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BRADFORD C R E AT I V E P O LY M AT H LOURYK

By way of introduction my name is Bradford Louryk I am a Drama Desk Award winner a Creative Director an Art Director a Style Director a Photography Director an experience creator a boutique hotel designer a graphic designer a brand architect I am a Fellow of the Sundance Institute and a grammar obsessive so I am a bang up copywriter I am the subject of three non fiction texts and one work of fiction I have received two history making profiles in The New York Times I have been featured in The Post The Daily News Newsday The Boston Globe The Boston Herald The Boston Phoenix The Scotsman The Guardian American Theatre GOTHAM Magazine as one of New York City s 100 Most Eligible Bachelors and Time Out New York among others I am a creative force of nature I can be a tough customer but it is invariably in the service of delivering outstanding results I am a great collaborator I hold myself to the highest standards so you don t have to And I wear my sunglasses at night I grew up in a home filled with antiques and developed an early feverish life long enthusiasm for beauty Each winter as a child in Scranton Pennsylvania when the radio tower on the Scranton Times building was lit up like a Christmas tree my father would take me not to look at the tree but to point out the Tiffany Co sculpted owls with their glowing green eyes that surmounted the doors In third grade I founded the Louryk Printing Agency and would take orders for birthday banners and greeting cards from my classmates The PTA hired me to design its newsletter Later as a freshman at Vassar I began creating the key art for student theater productions in which I appeared because I was embarrassed by the quality of the posters I saw around campus By my senior year I had been hired by the Department of Drama to design all of the artwork for all of its plays Since I arrived in New York I have honed and applied all of those previously mentioned skills for players in a range of sectors from major not for profit institutions to corporate entities My personal creative endeavors have been acclaimed on an international level The following pages represent some of my favorite examples from among the work I have executed throughout my career I hope it communicates the way I think the way I approach my work and the level to which I am capable of delivering regardless of client or budget My name is Bradford Louryk We should do something creative together

By way of introduction my name is Bradford Louryk I am a Drama Desk Award winner a Creative Director an Art Director a Style Director a Photography Director an experience creator a boutique hotel designer a graphic designer a brand architect I am a Fellow of the Sundance Institute and a grammar obsessive so I am a bang up copywriter I am the subject of three non fiction texts and one work of fiction I have received two history making profiles in The New York Times I have been featured in The Post The Daily News Newsday The Boston Globe The Boston Herald The Boston Phoenix The Scotsman The Guardian American Theatre GOTHAM Magazine as one of New York City s 100 Most Eligible Bachelors and Time Out New York among others I am a creative force of nature I can be a tough customer but it is invariably in the service of delivering outstanding results I am a great collaborator I hold myself to the highest standards so you don t have to And I wear my sunglasses at night I grew up in a home filled with antiques and developed an early feverish life long enthusiasm for beauty Each winter as a child in Scranton Pennsylvania when the radio tower on the Scranton Times building was lit up like a Christmas tree my father would take me not to look at the tree but to point out the Tiffany Co sculpted owls with their glowing green eyes that surmounted the doors In third grade I founded the Louryk Printing Agency and would take orders for birthday banners and greeting cards from my classmates The PTA hired me to design its newsletter Later as a freshman at Vassar I began creating the key art for student theater productions in which I appeared because I was embarrassed by the quality of the posters I saw around campus By my senior year I had been hired by the Department of Drama to design all of the artwork for all of its plays Since I arrived in New York I have honed and applied all of those previously mentioned skills for players in a range of sectors from major not for profit institutions to corporate entities My personal creative endeavors have been acclaimed on an international level The following pages represent some of my favorite examples from among the work I have executed throughout my career I hope it communicates the way I think the way I approach my work and the level to which I am capable of delivering regardless of client or budget My name is Bradford Louryk We should do something creative together

I M ON OC L E H OT EL S I I T H E H ID D EN G EM I I I PL AY WR IG H T S H OR IZON S I V T H E LUC IL L E LOR T EL AWA R DS TA B L E OF CO N T EN T S V K EEN COM PA N Y V I C HR I ST I N E J ORG EN S EN R E V EA L S V I I T H E B ER B OWL V I I I ST UD IO 4 2 I X E V ERY T H IN G T ER R IB LY X GO O D ST UF F A N E W B 5 2S ICA L XI B ROA DWAY CA R ES XI I M ISC EL L A N Y

I M ON OC L E H OT EL S I I T H E H ID D EN G EM I I I PL AY WR IG H T S H OR IZON S I V T H E LUC IL L E LOR T EL AWA R DS TA B L E OF CO N T EN T S V K EEN COM PA N Y V I C HR I ST I N E J ORG EN S EN R E V EA L S V I I T H E B ER B OWL V I I I ST UD IO 4 2 I X E V ERY T H IN G T ER R IB LY X GO O D ST UF F A N E W B 5 2S ICA L XI B ROA DWAY CA R ES XI I M ISC EL L A N Y

In December 2016 I was invited to join a project that would take advantage of the full complement of my creative abilities to dream up a new boutique hotel brand and transform a portfolio of existing properties throughout New York City into Monocle Hotels In my capacity as Style Director every practical and aesthetic choice from naming to branding and voice to the design of the interiors and exteriors amenities and food and beverage outlets fell within my purview I MONOCLE H OT EL S With one foot set in the storied past of golden age Manhattan and the other planted firmly in the present I conceived Monocle as a delightful surprising gently immersive and uniquely interactive experience for its future guests a lens through which they could experience the city and the specific neighborhoods in which the hotels were located I consulted with stage magicians to learn how to make hidden messages appear on steamy bathroom mirrors and worked with augmented and virtual reality creators to make galleries filled with unique display and exhibition pieces come to life and to punctuate a rooftop bar designed to emulate a collision of my favorite city parks with binoculars that would show the skyline of the city from different periods in its history Alongside my chief collaborator a Tony Awardwinning Broadway producer I led a team of consultants architects fashion designers landscape designers and manufacturers of custom fixtures furnishings and equipment toward bringing this vision to life and disrupting and improving the boutique hospitality experience

In December 2016 I was invited to join a project that would take advantage of the full complement of my creative abilities to dream up a new boutique hotel brand and transform a portfolio of existing properties throughout New York City into Monocle Hotels In my capacity as Style Director every practical and aesthetic choice from naming to branding and voice to the design of the interiors and exteriors amenities and food and beverage outlets fell within my purview I MONOCLE H OT EL S With one foot set in the storied past of golden age Manhattan and the other planted firmly in the present I conceived Monocle as a delightful surprising gently immersive and uniquely interactive experience for its future guests a lens through which they could experience the city and the specific neighborhoods in which the hotels were located I consulted with stage magicians to learn how to make hidden messages appear on steamy bathroom mirrors and worked with augmented and virtual reality creators to make galleries filled with unique display and exhibition pieces come to life and to punctuate a rooftop bar designed to emulate a collision of my favorite city parks with binoculars that would show the skyline of the city from different periods in its history Alongside my chief collaborator a Tony Awardwinning Broadway producer I led a team of consultants architects fashion designers landscape designers and manufacturers of custom fixtures furnishings and equipment toward bringing this vision to life and disrupting and improving the boutique hospitality experience

LOGO Primary Logo Secondary Logo Logomark COLOR PALETTE TYPOGRAPHY White Black Circular Std Book Medium Bold Aa ABCDEFGHIJKLMNOPQRSTUV W XYZ abcdefghijklmnopqrstuvwxyz 0123456789 transformation inspiration initial explorations toward reinventing a portfolio of existing properties as monocle hotels

LOGO Primary Logo Secondary Logo Logomark COLOR PALETTE TYPOGRAPHY White Black Circular Std Book Medium Bold Aa ABCDEFGHIJKLMNOPQRSTUV W XYZ abcdefghijklmnopqrstuvwxyz 0123456789 transformation inspiration initial explorations toward reinventing a portfolio of existing properties as monocle hotels

from iconic herringbone floors to the chandeliers at the metropolitan opera iconic new york city places spaces and textures influenced every design choice with emphasis on maximum impact guestroom ottomans reference the form of the guggenheim and the vertical channels on the beds suggest the skyline VERTICAL L 12 ROOM BEDSIDE SCONCES

from iconic herringbone floors to the chandeliers at the metropolitan opera iconic new york city places spaces and textures influenced every design choice with emphasis on maximum impact guestroom ottomans reference the form of the guggenheim and the vertical channels on the beds suggest the skyline VERTICAL L 12 ROOM BEDSIDE SCONCES

file under delight and surprise every surface is an opportunity to communicate cheeky do not disturb door hangers have new york attitude and invisible messages could appear on bathroom mirrors when fogged with shower steam opposite ar vr interactive galleries on every floor T H E T U R E T T CO L L A B O R AT I V E FINISH MATTE WHITE WITH BLACK GROUT SIZE 2 X 8 T 02 WALL TILE QTY 1 560 VANITY WALL QTY 10 572 SHOWER WALL BLACK BRONZE PENNY TILE T 01 BATHROOM FLOOR TILE QTY 3 500 A practical tote bag pays homage to a classic New York moment 23 PA G E 1611 70 MONOCLE HOTEL PROJECT NAME COLOR TEMPERATURE 2700K MATERIALS BRASS SIZE 30 H INCLUDING TWO 6 LED BULBS 14 WITHOUT BULBS DEPTH 4 PLATE DIAMETER 5 INSPIRATION PIECE DUTTON BROWN SCEPTER SCONCE L 14 BATHROOM VANITY LIGHTING QTY 109 B AT H R O O M F I N I S H E S DESCRIPTION 12 07 2017 D AT E

file under delight and surprise every surface is an opportunity to communicate cheeky do not disturb door hangers have new york attitude and invisible messages could appear on bathroom mirrors when fogged with shower steam opposite ar vr interactive galleries on every floor T H E T U R E T T CO L L A B O R AT I V E FINISH MATTE WHITE WITH BLACK GROUT SIZE 2 X 8 T 02 WALL TILE QTY 1 560 VANITY WALL QTY 10 572 SHOWER WALL BLACK BRONZE PENNY TILE T 01 BATHROOM FLOOR TILE QTY 3 500 A practical tote bag pays homage to a classic New York moment 23 PA G E 1611 70 MONOCLE HOTEL PROJECT NAME COLOR TEMPERATURE 2700K MATERIALS BRASS SIZE 30 H INCLUDING TWO 6 LED BULBS 14 WITHOUT BULBS DEPTH 4 PLATE DIAMETER 5 INSPIRATION PIECE DUTTON BROWN SCEPTER SCONCE L 14 BATHROOM VANITY LIGHTING QTY 109 B AT H R O O M F I N I S H E S DESCRIPTION 12 07 2017 D AT E

no pictures of the brooklyn bridge please original guestroom artwork was created in collaboration with photographer nathaniel johnston and included above the bed tableaux showing scenes occurring in each room inspiration only goes so far i designed nearly every piece in this completed guestroom from the guggenheim ottomans to the rugs showing the mythic albino alligators in the city s sewers to the mirrors which i describe as subway widows meetcartier love bracelets

no pictures of the brooklyn bridge please original guestroom artwork was created in collaboration with photographer nathaniel johnston and included above the bed tableaux showing scenes occurring in each room inspiration only goes so far i designed nearly every piece in this completed guestroom from the guggenheim ottomans to the rugs showing the mythic albino alligators in the city s sewers to the mirrors which i describe as subway widows meetcartier love bracelets

no detail is too small retro rotary styled phones are dialed up to eleven in metallic gold and feature secret extensions that open further avenues for delight surprise and discovery the custom duvet covers look like moving blankets straight out of a moishes moving truck but are rendered in a luxuriously high thread count elevating simple forms through applied decoration and detail i took a page out of the gio ponti piero fornasetti playbook and designed custom casegoods that feature historic elevation drawings of the greatest hits of new york city architecture water carafes and tumblers harken to jay gatsby and are presented on gold trays accompanied by ice buckets tongs and takeaway coasters featuring subway tokens the mini fridge becomes a micro moment when outfitted with magnets referencing the mta

no detail is too small retro rotary styled phones are dialed up to eleven in metallic gold and feature secret extensions that open further avenues for delight surprise and discovery the custom duvet covers look like moving blankets straight out of a moishes moving truck but are rendered in a luxuriously high thread count elevating simple forms through applied decoration and detail i took a page out of the gio ponti piero fornasetti playbook and designed custom casegoods that feature historic elevation drawings of the greatest hits of new york city architecture water carafes and tumblers harken to jay gatsby and are presented on gold trays accompanied by ice buckets tongs and takeaway coasters featuring subway tokens the mini fridge becomes a micro moment when outfitted with magnets referencing the mta

bedside sconces make an on thenose reference to the monocle brand bluetooth victrolas seamlessly marry past and present and a selection of unexpected reading materials inspire the guest to see the city through the monocle lens

bedside sconces make an on thenose reference to the monocle brand bluetooth victrolas seamlessly marry past and present and a selection of unexpected reading materials inspire the guest to see the city through the monocle lens

guest bathrooms have a contemporary edge and clean geometry featuring glass enclosed showers with two part showerheads open shelving and subway tile with modern proportions the custom black and brass penny tile floors connect to the heritage of the space and the dna of the monocle brand

guest bathrooms have a contemporary edge and clean geometry featuring glass enclosed showers with two part showerheads open shelving and subway tile with modern proportions the custom black and brass penny tile floors connect to the heritage of the space and the dna of the monocle brand

matte black hardware and fittings are sleek and chic but the sink faucets were selected because of their subtle reference to the form of the gargoyles on the chrysler building located just a few blocks north on lexington avenue and visible from some of the guestrooms a long shelf of matte black glass offers ample storage for the brand s amenity offerings and plenty of space for the guests own toiletries for another subtle touch of luxury brass sconce lighting with led edison tube bulbs was front mounted to the surface of the large mirror in each bathroom the mirrors themselves feature invisible messaging that only appears in steam employing a techinque devised in collaboration with stage magicians

matte black hardware and fittings are sleek and chic but the sink faucets were selected because of their subtle reference to the form of the gargoyles on the chrysler building located just a few blocks north on lexington avenue and visible from some of the guestrooms a long shelf of matte black glass offers ample storage for the brand s amenity offerings and plenty of space for the guests own toiletries for another subtle touch of luxury brass sconce lighting with led edison tube bulbs was front mounted to the surface of the large mirror in each bathroom the mirrors themselves feature invisible messaging that only appears in steam employing a techinque devised in collaboration with stage magicians

