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PUTNAM MARKETING COM Personal Brand Building your PUTNAM MARKETING

table of contents 1 DEFINE YOUR PERSONALITY 2 BRAINSTORM IDEAS FOR A NAME 3 DEFINE YOUR AUDIENCE 4 DEVELOP A STRATEGY 5 CHOOSE A PLATFORM 6 CREATE A PERSONAL STYLE 7 CREATE A BRAND SIGNATURE STYLE 8 CONCLUSION

Hello In this e book we ll cover how to build an online brand We ll go over the basics of building a brand and then dive into specifics for creating your own Kate xoxo PUTNAM MARKETING COM PUTNAMMARKETING putnammarketing putnammarketing putnammarketing putnammarketing

Every moment is an opportunity to change your perspective

01 define your personality and purpose Now that you ve got a handle on what your brand is it s time to decide who it is for This can be done in two ways defining your personality and defining your purpose

your notes first impression When you think about your brand you should think about how you want to come across to customers right off the bat What kind of first impression do you want to make Are you a fun carefree helper Are you a reliable trustworthy pillar 02 enjoy the process

03 come up with a strategy To define your personality think about how you want people who interact with your brand to feel Do they want to feel excited Inspired Happy Answering this question will help you determine what kind of voice or tone you want to present through all aspects of the brand from email copy to social media posts from blog content to product descriptions

04 the right name FIRST IMPRESSION Branding experts take the opposite stance and say the best kind of name is a descriptive one that states what your company does They claim that this saves you money on marketing because you don t have to waste time explaining what your company does THE RIGHT NAME FOR YOUR BRAND Coming up with the right name for your brand is not about fitting a singular universal standard That would be like holding sprinters marathoners to the same standard of success when both athletes train for completely different races STORYTELLING When you re naming a company you want to inspire people You want them to know what you stand for and what you do You need a name that can give a quick snapshot of who you are but also tell a story about your company s origin mission or values BRAND PERCEPTION When you think about your brand you should think about how you want to come across to customers right off the bat What kind of first impression do you want to make Are you a fun carefree helper Are you a reliable trustworthy pillar

05 think about your name If you want to build an online brand one of the first things you ll need to do is come up with a name A good name can help people remember who you are and what your brand stands for It s also important that your name isn t too long or hard to pronounce and spell but at the same time it should be creative enough that it stands out from the crowd your notes

develop a strategy With your brand identity and voice in place you can start building your strategy The first step is defining whom you want to reach and how you ll do it This might sound like something that happens at the end of a strategic planning process but the reality is that developing an audience persona or personas will help inform every step of the marketing process moving forward Setting goals for your online brand is essential these goals will inform everything from deciding on content types and frequency schedules to budgeting for paid traffic and email campaigns Your business may have one overarching goal or many specific ones for example if you re looking to grow sales through advertising setting up those ads in advance will save time by streamlining the process later Let s take this example further into account with practical steps like creating optimized landing pages or optimizing ads based on A B testing results after they go live We can better measure their effectiveness towards achieving those goals over time too

choose a platform You can choose a platform that s right for you There are several to choose from but some will be more appropriate than others depending on your audience and what they re using how much time and money you have available and your skills and interests Consider what type of interaction is appropriate between readers and authors if someone writes something controversial enough that gets attention from mainstream news outlets then those outlets likely won t hesitate to contact whoever wrote it first before reporting anything else related so make sure if using one platform over another makes sense given how much time each takes per day so far ahead into future while still maintaining a balance between work projects too which should never happen even though sometimes does Think about how often you want to post content If you re interested in blogging daily or weekly then blogging platforms may be best because they offer free hosting with easy to use tools If it s more important for your business goals for readership numbers than writing quality for example then social media might be better because it has over 1 billion users who will see any posts as long as they ve been tagged correctly by another user or by an algorithm scan based on hashtags used within photos or videos shared by other users sharing similar images videos at the same time frame during which yours was posted

Testimonials This ebook was very helpful the information is well written and organized The author did a great job explaining steps and strategies If you are looking for information about how to build your online brand this book is for you CARLO I ve read a lot of books on marketing and I don t usually write reviews but this is one of the best ebooks I ve ever read It s super insightful and actionable ASHLEY It was very helpful to me in my journey of getting my online business off the ground I just started out and I already have traffic coming to my website Thank you for the great work BRANDON

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