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02 10 26 VALUES HISTORY IDENTITY 16 22 CONTENTS 06 PERSONALITY VOICE WELCOME 04

02 10 26 VALUES HISTORY IDENTITY 16 22 CONTENTS 06 PERSONALITY VOICE WELCOME 04

WELCOME A NOTE TO THE READER OF THIS PLANETARY DOCUMENT Please enjoy this research document highlighting the dynamic makeup of one human person on planet Earth during the 21st century The specimen of this document has been carefully researched to better understand their motivations inner workings and source code SUBJECT CONTEMPLATING SCALE OF SPACE IN A FAMILIAR ENVIRONMENT 34 6464 N 112 4291 W

WELCOME A NOTE TO THE READER OF THIS PLANETARY DOCUMENT Please enjoy this research document highlighting the dynamic makeup of one human person on planet Earth during the 21st century The specimen of this document has been carefully researched to better understand their motivations inner workings and source code SUBJECT CONTEMPLATING SCALE OF SPACE IN A FAMILIAR ENVIRONMENT 34 6464 N 112 4291 W

HISTORY

HISTORY

OBSERVATION TIMELINE Y 3 Earliest Memories formed during trip to Orlando Fl generating life long love of theme parks Y 10 Subject receives game ball in little league Highlight of otherwise lackluster sporting career Y 19 Subject suffers laughable accident resulting in fractured vertbrae Y 24 Subject acquires skiddish rescue dog Y 27 Subject meets life partner at Launch Pad HOMEBASE MOVEMENTS Y 0 Subject is born at point of origin Y 5 Subject becomes an older brother Y 15 Subject begins first job at local ice cream shop Y 20 Subject takes 2 5 month trip around U S while sleeping in car EXPLORATION OUTPOST 36 1699 N 115 1398 W Y 25 Subject relocates to Launch Pad Y 28 Subject relocates to Exploration Outpost after many scouting missions POINT OF ORIGIN 35 9606 N 83 9207 W LAUNCH PAD 33 7490 N 84 3880 W

OBSERVATION TIMELINE Y 3 Earliest Memories formed during trip to Orlando Fl generating life long love of theme parks Y 10 Subject receives game ball in little league Highlight of otherwise lackluster sporting career Y 19 Subject suffers laughable accident resulting in fractured vertbrae Y 24 Subject acquires skiddish rescue dog Y 27 Subject meets life partner at Launch Pad HOMEBASE MOVEMENTS Y 0 Subject is born at point of origin Y 5 Subject becomes an older brother Y 15 Subject begins first job at local ice cream shop Y 20 Subject takes 2 5 month trip around U S while sleeping in car EXPLORATION OUTPOST 36 1699 N 115 1398 W Y 25 Subject relocates to Launch Pad Y 28 Subject relocates to Exploration Outpost after many scouting missions POINT OF ORIGIN 35 9606 N 83 9207 W LAUNCH PAD 33 7490 N 84 3880 W

VALUES

VALUES

SUBJECT MISSION MISSION CORE VALUES EXHIBIT UNLIMITED CURIOSITY DRIVE INSPIRATION THROUGH EXPLORATION MAKE SMALL IMPACTS FOR THE GREATER GOOD DO BETTER TODAY THAN YOU DID YESTERDAY ENJOY THE BEAUTY IN THE EVERYDAY SHARE CREDIT ADMIT MISTAKES AND CELEBRATE SUCCESS Use the short time gifted in this world to explore as much of it as possible and to harbor personal talents natural and acquired to leave a legacy SUBJECT EXAMINES WHAT LOOKS TO BE REMAINS OF ANCIENT CRASH LANDING 35 1872 N 101 9871 W

SUBJECT MISSION MISSION CORE VALUES EXHIBIT UNLIMITED CURIOSITY DRIVE INSPIRATION THROUGH EXPLORATION MAKE SMALL IMPACTS FOR THE GREATER GOOD DO BETTER TODAY THAN YOU DID YESTERDAY ENJOY THE BEAUTY IN THE EVERYDAY SHARE CREDIT ADMIT MISTAKES AND CELEBRATE SUCCESS Use the short time gifted in this world to explore as much of it as possible and to harbor personal talents natural and acquired to leave a legacy SUBJECT EXAMINES WHAT LOOKS TO BE REMAINS OF ANCIENT CRASH LANDING 35 1872 N 101 9871 W

