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Welcome to BUILDING THE BEHAVIORAL ADVISOR

THE JOURNEY You are now at the trailhead for the path toward "funded contentment"—for not only your clients but also yourself. This experience, designed by the behavioral experts at Shaping Wealth, is a master class in human-first financial guidance and will provide you the perspectives and toolkit necessary to flourish. ! Building the Behavioral Advisor is an immersive, cohort-based program that trains “player-coaches” on how to guide clients on timely financial decisions and timeless considerations of how money fits into a meaningful life. It is also a profound and timely opportunity for you to reflect upon your own craft and career trajectory. ! Tried and tested by hundreds of advisors from around the world, BTBA is now the wealth profession’s premier behavioral coaching experience. •Learn immediately-practical skills derived from behavioral finance, emotional intelligence, and positive psychology. •Connect with and learn from your peers who share similar aspirations and challenges—and join a global network of behavioral advisors. •Go on a journey of self-discovery with benefits that will accrue far beyond your day job. ! The “Behavioral Advisor” who emerges from this transformative experience will sit on the leading edge of the global wealth management industry. We aspire for this program to be a watershed moment in your career.

1 Adaptation2 Being Human8 Enough5 Navigating Change3 Know Thyself7 Happiness4 Rigorous Empathy6 Risk, Goals, & DecisionsBUILDING THE BEHAVIORAL ADVISORTHE ROAD MAP BTBA is a high-energy, immersive experience that is both multi-sensory and multi-media. You will experience modern learning techniques through our innovative "flipped classroom" model. Watch recorded content at your own pace, then engage in live sessions to discuss and apply. You will join small peer-based "pods" for deeper connection and creativity. Benefit from lifelong access to Shaping Wealth's global alumni network. Ultimately, embrace the chance for growth and transformation.

BTBA STEP-BY-STEPLIVE SESSION #1BTBA KICK-OFF SESSION Kick-off BTBA with the Shaping Wealth team and your cohort! We'll begin with conversations and exercises on some big ideas plus engage in expectations setting.IN THE INTERIMEach interim period has two parts: You will watch two pre-recorded videos (~ 1 hour each). And you will meet live with your "pod" to discuss assigned topics.01020304LIVE SESSION #2MODULES 1 & 2 DISCUSSION Join the Shaping Wealth team to discuss Modules 1 & 2 on "Adaptation" and "Being Human." Expect questions, break-out rooms, and other engaging experiences. IN THE INTERIMModules 3 & 4 are available to watch via our online learning portal, what we call “The Map.” You will also convene with your pod to tackle challenges issued from the last live session.05LIVE SESSION #3MODULES 3 & 4 DISCUSSION Join the Shaping Wealth team to discuss Modules 3 & 4, both on elements of emotional intelligence. Expect questions, break-out rooms, and other engaging experiences. 06IN THE INTERIMWatch Modules 5 & 6 on the Map. And connect with your Pod for more crackling conversation!07LIVE SESSION #4MODULES 5 & 6 DISCUSSION Join the Shaping Wealth team to discuss Modules 5 & 6. on "Navigating Change" and "Risk, Goals, and Decision." Expect questions, break-out rooms, and other engaging experiences.08IN THE INTERIMThe home stretch! Watch Modules 7 & 8 on the Map. And conduct your final Pod conversation.09LIVE SESSION #5MODULES 7 & 8 DISCUSSION Join the Shaping Wealth team to discuss Modules 7 & 8 on multiple dimensions of happiness and contentment. We also wrap up your BTBA experience. Across all Shaping Wealth experiences, we have observed that the most satisfied participants are those who fully lean into the engagement. For BTBA, we believe that a commitment of on average 2-3 hours per week for the program’s seven-week duration positions you for a fantastic experience.