LK JWA CAU D OR L AW 0 PED TIOU ILM ER F IAN ESTR 2AM PIZZ The Hotel at NYC DELA 161 Lexington Ave nue New York NY 10016 ROAD YED M TA YO R K ER S OCLE K WAL D T BOO ONE BROO THE LEIS URE Structural elements become decorative features and demand a closer look ORK CITY NEW Y E HOTELS S TAY implementation skews toward cleverness the monocle brand and its philosophy of curating the guest experience both on site and off play out across a variety of public facing components from the more straightforward identity suite to notepads featuring a checklist of only in new york activities and pages filled with skewed lines each choice is intended to bring a smile to the face of even the most jaded guest the monocle website while adhering to hospitality industry best practices features easter eggs and hidden features designed to reward intrepid visitors and provoke deeper exploration Clever nods to NYC culture greet guests upon arrival E R R YH ND F ALA DON MONOCL A water bottle refilling station serves as a both piece of modern design and a functionable amenity HYPE PEO P BUY IT S AVO K J O A BO D YTH TOM CH ERE T WAL A ING L CA RT T FEE WTI ID E MP SUBW AY P OLE TO U SE B AT H ME TY S UBW AY C AR L PA RK EL IKE LE W AT C H ALER SHO YWH UP S IDE R PIZ Z TRA BRUN S ROO M Y TKTS C AT BAG AT A CYC LIS T A CITI B FOR EGA LESS T TA KE ND F ERR G CE N ING K EV ER YO U T HO G COF EN I SLA IN L INE B W COO KIE THER 2AM PIZZ A IST Bathroom products that don t add frills to their DON REN HE OW T A N ISL TAT E YELL FOLD HYPE THE FOLL ON T S CKL D Keycards are an opportunity for function different creative expressions throughout each of Monocle locations while the keycard holder is always the same creating a recognizable branding moment S C HE OW FOLL E WEA OLAR ELS AR T ST WAL KER BIP FOR ETS HOT DON STRE BOT A LS OSE THE EVER NEW YO R T DER IDGE NOC LE KLIS PURP TH K WI WAL PET OLES T TH K WI S AY P WAL MO CHEC HOTE ALER S TAY DRES GET HS BR K LY N SUBW HOG ON T WAN S TAT K PH TELE WAL D NT T RE ABOU NGER AC E SH D AVO I W A NE MON SHAK R AGE FOO ESE STRA ASK 123 456 7890 info monoclehotel com mnnor lehotel com ING A CHIN 2AM MONOCLE S LY K

LK JWA CAU D OR L AW 0 PED TIOU ILM ER F IAN ESTR 2AM PIZZ The Hotel at NYC DELA 161 Lexington Ave nue New York NY 10016 ROAD YED M TA YO R K ER S OCLE K WAL D T BOO ONE BROO THE LEIS URE Structural elements become decorative features and demand a closer look ORK CITY NEW Y E HOTELS S TAY implementation skews toward cleverness the monocle brand and its philosophy of curating the guest experience both on site and off play out across a variety of public facing components from the more straightforward identity suite to notepads featuring a checklist of only in new york activities and pages filled with skewed lines each choice is intended to bring a smile to the face of even the most jaded guest the monocle website while adhering to hospitality industry best practices features easter eggs and hidden features designed to reward intrepid visitors and provoke deeper exploration Clever nods to NYC culture greet guests upon arrival E R R YH ND F ALA DON MONOCL A water bottle refilling station serves as a both piece of modern design and a functionable amenity HYPE PEO P BUY IT S AVO K J O A BO D YTH TOM CH ERE T WAL A ING L CA RT T FEE WTI ID E MP SUBW AY P OLE TO U SE B AT H ME TY S UBW AY C AR L PA RK EL IKE LE W AT C H ALER SHO YWH UP S IDE R PIZ Z TRA BRUN S ROO M Y TKTS C AT BAG AT A CYC LIS T A CITI B FOR EGA LESS T TA KE ND F ERR G CE N ING K EV ER YO U T HO G COF EN I SLA IN L INE B W COO KIE THER 2AM PIZZ A IST Bathroom products that don t add frills to their DON REN HE OW T A N ISL TAT E YELL FOLD HYPE THE FOLL ON T S CKL D Keycards are an opportunity for function different creative expressions throughout each of Monocle locations while the keycard holder is always the same creating a recognizable branding moment S C HE OW FOLL E WEA OLAR ELS AR T ST WAL KER BIP FOR ETS HOT DON STRE BOT A LS OSE THE EVER NEW YO R T DER IDGE NOC LE KLIS PURP TH K WI WAL PET OLES T TH K WI S AY P WAL MO CHEC HOTE ALER S TAY DRES GET HS BR K LY N SUBW HOG ON T WAN S TAT K PH TELE WAL D NT T RE ABOU NGER AC E SH D AVO I W A NE MON SHAK R AGE FOO ESE STRA ASK 123 456 7890 info monoclehotel com mnnor lehotel com ING A CHIN 2AM MONOCLE S LY K

style never goes out of fashion when it came time to consider staff uniforms i took my cues from hotel history determining to apply heritage details to modern forms my concept was borne from the collision of the costumes from wes anderson s grand budapest hotel with herm s trompe l il dresses from 1952 a profusion of detail would be embroidered and screen printed onto easy to wear garments i collaborated with mary ping the multi award winning force behind the coveted slow and steady wins the race fashion brand to interpret my ideas and execute the uniforms for monocle ping whose work features in the permanent collections of the victoria and albert museum and moma designed component pieces for all members of the staff taking into consideration the needs of every player from the housekeepers to the general manager she delivered a collection in a strictly controlled color palette of black and white with gold accents carrying through the clever application of detail and decoration to elevate the designs above a selection of renderings

style never goes out of fashion when it came time to consider staff uniforms i took my cues from hotel history determining to apply heritage details to modern forms my concept was borne from the collision of the costumes from wes anderson s grand budapest hotel with herm s trompe l il dresses from 1952 a profusion of detail would be embroidered and screen printed onto easy to wear garments i collaborated with mary ping the multi award winning force behind the coveted slow and steady wins the race fashion brand to interpret my ideas and execute the uniforms for monocle ping whose work features in the permanent collections of the victoria and albert museum and moma designed component pieces for all members of the staff taking into consideration the needs of every player from the housekeepers to the general manager she delivered a collection in a strictly controlled color palette of black and white with gold accents carrying through the clever application of detail and decoration to elevate the designs above a selection of renderings

above renderings for the hotel lobby space continue to flout expectations with a surreal flair and invite interaction from guests opposite a rendering of one concept for the exterior renovation transforming the building into a theatrical destination a place where things happen and teasing the passersby each a potential future guest entreating them to enter explore and participate

above renderings for the hotel lobby space continue to flout expectations with a surreal flair and invite interaction from guests opposite a rendering of one concept for the exterior renovation transforming the building into a theatrical destination a place where things happen and teasing the passersby each a potential future guest entreating them to enter explore and participate

opposite renderings of the rutledge the ground floor food and beverage amenity whose name was taken from the rutledge hotel for women the hotel s original circa 1914 created as a totally transformable space that can look and feel different at dinner than it does at breakfast the concept features a stage and a stateof the art tech package that allow for the programming of entertainment events available to guests of the hotel as well as residents of the neighborhood and the city at large this page top and middle renderings for the bathrooms at the rutledge bottom the rooftop bar and restaurant is designed to feel like a hybrid of bryant park central park gramercy park and madison square park and features augmented reality binoculars which show the skyline at different points in history

opposite renderings of the rutledge the ground floor food and beverage amenity whose name was taken from the rutledge hotel for women the hotel s original circa 1914 created as a totally transformable space that can look and feel different at dinner than it does at breakfast the concept features a stage and a stateof the art tech package that allow for the programming of entertainment events available to guests of the hotel as well as residents of the neighborhood and the city at large this page top and middle renderings for the bathrooms at the rutledge bottom the rooftop bar and restaurant is designed to feel like a hybrid of bryant park central park gramercy park and madison square park and features augmented reality binoculars which show the skyline at different points in history

While having my nose to the grindstone conceiving and executing the Monocle Hotels brand at its flagship location I was tasked with creating long term pop up rooftop bar amenities at two of the other future locations still fully operational under an interim umbrella and giving each its own unique and marketable identity For one of these located on 46th Street on the edge of the Diamond District and a block from Fifth Avenue I found my inspiration in its location and acknowledging the as yet untouched and uninspired exterior and lobby space a guest would encounter en route to the roof I called it The Hidden Gem II THE H I D D EN G EM I designed the entirety of the concept from the identity to the physical space to the food and beverage offerings to the staff uniforms around the pieces of jewelry guests might discover in any of the luxury boutiques lining the avenue and added a dash of rock and roll for modernity and accessibility I upholstered the banquette seating in Tiffany box blue with the texture of Louis Vuitton Epi Leather and chose crystal chiavari chairs arranging them around marble tables whose forms conjure pronged ring settings I nestled golden sconces into boxwood and fitted them with diamond shaped lightbulbs and festooned the ceiling canopy with swags of pearls Finally in collaboration with the bar s management I drafted an appealing menu of easily prepared light fare that supported the overall theme selecting unbreakable and disposable dinner and servingware designed to emulate majolica china and gilt baroque utensils with which the guests selections would be delivered to the table and devised a list of colorful cocktails named for iconic pieces of jewelry and the designers who fashioned them You may ask Could I just order an IPA You bet They re listed on the menu under DeBeers

While having my nose to the grindstone conceiving and executing the Monocle Hotels brand at its flagship location I was tasked with creating long term pop up rooftop bar amenities at two of the other future locations still fully operational under an interim umbrella and giving each its own unique and marketable identity For one of these located on 46th Street on the edge of the Diamond District and a block from Fifth Avenue I found my inspiration in its location and acknowledging the as yet untouched and uninspired exterior and lobby space a guest would encounter en route to the roof I called it The Hidden Gem II THE H I D D EN G EM I designed the entirety of the concept from the identity to the physical space to the food and beverage offerings to the staff uniforms around the pieces of jewelry guests might discover in any of the luxury boutiques lining the avenue and added a dash of rock and roll for modernity and accessibility I upholstered the banquette seating in Tiffany box blue with the texture of Louis Vuitton Epi Leather and chose crystal chiavari chairs arranging them around marble tables whose forms conjure pronged ring settings I nestled golden sconces into boxwood and fitted them with diamond shaped lightbulbs and festooned the ceiling canopy with swags of pearls Finally in collaboration with the bar s management I drafted an appealing menu of easily prepared light fare that supported the overall theme selecting unbreakable and disposable dinner and servingware designed to emulate majolica china and gilt baroque utensils with which the guests selections would be delivered to the table and devised a list of colorful cocktails named for iconic pieces of jewelry and the designers who fashioned them You may ask Could I just order an IPA You bet They re listed on the menu under DeBeers

LOGO inspiration gems jewelry and the luxurious fifth avenue boutiques where they can be found COLOR PALETTE TYPOGRAPHY White Watercolor Texture Black Malandrino Regular Aa A BC D EFG H IJ K LM N O P Q RS T U V WXYZ abcdefg hijk lmnopqrstuvwxy z 0123456789 Garamond Pro Regular Italic Small Caps Aa A BCDEFGHIJK L M NOPQR ST U V W X Y Z abcdefg hijk lmnopqrst uv w x y z 01 2 3 45 6 7 8 9

LOGO inspiration gems jewelry and the luxurious fifth avenue boutiques where they can be found COLOR PALETTE TYPOGRAPHY White Watercolor Texture Black Malandrino Regular Aa A BC D EFG H IJ K LM N O P Q RS T U V WXYZ abcdefg hijk lmnopqrstuvwxy z 0123456789 Garamond Pro Regular Italic Small Caps Aa A BCDEFGHIJK L M NOPQR ST U V W X Y Z abcdefg hijk lmnopqrst uv w x y z 01 2 3 45 6 7 8 9

diamond shaped lightbulbs in sconces nestled into boxwood hedges and surrounded by neiman marcus butterflies gently illuminate the space the bases of white marble tables resemble prong style ring settings and the banquette seating is upholstered in tiffany blue fabric with the texture of louis vuitton epi leather above final selections for drinkware servingware and flatware all non breakable or disposable and all contributing to a luxe meets rock and roll feel studded tumblers sparkle in the sun and plates look like majolica but are made of paper right the food menu features offerings that reference jewelry terminology and history in their naming and are easily prepared with limited equipment

diamond shaped lightbulbs in sconces nestled into boxwood hedges and surrounded by neiman marcus butterflies gently illuminate the space the bases of white marble tables resemble prong style ring settings and the banquette seating is upholstered in tiffany blue fabric with the texture of louis vuitton epi leather above final selections for drinkware servingware and flatware all non breakable or disposable and all contributing to a luxe meets rock and roll feel studded tumblers sparkle in the sun and plates look like majolica but are made of paper right the food menu features offerings that reference jewelry terminology and history in their naming and are easily prepared with limited equipment

For 14 seasons I had the privilege of serving as Design Director for Playwrights Horizons one of America s leading national theaters and a cornerstone of New York City s cultural landscape A major artistic force among Off Broadway not for profit institutions for 50 years the diverse body of work premiered at the theater has been recognized with numerous awards and honors including seven Pulitzer Prizes 13 Tony Awards and an Oscar among others III PLAYWRIGHTS HORIZONS During my tenure with the organization I acted as de facto Creative Director or Art Director for the generation of key art for the theater s annual slate of six productions on its two stages as well as all seasonal subscriber acquisition and renewal materials directed all accompanying photography designed drafted and placed all seasonal and productionspecific print advertising designed and deployed digital and email advertising and marketing efforts conceived designed and executed on and off site interior and exterior displays and interactive installations conceived and designed special events ranging from 30 Under parties for young subscribers to major gala evenings honoring legends in the industry and spoke on behalf of the institution at the National Arts Marketing Project Conference Among my final and favorite projects for Playwrights Horizons was the Creative Direction for Taylor Mac s play Hir starring Tony Award nominee Kristine Nielsen Working with acclaimed makeup artist Darrell Thorne I used Ms Nielsen s face as the literal canvas onto which the title treatment was painted Captured in a day long shoot with photographer Zack DeZon during which we developed the look into greater and greater extremes the final key art resulted in another history making New York Times feature in which for the first time the paper debuted the image to the public alongside an accompanying interview for its Behind the Poster series