UNSTRUCTED LIST ON SPECIMEN S PLANETARY INSPIRATION AND ADMIRATION FAMILY WES ANDERSON LORD HURON THE HOLD STEADY ALEX TREBEK IRA GLASS THE CONSULATE ATL CHARLES TOMBRAS FALLON PARKER NIKKI ANDERSON MIMI and PAPAW ADDIE THE DOG DOLLY PARTON FRANKLIN DELANO ROOSEVELT BILL BERNBACK CONAN O BRIEN AMY OWENBY SCOTT HARRISON HALF DOME SHERYL SANDBERG JACK KEROUAC SIMON SINEK DEATH CAB FOR CUTIE GREGORY ALAN ISAKOV MALCOM GLADWELL THE WILD REEDS LEO BURNETT JENNIFER GORMAN EMILI SANDE ROD SERLING GRAND CANYON SLYVAN ESSO SHAKE SHACK WALT DISNEY YAYOI KUSAMA CHARLES ALDERTON FORD FRY IRIS MURDOCH DONALD GLOVER BARACK OBAMA DAN ROMER NIKOLA TESLA DAVID OGILVY BENH ZEITLIN JOHN MUIR SMOKY MOUNTAINS SCOTT DURAND MARTIN

UNSTRUCTED LIST ON SPECIMEN S PLANETARY INSPIRATION AND ADMIRATION FAMILY WES ANDERSON LORD HURON THE HOLD STEADY ALEX TREBEK IRA GLASS THE CONSULATE ATL CHARLES TOMBRAS FALLON PARKER NIKKI ANDERSON MIMI and PAPAW ADDIE THE DOG DOLLY PARTON FRANKLIN DELANO ROOSEVELT BILL BERNBACK CONAN O BRIEN AMY OWENBY SCOTT HARRISON HALF DOME SHERYL SANDBERG JACK KEROUAC SIMON SINEK DEATH CAB FOR CUTIE GREGORY ALAN ISAKOV MALCOM GLADWELL THE WILD REEDS LEO BURNETT JENNIFER GORMAN EMILI SANDE ROD SERLING GRAND CANYON SLYVAN ESSO SHAKE SHACK WALT DISNEY YAYOI KUSAMA CHARLES ALDERTON FORD FRY IRIS MURDOCH DONALD GLOVER BARACK OBAMA DAN ROMER NIKOLA TESLA DAVID OGILVY BENH ZEITLIN JOHN MUIR SMOKY MOUNTAINS SCOTT DURAND MARTIN

PERSONALITY

PERSONALITY

ANATOMY OF PERSONALITY While much study has been done on human personalities and traits we have realized that the normal human cannot be grouped into a simplistic matrix that would consolidate them into 15 20 types Human personality is in reality too complex to codify Humans however seem to enjoy these tests and games As such we have compiled a list of the subject s personality matrices from a variety of sources taken at various institutions and employers during the observational period

ANATOMY OF PERSONALITY While much study has been done on human personalities and traits we have realized that the normal human cannot be grouped into a simplistic matrix that would consolidate them into 15 20 types Human personality is in reality too complex to codify Humans however seem to enjoy these tests and games As such we have compiled a list of the subject s personality matrices from a variety of sources taken at various institutions and employers during the observational period

HIERARCHY OF NEEDS Subject seems to have an unwavering need for music and an unnatural knack for useless trivia To fulfill the subject s needs the perfect day would consist of an outdoor adventure The evening would be spent at a new restaurant or a concert The day would close watching the most recent episode of Jeopardy with legendary host and fellow human person Alex Trebek FOOD MUSIC TRIVIA THRILLS NATURE

HIERARCHY OF NEEDS Subject seems to have an unwavering need for music and an unnatural knack for useless trivia To fulfill the subject s needs the perfect day would consist of an outdoor adventure The evening would be spent at a new restaurant or a concert The day would close watching the most recent episode of Jeopardy with legendary host and fellow human person Alex Trebek FOOD MUSIC TRIVIA THRILLS NATURE

VOICE

VOICE

BRAND VOICE AND ACCENT GENERAL BRAND VOICE The brand voice is defined by the subject and evolves frequently The voice is generally light and brief The voice can occasionally come across as moderately aloof or sarcastic but is generally genuine A brand trademark is the overuse of pithy one liners and redundant phrases such as cool cool when not sure how to leave a conversation The brand voice is never overtly unagreeable but is always curious and inquisitive Meaningful conversation is valued ten fold over small talk which generally comes across as inauthentic

BRAND VOICE AND ACCENT GENERAL BRAND VOICE The brand voice is defined by the subject and evolves frequently The voice is generally light and brief The voice can occasionally come across as moderately aloof or sarcastic but is generally genuine A brand trademark is the overuse of pithy one liners and redundant phrases such as cool cool when not sure how to leave a conversation The brand voice is never overtly unagreeable but is always curious and inquisitive Meaningful conversation is valued ten fold over small talk which generally comes across as inauthentic

