Return to flip book view

BSBESB404 Market New Business Ventures Training and Assessment Unit Plan © 2023 Coast Wide Training Solutions | BSBESB404 Delivery Plan V1.0-23 1 Training and Assessment Unit Plan NOTE: This document is to be read in conjunction with the Training and Assessment Strategy for this program. Units of Competency / Module: BSBESB404 Market new business ventures (Release 1) Location: Learning Objectives: This course aims to equip the student with the knowledge and skills to: • Develop marketing strategy for business venture.• Establish marketing mix for the business venture.• Implement marketing strategy.• Evaluate marketing performance.Trainer / Assessor: Support Person: Delivery Date: Duration: Resources/Equipment Required: • Student Assessment Kit.• Student Learning Guide.• PowerPoint Slides.• Link and password to Coastal Coffee website:Coastal Coffee Website https://www.coastalcoffeecwts.com.au/ Password: ********• Student Documents (Coastal Coffee):- Coastal Coffee Marketing Strategy TEMPLATE V1.0-23.- Coastal Coffee Strategic Plan 2022-2024 V1.0-23.- Example Business Plan V1.0-23.- Market Trends Report 2021-2022 V1.0-23.- Marketing Strategy TEMPLATE V1.0-23.- Performance Map TEMPLATE V1.0-23.- Coastal Coffee Background V1.0-23.- Coastal Coffee Business Plan V1.0-23.• Assessment Outcome Report.• Basic Stationary.• Computer/laptop and stable internet connection.• Workplace documentation (where developing for own business).SAMPLE

BSBESB404 Market New Business Ventures Training and Assessment Unit Plan © 2023 Coast Wide Training Solutions | BSBESB404 Delivery Plan V1.0-23 4 Distance Learning and Assessment Type Topic Content Activity eLearning Course Induction - Course structure. - Coastal Coffee detail. One - Development of Marketing Strategies for Business - What is Marketing? - Situational Analysis (internal). - Your Business. - Vision and Mission Statement. - Objectives and Goal - Business Goals and Objectives. - Writing Business Objectives and Goals. - SMART Process. - Products/Services and Industry Market Trends - Business Products and Services. - Industry Market Trends. - Who are your Customers? - Customer Base. - Customer Conversions. - Target Market. - Defining Target Market. - Defining your Target Customers. - Customers Interest and Buying Habits. - Predicting Market Growth and Situation Analysis (external) - Predicting Market Growth. - Situation Analysis (external). - Who are Your Competitors? - Competitor Analysis. - Collecting Information. - SWOT Analysis - Conducting a SWOT Analysis. - SLEPT Analysis - Collecting Macro-environmental Data. - SLEPT Analysis. - The 4Ps of Marketing Learning Activities: - Business overview. - Vision and mission statement. - Develop SMART goals and objectives. - Benefit/Segment Matrix. - Competitor Analysis. - Conduct a SWOT Analysis. - Conduct a SLEPT Analysis. SAMPLE

BSBESB404 Market New Business Ventures Training and Assessment Unit Plan © 2023 Coast Wide Training Solutions | BSBESB404 Delivery Plan V1.0-23 8 Class-Based Training and Assessment: Duration (mins) Topic Content Activity 9am-9.30am 30 mins Introduction Trainer introduction. About BSBESB404 Session. Work Health and safety procedures. Amenities. Break Times. Assessment. PowerPoint. Video. Instruction. Group discussion. 9.30am- 10.00am 30 mins One - Development of Marketing Strategies for Business - What is Marketing? - Situational Analysis (internal). - Your Business. - Vision and Mission Statement. - Objectives and Goal - Business Goals and Objectives. - Writing Business Objectives and Goals. - SMART Process. - PowerPoint. Instruction. Group discussion. Learning Activities. Questioning. 10.00 – 10.15 am 15 mins One - Products/Services and Industry Market Trends - Business Products and Services. - Industry Market Trends. PowerPoint. Instruction. Group discussion. Questioning. 10.30am-10.45am Morning Tea Break 10.45am – 12.30pm 1 hour and 45 minutes One - Who are your Customers? - Customer Base. - Customer Conversions. - Target Market. - Defining Target Market. - Defining your Target Customers. - Customers Interest and Buying Habits. - Predicting Market Growth and Situation Analysis (external) - Predicting Market Growth. - Situation Analysis (external). - Who are your Competitors? - Competitor Analysis. PowerPoint. Instruction. Group discussion. Learning Activities. Questioning. SAMPLE

BSBESB404 Market New Business Ventures Training and Assessment Unit Plan © 2023 Coast Wide Training Solutions | BSBESB404 Delivery Plan V1.0-23 12 Trainer/Assessor Notes: Trainer/Assessor Signature: Date: SAMPLE