For 14 seasons I had the privilege of serving as Design Director for Playwrights Horizons one of America s leading national theaters and a cornerstone of New York City s cultural landscape A major artistic force among Off Broadway not for profit institutions for 50 years the diverse body of work premiered at the theater has been recognized with numerous awards and honors including seven Pulitzer Prizes 13 Tony Awards and an Oscar among others III PLAYWRIGHTS HORIZONS During my tenure with the organization I acted as de facto Creative Director or Art Director for the generation of key art for the theater s annual slate of six productions on its two stages as well as all seasonal subscriber acquisition and renewal materials directed all accompanying photography designed drafted and placed all seasonal and productionspecific print advertising designed and deployed digital and email advertising and marketing efforts conceived designed and executed on and off site interior and exterior displays and interactive installations conceived and designed special events ranging from 30 Under parties for young subscribers to major gala evenings honoring legends in the industry and spoke on behalf of the institution at the National Arts Marketing Project Conference Among my final and favorite projects for Playwrights Horizons was the Creative Direction for Taylor Mac s play Hir starring Tony Award nominee Kristine Nielsen Working with acclaimed makeup artist Darrell Thorne I used Ms Nielsen s face as the literal canvas onto which the title treatment was painted Captured in a day long shoot with photographer Zack DeZon during which we developed the look into greater and greater extremes the final key art resulted in another history making New York Times feature in which for the first time the paper debuted the image to the public alongside an accompanying interview for its Behind the Poster series

opposite the key art for the extended and sold out production of taylor mac s play hir featuring tony award nominee kristine nielsen above my second history making new york times feature which debuted the artwork

opposite the key art for the extended and sold out production of taylor mac s play hir featuring tony award nominee kristine nielsen above my second history making new york times feature which debuted the artwork

stages of evolution for the stage this page the development of the key art for kirsten greenidge s play milk like sugar a prop i made by hand is lit photographed and manipulated opposite my final execution featuring title treatment and contractual billing for the author and director

stages of evolution for the stage this page the development of the key art for kirsten greenidge s play milk like sugar a prop i made by hand is lit photographed and manipulated opposite my final execution featuring title treatment and contractual billing for the author and director

this page and opposite a selection of key art from among the more than 80 productions for which i served as creative director and or art director among them pulitzer prize winner annie baker s circle mirror transformation and far from heaven which starred tony award winner kelli o hara

this page and opposite a selection of key art from among the more than 80 productions for which i served as creative director and or art director among them pulitzer prize winner annie baker s circle mirror transformation and far from heaven which starred tony award winner kelli o hara

the walking dead star and award winning playwright danai gurira among my many duties at playwrights horizons i directed all photography for use in marketing and advertising and for the creation of each season s subscription campaign in this capacity it was critical to have the trust of the subjects to get the best out of them many of whom like the writers above were often far less comfortable in front of the camera than behind it on this spread all photos by zack dezon

the walking dead star and award winning playwright danai gurira among my many duties at playwrights horizons i directed all photography for use in marketing and advertising and for the creation of each season s subscription campaign in this capacity it was critical to have the trust of the subjects to get the best out of them many of whom like the writers above were often far less comfortable in front of the camera than behind it on this spread all photos by zack dezon

while most of the key players on the not for profit off broadway landscape were content to simply use standard headshots provided by their writers and directors it was always my aim to create unified visual stories for each season and to achieve an editorial quality in the resulting photography from each shoot sometimes this came from allowing the subjects to sit firmly in their comfort zones other times the best images came from pushing them to take risks and reimagine how they could be seen all photos by zack dezon

while most of the key players on the not for profit off broadway landscape were content to simply use standard headshots provided by their writers and directors it was always my aim to create unified visual stories for each season and to achieve an editorial quality in the resulting photography from each shoot sometimes this came from allowing the subjects to sit firmly in their comfort zones other times the best images came from pushing them to take risks and reimagine how they could be seen all photos by zack dezon

above my pulitzer prize winners annie baker and bruce norris both notoriously camera shy and reluctant to reveal themselves in photographs opposite artistic director of the flea theater and director of taylor mac s play hir for playwrights horizons niegel smith needed little encouragement to put his personality on full display nigel smith photos by zack dezon annie baker and bruce norris photos by aaron epstein

above my pulitzer prize winners annie baker and bruce norris both notoriously camera shy and reluctant to reveal themselves in photographs opposite artistic director of the flea theater and director of taylor mac s play hir for playwrights horizons niegel smith needed little encouragement to put his personality on full display nigel smith photos by zack dezon annie baker and bruce norris photos by aaron epstein

and sometimes things just don t go your way for a season in which the creative teams were comprised of artists who either lived or were working out of town in the lead up to announcing the upcoming slate of plays and musicals i had to get scrappy i discovered pocketbooth a free app that yielded shockingly authentic high resolution photobooth style strips of images providing them with detailed instructions and a diagram to yield consistent framing and composition i asked each artist or group of artists to use the app and deliver a series of strips that i could cut apart and reassemble as needed their expressive personalities shone through the images in ways i never expected and the strips allowed for unique implementation across a multitude of channels rarely under even the most optimal conditions have i been more delighted with the results of a shoot top row photos by zack dezon bottom by aaron epstein

and sometimes things just don t go your way for a season in which the creative teams were comprised of artists who either lived or were working out of town in the lead up to announcing the upcoming slate of plays and musicals i had to get scrappy i discovered pocketbooth a free app that yielded shockingly authentic high resolution photobooth style strips of images providing them with detailed instructions and a diagram to yield consistent framing and composition i asked each artist or group of artists to use the app and deliver a series of strips that i could cut apart and reassemble as needed their expressive personalities shone through the images in ways i never expected and the strips allowed for unique implementation across a multitude of channels rarely under even the most optimal conditions have i been more delighted with the results of a shoot top row photos by zack dezon bottom by aaron epstein

one of the pieces i remain proudest of is the playwrights horizons 2015 16 subscription brochure rarely have i received so many congratulatory calls and emails from colleagues in the theater industry as i did when this landed in mailboxes throughout the city

one of the pieces i remain proudest of is the playwrights horizons 2015 16 subscription brochure rarely have i received so many congratulatory calls and emails from colleagues in the theater industry as i did when this landed in mailboxes throughout the city

i created or developed a number of initiatives at playwrights horizons aimed at bringing younger audiences and student audiences to the theater providing deeply discounted tickets and a variety of incredible perks opposite and above examples of direct mail pieces targeting those populations

i created or developed a number of initiatives at playwrights horizons aimed at bringing younger audiences and student audiences to the theater providing deeply discounted tickets and a variety of incredible perks opposite and above examples of direct mail pieces targeting those populations

each fall playwrights horizons hosted a fundraiser called stories on five stories which presented new short plays in unusual locations throughout its space on 42nd street often artistic director tim sanford and the theater s director of development would come to me with a list of prospective themes and ask which i felt would yield the most compelling and marketable imagery on these pages a selection of my favorite artwork from this annual event

each fall playwrights horizons hosted a fundraiser called stories on five stories which presented new short plays in unusual locations throughout its space on 42nd street often artistic director tim sanford and the theater s director of development would come to me with a list of prospective themes and ask which i felt would yield the most compelling and marketable imagery on these pages a selection of my favorite artwork from this annual event

i conceived designed and implemented the first social media enabled photobooth in use by any theater company in new york city i planned the physical structure selected the photographic and technical components collaborated on the raspberry pi technology that made it work and then applied the exterior treatment to create first the ph otobooth emphasis on the ph as in playwrights horizons and later the social booth it was and remains a huge hit at the theater prompting audiences to engage with playwrights horizons on social platforms and to share their experiences with their own followers and communities below a user follows the prompts on the touch screen to upload his shots to facebook cast members celebrities and general audiences interact and share opposite my first sketch and two exterior treatment concepts

i conceived designed and implemented the first social media enabled photobooth in use by any theater company in new york city i planned the physical structure selected the photographic and technical components collaborated on the raspberry pi technology that made it work and then applied the exterior treatment to create first the ph otobooth emphasis on the ph as in playwrights horizons and later the social booth it was and remains a huge hit at the theater prompting audiences to engage with playwrights horizons on social platforms and to share their experiences with their own followers and communities below a user follows the prompts on the touch screen to upload his shots to facebook cast members celebrities and general audiences interact and share opposite my first sketch and two exterior treatment concepts

on this page the interactive shrine i created to the fictional st martyrbride from marlane meyer s play the patron saint of sea monsters audience members could ask questions of st martyrbride via twitter she would respond via tweet and a thermal printer concealed in the shrine s base would print the question and answer which could then be clipped devotion like to the shrine not only did this create a growing installation which captured the attention of attendees but the design of the shrine ultimately influenced the scenic design of the production opposite the key art i created for the patron saint of sea monsters

on this page the interactive shrine i created to the fictional st martyrbride from marlane meyer s play the patron saint of sea monsters audience members could ask questions of st martyrbride via twitter she would respond via tweet and a thermal printer concealed in the shrine s base would print the question and answer which could then be clipped devotion like to the shrine not only did this create a growing installation which captured the attention of attendees but the design of the shrine ultimately influenced the scenic design of the production opposite the key art i created for the patron saint of sea monsters

low tech low cost high impact leading up to valentine s day i asked audiences at sarah ruhl s stage kiss to show us some love by smooching signing and sticking custom post its to the lobby wall and uploading tagged photos to their social media platforms

low tech low cost high impact leading up to valentine s day i asked audiences at sarah ruhl s stage kiss to show us some love by smooching signing and sticking custom post its to the lobby wall and uploading tagged photos to their social media platforms

for stage kiss by two time pulitzer prize finalist and tony award nominee sarah ruhl i was given the opportunity to create an installation in the window of the drama book shop a mainstay of the city s theater scene that has been described as a cultural institution by the mayor s office features a circa 1940s play within a play so i translated neil patel s scenic design in miniature creating a play within a window behind a heavy gilt frame and red venetian curtain dripping with beads evocative of a theatrical proscenium two mannequins provided by rootstein sit upon a miniature electrified model of the set in partnership with the tdf costume collection and designer carmen marc valvo i dressed the pair in amplified fashions to further evoke the glamour of the period the design was completed with custom decals promoting the production which incorporated and complemented the drama book shop s existing signage stage kiss above my initial pen and marker sketch digitally manipulated to include the window decals opposite the evolution of the component pieces and the finished installation

for stage kiss by two time pulitzer prize finalist and tony award nominee sarah ruhl i was given the opportunity to create an installation in the window of the drama book shop a mainstay of the city s theater scene that has been described as a cultural institution by the mayor s office features a circa 1940s play within a play so i translated neil patel s scenic design in miniature creating a play within a window behind a heavy gilt frame and red venetian curtain dripping with beads evocative of a theatrical proscenium two mannequins provided by rootstein sit upon a miniature electrified model of the set in partnership with the tdf costume collection and designer carmen marc valvo i dressed the pair in amplified fashions to further evoke the glamour of the period the design was completed with custom decals promoting the production which incorporated and complemented the drama book shop s existing signage stage kiss above my initial pen and marker sketch digitally manipulated to include the window decals opposite the evolution of the component pieces and the finished installation

annie baker s pulitzer prize winning production of the flick afforded me another opportunity to create a display in the windows of the drama book shop this time for a play set in a run down movie palace in massachusetts i utilized the outmoded objects and equipment that might be found in that theater s projection booth to conjure the magic of sitting in the darkness and being mesmerized by the screen incorporating a carousel slide projector i was able to simply and effectively animate the display to further engage the passing viewers and promote the play s run

annie baker s pulitzer prize winning production of the flick afforded me another opportunity to create a display in the windows of the drama book shop this time for a play set in a run down movie palace in massachusetts i utilized the outmoded objects and equipment that might be found in that theater s projection booth to conjure the magic of sitting in the darkness and being mesmerized by the screen incorporating a carousel slide projector i was able to simply and effectively animate the display to further engage the passing viewers and promote the play s run

i designed and fabricated a third installation at the drama book shop this time for anne washburn s sensational mr burns a post electric play in washburn s inspired script set in a post apocalyptic world entertainment comes in the form of stories from episodes of the simpsons retold by survivors from this i drew my inspiration colliding the familiar silhouettes of the simpson family with the far darker phenomenon of the shadows of hiroshima in which human forms became permanently etched onto surfaces following the atomic blast in august 1945 the display shows the ghostly figures of bart homer lisa and maggie grouped around a similarly cartoonish campfire as they watch marge perform a story the design was completed with a display of store merchandise and window decals left a selection of promotional buttons made as giveaways for the store s customers

i designed and fabricated a third installation at the drama book shop this time for anne washburn s sensational mr burns a post electric play in washburn s inspired script set in a post apocalyptic world entertainment comes in the form of stories from episodes of the simpsons retold by survivors from this i drew my inspiration colliding the familiar silhouettes of the simpson family with the far darker phenomenon of the shadows of hiroshima in which human forms became permanently etched onto surfaces following the atomic blast in august 1945 the display shows the ghostly figures of bart homer lisa and maggie grouped around a similarly cartoonish campfire as they watch marge perform a story the design was completed with a display of store merchandise and window decals left a selection of promotional buttons made as giveaways for the store s customers

on this page and opposite exterior seasonal diplays i created and installed at playwrights horizons 42nd street home above the previously described photo strips drive the identity of the 2013 14 season opposite the dynamic photography and typography of the 2015 16 are employed to great effect combining printed vinyl and applied decals to create further dimension

on this page and opposite exterior seasonal diplays i created and installed at playwrights horizons 42nd street home above the previously described photo strips drive the identity of the 2013 14 season opposite the dynamic photography and typography of the 2015 16 are employed to great effect combining printed vinyl and applied decals to create further dimension

this exterior display concept presented the viewer with a choose your own adventure style map to pair their interests and inclinations with the productions programmed during the 2014 15 season

this exterior display concept presented the viewer with a choose your own adventure style map to pair their interests and inclinations with the productions programmed during the 2014 15 season

as design director in addition to all of my other duties every task related to the look and feel of the theater s annual spring gala fell to me from conceiving the unique identity for each of these events to creating their invitation suites to designing the physical space and accompanying production elements on this spread for a gala honoring board member stefanie kane a partner at pricewaterhousecoopers i used her company s logo which had to appear on all materials as a jumping off point for the overall aesthestic direction the colors and geometry of the logo served as inspiration for the event s palette and chevron motif and even suggested the use of birds of paradise blooms in the floral centerpieces and to adorn the stage to the right the engraved crystal award i designed for the honoree which features etching of the word playwrights in the handwriting of key stakeholders in the organization on its back

as design director in addition to all of my other duties every task related to the look and feel of the theater s annual spring gala fell to me from conceiving the unique identity for each of these events to creating their invitation suites to designing the physical space and accompanying production elements on this spread for a gala honoring board member stefanie kane a partner at pricewaterhousecoopers i used her company s logo which had to appear on all materials as a jumping off point for the overall aesthestic direction the colors and geometry of the logo served as inspiration for the event s palette and chevron motif and even suggested the use of birds of paradise blooms in the floral centerpieces and to adorn the stage to the right the engraved crystal award i designed for the honoree which features etching of the word playwrights in the handwriting of key stakeholders in the organization on its back

the philanthropic efforts of the peter jay sharp foundation have impacted the cultural landscape of the city with venues at bam symphony space lincoln center and playwrights horizons among others bearing his name this gala evening honored the legacy of peter jay sharp and his foundation rendering the skyline he built and supported in elegant watercolors every element of this gala was suffused with art and beauty i designed and fabricated the centerpieces shown opposite creating hundreds of orchids from painted watercolor paper

the philanthropic efforts of the peter jay sharp foundation have impacted the cultural landscape of the city with venues at bam symphony space lincoln center and playwrights horizons among others bearing his name this gala evening honored the legacy of peter jay sharp and his foundation rendering the skyline he built and supported in elegant watercolors every element of this gala was suffused with art and beauty i designed and fabricated the centerpieces shown opposite creating hundreds of orchids from painted watercolor paper

playwrights horizons describes itself as a writer s theater dedicated to the support and development of contemporary american playwrights composers and lyricists and to the production of their new work it is one of the only theaters operating at its level to allow the submission of unsolicited work in support of that mission for a gala honoring judith o rubin philanthropist board chair of playwrights horizons and my friend whose tireless efforts have contributed to the continued growth of the institution i celebrated all the trappings of playwriting designing a concept around the ubiquitous manuscripts delivered to the theater daily appearing to be typewritten and bound with brass brads the invitations mailed in small manilla clasp envelopes featured corrections in red proofreading pencil coffee cup rings appeared on notecards late additions to the evening s programming were included on custom designed yellow post its and bouquets of paper flowers made from photocopies of original manuscripts from some of the theater s most legendary productions filled the venue

playwrights horizons describes itself as a writer s theater dedicated to the support and development of contemporary american playwrights composers and lyricists and to the production of their new work it is one of the only theaters operating at its level to allow the submission of unsolicited work in support of that mission for a gala honoring judith o rubin philanthropist board chair of playwrights horizons and my friend whose tireless efforts have contributed to the continued growth of the institution i celebrated all the trappings of playwriting designing a concept around the ubiquitous manuscripts delivered to the theater daily appearing to be typewritten and bound with brass brads the invitations mailed in small manilla clasp envelopes featured corrections in red proofreading pencil coffee cup rings appeared on notecards late additions to the evening s programming were included on custom designed yellow post its and bouquets of paper flowers made from photocopies of original manuscripts from some of the theater s most legendary productions filled the venue

on this spread two full color full page display advertisements for taylor mac s hir which incorporate production photography and review quotes for these and all print ads i handled the media buys selected the imagery extracted the quotes and produced and delivered the finished designs to the outlets

on this spread two full color full page display advertisements for taylor mac s hir which incorporate production photography and review quotes for these and all print ads i handled the media buys selected the imagery extracted the quotes and produced and delivered the finished designs to the outlets