ADAPTATION The Quest for Funded Contentment Journeys that matter never come easy. In this introductory module, we depart the safer port of traditional finance to explore the intersection of minds and money. Many of the compasses, guides, and tools we’ll need for the rest of the journey will be covered here. This includes a comprehensive "playbook" for human advice that’s original, impactful, and scalable.IN THIS MODULE WE’LL COVER: ‣Why the dynamics of change and adaptation are central to financial advice—and the human condition. ‣The relationship between material prosperity and emotional wellbeing. ‣How the behavioral revolution is disrupting the global wealth management industry. ‣The 4 forms of human flourishing, especially financial wellbeing and “funded contentment.” ‣The modern advisor’s role as “guide” in clients' (money) lives.MODULE 1

BEING HUMAN Who Do You Think You Are? Introducing psychology into financial attitudes and decisions begs a deeper question: What does it mean to be human? This module engages with neuroscience, biology, and evolutionary psychology to reveal who we really are and why it ultimately matters for achieving funded contentment. Being a behavioral advisor requires to start at the very beginning.IN THIS MODULE WE’LL COVER: ‣Our 5-million-year evolutionary journey in a nutshell. ‣How modern-day living impacts the brain, especially attention, stress, and decisions. ‣The impact of uncertainty, anxiety, and fear on decision-making. ‣The way in which heuristics, biases, and the way we deliver information impact recall. ‣The importance of viewing clients as humans first. ?????MODULE 2

KNOW THYSELF It all starts with you Emotional Intelligence (EQ) is your superpower as a modern financial advisor. It is a framework that empowers us to compete and flourish in the face of steep challenges. Raising your EQ begins with self-examination. In this module, we will be exploring the first two foundational dimensions of Emotional Intelligence: Self-Awareness and Self-Management.IN THIS MODULE WE’LL COVER: ‣A fulsome, operational definition of emotional intelligence (EQ) and how to leverage its power. ‣Strengthen your self-awareness and get to know yourself from the inside out through strengthened self-awareness. ‣Develop strategies to regulate your emotions in service of your goals, particularly the relationship between trigger and response. ‣The importance of advisor wellbeing. You can’t pour from an empty cup. ‣The trajectory and nuances of your own money story, including its consequences for how you imagine and deliver financial advice.MODULE 3

IN THIS MODULE WE’LL COVER: ‣Reflect on how your money history affects you now. ‣Explore how Empathy is an advantage in understanding others' emotions. ‣Learn the "Rigorous Empathy™ Protocol" for trust and relationships. ‣How to navigate clients' grief empathically, making them feel supported. ‣Understand the role of empathy in an organization’s culture.RIGOROUS EMPATHY How to inspire and coach funded contentment Having been guided through a thistle of big ideas and mental models, it’s your turn to be the guide. Through the proprietary framework of “Rigorous Empathy™,” you will be equipped to apply a powerful set of interpersonal skills to elevate interactions with colleagues and clients. Empathy, as much as any other element of EQ, is your superpower. MODULE 4

IN THIS MODULE WE’LL COVER: ‣The importance, essence, and understanding of periods of transition in life, sometimes known as "liminal spaces." ‣How the fundamentals of change connect to our ability to be better financial guides. ‣The power of conversation to fuel change through curiosity and connection. ‣The role of effective questioning in shaping meaningful advisor meetings. ‣The value of embracing open-ended questions over certainty for effective change.NAVIGATING CHANGE Curiosity and questions build deeper connections In this module, we will explore the challenges of change, transition, and disruption. The process of change is marked by ambivalence and ambiguity. Instead of grasping for certainty, we will learn the value of responding with thoughtful questions, thus prioritizing effectiveness over efficiency in guiding individuals through their transformative journeys. We will frame financial planning as change management.MODULE 5

IN THIS MODULE WE’LL COVER: ‣How Aristotle’s "Golden Mean" illuminates the modern importance of finding balance in our daily lives. ‣The effectiveness (or not) of various risk assessment and risk tolerance techniques. ‣The challenges of defining "goals," achieving them, and then the often-necessary step of adapting to unforeseen circumstances. ‣The benefit of utilizing different structured decision-making frameworks; a "good" decision is less obvious than it seems. ‣How to implement decision science techniques in personal finance decisions.RISK, GOALS, & DECISIONS Good decisions made for the right reasons In this module, we explore the importance of managing risks and making smarter choices in order to underwrite a life of meaning. Through an exploration of various models of risk, goals, and decision-making, we will lean on modern behavioral science to elevate the craft of financial planning. Advisor and clients alike will be able to navigate the world with greater confidence and balance. Decision-MakingMODULE 6

