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© 2023 Coast Wide Training Solutions | BSBESB404 Student Assessment Kit V1.0-23 1 BSBESB404 - Market New Business Ventures Student Assessment Kit Student Name: Unit of Competency: BSBESB404 - Market new business ventures (Release 1) Date: Assessor Acknowledgement The student has satisfactorily completed the following assessment components: Yes No Assessment 1 – Theory Questions ☐ ☐ Assessment 2 – Project 1 ☐ ☐ Assessment 2 – Project 2 ☐ ☐ Assessment 2 – Project 3 ☐ ☐ Assessment 2 – Project 4 ☐ ☐ Assessment 2 – Project 5 ☐ ☐ The student has been provided with feedback and informed of the assessment result and the reasons for the decision. Assessor Name: Assessor Signature: Assessment start Date: Assessment Outcome Date: Assessor's Feedback: Student Acknowledgement: I have been provided with feedback on the evidence I have submitted. I have been informed of the assessment result and the reasons for the decision. Student Signature: Feedback Received Date: SAMPLE

BSBESB404 - Market New Business Ventures Student Assessment Kit © 2023 Coast Wide Training Solutions | BSBESB404 Student Assessment Kit V1.0-23 2 Disclaimer This pack contains information that is correct at the time of printing. Changes to legislation and/or training products may impact on the currency of information included. The training provider reserves the right to vary and update information without notice. Readers are advised to seek any changed information and/or updates from the training provider. This pack has been prepared as a tool to assess a student’s level of understanding and achievement toward the requirements of the unit of competency. All students must read, understand, and follow the instructions, responding to the tasks as outlined in this pack. © 2023 Copyright Coast Wide Training Solutions: ABN: 3776 4517 692. This document is protected by copyright laws. It was designed and developed by Coast Wide Training Solutions and remains the sole property of Coast Wide Training Solutions. This document may not be reproduced in any way without the prior written authorisation of Coast Wide Training Solutions. This document was originally developed by Coast Wide Training Solutions but may now be altered from the original form. Coast Wide Training Solutions does not accept any liability for these resources and tools, the content and/or any reliance thereon. Any queries can be directed to: Coast Wide Training Solutions ABN: 3776 4517 692 1/45 Black Hill Road Black Hill, NSW, 2322 PH: 0425 353 277 E: jodie@coastwidetraining.com.au www.coastwidetraining.com.au Version Control Version: Date: Details of Changes: 1.0 March 2023 Initial Release SAMPLE

BSBESB404 - Market New Business Ventures Student Assessment Kit © 2023 Coast Wide Training Solutions | BSBESB404 Student Assessment Kit V1.0-23 3 Contents Student Assessment Kit........................................................................ 1 Assessor Acknowledgement .................................................................. 1 Contents ......................................................................................... 3 BSBESB404 - Market new business ventures (Release 1) .................................. 4 Unit Application .............................................................................. 4 Elements and Performance Criteria ....................................................... 4 Performance Evidence ...................................................................... 5 Knowledge Evidence ........................................................................ 5 General Instructions ........................................................................... 6 Assessment Components ..................................................................... 6 Resources Required ......................................................................... 6 Assessment Practices .......................................................................... 7 Marking Criteria .............................................................................. 7 Submission of Assessments ................................................................ 7 Plagiarism and Copyright ................................................................... 7 Feedback ...................................................................................... 8 Reassessment ................................................................................ 8 Appeals Process .............................................................................. 8 Reasonable Adjustment ..................................................................... 8 Student Declaration ............................................................................ 9 Assessment 1 – Theory Questions ...........................................................10 Assessment 2 – Project .......................................................................27 Project 1 – The Business .................................................................. 29 Project 2 – Products and/or Services .................................................... 31 Project 3 – The Market .................................................................... 34 Project 4 – The Finances .................................................................. 41 Project 5 – Marketing Strategy Summary ............................................... 43 Submission Documents ................................................................. 44 SAMPLE

BSBESB404 - Market New Business Ventures Student Assessment Kit © 2023 Coast Wide Training Solutions | BSBESB404 Student Assessment Kit V1.0-23 10 Assessment 1 – Theory Questions Instructions This assessment has been designed to allow you to demonstrate your knowledge and written communication skills. These questions form the underpinning theoretical knowledge of the unit of competency. You will need to demonstrate a sound knowledge of the topic in your responses and answer all the questions provided. You are required to answer all questions correctly to achieve a satisfactory result. You must read the questions and record your response in the space provided or indicate the correct response from a number of given options. You are able to refer to the Learning Guide, workplace policies and procedures, workplace templates and other materials to complete this task. Question 1 What are the five (5) most common types of promotional activities you may use when marketing your business? Describe each of them. i. ii. iii. iv. v. Outcome Satisfactory ☐ Not Satisfactory ☐ SAMPLE