HORIZONS SEE WHATEVER S ONSTAGE AT PLAYWRIGHTS HORIZONS rk wyyoork new outt ne imee ou ttim e t o e ct vid co ddaavid TENSE TERRIFIC TERRIFIC and andFUNNY FUNNY TENSE DANGEROUS BACCHANAL BACCHANAL A DELIRIOUS DANGEROUS underthe thesure surehand handofoface acedirector directorANNE ANNEKAUFMAN KAUFMAN under AMYRYAN RYANisisFIERCE FIERCEand andFANTASTIC FANTASTIC AMY jesse jesseoxfeld oxfeld theobserver observer the OPEN at at PLAYWRIGHTS PLAYWRIGHTS HORIZONS HORIZONS HAS SIZZLED OPEN THECAST CASTisisPERFECTLY PERFECTLYBALANCED BALANCED THE LISA D AMOUR s D AMOUR s dark dark comedy comedyis is LISA RICH AND AND ADDICTIVELY ADDICTIVELY SATISFYING SATISFYING RICH AMY RYAN s RYAN s return return to to the the New New York Yorkstage stagecould couldnot not be more welcome welcome DAVID DAVID SCHWIMMER SCHWIMMERbrings bringshis his signature signature air air of of quizzical quizzical geniality geniality SARAH SARAH SOKOLOVIC SOKOLOVIC DARREN DARRENPETTIE PETTIE and JOHN JOHN CULLUM CULLUM are are EXCELLENT EXCELLENT DETROITisisaahorror horrorstory story DETROIT hitting hittingvery veryclose closetotohome home bloomberg jeremy jeremygerard gerard bloombergbusiness businessweek week photos photosby byjeremy jeremy daniel daniel SHARP SMART SMART TART TART SUPERB SUPERB ANNE ANNEKAUFFMAN s KAUFFMAN sproduction productionunites unitesanan OPTIMAL OPTIMALCAST CASTand andEERILY EERILYVIVID VIVIDDESIGN DESIGN FUNNY FUNNY AS AS HELL HELL Expertly written written directed directed and and acted acted DETROIT DETROIThas hasjust justmoved movedin in IIsuggest suggestyou youbring bringover overaafruit fruitbasket basketororbottle bottleofof wine and hope it stays for a good long wine and hope it stays for a good longtime time elisabeth elisabeth vincentelli vincentelli the the new new york yorkpost post time david davidcote cote timeout outnew newyork york PLAYWRIGHTS HORIZONS JOIN US FOR THE SUPERBLY SUPERBLYEXECUTED EXECUTED charles charles isherwood isherwood the the new new york yorktimes times 2012 13 SEASON THE THEWHALE WHALE THE THEGREAT GREATGOD GODPAN PAN THE THEFLICK FLICK THE THECALL CALL FARFARFROM FROMHEAVEN HEAVEN book byby book a new musical a new musical music by by lyrics by by music lyrics aanew newplay playby by aanew newplay playbyby a anew play byby new play a new play byby a new play Tanya TanyaBarfield Barfield Richard RichardGreenberg Greenberg Scott ScottFrankel Frankel Michael MichaelKorie Korie directed by directed by directed by directed by directed by directed by directed by directed by directed by directed by Samuel SamuelD D Hunter Hunter Davis DavisMcCallum McCallum Amy AmyHerzog Herzog Carolyn CarolynCantor Cantor W WW WW W TT II CC K K EE TT CC EE N N TT RRAALL CCO OM Mu u 221122 227799 44220000 Annie AnnieBaker Baker Sam SamGold Gold Leigh LeighSilverman Silverman Michael MichaelGreif Greif M MAAIINNSSTTAAGGEETTHHEEAATTEERRuu441166WWEESSTT4422NNDDSSTTRREEEETT NOW THRU DECEMBER 29 ONLY MARVELOUS and FILLED WITH MARVELS In the Stoppardian world of Watson MADELEINE GEORGE s human dramatic play takes surprising turns PHOTOS BY JOAN MARCUS AMANDA QUAID DAVID COSTABILE and ELL JOHN ELLISON CONLEE are excellent and under LEIGH SILVERMAN s bracing direction pull off A GOOD DEAL OF MAGIC JESSE GREEN NEW YORK MAGAZINE GRANDLY AMBITIOUS An intricately conceived timeskipping multi tiered drama JOHN ELLISON CONLEE is BRILLIANT CHARLES ISHERWOOD THE NEW YORK TIMES Juggles deep themes with GRACE WIT and INTELLECTUAL VERVE DAVID COTE TIME OUT NY The TALENTED CAST masters quick change character shifts swapping accents and costumes at a BREAKNECK PACE ADAM MARKOVITZ ENTERTAINMENT WEEKLY PLAYWRIGHTS HORIZONS THE curious case of the WATSON INTELLIGENCE BY MADELEINE GEORGE FEATURING JOHN ELLISON CONLEE DAVID COSTABILE AMANDA QUAID PRODUCTION STAGE MANAGER DAVID H LURIE DIRECTED BY LEIGH SILVERMAN standing out in black and white on this spread a handful of the hundreds of print advertisements i conceived designed and executed for the new york times

HORIZONS SEE WHATEVER S ONSTAGE AT PLAYWRIGHTS HORIZONS rk wyyoork new outt ne imee ou ttim e t o e ct vid co ddaavid TENSE TERRIFIC TERRIFIC and andFUNNY FUNNY TENSE DANGEROUS BACCHANAL BACCHANAL A DELIRIOUS DANGEROUS underthe thesure surehand handofoface acedirector directorANNE ANNEKAUFMAN KAUFMAN under AMYRYAN RYANisisFIERCE FIERCEand andFANTASTIC FANTASTIC AMY jesse jesseoxfeld oxfeld theobserver observer the OPEN at at PLAYWRIGHTS PLAYWRIGHTS HORIZONS HORIZONS HAS SIZZLED OPEN THECAST CASTisisPERFECTLY PERFECTLYBALANCED BALANCED THE LISA D AMOUR s D AMOUR s dark dark comedy comedyis is LISA RICH AND AND ADDICTIVELY ADDICTIVELY SATISFYING SATISFYING RICH AMY RYAN s RYAN s return return to to the the New New York Yorkstage stagecould couldnot not be more welcome welcome DAVID DAVID SCHWIMMER SCHWIMMERbrings bringshis his signature signature air air of of quizzical quizzical geniality geniality SARAH SARAH SOKOLOVIC SOKOLOVIC DARREN DARRENPETTIE PETTIE and JOHN JOHN CULLUM CULLUM are are EXCELLENT EXCELLENT DETROITisisaahorror horrorstory story DETROIT hitting hittingvery veryclose closetotohome home bloomberg jeremy jeremygerard gerard bloombergbusiness businessweek week photos photosby byjeremy jeremy daniel daniel SHARP SMART SMART TART TART SUPERB SUPERB ANNE ANNEKAUFFMAN s KAUFFMAN sproduction productionunites unitesanan OPTIMAL OPTIMALCAST CASTand andEERILY EERILYVIVID VIVIDDESIGN DESIGN FUNNY FUNNY AS AS HELL HELL Expertly written written directed directed and and acted acted DETROIT DETROIThas hasjust justmoved movedin in IIsuggest suggestyou youbring bringover overaafruit fruitbasket basketororbottle bottleofof wine and hope it stays for a good long wine and hope it stays for a good longtime time elisabeth elisabeth vincentelli vincentelli the the new new york yorkpost post time david davidcote cote timeout outnew newyork york PLAYWRIGHTS HORIZONS JOIN US FOR THE SUPERBLY SUPERBLYEXECUTED EXECUTED charles charles isherwood isherwood the the new new york yorktimes times 2012 13 SEASON THE THEWHALE WHALE THE THEGREAT GREATGOD GODPAN PAN THE THEFLICK FLICK THE THECALL CALL FARFARFROM FROMHEAVEN HEAVEN book byby book a new musical a new musical music by by lyrics by by music lyrics aanew newplay playby by aanew newplay playbyby a anew play byby new play a new play byby a new play Tanya TanyaBarfield Barfield Richard RichardGreenberg Greenberg Scott ScottFrankel Frankel Michael MichaelKorie Korie directed by directed by directed by directed by directed by directed by directed by directed by directed by directed by Samuel SamuelD D Hunter Hunter Davis DavisMcCallum McCallum Amy AmyHerzog Herzog Carolyn CarolynCantor Cantor W WW WW W TT II CC K K EE TT CC EE N N TT RRAALL CCO OM Mu u 221122 227799 44220000 Annie AnnieBaker Baker Sam SamGold Gold Leigh LeighSilverman Silverman Michael MichaelGreif Greif M MAAIINNSSTTAAGGEETTHHEEAATTEERRuu441166WWEESSTT4422NNDDSSTTRREEEETT NOW THRU DECEMBER 29 ONLY MARVELOUS and FILLED WITH MARVELS In the Stoppardian world of Watson MADELEINE GEORGE s human dramatic play takes surprising turns PHOTOS BY JOAN MARCUS AMANDA QUAID DAVID COSTABILE and ELL JOHN ELLISON CONLEE are excellent and under LEIGH SILVERMAN s bracing direction pull off A GOOD DEAL OF MAGIC JESSE GREEN NEW YORK MAGAZINE GRANDLY AMBITIOUS An intricately conceived timeskipping multi tiered drama JOHN ELLISON CONLEE is BRILLIANT CHARLES ISHERWOOD THE NEW YORK TIMES Juggles deep themes with GRACE WIT and INTELLECTUAL VERVE DAVID COTE TIME OUT NY The TALENTED CAST masters quick change character shifts swapping accents and costumes at a BREAKNECK PACE ADAM MARKOVITZ ENTERTAINMENT WEEKLY PLAYWRIGHTS HORIZONS THE curious case of the WATSON INTELLIGENCE BY MADELEINE GEORGE FEATURING JOHN ELLISON CONLEE DAVID COSTABILE AMANDA QUAID PRODUCTION STAGE MANAGER DAVID H LURIE DIRECTED BY LEIGH SILVERMAN standing out in black and white on this spread a handful of the hundreds of print advertisements i conceived designed and executed for the new york times

Established in 1986 and named in honor of the First Lady of the American Theater the Lucille Lortel Awards annually celebrate outstanding achievements Off Broadway For the event s 25th anniversary I was asked by George Forbes the Executive Director of the Lucille Lortel Foundation and President of the Off Broadway League to completely overhaul its identity and to design the entire evening including the show itself The caveat the existing physical award statuette could not be changed they d bought them in bulk And I despised the look of it IV THE LU C I L L E LO R T EL AWA R DS Over the course of eight years I continued to gently evolve the brand until the stores of those loathsome statuettes had been depleted and I was given the opportunity to design a new one Drawing my inspiration from the great lady herself the new Lortel Award statuette reflects Lucille at the start and at the conclusion of her career the face figure and hairstyle of Lucille as young actress in the 1920s the ruffled collars she adopted as she aged into the role of producer into the 1990s and the omnipresent strands of pearls that connected those two points She stands upon a fluted column topped and surrounded by the star motif which echoes the famous Playwrights Sidewalk outside the Lucille Lortel Theater on Christopher Street and she herself holds one aloft with both hands as if personally bestowing the honor upon each new winner This new statuette allowed the identity I d always imagined to be fully realized and drew praise from across the industry and I ecstatically incorporated it across all media and throughout the event itself

Established in 1986 and named in honor of the First Lady of the American Theater the Lucille Lortel Awards annually celebrate outstanding achievements Off Broadway For the event s 25th anniversary I was asked by George Forbes the Executive Director of the Lucille Lortel Foundation and President of the Off Broadway League to completely overhaul its identity and to design the entire evening including the show itself The caveat the existing physical award statuette could not be changed they d bought them in bulk And I despised the look of it IV THE LU C I L L E LO R T EL AWA R DS Over the course of eight years I continued to gently evolve the brand until the stores of those loathsome statuettes had been depleted and I was given the opportunity to design a new one Drawing my inspiration from the great lady herself the new Lortel Award statuette reflects Lucille at the start and at the conclusion of her career the face figure and hairstyle of Lucille as young actress in the 1920s the ruffled collars she adopted as she aged into the role of producer into the 1990s and the omnipresent strands of pearls that connected those two points She stands upon a fluted column topped and surrounded by the star motif which echoes the famous Playwrights Sidewalk outside the Lucille Lortel Theater on Christopher Street and she herself holds one aloft with both hands as if personally bestowing the honor upon each new winner This new statuette allowed the identity I d always imagined to be fully realized and drew praise from across the industry and I ecstatically incorporated it across all media and throughout the event itself

LOGO COLOR PALETTE TYPOGRAPHY White Gold Foil Black Pantone Metallic Gold Trade Gothic LT Std Bold Condensed No 20 Aa ABCDEFGHIJKLMNOPQRSTUV W X YZ abcdefghijklmnopqrstuvwxyz 0 12 3 4 5 6 7 8 9 Brandon Grotesque Thin Regular Bold Aa ABCDEFGHI JKL MNOPQRSTUV W X Y Z abcdefghijklmnopqrstuvwxyz 0123 456789 Gypsy Brush Regular Aa ABCDEF GHIJKLM NO P Q RS T UVWXYZ abcdefghijkl m nopqr stuvwxyz a visual timeline of the slow and steady evolution of the identity of the lucille lortel awards

LOGO COLOR PALETTE TYPOGRAPHY White Gold Foil Black Pantone Metallic Gold Trade Gothic LT Std Bold Condensed No 20 Aa ABCDEFGHIJKLMNOPQRSTUV W X YZ abcdefghijklmnopqrstuvwxyz 0 12 3 4 5 6 7 8 9 Brandon Grotesque Thin Regular Bold Aa ABCDEFGHI JKL MNOPQRSTUV W X Y Z abcdefghijklmnopqrstuvwxyz 0123 456789 Gypsy Brush Regular Aa ABCDEF GHIJKLM NO P Q RS T UVWXYZ abcdefghijkl m nopqr stuvwxyz a visual timeline of the slow and steady evolution of the identity of the lucille lortel awards

above a selection of program designs backstage credentials and the award plaque i created for new inductees to the playwrights sidewalk outside the lucille lortel theater on christopher street opposite tina fey in front of the step and repeat showing the recently unveiled lortel award statuette in 2018

above a selection of program designs backstage credentials and the award plaque i created for new inductees to the playwrights sidewalk outside the lucille lortel theater on christopher street opposite tina fey in front of the step and repeat showing the recently unveiled lortel award statuette in 2018

