriters are highly skilled enabling us to effectively communicate every important detail and allowing your buyers to develop a stronger emotional connection to the property 4pp Landscape Brochure 2pp Portrait Brochure
CLA S S I C Using a wide format layout and subtle contrast between page and property our classic brochures highlight the softer palettes and warmer tones traditionally associated with cosy classic style homes 12pp Premium Brochure Classic Our 12 page premium brochures are a visual showcase of the most prestigious residential properties across our network Using elements of Classic and Contemporary design our premium brochures are tailored to suit the architectural design of your property and leave a lasting impression with your buyers CON TEM P OR ARY 12pp Premium Brochure Contemporary We pair the most contemporary homes with a bold form factor This minimalist layout and stark contrast frames the photography and complements the clean lines typically found in more modern homes
2pp Standard Postcard Trilogy MAI LBOX DROPS Local audiences are a powerful marketing tool We offer a 3 part trilogy mailbox drop to the streets surrounding your property to make sure any inarea buyers are aware of your campaign As with our brochures our mailbox drops are available in both a standard and premium format the latter used to ensure your property stands out from the crowd 4pp Bi Fold Postcard Classic 4pp Bi Fold Postcard Contemporary 4pp Bi Fold Postcard Contemporary 4pp Bi Fold Postcard Classic
P R O P E R T Y S I G N BOA R D S Utilising the very best photography to showcase your property our boards are designed to be sleek and minimal Available in a variety of sizes and photo layouts they are perfectly suited to any application from the most boutique narrow laneways to the grandest street frontages 10 10 8 8 6 6 4 4 2 2 8x6 Photo board 10x8 Photo board Illuminated Available 8x10 Photo board Illuminated Available 6x8 Photo board Illuminated Available 4x6 Stock board
PU BLIC R E L ATION S As part of Buxton s proposed representation of the vendors the agents will work closely with Greenpoint Media a PR and Communications agency to ensure a highly successful sale for the vendor Greenpoint Media can assist in obtaining media coverage in key property titles for the home via the creation and distribution of a media release outlining property highlights such as home features heritage elements renovations location and quirky or unique facts PU BLICATION TARG E TS This service extends to media liaison services such as pitching and advocating for press coverage as well as subsequent monitoring and reporting where necessary Targets include but are not limited to
As part of Buxton’s proposed representation of the vendors, the agents will work closely with iD Collective, a PR, Creative, and Events agency, to ensure a highly successful sale for the vendor.iD Collective can assist in obtaining media coverage in key property titles for the home via the creation and distribution of a media release, outlining property highlights such as home features, heritage elements, renovations, location, and quirky or unique facts. Ysabelle Devereuxysabelled@idcollective.com.au0414 729647PUBLIC RELATIONSThis service extends to media liaison services, such as pitching and advocating for press coverage, as well as subsequent monitoring and reporting where necessary. Targets include but are not limited to:PUBLICATION TARGETS