HAPPINESS How to understand - and reach for - the brass ring What is happiness? And how do we achieve it? Few questions in the history of humanity have been asked more. Motivated by psychology, neuroscience, literature, philosophy, and sociology, this module sets out a framework for how to think about a meaningful life, including money’s role in it. We delve deeply into the nuances of "funded contentment" and your roles as a guide in achieve it.IN THIS MODULE WE’LL COVER: ‣The 3,000-year history of the idea “happiness.” ‣An introduction to various models of human flourishing, drawing from the rich tradition of positive psychology. ‣The "happiness equation": The importance of setting and managing expectations relative to the actual reality of our daily lives. ‣How to speak with clients about the four sources of contentment or life satisfaction that should precede specific financial decisions. ‣How money buys happiness–or not! MODULE 7

ENOUGH The endless quest for wanting what we have Breathe. You’ve made it! Now at the end of this leg of the journey, we take stock of where we’ve come from and where we are now. You’ve covered the history of humanity, the evolution of the brain, the invention of money, the architecture of happiness, empathic coaching, and much more. You can now change the world. And we have one more topic to cover. It is enough. IN THIS MODULE WE’LL COVER: ‣The difficulty of defining "enough" in an age of unprecedented abundance and the tense relationship between our hardwired instincts for both more and enough. ‣A three-part perspective (philosophical, biological, and economic) on how to talk to clients on the question of how much is enough. ‣A synthetic review of the ideas and practical tools you learned during the program, including your "playbook" for human advice as an evergreen source of impactful client conversations. ‣A look ahead to how becoming a Behavioral Advisor will impact how you help others achieve funded contentment.MODULE 8

YOUR REWARD Building The Behavioral Advisor is more than a course. It’s a unique opportunity for self-exploration, skill-building, and the chance to become a “player-coach” in the quest for funded contentment. By design, this is a limited capacity engagement for a small number of forward-looking advisors. ! Building the Behavioral Advisor will have lasting benefits for you, your career, and your clients: •Client delight. Offer a transformative experience to the clients who have entrusted you with their financial wellbeing. They will be seen, heard, and understood in an unprecedented manner. •Client and asset growth. Deliver referral-worthy experiences to drive retention, attract new clients, and inspire loyalty within multi-generational families. •Advisor development. Acquire new skills and earn significant Continuing Education credits. •Firm growth. Exclusive and powerful training opportunities will attract advisors and teams searching for a better home. •Network. This cohort-based experience will broaden and deepen your professional network. •Time. Reclaim more of your most precious and limited resource by leveraging the program’s actionable perspectives, conversations, and content. We look forward to partnering with you on this unique and important journey.CERTIFICATE INBEHAVIORAL ADVICEBTBA

JOIN OUR COMMUNITY Your BTBA experience includes: ‣10 hours of live instruction ‣Hours of additional video content and a rich library of articles for deeper exploration ‣Beautifully designed custom workbook (PDF) ‣CFP© CE credit available for both live and asynchronous segments ‣Certificate in Behavioral Advice ‣Lifetime access to asynchronous replays and content ‣A 6-month premium subscription to the Outsourced Chief Behavioral Officer (OCBO) platform (a $900 value) ‣Ongoing meet-ups with the Shaping Wealth Team and broader BTBA community“Exceptional”“Amazing”“Fantastic”“Phenomenal”“Engaging”“Validating”“Awesome”“Insightful”“Transformative”“Outstanding”“Impressive”“Stellar”“Excellent”“Empowering”“Remarkable”PREVIOUS ALUMNI TOLD US THAT BTBA WAS…

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Produced by Shaping Wealth www.shapingwealth.com@shapingwealthshapingwealthin