S O C I E T Y AW A R D S S O C I E T Y AW A R D S S O C I E T Y AW A R D S S O C I E T Y AW A R D S PROJECT Lucille Lortel Awards 02 07 17 Copyright 2016 Society Awards All Rights Reserved PROJECT Lucille Lortel Awards 02 07 17 Copyright 2016 Society Awards All Rights Reserved 1 350 1 970 8 750 12 000 S O C I E T Y AW A R D S PROJECT Lucille Lortel Awards 02 07 17 Copyright 2016 Society Awards All Rights Reserved 2 250 3 250 1 400 3 250 graphite to gold on this page the initial sketch i drew of the new lortel statuette opposite taking budgetary concerns into consideration 3d renders of the trophy en route to execution 3 250

S O C I E T Y AW A R D S S O C I E T Y AW A R D S S O C I E T Y AW A R D S S O C I E T Y AW A R D S PROJECT Lucille Lortel Awards 02 07 17 Copyright 2016 Society Awards All Rights Reserved PROJECT Lucille Lortel Awards 02 07 17 Copyright 2016 Society Awards All Rights Reserved 1 350 1 970 8 750 12 000 S O C I E T Y AW A R D S PROJECT Lucille Lortel Awards 02 07 17 Copyright 2016 Society Awards All Rights Reserved 2 250 3 250 1 400 3 250 graphite to gold on this page the initial sketch i drew of the new lortel statuette opposite taking budgetary concerns into consideration 3d renders of the trophy en route to execution 3 250

all that glitters the finished lucille lortel award photographed for use in advertising and marketing campaigns for the 2018 season

all that glitters the finished lucille lortel award photographed for use in advertising and marketing campaigns for the 2018 season

Fifteen years into its existence and with a new Artistic Director installed at its helm I was approached by off Broadway s Keen Company known principally for its revivals of mid century works to develop a new brand identity for the organization Leadership wanted to acknowledge Keen Company s sterling reputation and award winning history while opening up new avenues of theatrical exploration by presenting world and New York premieres of plays and musicals by contemporary playwrights composers and lyricists V K EEN CO M PA N Y Jettisoning its unwieldy and outmoded logo I created a new system anchored by a bold compact and portable mark whose colors could be changed to differentiate among the company s three programmatic efforts I chose a dimensional typeface that harkened to mid century theatrical marquees but paired it with a fresh bright green to suggest new and exciting things springing up in a place already familiar to theatergoers Thrilled with the new branding the company asked me to rethink all of their communications materials and bring them up to the same level So for the next three seasons I Creative Directed all key production artwork shifting the organization toward original photography which I also directed whenever possible to take fullest advantage of its casting of actors with recognizable and award nominated names and faces I designed and deployed all print and digital marketing and advertising including subscriber acquisition materials which played a major role in growing the subscriber base and audiences in general and I worked closely with leadership on special events and fundraisers creating the invitation suites and marketing materials for those as well

Fifteen years into its existence and with a new Artistic Director installed at its helm I was approached by off Broadway s Keen Company known principally for its revivals of mid century works to develop a new brand identity for the organization Leadership wanted to acknowledge Keen Company s sterling reputation and award winning history while opening up new avenues of theatrical exploration by presenting world and New York premieres of plays and musicals by contemporary playwrights composers and lyricists V K EEN CO M PA N Y Jettisoning its unwieldy and outmoded logo I created a new system anchored by a bold compact and portable mark whose colors could be changed to differentiate among the company s three programmatic efforts I chose a dimensional typeface that harkened to mid century theatrical marquees but paired it with a fresh bright green to suggest new and exciting things springing up in a place already familiar to theatergoers Thrilled with the new branding the company asked me to rethink all of their communications materials and bring them up to the same level So for the next three seasons I Creative Directed all key production artwork shifting the organization toward original photography which I also directed whenever possible to take fullest advantage of its casting of actors with recognizable and award nominated names and faces I designed and deployed all print and digital marketing and advertising including subscriber acquisition materials which played a major role in growing the subscriber base and audiences in general and I worked closely with leadership on special events and fundraisers creating the invitation suites and marketing materials for those as well

LOGO COLOR PALETTE TYPOGRAPHY White Chartreuse Valuco Base AA Medium Grey Dark Grey ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Gotham Light Book Medium Bold Black Aa ABCDEFGHIJKLMNOPQRSTUV WX YZ abcdefghijklmnopqrstuvwxyz 0123456789

LOGO COLOR PALETTE TYPOGRAPHY White Chartreuse Valuco Base AA Medium Grey Dark Grey ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Gotham Light Book Medium Bold Black Aa ABCDEFGHIJKLMNOPQRSTUV WX YZ abcdefghijklmnopqrstuvwxyz 0123456789

on this page and opposite two of the subscription campaigns i designed for keen company

on this page and opposite two of the subscription campaigns i designed for keen company

in order to capitalize on the names and faces of the recognizable stars keen company often had the good fortune to cast in its productions i steered the organization toward using original photography whenever possible on this page tony award nominee bobby steggert opposite tony nominee kate baldwin photos by zack dezon

in order to capitalize on the names and faces of the recognizable stars keen company often had the good fortune to cast in its productions i steered the organization toward using original photography whenever possible on this page tony award nominee bobby steggert opposite tony nominee kate baldwin photos by zack dezon

a world premiere by directed by ANNA ZIEGLER LINSAY FIRMAN BARON S work is heartrending and unexpectedly funny The New York Times A STORM HITS CLOSE TO HOME obie award winner ANA REEDER in a world premiere by COURTNEY BARON directed by JONATHAN SILVERSTEIN KEEN COMPANY presents GrAHAM Greene s trAVeLs WItH MY AUnt AdApted bY GILES HAVERGAL feAtUrInG DANIEL JENKINS JAY RUSSELL THOMAS JAY RYAN JONATHAN SPIVEY scenIc desIGn STEVEN KEMP costUMe desIGn JENNIFER PAAR LIGHtInG desIGn JOSH BRADFORD soUnd desIGn BART FASBENDER cAstInG CALLERI CASTING prodUctIon stAGe MAnAGer KArA KAUfMAn dIrected bY JONATHAN SILVERSTEIN opposite and above a selection of favorite key art that i created after reconceiving the company s visual identity

a world premiere by directed by ANNA ZIEGLER LINSAY FIRMAN BARON S work is heartrending and unexpectedly funny The New York Times A STORM HITS CLOSE TO HOME obie award winner ANA REEDER in a world premiere by COURTNEY BARON directed by JONATHAN SILVERSTEIN KEEN COMPANY presents GrAHAM Greene s trAVeLs WItH MY AUnt AdApted bY GILES HAVERGAL feAtUrInG DANIEL JENKINS JAY RUSSELL THOMAS JAY RYAN JONATHAN SPIVEY scenIc desIGn STEVEN KEMP costUMe desIGn JENNIFER PAAR LIGHtInG desIGn JOSH BRADFORD soUnd desIGn BART FASBENDER cAstInG CALLERI CASTING prodUctIon stAGe MAnAGer KArA KAUfMAn dIrected bY JONATHAN SILVERSTEIN opposite and above a selection of favorite key art that i created after reconceiving the company s visual identity

on this spread two invitation suites for keen company s annual spring gala

on this spread two invitation suites for keen company s annual spring gala

When I discovered the circa 1958 vinyl recording of Christine Jorgensen Reveals at Footlight Records on East 12th Street I didn t know who she was and I certainly didn t know she would change my life forever I didn t even own a record player VI C H R I ST I N E J O RG EN S EN R E V EA L S But I was so drawn to the image on the album cover the provocative questions that accompanied it Is she a woman What about her love life Can she become a mother and the promise of an intimate glimpse into the personal life of the world s most sensational celebrity that I knew I had to have it When finally I listened to the hour long interview with America s first famous transsexual I knew that I d unearthed a forgotten and urgently important sociological artifact and that I had to share it with others From it I conceived created and performed a painstaking recreation of that interview as a tour de force theatrical performance which received rapturous critical acclaim in New York and later toured the country and the world Among its achievements Christine Jorgensen Reveals received a history making New York Times feature as the only production in its history to give a command performance for the newspaper and the Drama Desk Award for Unique Theatrical Experience besting Robert Wilson in the same category In addition I acted as the de facto Creative Director for all aesthetic choices onstage and off from the scenic and costume design to the marketing efforts developing the key art writing copy creating promotional materials and premia and directing the photography in which I appeared

When I discovered the circa 1958 vinyl recording of Christine Jorgensen Reveals at Footlight Records on East 12th Street I didn t know who she was and I certainly didn t know she would change my life forever I didn t even own a record player VI C H R I ST I N E J O RG EN S EN R E V EA L S But I was so drawn to the image on the album cover the provocative questions that accompanied it Is she a woman What about her love life Can she become a mother and the promise of an intimate glimpse into the personal life of the world s most sensational celebrity that I knew I had to have it When finally I listened to the hour long interview with America s first famous transsexual I knew that I d unearthed a forgotten and urgently important sociological artifact and that I had to share it with others From it I conceived created and performed a painstaking recreation of that interview as a tour de force theatrical performance which received rapturous critical acclaim in New York and later toured the country and the world Among its achievements Christine Jorgensen Reveals received a history making New York Times feature as the only production in its history to give a command performance for the newspaper and the Drama Desk Award for Unique Theatrical Experience besting Robert Wilson in the same category In addition I acted as the de facto Creative Director for all aesthetic choices onstage and off from the scenic and costume design to the marketing efforts developing the key art writing copy creating promotional materials and premia and directing the photography in which I appeared

above my first history making new york times profile prior to christine jorgensen reveals no artist had ever given a command performance for the paper opposite a publicity image i conceived and directed while also being the subject photo by aaron epstein

above my first history making new york times profile prior to christine jorgensen reveals no artist had ever given a command performance for the paper opposite a publicity image i conceived and directed while also being the subject photo by aaron epstein

above a production still that accompanied media coverage around the globe opposite my interview in the boston sunday globe which led the paper s arts coverage as the front page story when it ran photo by aaron epstein

above a production still that accompanied media coverage around the globe opposite my interview in the boston sunday globe which led the paper s arts coverage as the front page story when it ran photo by aaron epstein

you beat robert wilson and the nation of china my publicist exclaimed when christine jorgensen reveals received the coveted drama desk award for unique theatrical experience left two photographs by paparazo bruce glikas the first as christine when members of jorgensen s family attended a performance the second in the press room after accepting the drama desk award opposite the playbill from the dodger stages production after returning from europe

you beat robert wilson and the nation of china my publicist exclaimed when christine jorgensen reveals received the coveted drama desk award for unique theatrical experience left two photographs by paparazo bruce glikas the first as christine when members of jorgensen s family attended a performance the second in the press room after accepting the drama desk award opposite the playbill from the dodger stages production after returning from europe

a selection of materials i designed and executed to promote the production square postcards refeerenced its origins as a vinyl record post opening rapturous reviews compelled audiences to attend shown below is a piece sent to voters to campaign for the drama desk award it featured long form review extractions and a dvd containing the entire audio interview from which the play was created along with b roll footage of the show

a selection of materials i designed and executed to promote the production square postcards refeerenced its origins as a vinyl record post opening rapturous reviews compelled audiences to attend shown below is a piece sent to voters to campaign for the drama desk award it featured long form review extractions and a dvd containing the entire audio interview from which the play was created along with b roll footage of the show

Knowing nothing about the rules of football and bored out of my mind at a friend s Super Bowl party I began to do a running commentary on the game And I found myself to be terribly funny Someone else in the room suggested that I do a podcast the following year But being the inveterate huckster and abominable showman that I am I wondered if it wouldn t make a better live in person event An event geared toward people like myself who also found themselves bewildered in front of a television on a Sunday in February An event even bigger than the Super Bowl an berbowl VII THE B ER B OW L My first call was to Adam Koch the award winning designer of theatrical sets and nightlife events and he was instantly interested in playing my co host for the evening My second to Joe s Pub at The Public Theater the premier venue for unique top notch performances delivered by top tier talent They bit immediately A few days later a panel of decided non experts celebrities and culturati from the worlds of entertainment and fashion and a socialite or two who had never even seen a football game before like Zachary Booth Lauren Ezersky Kristen Johnston Absolutely Fabulous star Joanna Lumley Patrick McDonald Michael Musto and Cintra Wilson had all enthusiastically accepted my invitation to participate I acquired product sponsorships with brands like Acqua di Parma who contributed prizes for the Hollywoodbowl trivia contest and booked a live marching band to surprise the audience by swarming through Joe s Pub to perform a mind and eardrum shattering halftime show Leading up to the big day outlets like The New Yorker The New York Post and Paper magazine ran features on the event and Time Out New York broke the marketing images of Adam and me sporting dandy outfits that might well get them beaten up at a football party outside of lower Manhattan from a shoot I conceived and directed as a fashion spread And on the night of The berbowl while attendees enjoyed Wardrobe Malfunction cookies and witty banter from the stage the only moments of silence came during the commercial breaks

Knowing nothing about the rules of football and bored out of my mind at a friend s Super Bowl party I began to do a running commentary on the game And I found myself to be terribly funny Someone else in the room suggested that I do a podcast the following year But being the inveterate huckster and abominable showman that I am I wondered if it wouldn t make a better live in person event An event geared toward people like myself who also found themselves bewildered in front of a television on a Sunday in February An event even bigger than the Super Bowl an berbowl VII THE B ER B OW L My first call was to Adam Koch the award winning designer of theatrical sets and nightlife events and he was instantly interested in playing my co host for the evening My second to Joe s Pub at The Public Theater the premier venue for unique top notch performances delivered by top tier talent They bit immediately A few days later a panel of decided non experts celebrities and culturati from the worlds of entertainment and fashion and a socialite or two who had never even seen a football game before like Zachary Booth Lauren Ezersky Kristen Johnston Absolutely Fabulous star Joanna Lumley Patrick McDonald Michael Musto and Cintra Wilson had all enthusiastically accepted my invitation to participate I acquired product sponsorships with brands like Acqua di Parma who contributed prizes for the Hollywoodbowl trivia contest and booked a live marching band to surprise the audience by swarming through Joe s Pub to perform a mind and eardrum shattering halftime show Leading up to the big day outlets like The New Yorker The New York Post and Paper magazine ran features on the event and Time Out New York broke the marketing images of Adam and me sporting dandy outfits that might well get them beaten up at a football party outside of lower Manhattan from a shoot I conceived and directed as a fashion spread And on the night of The berbowl while attendees enjoyed Wardrobe Malfunction cookies and witty banter from the stage the only moments of silence came during the commercial breaks

