Return to flip book view

BSBESB404- Market New Business Ventures Assessment Validation Mapping © 2023 Coast Wide Training Solutions | BSBESB404 Assessment Validation Mapping V1.0-23 1 Unit of Competency Assessment Validation Plan UoC Code and Title: BSBESB404 - Market new business ventures (Release 1) Application/Description: This unit describes the skills and knowledge required to develop and implement a marketing strategy that is integrated into the business plan in order to improve the performance of a business venture. It involves analysing and interpreting market data. The unit applies to those establishing a business providing self-employment, as well as those establishing a new venture as part of a larger organisation. Pre-requisites or co-requisites: Nil Licensing Requirements: No licensing, legislative or certification requirements apply to this unit at the time of publication. Qualification(s): Training Package: BSB - Business Services Training Package Assessment System Assessment Task Assessment Methods Resources/Tools ☐Training and AssessmentStrategy☐ Policy / Procedure☐ Other (specify)☒Written assessment☐ Observation/Role Play☐ Portfolio☒ Project☐ Case study☐ Practical Demonstration☐ Competency conversation☐ RPL Kit☐ Other (specify)☒Face-to-face☐ Distance☒ Online☐ Work-based☐ Other (specify)☒Student learning resource☒ Assessment tools and instructions☒ Benchmarks and Assessor instructions☐ RPL tools and evidence☐ Student assessment evidence☐ Assessment judgements previouslydetermined☐ Other (specify)Assessment System Itemise the components of the Assessment system (Policy, Procedure, Training and Assessment Strategy etc.) Assessment Task Itemise the Assessment task numbers and the form of assessment (Knowledge questions, project, observation etc.) Assessment Method Describe how the assessment is delivered (formative, summative, face to face, RPL, simulated environment, work placement etc.) Resources/Tools Provide a list of the resources referenced in this validation activity. These may include learning activities, assessment tasks, benchmarks and other resources. SAMPLE

BSBESB404- Market New Business Ventures Assessment Validation Mapping © 2023 Coast Wide Training Solutions | BSBESB404 Assessment Validation Mapping V1.0-23 4 Post-Assessment Validation - Sampling Methods Post Assessment Validation uses the selection of a sample of assessment judgements to ascertain the validity of the assessment system, processes, tools, evidence, judgements etc. and to ensure that the results obtained are accurate and are representative of the total completed assessments for the unit of competency. To validate a sufficient number of completed assessment tasks ASQA recommend the use of statistical sampling through a Sample Size Calculator can determine the sample size required. This RTO, due to its size and the number of units of competency delivered in a 12-month period, have implemented the use of systematic sampling using the following calculations: - For each qualification on it scope of registration, this RTO will validate at least 25% of the units of competency that make up that qualification. - For each unit of competency selected for validation, this RTO will select a random sample of 35% of the enrolments in that unit of competency from the last 12 months for which judgements were made (either competent, not yet competent, RPL etc.). Selected Date Range: Total Population: Sample Number required: Date Range of Sample: Student Sample Name: Date judgement made:: SAMPLE

BSBESB404- Market New Business Ventures Assessment Validation Mapping © 2023 Coast Wide Training Solutions | BSBESB404 Assessment Validation Mapping V1.0-23 5 Assessment Validation Mapping Unit Criteria Assessment Evidence Learning Resources Theory Project Element Performance Criteria Mapping 1. Develop marketing strategy for business venture 1.1 Identify focus of marketing activities according to business plan objectives and products and/or services being provided. 1 Project 1 – Task 2 Project 2 Task 1-5 Topic 1 1.2 Establish marketing objectives in consultation with required people and according to business plan and workplace procedures. 2, 3, 4 Project 1 – Task 2 Topic 1 1.3 Identify customer base, target market and competitors according to identified marketing objectives. 5, 6 Project 1 – Task 3 Project 3 – Task 2 Topic 1 1.4 Establish and evaluate strategy to ensure ethical and cultural appropriateness and alignment with customer and industry expectations. 7 All Topic 1 2. Establish marketing mix for the business venture 2.1 Assess product mix, volumes, and pricing opportunities according to marketing focus and business plan objectives. 8, 9, 10 Project 2 – Task 3 Topic 2 2.2 Research and evaluate costs and benefits of available distribution channels and customer service strategies. 11, 12 Project 3 – Task 10 Topic 2 2.3 Select marketing and promotional activities to suit target market and according to marketing strategies. 13 Project 3 – Task 5-7 Topic 2 2.4 Analyse customer journey to evaluate marketing mix. 14 Project 3 – Task 8 Topic 2 3. Implement marketing strategy 3.1 Plan marketing activities according to marketing objectives and strategy and budgetary requirements. 15, 16 Project 3 – Task 6 Topic 3 SAMPLE

