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APPROVALPackagePackagePackageBRANDING

PRITCHETTKIMBERLY S T R A T E G I C S O L U T I O N S E E K E R C R E A T I V E C O L L A B O R A T O R B R A N D S T R A T E G I S T

C H E C K L I S T Brand Identity: All modes of digital and physicalcommunication reflect the same font, color scheme, andconsistent messaging. Executive Résumé & References (only) Promotional Business Case Executive Portfolio Executive Bio Value Proposition Letter (available in Portal) Customized Personal Brand Board Customized LetterheadEmail Signature /Header Reference pg C L I E N T : K I M B E R L Y P R I T C H E T TCHECKLISTK I M B E R L Y P R I T C H E T TRecommendations Recognitions

EXECUTIVE BRAND U L T I M A T E G U I D EB R A N D I D E N T I T YDistinct personality easily understood, recognizable BrandIdentity: same font, color scheme, and consistentmessaging.Do you have a visual and verbal identityE X E C U T I V E B R A N DBrand Identity: All modes of digital and physicalcommunication reflect the same font, color scheme, andconsistent messaging. P R O F E S S I O N A L P H O T OValue realized by your presence within any organization. Executive Résumés LetterheadExecutive Bio Value Proposition Letter Thank you Note & more V A L U E C O N T R I B U T I O N : B U S I N E S S C A S E Value realized by your presence within any organization. Are all of your artic les, inter views , cur ated IP, a nd IP affi liati ons easilyaccessible in on e loc ation ? Pen ding websi te de velop ment

Kimberly Pritchett

Y O U B R A N D D I D Y O U K N O W T H A T :are the

Brand Mood FONTS

THINGS TOCONSIDER:FONTSFONT CHOICEHeader 1 (H1) TT DrugsFONT AND SYMBOLAny print/digital communicationtools that can be used asdemonstrations, lectures,speeches, technical reports, andor personal messaging.FONT COLORSFONT SIZE10.511.89.5Header 2 (H2) AfrahBody AliceTURQUOISEGRAYWHITEDARK GRAYHeader 1 (H1) Header 2 (H2) Body Title Afrah

COLORSBrand Mood

HEX CODE#03989eCMYK:98 4 0 38RGB:3, 152, 158HEX CODE#ffffffCMYK:0 0 0 0RGB:255, 255, 255HEX CODE#263547CMYK:46 25 0 72RGB:38, 53, 71Psychology of Turquoise - It was first used inconnection with the color somewhere aroundthe mid to late 16th century. The color turquoise and cyan promotes andencourages peaceful behaviors and calmness.They also encourage clear/rational thinking,thoughtfulness, cleanliness, hygiene, emotionalcontrol or repression of emotions. Cyan is alsobelieved to have a negative impact on oursleep.Turquoise Personality: Your independence isimportant, you don’t like to rely on others forhelp, and you pride yourself on being self-sufficient. You often seek fulfillment in aspiritual sense, and you feel like you have livedfar beyond your actual age. You have an abilityto see things clearly and objectively, you don’tlet personal biases affect your decisions or wayof thinking.Good organization is important to you, you feelcalm when everything is in its place. You findfocusing on one task at a time boring, youprefer to undertake multiple tasks. Because youare good at keeping calm, and you like to keeporganized you are a natural manager, othersrespect you because of your composedmanagement style. Primary PaletteGray - is the color of intellect and ofcompromise. It’s a diplomatic color,negotiating all the distance betweenblack and white. We typically considergray to be conservative, elegant, andcool, though it can be a bit mysterious.Meaning - refined, dignified,conservative, understated, elegant, andauthoritative.We think of gray as solemn and serious,the color of business suits andsophistication. It’s not a color ofextremes, but rather of middle ground,of reasonable agreement. We alsoassociate gray with wisdom–the sortthat’s acquired with age and goes hand-in-hand with gray hair.Gray personality: you’re good at beingimpartial & unbiased. You’re naturallyobjective in your thinking, your headrules over your emotions, however youare often indecisive with your decisionmaking. You tend to play it safe, nottaking unnecessary risks, alwaysthinking before acting. Secondary PaletteWhite conveys cleanliness, freshness,and simplicity. The color white oftenseems like a blank slate, symbolizing anew beginning or a fresh start.In Western culture, the color white isoften associated with weddings,hospitals, and angels and is often use toconvey a sense of purity, cleanliness, andpeacefulness.In marketing and branding, white isused to convey a feeling of safety, purity,freshness, and cleanliness, as well as tocreate contrast. Some famous brandsthat use a great deal of white in theirlogos and marketing are Michelin, Gap,Hewlett-Packard (HP), Lego,Volkswagen, Starbucks, Fisher-Price,Levi's, and Ford.White Personality: You’re outspoken andyou freely share what is on your mind.You’re often seeking perfection, youhave very high standards. You look forcalmness and simplicity in your life.You’re also naturally open minded, andvery good at remaining neutral andimpartial.Colors in UseTHE APPROVEDCOLOR PALETTESOME GUIDELINES TO FOLLOWHEX CODE#595a5aCMYK: 1 0 0 65RGB:89, 90, 90

Email HeaderSignature F O N T S &

YOUR SIGNATURECHARACTER, STYLE, & PERSONALITY Email HeaderEmail Signature Regards,Kimberly Pritchett kimber3pritchett@gmail.com469 583 7486Kimberly Pritchett PRITCHETTKIMBERLYB R A N D S T R A T E G I S T | C R E A T I V E C O L L A B O R A T O R | S T R A T E G I C S O L U T I O N S E E K E R

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