GOINGS ON ABOUT TOWN ABOVE BEYOND berbowl If your response to Super Bowl XLV is The whosits are playing the whatsits you ll feel right at home at this event a live viewing of the game for people who know nothing about football The performance artist Bradford Louryk and the theatre designer Adam Koch preside over a panel of celebrity commentators including the columnist Michael Musto and the actress Kristen Johnston Joe s Pub 425 Lafayette St 212 539 8777 Feb 6 at 6 The New Yorker above the new yorker s coverage of the event opposite the key art used for marketing and promotion which i conceived and directed while once again appearing in front of the camera photo by aaron epstein on the following two spreads coverage of the event in the new york post time out new york the village voice and paper magazine

GOINGS ON ABOUT TOWN ABOVE BEYOND berbowl If your response to Super Bowl XLV is The whosits are playing the whatsits you ll feel right at home at this event a live viewing of the game for people who know nothing about football The performance artist Bradford Louryk and the theatre designer Adam Koch preside over a panel of celebrity commentators including the columnist Michael Musto and the actress Kristen Johnston Joe s Pub 425 Lafayette St 212 539 8777 Feb 6 at 6 The New Yorker above the new yorker s coverage of the event opposite the key art used for marketing and promotion which i conceived and directed while once again appearing in front of the camera photo by aaron epstein on the following two spreads coverage of the event in the new york post time out new york the village voice and paper magazine

Football fun for tackle dummies by ELISABETH VINCENTELLI JANUARY 27 2011 The idea was to get all these celebrities and culture gurus who have never really watched a football game Louryk explains and to puzzle it out with each other Among the guests are comedian Roslyn Hart Shells writer Cintra Wilson and actors Zachary Booth Damages and Kristen Johnston a Third Rock from the Sun alum and stage favorite Needless to say none of them knows much about the gridiron I ve tried over and over to understand football Johnston says I mean toothless buffoons with IQs of 30 understand it why can t I It has been carefully and extensively explained to me by various boyfriends and all the info immediately leaves my head Adam Koch left and Bradford Louryk are hosting a Super Bowl soiree for people who think the gridiron is for pressing shirts Photo by Aaron Epstein Super Bowl parties usually involve La Z Boy quarterbacks locking horns over stat talk Not so at the Uberbowl This telecast slash party on Super Bowl Sunday Feb 6 will feature commentators who are proudly clueless about the main event along with wardrobe malfunction cookies I ve always been aware of the idea of American football says co organizer Bradford Louryk That s where my expertise on the subject ends Louryk a theater type who created and performed the play Christine Jorgensen Reveals and his accomplice Adam Koch would go to Super Bowl parties for the friends and food Since they didn t know the game s rules the New Yorkers decided to take their ignorance one step further and developed their own event which is about to debut at Joe s Pub Uberbowl I Televised coverage of the Super Bowl doesn t include snack commentators either and this is where Emilie Baltz author of Junk Foodie 51 Delicious Recipes for the Lowbrow Gourmand comes in to play Dips are big she says Basically it s all about things that take no brainpower to eat with bright colors so you can immediately find your food because it s glowing And just what are wardrobe malfunction cookies They involve a suggestive combination of Hershey s Kisses silver frosting and Jordan almonds says Louryk In addition to religious silence during the commercials We ll all be riveted with whatever delight Geico has in store for us Louryk quips the festivities will include super secret halftime entertainment and a Hollywood themed trivia contest We ll look at movies about football but also players who got into the movies Louryk explains Apparently O J Simpson was a football player at some point Good sports Cultural elitists warm up for the berbowl By Adam Feldman Wed Dec 15 2010 Here are a few people you might not expect to see at a Super Bowl party Absolutely Fabulous s divine Patsy Joanna Lumley 3rd Rock from the Sun s unbridled Kristen Johnston witty Village Voice gossip queen Michael Musto mordant cultural critic Cintra Wilson Dorothy Parker with a crackpot speedy edge cabaret mock artist Roslyn Hart also known as Shells Hoffman actor playwright and YouTube comedy series star Michael Cyril Creighton theatrical set designer Adam Koch plus reality TV sociality Paul Johnson Calderon foppish fashionisto Patrick McDonald junk foodie Emilie Baltz and actor Zachary Booth Who would assemble such an unlikely bunch of sports unethusiasts Bradford Louryk that s who the sly prankish performance artist best known for meticulously re creating a recorded interview with a 1950s sex change groundbreaker in his solo show Christine Jorgensen Reveals a performance that TONY s own Raven Snook described as simply stunning Louryk is the force behind the upcoming berbowl a revolutionary alternative Super Bowl party in which the guests above and others most of whom have little or no experience with football at all will convene at the Public Theater s Joe s Pub on February 6 to amuse New York s culturati with live commentary as the game plays out on a big screen Basically this is the Super Bowl party for people who live in fear of the Super Bowl Louryk explains I ve tried at various points to learn how football is played I ve seriously tried But it defies logic The terminology is impenetrable the clock has no relationship to the concept of time as I understand it and halfway through some never was introduces some has been who lip synchs for 15 minutes and flashes a nipple while everyone puts more cheese on their nachos It s utterly fascinating But I guess I ve just never met an American institution I didn t want to undermine let alone the one that expects me to eat a football shaped meat loaf wrapped in bacon Tickets to this larky event start at just 20 and can be purchased at the berbowl website which just went live today Get them quick as space at Joe s is highly limited And stay tuned to this website for an exclusive photo gallery of Louryk and Koch sporting dandy outfits that might well get them beaten up at a football party outside of lower Manhattan

Football fun for tackle dummies by ELISABETH VINCENTELLI JANUARY 27 2011 The idea was to get all these celebrities and culture gurus who have never really watched a football game Louryk explains and to puzzle it out with each other Among the guests are comedian Roslyn Hart Shells writer Cintra Wilson and actors Zachary Booth Damages and Kristen Johnston a Third Rock from the Sun alum and stage favorite Needless to say none of them knows much about the gridiron I ve tried over and over to understand football Johnston says I mean toothless buffoons with IQs of 30 understand it why can t I It has been carefully and extensively explained to me by various boyfriends and all the info immediately leaves my head Adam Koch left and Bradford Louryk are hosting a Super Bowl soiree for people who think the gridiron is for pressing shirts Photo by Aaron Epstein Super Bowl parties usually involve La Z Boy quarterbacks locking horns over stat talk Not so at the Uberbowl This telecast slash party on Super Bowl Sunday Feb 6 will feature commentators who are proudly clueless about the main event along with wardrobe malfunction cookies I ve always been aware of the idea of American football says co organizer Bradford Louryk That s where my expertise on the subject ends Louryk a theater type who created and performed the play Christine Jorgensen Reveals and his accomplice Adam Koch would go to Super Bowl parties for the friends and food Since they didn t know the game s rules the New Yorkers decided to take their ignorance one step further and developed their own event which is about to debut at Joe s Pub Uberbowl I Televised coverage of the Super Bowl doesn t include snack commentators either and this is where Emilie Baltz author of Junk Foodie 51 Delicious Recipes for the Lowbrow Gourmand comes in to play Dips are big she says Basically it s all about things that take no brainpower to eat with bright colors so you can immediately find your food because it s glowing And just what are wardrobe malfunction cookies They involve a suggestive combination of Hershey s Kisses silver frosting and Jordan almonds says Louryk In addition to religious silence during the commercials We ll all be riveted with whatever delight Geico has in store for us Louryk quips the festivities will include super secret halftime entertainment and a Hollywood themed trivia contest We ll look at movies about football but also players who got into the movies Louryk explains Apparently O J Simpson was a football player at some point Good sports Cultural elitists warm up for the berbowl By Adam Feldman Wed Dec 15 2010 Here are a few people you might not expect to see at a Super Bowl party Absolutely Fabulous s divine Patsy Joanna Lumley 3rd Rock from the Sun s unbridled Kristen Johnston witty Village Voice gossip queen Michael Musto mordant cultural critic Cintra Wilson Dorothy Parker with a crackpot speedy edge cabaret mock artist Roslyn Hart also known as Shells Hoffman actor playwright and YouTube comedy series star Michael Cyril Creighton theatrical set designer Adam Koch plus reality TV sociality Paul Johnson Calderon foppish fashionisto Patrick McDonald junk foodie Emilie Baltz and actor Zachary Booth Who would assemble such an unlikely bunch of sports unethusiasts Bradford Louryk that s who the sly prankish performance artist best known for meticulously re creating a recorded interview with a 1950s sex change groundbreaker in his solo show Christine Jorgensen Reveals a performance that TONY s own Raven Snook described as simply stunning Louryk is the force behind the upcoming berbowl a revolutionary alternative Super Bowl party in which the guests above and others most of whom have little or no experience with football at all will convene at the Public Theater s Joe s Pub on February 6 to amuse New York s culturati with live commentary as the game plays out on a big screen Basically this is the Super Bowl party for people who live in fear of the Super Bowl Louryk explains I ve tried at various points to learn how football is played I ve seriously tried But it defies logic The terminology is impenetrable the clock has no relationship to the concept of time as I understand it and halfway through some never was introduces some has been who lip synchs for 15 minutes and flashes a nipple while everyone puts more cheese on their nachos It s utterly fascinating But I guess I ve just never met an American institution I didn t want to undermine let alone the one that expects me to eat a football shaped meat loaf wrapped in bacon Tickets to this larky event start at just 20 and can be purchased at the berbowl website which just went live today Get them quick as space at Joe s is highly limited And stay tuned to this website for an exclusive photo gallery of Louryk and Koch sporting dandy outfits that might well get them beaten up at a football party outside of lower Manhattan

Michael Musto on His Upcoming Gig as a Super Bowl Commentator Elizabeth Thompson 13 January 2011 For some watching the Super Bowl is about yelling and jumping and air punching because you care about what s going on and it s exciting Go team For others watching the Super Bowl is about yell NEW YORK The Super Bowl Watch It With People Who Couldn t Care Less by MICHAEL MUSTO ing and jumping and air punching because those pizzatizers someone put out next to the cheesy hot dog chunk dip are really delicious and you re totally drunk You can lump us into that latter camp That s why we re pleased to see that Joe s Pub is hosting a Super Bowl party for people who can t be bothered by sports but need something to do on the 6th The Uberbowl emceed by stage performers Bradford Louryk and Adam Koch will feature a team of cultural experts gadflys and celebrities narrating the game to the best of their sports ignorant abilities for an incredibly fashoinable highly selective crowd Read people who think a super bowl is something you can buy at a Jonathan Adler store Commentators include Patrick McDonald Cintra Wilson Kristen Johnston and Damages Zachary Booth as well as celebrity gossip guru and friend of PAPER Michael Musto We conducted a mini email interview with Musto who knows absolutely nothing about football about football Consider it a taste of what s to come at Joe s Pub next month JANUARY 13 2011 What is football That was Drama Desk winner Bradford Louryk s idea and it sounded so wonderfully sick yet perfectly sensible I jumped aboard the second he announced it I was going to ask YOU that Along with Kristen Johnston Zachary Booth Cintra Wilson and other celebs and pop culture gurus I will narrate the Super Bowl which will be beamed into Joe s Pub on February 6 as it happens To me even the word tofu sounds dirty so I d have to say 10 I can t speak for the rest of the panel but I know I will surely say all kinds of stupid stuff because I know absolutely nothing about sports except bowling and I openly don t give a flying f word But it ll be hilarious Expect lots of tight end jokes and a sudden increase in energy levels when the half time show starts On a scale of one to 10 how dirty does the word football sound to you How many times in your life have you looked at that photo of Brett Favre s penis Never but in person it s quite nice If Brett Favre s penis had a football team what would it be called The Pigskin Parade Who will your bets be on That one team or that other one team When was the last time you played a sport and what sport was it Definitely the other team I d bet my life on it I played pool just the other night at Pieces bar in the Village and I won but only because my opponent got the eight ball in too soon If you had a football team what would it be called The Pigskin Parade That was a movie starring Judy Garland How many times in your life have you watched a football game from start to finish I can t even get through the pre ceremony You ve been invited to a Super Bowl party and you don t have time to slave over homemade pizzatizers What do you bring in a pinch The Judy Garland boxed set

Michael Musto on His Upcoming Gig as a Super Bowl Commentator Elizabeth Thompson 13 January 2011 For some watching the Super Bowl is about yelling and jumping and air punching because you care about what s going on and it s exciting Go team For others watching the Super Bowl is about yell NEW YORK The Super Bowl Watch It With People Who Couldn t Care Less by MICHAEL MUSTO ing and jumping and air punching because those pizzatizers someone put out next to the cheesy hot dog chunk dip are really delicious and you re totally drunk You can lump us into that latter camp That s why we re pleased to see that Joe s Pub is hosting a Super Bowl party for people who can t be bothered by sports but need something to do on the 6th The Uberbowl emceed by stage performers Bradford Louryk and Adam Koch will feature a team of cultural experts gadflys and celebrities narrating the game to the best of their sports ignorant abilities for an incredibly fashoinable highly selective crowd Read people who think a super bowl is something you can buy at a Jonathan Adler store Commentators include Patrick McDonald Cintra Wilson Kristen Johnston and Damages Zachary Booth as well as celebrity gossip guru and friend of PAPER Michael Musto We conducted a mini email interview with Musto who knows absolutely nothing about football about football Consider it a taste of what s to come at Joe s Pub next month JANUARY 13 2011 What is football That was Drama Desk winner Bradford Louryk s idea and it sounded so wonderfully sick yet perfectly sensible I jumped aboard the second he announced it I was going to ask YOU that Along with Kristen Johnston Zachary Booth Cintra Wilson and other celebs and pop culture gurus I will narrate the Super Bowl which will be beamed into Joe s Pub on February 6 as it happens To me even the word tofu sounds dirty so I d have to say 10 I can t speak for the rest of the panel but I know I will surely say all kinds of stupid stuff because I know absolutely nothing about sports except bowling and I openly don t give a flying f word But it ll be hilarious Expect lots of tight end jokes and a sudden increase in energy levels when the half time show starts On a scale of one to 10 how dirty does the word football sound to you How many times in your life have you looked at that photo of Brett Favre s penis Never but in person it s quite nice If Brett Favre s penis had a football team what would it be called The Pigskin Parade Who will your bets be on That one team or that other one team When was the last time you played a sport and what sport was it Definitely the other team I d bet my life on it I played pool just the other night at Pieces bar in the Village and I won but only because my opponent got the eight ball in too soon If you had a football team what would it be called The Pigskin Parade That was a movie starring Judy Garland How many times in your life have you watched a football game from start to finish I can t even get through the pre ceremony You ve been invited to a Super Bowl party and you don t have time to slave over homemade pizzatizers What do you bring in a pinch The Judy Garland boxed set

a selection of images from a the key art photography shoot these were used as an exclusive preview of the event in time out new york which ran them as a fashion editorial photos by aaron epstein

a selection of images from a the key art photography shoot these were used as an exclusive preview of the event in time out new york which ran them as a fashion editorial photos by aaron epstein

above i brokered a media sponsorship with the new york press which ran this full page advertisement one of a series on the back cover in the lead up to the berbowl i designed the ad along with the eblast opposite

above i brokered a media sponsorship with the new york press which ran this full page advertisement one of a series on the back cover in the lead up to the berbowl i designed the ad along with the eblast opposite

attention jerks above a cheeky mad libs style interview from next magazine opposite promotional flyers and answer forms for the hollywoodbowl when football goes to the movies trivia contest which the audience played during the event

attention jerks above a cheeky mad libs style interview from next magazine opposite promotional flyers and answer forms for the hollywoodbowl when football goes to the movies trivia contest which the audience played during the event

top left that scandalous moment in janet jackson and justin timberlake s super bowl halftime show and top right the wardrobe malfunction cookie it inspired served to guests at the berbowl bottom left from an interview with emmy winner frank dilella on new york one bottom right table tents acknowledge media partners and sponsors at the event opposite the atmosphere at the venue joe s pub

top left that scandalous moment in janet jackson and justin timberlake s super bowl halftime show and top right the wardrobe malfunction cookie it inspired served to guests at the berbowl bottom left from an interview with emmy winner frank dilella on new york one bottom right table tents acknowledge media partners and sponsors at the event opposite the atmosphere at the venue joe s pub