BSBESB404 - Market New Business Ventures Student Assessment Kit © 2023 Coast Wide Training Solutions | BSBESB404 Student Assessment Kit V1.0-23 14 Question 8 What happens when developing a marketing mix? Question 9 Provide a detail of what the following mean: Product Mix: Volumes: Pricing: Question 10 What is the aim of analysing, the product mix, volumes, and pricing? Outcome Satisfactory ☐ Not Satisfactory ☐ Outcome Satisfactory ☐ Not Satisfactory ☐ Outcome Satisfactory ☐ Not Satisfactory ☐ SAMPLE

BSBESB404 - Market New Business Ventures Student Assessment Kit © 2023 Coast Wide Training Solutions | BSBESB404 Student Assessment Kit V1.0-23 27 Assessment 2 – Project Instructions This assessment has been designed to assess your practical application of the knowledge of this unit of competency. You will need to demonstrate a detailed knowledge of the topic in your responses and complete all the tasks required. You are required to complete all tasks correctly to achieve a satisfactory result. You must read the task requirements and record your response in the space provided or using the document required. Your written responses, unless otherwise stated, must be a minimum of 2 paragraphs. You must present the variety of documents and reports outlined in the tasks neatly in a digital portfolio with clearly labelled files and folders and submit securely via email to the assessor. You are able to refer to the Student Learning Guide, workplace policies and procedures, workplace templates and other materials to complete this task. These tasks require you to develop and implement a Marketing Strategy for a business or new business venture. Each component of the Marketing Strategy has been broken up into five (5) smaller projects and tasks. Completion of all tasks within the five (5) projects, forms your Marketing Strategy. Throughout the development of the Marketing Strategy, you must ensure ethical and cultural appropriateness and alignment with customers and industry expectations are taken into consideration. You have two (2) options on how you are able to complete this task. Option 1 – Use the following resources on the business Coastal Coffee: • The background on the Coastal Coffee. • Coastal Coffee Strategic Plan 2022-2024 – selecting three (3) objectives. • Coastal Coffee Marketing Strategy Template. Or Option 2 – Use your own business or business idea to complete the following task. If you choose this option, you can use the template(s) provided, or use your own documents. If you are using your own documents, you must ensure they meet all the requirements set out in the resources provided for option 1. SAMPLE

BSBESB404 - Market New Business Ventures Student Assessment Kit © 2023 Coast Wide Training Solutions | BSBESB404 Student Assessment Kit V1.0-23 37 Task 5: Marketing Strategy The following is to be completed in the table within the Marketing Strategy template, titled ‘Marketing Strategy.’ • What is your overall marketing strategy? • What steps or activities will you undertake to achieve your goals/objectives? Provide specific information for the following: • Marketing activity – Print advertising, online advertising, mail-out, giveaway, media release, event, website, blog/social media, public relations, branding and artwork, or publications and catalogues, etc. • Person responsible - Who is responsible for completing this task? • Date of expected completion - When do you expect to complete the marketing activity? • Cost – Estimated cost of activity. • Success indicator – What indicator/measurement result will need to be met before this activity is considered a success? Task 6: Advertising and Sales The following is to be completed in the table within the Marketing Strategy template, titled ‘Advertising and Promotional Strategy.’ • Planned promotion/advertising type - Print media advertising, online advertising, SMS, mail-out, giveaway, media release, social media campaign or event. • Promotional strategy o Why have you decided to use this promotion/advertising type? o How and when will you use it? o What is your strategy behind this? o Who will upkeep your social media presence? o Expected business improvement. o How do you expect it will improve your business success? • Cost – Estimated cost of activity. • Target date – When will the advertising and promotion occur? Outcome Satisfactory ☐ Not Satisfactory ☐ Outcome Satisfactory ☐ Not Satisfactory ☐ SAMPLE

BSBESB404 - Market New Business Ventures Student Assessment Kit © 2023 Coast Wide Training Solutions | BSBESB404 Student Assessment Kit V1.0-23 44 Submission Documents Students must submit the following documentation with this assessment: Option 1 ☐ Marketing Strategy/Plan ☐ Evidence of consultation ☐ Evidence of market research and analysis ☐ Performance gap Option 2 ☐ Marketing Strategy/Plan ☐ Evidence of consultation ☐ Evidence of market research and analysis ☐ Performance gap End of Student Assessment Kit SAMPLE