STRUCTURE

STRUCTURE

LIGHT REFRACTION GUIDE BRAND COLORS The main color palette focuses heavily on x Green This is the brand s most recognizable shade Four grayscale colors help round out the main and background color palettes The accent color palette should be used for additional emphasis or to bring brighten collateral Accent colors should be used appropriately and sparingly with satellite as the predominant accent used PRIMARY PALETTE X GREEN BLACKHOLE INTERSTELLAR C 82 M 14 Y 100 K 2 C 0 M 0 Y 0 K 100 C 35 M 28 Y 29 K 0 R 38 G 155 B 72 R 0 G 0 B 0 R 169 G 169 B 169 269b48 000000 a9a9a9 BACKGROUND PALETTE DEEP SPACE WHITE C 70 M 67 Y 64 K 73 C 0 M 0 Y 0 K 0 R 36 G 32 B 33 R 255 G 255 B 255 242021 ffffff ACCENT AND ALT PALETTE SATELLITE RIGEL RED ROCKS C 43 M 99 Y 19 K 2 C 86 M 81 Y 0 K 0 C 27 M 79 Y 96 K 21 R 155 G 38 B 121 R 57 G 67 B 183 R 155 G 72 B 38 9b2679 3943b7 269b48

LIGHT REFRACTION GUIDE BRAND COLORS The main color palette focuses heavily on x Green This is the brand s most recognizable shade Four grayscale colors help round out the main and background color palettes The accent color palette should be used for additional emphasis or to bring brighten collateral Accent colors should be used appropriately and sparingly with satellite as the predominant accent used PRIMARY PALETTE X GREEN BLACKHOLE INTERSTELLAR C 82 M 14 Y 100 K 2 C 0 M 0 Y 0 K 100 C 35 M 28 Y 29 K 0 R 38 G 155 B 72 R 0 G 0 B 0 R 169 G 169 B 169 269b48 000000 a9a9a9 BACKGROUND PALETTE DEEP SPACE WHITE C 70 M 67 Y 64 K 73 C 0 M 0 Y 0 K 0 R 36 G 32 B 33 R 255 G 255 B 255 242021 ffffff ACCENT AND ALT PALETTE SATELLITE RIGEL RED ROCKS C 43 M 99 Y 19 K 2 C 86 M 81 Y 0 K 0 C 27 M 79 Y 96 K 21 R 155 G 38 B 121 R 57 G 67 B 183 R 155 G 72 B 38 9b2679 3943b7 269b48

LOGO ASSEMBLY PRIMARY LOGO SECONDARY LOGOS AND ICONS The primary logo has been designed to be the initial visual representation of the brand The logo presents the name and main mission of the brand The green bounding box highlights the primary brand color and the break represents outside the box thought leadership delivered in the strategy and storytelling to clients The secondary logos have been built to be used in executions requiring clean typography or in left aligned collateral These logos can be multi color or one color using the primary and background color palette The subheader also provides alternate positioning based on need or sub branding Icons are available but should be used sparingly LOGO USAGE The main logo should only be used on single color contrasting backgrounds and the green outer bounding should never be changed Type colors can be alternated between primary and background palette colors as needed The logo should always maintain full readability in collateral

LOGO ASSEMBLY PRIMARY LOGO SECONDARY LOGOS AND ICONS The primary logo has been designed to be the initial visual representation of the brand The logo presents the name and main mission of the brand The green bounding box highlights the primary brand color and the break represents outside the box thought leadership delivered in the strategy and storytelling to clients The secondary logos have been built to be used in executions requiring clean typography or in left aligned collateral These logos can be multi color or one color using the primary and background color palette The subheader also provides alternate positioning based on need or sub branding Icons are available but should be used sparingly LOGO USAGE The main logo should only be used on single color contrasting backgrounds and the green outer bounding should never be changed Type colors can be alternated between primary and background palette colors as needed The logo should always maintain full readability in collateral

GLYPH STONE TYPEFACE STRUCTURE Typefaces should fo llow a standard structure and should stay consistent in any co llatera l used T he style should a lways present as modern and future focused Tracking on headlines should be maintained at a minimum of 25 while body copy should be set at 50 Headlines should use Alternate G othic No1 D Body copy should complement in Brandon Grotesque T he headline to body copy ratio should be maintained at 1 6 1 with any sub headline at 1 3 1 Leading should never be lower than font size Alternate Gothic No1 D This is a headline at 80 px ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Brandon Grosteque This is body copy at 50px ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz AN ARTISTIC REPRESENTATION OF OUR SPECIES CAUGHT THE ATTENTION OF SUBJECT 33 7712 N 84 3640 W

GLYPH STONE TYPEFACE STRUCTURE Typefaces should fo llow a standard structure and should stay consistent in any co llatera l used T he style should a lways present as modern and future focused Tracking on headlines should be maintained at a minimum of 25 while body copy should be set at 50 Headlines should use Alternate G othic No1 D Body copy should complement in Brandon Grotesque T he headline to body copy ratio should be maintained at 1 6 1 with any sub headline at 1 3 1 Leading should never be lower than font size Alternate Gothic No1 D This is a headline at 80 px ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Brandon Grosteque This is body copy at 50px ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz AN ARTISTIC REPRESENTATION OF OUR SPECIES CAUGHT THE ATTENTION OF SUBJECT 33 7712 N 84 3640 W

TERMINATE TRANSMISSION