EVENT OVERVIEW Drama Desk Award winner Bradford Louryk Christine Jorgensen Reveals The Erotic Diary of Anne Frank and Helen Hayes Award nominee Adam Koch invite you to attend THE BERBOWL a revolutionary alternative to every other Superbowl party in America for the incredibly fashionable highly selective and very discriminating Like other parties surrounding the 2011 Championship game the evening will feature a big screen viewing of the match but the similarities stop there Instead of the babble of sports experts on the sidelines The berbowl will feature hilarious live commentary by a panel of celebrities and culture gurus many of whom have never seen a football game 6 FEBRUARY 2011 joe s pub at the public theater 425 lafayette street new york city www TheUberbowl com The panelists include Emilie Baltz author of The Junk Foodie Cookbook Zachary Booth FOX s Damages Michael Cyril Creighton creator and star of Jack in the Box fashion personality Lauren Ezersky Behind the Velvet Ropes and contributor to PAPER Magazine Roslyn Hart Shells Show at Joe s Pub Paul Johnson Calderon CW s High Society Kristen Johnston 3rd Rock from the Sun Austin Powers The Spy Who Shagged Me Joanna Lumley Patsy Stone from Absolutely Fabulous fashion journalist and modern dandy Patrick McDonald Launch My Line The Village Voice s Michael Musto and author and New York Times Critical Shopper Cintra Wilson Caligula for President Colors Insulting to Nature Additional panelists will be announced soon The evening will also include the HOLLYWOODBOWL When Football Goes to the Movies trivia contest with prizes and giveaways a secret half time show exclusive confections gift bags and more presented in association with ALL PHOTOS AARON EPSTEIN EVENT A revolutionary alternative Superbowl party a uniquely original and one of a kind event LOCATION Joe s Pub the eternally hip nightlife venue at The Public Theater at Astor Place and Lafayette Street DATE February 6 2011 TIME 6 00pm 12 00am including after party BENEFITS OF SPONSORSHIP The Uberbowl occupies a completely unique niche never before filled by another event in New York City and offers participating sponsors direct access to a sophisticated discerning and highly intelligent demographic The event will allow for targeted engagement with attendees brand building opportunities specialized product placement and endorsements and extensive media coverage in print and online outlets GUEST LIST Approximately 200 well heeled members of the smart set socialites fashionistas celebrities and culture gurus CHARITY SPONSOR Proceeds from The Uberbowl benefit SLAM nyc Sobriety through Learning And Motivation and The Sterling Pitchfork Foundation a fund dedicated to the development and production of collaborative and technologically progressive new work for the American Theater MEDIA Coverage by print and online media SPONSORSHIP MAY INCLUDE but is not limited to Prominent acknowledgement in all press and marketing materials including logo placement in several e blasts to approximately 500 000 individuals and print ads in publications under the umbrella of our media sponsor The New York Press FEATURING Emilie Baltz author of The Junk Foodie Cookbook Zachary Booth FOX s Damages Michael Cyril Creighton creator and star of Jack in the Box fashion personality Lauren Ezersky Behind the Velvet Ropes and contributor to PAPER Magazine Roslyn Hart Shells Show at Joe s Pub Paul Johnson Calderon CW s High Society Kristen Johnston 3rd Rock from the Sun Austin Powers The Spy Who Shagged Me Joanna Lumley Patsy Stone from Absolutely Fabulous fashion journalist and modern dandy Patrick McDonald Launch My Line The Village Voice s Michael Musto and author and New York Times Critical Shopper Cintra Wilson Caligula for President Colors Insulting to Nature Product placement opportunities in our HOLLYWOODBOWL When Football Goes to the Movies trivia contest and VIP gift bags PLUS Premium cocktails custom created confections and VIP gift bags VIP tickets for your own use or distribution at your discretion A featured spot on the event s website www TheUberbowl com to be launched on December 15 Live acknowledgement from the stage throughout the evening MUSIC BY CONTACT DETAILS Bradford Louryk 917 833 0097 blouryk gmail com on this spread the deck i created and distributed which yielded media partnerships and product sponsorships with top brands

EVENT OVERVIEW Drama Desk Award winner Bradford Louryk Christine Jorgensen Reveals The Erotic Diary of Anne Frank and Helen Hayes Award nominee Adam Koch invite you to attend THE BERBOWL a revolutionary alternative to every other Superbowl party in America for the incredibly fashionable highly selective and very discriminating Like other parties surrounding the 2011 Championship game the evening will feature a big screen viewing of the match but the similarities stop there Instead of the babble of sports experts on the sidelines The berbowl will feature hilarious live commentary by a panel of celebrities and culture gurus many of whom have never seen a football game 6 FEBRUARY 2011 joe s pub at the public theater 425 lafayette street new york city www TheUberbowl com The panelists include Emilie Baltz author of The Junk Foodie Cookbook Zachary Booth FOX s Damages Michael Cyril Creighton creator and star of Jack in the Box fashion personality Lauren Ezersky Behind the Velvet Ropes and contributor to PAPER Magazine Roslyn Hart Shells Show at Joe s Pub Paul Johnson Calderon CW s High Society Kristen Johnston 3rd Rock from the Sun Austin Powers The Spy Who Shagged Me Joanna Lumley Patsy Stone from Absolutely Fabulous fashion journalist and modern dandy Patrick McDonald Launch My Line The Village Voice s Michael Musto and author and New York Times Critical Shopper Cintra Wilson Caligula for President Colors Insulting to Nature Additional panelists will be announced soon The evening will also include the HOLLYWOODBOWL When Football Goes to the Movies trivia contest with prizes and giveaways a secret half time show exclusive confections gift bags and more presented in association with ALL PHOTOS AARON EPSTEIN EVENT A revolutionary alternative Superbowl party a uniquely original and one of a kind event LOCATION Joe s Pub the eternally hip nightlife venue at The Public Theater at Astor Place and Lafayette Street DATE February 6 2011 TIME 6 00pm 12 00am including after party BENEFITS OF SPONSORSHIP The Uberbowl occupies a completely unique niche never before filled by another event in New York City and offers participating sponsors direct access to a sophisticated discerning and highly intelligent demographic The event will allow for targeted engagement with attendees brand building opportunities specialized product placement and endorsements and extensive media coverage in print and online outlets GUEST LIST Approximately 200 well heeled members of the smart set socialites fashionistas celebrities and culture gurus CHARITY SPONSOR Proceeds from The Uberbowl benefit SLAM nyc Sobriety through Learning And Motivation and The Sterling Pitchfork Foundation a fund dedicated to the development and production of collaborative and technologically progressive new work for the American Theater MEDIA Coverage by print and online media SPONSORSHIP MAY INCLUDE but is not limited to Prominent acknowledgement in all press and marketing materials including logo placement in several e blasts to approximately 500 000 individuals and print ads in publications under the umbrella of our media sponsor The New York Press FEATURING Emilie Baltz author of The Junk Foodie Cookbook Zachary Booth FOX s Damages Michael Cyril Creighton creator and star of Jack in the Box fashion personality Lauren Ezersky Behind the Velvet Ropes and contributor to PAPER Magazine Roslyn Hart Shells Show at Joe s Pub Paul Johnson Calderon CW s High Society Kristen Johnston 3rd Rock from the Sun Austin Powers The Spy Who Shagged Me Joanna Lumley Patsy Stone from Absolutely Fabulous fashion journalist and modern dandy Patrick McDonald Launch My Line The Village Voice s Michael Musto and author and New York Times Critical Shopper Cintra Wilson Caligula for President Colors Insulting to Nature Product placement opportunities in our HOLLYWOODBOWL When Football Goes to the Movies trivia contest and VIP gift bags PLUS Premium cocktails custom created confections and VIP gift bags VIP tickets for your own use or distribution at your discretion A featured spot on the event s website www TheUberbowl com to be launched on December 15 Live acknowledgement from the stage throughout the evening MUSIC BY CONTACT DETAILS Bradford Louryk 917 833 0097 blouryk gmail com on this spread the deck i created and distributed which yielded media partnerships and product sponsorships with top brands

In early 2001 a handful of my Vassar classmates and I established Studio 42 an off Off Broadway theater company to produce plays of our own devising and those we discovered or commissioned I served Studio 42 as Artistic Director and also created both its brand identity and the key art for its theatrical productions and special events Standing out in the downtown theater is no easy task but Studio 42 s instantly identifiable branding and unique programming garnered early critical acclaim and a large dedicated audience VIII ST U D I O 4 2 Steadily increasing the scale scope and frequency of its work the company shortly thereafter created a philanthropic arm The Starving Artists Award Fund and each year an independent panel of adjudicators would designate a cash grant of 5 000 to an applicant working in any artistic discipline in New York City The grant was announced at the annual Starving Artists Ball which drew hundreds and later thousands of guests and was accompanied by a loving cup trophy I managed to convince Jonathan Adler to make for us This concentrated period of intense productivity resulted in incredible fatigue among the founding members and in 2005 we handed the reins over to a new team In turn that new team found themselves flagging after just a few seasons and we took it back With the return of its entire original leadership team and a revised brand identity the company relaunched in 2008 with the Starving Artists Halloween Ball which I conceived designed and executed in its entirety and which drew the largest crowd ever seen at a Studio 42 event Under my Artistic Direction the company s formerly unique programming became unproducible programming and only work deemed impossible to mount plays with too many characters too complicated sets too scandalous subjects was considered Drawing standing room only celebrity filled crowds and coverage from media outlets like Vanity Fair the legacy of Studio 42 and its unproducible plays continues to provoke comparison and conversation in the theater industry today

In early 2001 a handful of my Vassar classmates and I established Studio 42 an off Off Broadway theater company to produce plays of our own devising and those we discovered or commissioned I served Studio 42 as Artistic Director and also created both its brand identity and the key art for its theatrical productions and special events Standing out in the downtown theater is no easy task but Studio 42 s instantly identifiable branding and unique programming garnered early critical acclaim and a large dedicated audience VIII ST U D I O 4 2 Steadily increasing the scale scope and frequency of its work the company shortly thereafter created a philanthropic arm The Starving Artists Award Fund and each year an independent panel of adjudicators would designate a cash grant of 5 000 to an applicant working in any artistic discipline in New York City The grant was announced at the annual Starving Artists Ball which drew hundreds and later thousands of guests and was accompanied by a loving cup trophy I managed to convince Jonathan Adler to make for us This concentrated period of intense productivity resulted in incredible fatigue among the founding members and in 2005 we handed the reins over to a new team In turn that new team found themselves flagging after just a few seasons and we took it back With the return of its entire original leadership team and a revised brand identity the company relaunched in 2008 with the Starving Artists Halloween Ball which I conceived designed and executed in its entirety and which drew the largest crowd ever seen at a Studio 42 event Under my Artistic Direction the company s formerly unique programming became unproducible programming and only work deemed impossible to mount plays with too many characters too complicated sets too scandalous subjects was considered Drawing standing room only celebrity filled crowds and coverage from media outlets like Vanity Fair the legacy of Studio 42 and its unproducible plays continues to provoke comparison and conversation in the theater industry today

LOGO COLOR PALETTE TYPOGRAPHY White Distressed Gold Leaf Texture Black Vintage Paper Texture Fake Receipt Regular Aa A B C D E F G H IJ K L M N O P Q R S T U V W X Y Z 01 2 3 4 5 6 7 8 9 Trade Gothic LT Std Bold Condensed No 20 Zebra Wood Texture Blond Wood Texture Aa ABCDEFGHIJKLMNOPQRSTUV W X YZ abcdefghijklmnopqrstuvwxyz 0 12 3 4 5 6 7 8 9 Garamond Pro Regular Italic Bold Small Caps Aa A BCDEFGHIJK L M NOPQR ST U V W X Y Z abcdefg hijk lmnopqrst uv w x y z 01 2 3 45 6 7 8 9 the reimagined identity for studio 42 s relaunch said we ve been in the trenches but we re coming back stronger than ever on this page elements of the company s identity suite

LOGO COLOR PALETTE TYPOGRAPHY White Distressed Gold Leaf Texture Black Vintage Paper Texture Fake Receipt Regular Aa A B C D E F G H IJ K L M N O P Q R S T U V W X Y Z 01 2 3 4 5 6 7 8 9 Trade Gothic LT Std Bold Condensed No 20 Zebra Wood Texture Blond Wood Texture Aa ABCDEFGHIJKLMNOPQRSTUV W X YZ abcdefghijklmnopqrstuvwxyz 0 12 3 4 5 6 7 8 9 Garamond Pro Regular Italic Bold Small Caps Aa A BCDEFGHIJK L M NOPQR ST U V W X Y Z abcdefg hijk lmnopqrst uv w x y z 01 2 3 45 6 7 8 9 the reimagined identity for studio 42 s relaunch said we ve been in the trenches but we re coming back stronger than ever on this page elements of the company s identity suite

my front end website design for studio 42 was image driven and witty and it acknowledged the company s history as a strong foundation upon which the new brand would be built

my front end website design for studio 42 was image driven and witty and it acknowledged the company s history as a strong foundation upon which the new brand would be built

above and right examples of print materials and signage i created for one off events such as play readings opposite in addition to its fully realized mainstage productions the company also featured a number of developmental arms each of which required a standalone sub brand i accomplished this through employing consistent typography and engraved imagery but applied them uniquely for each purpose

above and right examples of print materials and signage i created for one off events such as play readings opposite in addition to its fully realized mainstage productions the company also featured a number of developmental arms each of which required a standalone sub brand i accomplished this through employing consistent typography and engraved imagery but applied them uniquely for each purpose

the first unproducible play i programmed for studio 42 was the most lamentable and tragical historie of the barber surgeons featuring a large cast performing a hilariously filthy script it was fully produced for one night only under the direction of tony award nominee moritz von stuelpnagel opposite the key art i designed for the production photo by aaron epstein

the first unproducible play i programmed for studio 42 was the most lamentable and tragical historie of the barber surgeons featuring a large cast performing a hilariously filthy script it was fully produced for one night only under the direction of tony award nominee moritz von stuelpnagel opposite the key art i designed for the production photo by aaron epstein

the first of studio 42 s unproducible plays was discovered through an open call for submissions of work that matched the description of not fitting any other theater s programming budget taste or space while a host of award winning playwrights with heaps of cach offered their work i knew upon reading the first page of timothy charles browne s play that he fresh out of grad school and never before produced would be awarded the slot set in elizabethan england but written as a farcical grand guignol that veered from goofy to grotesque and back again the most lamentable and tragical historie of the barber surgeons told the story of a devastating plague sweeping through the country and the intrepid pair of insipid practitioners called upon to stop it grimy grisly and covered in gore the play was ultimately a feminist story the female characters were uniformly smarter and more capable than their male counterparts and a crowd pleasing success on this spread stills from the production photos by aaron epstein