BSBESB404- Market New Business Ventures Assessment Validation Mapping © 2023 Coast Wide Training Solutions | BSBESB404 Assessment Validation Mapping V1.0-23 8 Assessment Validation Mapping Unit Criteria Assessment Evidence Learning Resources Theory Project P1. Develop and implement a marketing strategy for a business or new business venture, addressing activities in the digital environment. - All All Knowledge Evidence Assessment Mapping The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of: K1. Workplace processes and procedures for: i. Developing marketing objectives and marketing mix. 31 Project 1 – Task 2 Topic 1 Topic 2 ii. Identifying industry market trends relating to marketing new business ventures. 32 Project 3 – Task 4 Topic 1 iii. Communication roles and responsibilities in marketing strategies to those involved. 17 Project 2 – Task 7 Topic 1 K2. Key features of a marketing mix that addresses market and business venture needs and: 33 All Topic 2 i. Optimises sales and profit. 33, 34 Project 2 Project 2 – Task 6 Topic 2 ii. Evaluates costs and benefits. 33, 34 Project 3 – Task 10 Topic 2 iii. Determines customer needs and promotional activities. 33, 34 Project 3 – Task 5-7 Topic 1 Topic 2 SAMPLE

BSBESB404- Market New Business Ventures Assessment Validation Mapping © 2023 Coast Wide Training Solutions | BSBESB404 Assessment Validation Mapping V1.0-23 13 Flexibility - Flexibility is demonstrated through Recognition of Prior Learning applications and an ongoing commitment to be available for students so they can proceed readily with a range of assessment options for competency determination. In addition, some assessments are negotiated with the students as to mutually convenient times. Where students are unable to attend assessments, policies and procedures are in place to allow for make-up classes and assessments. ☒ Allows for reasonable adjustment to meet student needs. ☒ Adjustments can be made to meet the needs of the workplace (where required). ☒ Allows for assessment in different environments or under different conditions where required (including on and off the job assessment). ☒ Draws from a range of assessment methods. Rules of Evidence Validity - The validity of assessments is ensured by focusing on the appropriate areas of competence and skills as per the mapping above. All mandatory aspects of unit competency are mapped including performance criteria, required skills and knowledge, critical aspects of assessment, context of assessment and mandatory range statement requirements. Assessment tasks have been developed that resemble workplace expectations and can be assessed in the workplace, use multiple approaches to assessment including theoretical tests and Projects, practical and workplace experience where necessary and appropriate. ☒ Assessment evidence relates directly to the unit of competency. ☒ Assessment evidence is based on realistic workplace activities. ☒ Assessment evidence is appropriate to the AQF level. ☒ Assessment evidence addresses the Dimensions of Competency:. i. Task management skills. ii. Contingency management skills. iii. Job/role environment skills. Currency - Currency is ensured as assessments and training materials are regularly reviewed to ensure they meet current industry standards. In accordance with Industry Engagement Policies, trainers and assessors regularly review materials, assessments and delivery strategies with industry. Trainers and assessors are also required to maintain industry currency in accordance with standards. Those students who undertake this unit via RPL are deemed competent through the process outlined in the Recognition of Prior Learning Policy and are required to demonstrate currency of skills and knowledge as part of this process. ☒ Assessment evidence demonstrates current knowledge and skills of the learner (from the present or recent past). ☒ Assessment evidence reflects current industry practice. SAMPLE