the first of studio 42 s unproducible plays was discovered through an open call for submissions of work that matched the description of not fitting any other theater s programming budget taste or space while a host of award winning playwrights with heaps of cach offered their work i knew upon reading the first page of timothy charles browne s play that he fresh out of grad school and never before produced would be awarded the slot set in elizabethan england but written as a farcical grand guignol that veered from goofy to grotesque and back again the most lamentable and tragical historie of the barber surgeons told the story of a devastating plague sweeping through the country and the intrepid pair of insipid practitioners called upon to stop it grimy grisly and covered in gore the play was ultimately a feminist story the female characters were uniformly smarter and more capable than their male counterparts and a crowd pleasing success on this spread stills from the production photos by aaron epstein

this erotic diary belongs to the second unproducible play i selected pushed even more buttons than the first the erotic diary of anne frank a satire and send up of nearly everything was set at a technical college in connecticut during the screening of a possibly cursed italian film from 1971 the one night only production showcased a brilliant ensemble performing on sets that felt impossibly deep and cinematic and literally drove its celebrity filled standing room only audience into showstopping fits of hysteria opposite my key artwork design

this erotic diary belongs to the second unproducible play i selected pushed even more buttons than the first the erotic diary of anne frank a satire and send up of nearly everything was set at a technical college in connecticut during the screening of a possibly cursed italian film from 1971 the one night only production showcased a brilliant ensemble performing on sets that felt impossibly deep and cinematic and literally drove its celebrity filled standing room only audience into showstopping fits of hysteria opposite my key artwork design

on this page production stills from the erotic diary of anne frank opposite taking a page out of the john waters playbook i trumpeted james wolcott s dismissal in vanity fair as the leading press quote promoting the show it worked there were no tickets left and a line around the block

on this page production stills from the erotic diary of anne frank opposite taking a page out of the john waters playbook i trumpeted james wolcott s dismissal in vanity fair as the leading press quote promoting the show it worked there were no tickets left and a line around the block

when studio 42 relaunched with its spectacular starving artists halloween ball i created an invitation suite to match choosing luxe stock and employing printing techniques including letter pressing and foil stamping that would communicate the tone of the event

when studio 42 relaunched with its spectacular starving artists halloween ball i created an invitation suite to match choosing luxe stock and employing printing techniques including letter pressing and foil stamping that would communicate the tone of the event

taking place at the historic judson church on washington square park the starving artists halloween ball drew record crowds and was attended by celebrities and media personalites the casts of broadway and off broadway shows streamed downtown in costumed droves as soon as their respective curtains fell the event itself featured three separate live musical acts two rock bands and a string quartet in addition to a dj all of whom tailored their sets to the tone of the evening while all of this was taking place a team of aerialists performed maneuvers above the heads of the crowd to the delight and amazement of the revelers below

taking place at the historic judson church on washington square park the starving artists halloween ball drew record crowds and was attended by celebrities and media personalites the casts of broadway and off broadway shows streamed downtown in costumed droves as soon as their respective curtains fell the event itself featured three separate live musical acts two rock bands and a string quartet in addition to a dj all of whom tailored their sets to the tone of the evening while all of this was taking place a team of aerialists performed maneuvers above the heads of the crowd to the delight and amazement of the revelers below

above centerpieces on vip tables featured skulls encrusted with german glitter using ingredients provided by the liquor sponsors i brought on board i devised a list of on theme cocktails for both vips and general admission guests opposite attendees included star of the films spotlight and the post michael cyril creighton and the new yorker s michael schulman as truman capote with television writer and producer rachel shukert as harper lee the masked string quartet thrilled guests with high octane interpretations of themes from classic horror films as event creator designer and chair i dressed as napoleon from his coronation complete with a custom made laurel diadem fashioned for me by jeweler sonia cabrera and a selection of event related materials i created

above centerpieces on vip tables featured skulls encrusted with german glitter using ingredients provided by the liquor sponsors i brought on board i devised a list of on theme cocktails for both vips and general admission guests opposite attendees included star of the films spotlight and the post michael cyril creighton and the new yorker s michael schulman as truman capote with television writer and producer rachel shukert as harper lee the masked string quartet thrilled guests with high octane interpretations of themes from classic horror films as event creator designer and chair i dressed as napoleon from his coronation complete with a custom made laurel diadem fashioned for me by jeweler sonia cabrera and a selection of event related materials i created

opposite the atmosphere of the starving artists halloween ball moments after the doors opened the aerialists began to climb toward the ceiling and guests streamed in and seemingly never stopped above installations of artwork from starving artist award finalists added character to the space taking my cues from dutch master paintings i decorated the bars and tables with wilting floral displays in deep autumnal tones arranging them in black urns and surrounded the interior of the main space with hay bales and hundreds of pumpkins

opposite the atmosphere of the starving artists halloween ball moments after the doors opened the aerialists began to climb toward the ceiling and guests streamed in and seemingly never stopped above installations of artwork from starving artist award finalists added character to the space taking my cues from dutch master paintings i decorated the bars and tables with wilting floral displays in deep autumnal tones arranging them in black urns and surrounded the interior of the main space with hay bales and hundreds of pumpkins

Sometimes you just fall in love with an idiot That was certainly the case for me with Pinto Degas the disgraced New Wave w nderkind who came to be regarded as the world s worst living filmmaker I played him as a septuagenerian in Timothy Charles Browne s controversial unproducible play The Erotic Diary of Anne Frank for Studio 42 but long after the curtain came down I still couldn t get Pinto out of my head I called Timothy and asked if we might discuss future opportunities for Mr Degas This was ostensibly a bit unusual given that he died before the end of the play IX E V ERY T H I N G T ER R I B LY Instead I suggested we should look to the character s past and explore the first of many times his career was in decline in Rome in the 1970s And that we should conceive it as a documentary artifact imagining Pinto as the world s first reality star and follow his international sexploits with his accidentally infamous nearly fabulous entourage in a goldenhued world of drunken nymphomanical Soviet spies arrogant Samurai matinee idols high stakes international co productions axe wielding ex wives high speed chases on low horsepower yachts and quite possibly ghosts in the basement As something heretofore unseen and never meant to be rediscovered giving contemporary audiences a look at the madness the passion and the pomposity of Italian Cinema s greatest Nobodies Bringing a third collaborator on board we wrote not only a pilot script but also detailed synopses for a full season of 12 episodes and broad strokes outlines for successive seasons Furthermore I secured funding hired a crew and produced a sizzle reel for which I also served as Art Director in addition to playing the lead role simultaneously directing still photography on set and packaging the final product as a parody Criterion Collection release The result is less Studio 54 and more Studio 81 2 It s anything goes It s Everything Terribly

Sometimes you just fall in love with an idiot That was certainly the case for me with Pinto Degas the disgraced New Wave w nderkind who came to be regarded as the world s worst living filmmaker I played him as a septuagenerian in Timothy Charles Browne s controversial unproducible play The Erotic Diary of Anne Frank for Studio 42 but long after the curtain came down I still couldn t get Pinto out of my head I called Timothy and asked if we might discuss future opportunities for Mr Degas This was ostensibly a bit unusual given that he died before the end of the play IX E V ERY T H I N G T ER R I B LY Instead I suggested we should look to the character s past and explore the first of many times his career was in decline in Rome in the 1970s And that we should conceive it as a documentary artifact imagining Pinto as the world s first reality star and follow his international sexploits with his accidentally infamous nearly fabulous entourage in a goldenhued world of drunken nymphomanical Soviet spies arrogant Samurai matinee idols high stakes international co productions axe wielding ex wives high speed chases on low horsepower yachts and quite possibly ghosts in the basement As something heretofore unseen and never meant to be rediscovered giving contemporary audiences a look at the madness the passion and the pomposity of Italian Cinema s greatest Nobodies Bringing a third collaborator on board we wrote not only a pilot script but also detailed synopses for a full season of 12 episodes and broad strokes outlines for successive seasons Furthermore I secured funding hired a crew and produced a sizzle reel for which I also served as Art Director in addition to playing the lead role simultaneously directing still photography on set and packaging the final product as a parody Criterion Collection release The result is less Studio 54 and more Studio 81 2 It s anything goes It s Everything Terribly

creating 1970s rome in modern day new york when interested producers requested a sizzle reel i art directed the hell out of my brooklyn apartment to bring our antihero hero roaring to grainy washed out 16mm film stock life New wave No taste while appearing in character i also directed all still photography on set Lorenzo DiMontepulciano Produttore Straordinario is proud to present his former prot g eternal financial burden and best friend Pinto Degas in his most fearsome role yet the WorLD s first reaLity star above the finished sizzle reel about italian cinema s greatest nobody was delivered in mockcriterion collection packaging right a letter from jean luc godard to the producer of breathless he closed the note with tout terriblement or everything terribly from which the title for this project was derived the cover page of the pitch deck proudly proclaimed new wave no taste left the first time we meet pinto on the first page of the pilot script he s calling out of work sick after a phony failed suicide attempt

creating 1970s rome in modern day new york when interested producers requested a sizzle reel i art directed the hell out of my brooklyn apartment to bring our antihero hero roaring to grainy washed out 16mm film stock life New wave No taste while appearing in character i also directed all still photography on set Lorenzo DiMontepulciano Produttore Straordinario is proud to present his former prot g eternal financial burden and best friend Pinto Degas in his most fearsome role yet the WorLD s first reaLity star above the finished sizzle reel about italian cinema s greatest nobody was delivered in mockcriterion collection packaging right a letter from jean luc godard to the producer of breathless he closed the note with tout terriblement or everything terribly from which the title for this project was derived the cover page of the pitch deck proudly proclaimed new wave no taste left the first time we meet pinto on the first page of the pilot script he s calling out of work sick after a phony failed suicide attempt

the rich details of the production design included vintage pieces like the period appropriate orange rotary phone and mesh shirt pinto wears under his elaborate truss and custom made elements such as the italian silk dressing gown he wears and mountains of cocaine photos by zack dezon

the rich details of the production design included vintage pieces like the period appropriate orange rotary phone and mesh shirt pinto wears under his elaborate truss and custom made elements such as the italian silk dressing gown he wears and mountains of cocaine photos by zack dezon

During an interminable return trip from London having exhausted all of the music I wanted to hear on my device I thought it might restore my pluck to revisit my high school nostalgia for The B 52s X G O O D ST U F F A NEW B 52 S I CA L As I sat and listened not only were my spirits lifted but by the time I d landed I had thoroughly conceived a catalogue musical whose plot was entirely driven by the characters and situations the band sang about in their happy summertime tunes Mo Dean Lorraine Claire Debbie and the Rock Lobster made appearances during a Summer of Love at the Love Shack There was even a Hot Pants Explosion for good measure A few weeks later I had the accidental good fortune to meet Fred Schneider the lead singer of The B 52s and managed to pitch him on the concept Which led him to ask to read the script Which did not exist So I led a handful of collaborators toward my vision and a week later I was able to present the members of the band with a complete manuscript accompanied by key art costume renderings and a scale model of the scenic design for Good Stuff A New B 52sical

During an interminable return trip from London having exhausted all of the music I wanted to hear on my device I thought it might restore my pluck to revisit my high school nostalgia for The B 52s X G O O D ST U F F A NEW B 52 S I CA L As I sat and listened not only were my spirits lifted but by the time I d landed I had thoroughly conceived a catalogue musical whose plot was entirely driven by the characters and situations the band sang about in their happy summertime tunes Mo Dean Lorraine Claire Debbie and the Rock Lobster made appearances during a Summer of Love at the Love Shack There was even a Hot Pants Explosion for good measure A few weeks later I had the accidental good fortune to meet Fred Schneider the lead singer of The B 52s and managed to pitch him on the concept Which led him to ask to read the script Which did not exist So I led a handful of collaborators toward my vision and a week later I was able to present the members of the band with a complete manuscript accompanied by key art costume renderings and a scale model of the scenic design for Good Stuff A New B 52sical

the total package within a week of a chance encounter with b 52s lead singer fred schneider i developed the identity for good stuff a new b 52sical and produced a visually rich package along with a complete script to explain the full concept to the members of the band above the creative team of the project with b 52 cindy wilson following a performance in new york city and the musical selections from the band s catalogue compiled as a sountrack for the show opposite the manuscript feverishly yet competently drafted in 72 hours it contained a detailed synopsis a 158 page performance script updated lyrics to many of the songs and representative renderings of the sets and costumes

the total package within a week of a chance encounter with b 52s lead singer fred schneider i developed the identity for good stuff a new b 52sical and produced a visually rich package along with a complete script to explain the full concept to the members of the band above the creative team of the project with b 52 cindy wilson following a performance in new york city and the musical selections from the band s catalogue compiled as a sountrack for the show opposite the manuscript feverishly yet competently drafted in 72 hours it contained a detailed synopsis a 158 page performance script updated lyrics to many of the songs and representative renderings of the sets and costumes

but it wasn t a rock it was a rock lobster on this spread detailed and evocative renderings of costumes for an assortment of the characters who populate the world of the musical

but it wasn t a rock it was a rock lobster on this spread detailed and evocative renderings of costumes for an assortment of the characters who populate the world of the musical

setting the stage alongside the costume renderings the package also included photographs of scenic design models representing the locations described in the script including mo dean s bedroom planetarium where he builds his astro projector the lab where the rock lobster is created and of course the famous love shack our heroes endeavor to save from the clutches of the villainous duschna zels

setting the stage alongside the costume renderings the package also included photographs of scenic design models representing the locations described in the script including mo dean s bedroom planetarium where he builds his astro projector the lab where the rock lobster is created and of course the famous love shack our heroes endeavor to save from the clutches of the villainous duschna zels

Broadway Cares Equity Fights AIDS is one of the leading industry based non profit AIDS fundraising and grant making organizations in America helping men women and children across the country receive lifesaving medications health care nutritious meals counseling and emergency financial assistance XI B ROA DWAY CA R ES EQ U I T Y F I G H T S A I DS Unlike most non profit grant making organizations BC EFA must raise every dollar of its philanthropic budget each year in order to fulfill its mission and it does this in part through its Catalog of Giving In 2015 I was contacted by BC EFA and asked to reimagine the look and feel of the organization s annual printed mail piece which features a range of custom designed and branded holiday merchandise along with Broadway related books and music and products featuring the barely dressed performers from BC EFA s summer event Broadway Bares Humbled to be asked and glad to lend my eye I served as Art Director for this project for three seasons collaborating with the Head of Retail Outreach on designs ranging from a subtle watercolor motif to a slyly irreverent good things come in pain brown wrappers concept all of which boosted sales year over year and contributed significantly to BC EFA s fundraising efforts

Broadway Cares Equity Fights AIDS is one of the leading industry based non profit AIDS fundraising and grant making organizations in America helping men women and children across the country receive lifesaving medications health care nutritious meals counseling and emergency financial assistance XI B ROA DWAY CA R ES EQ U I T Y F I G H T S A I DS Unlike most non profit grant making organizations BC EFA must raise every dollar of its philanthropic budget each year in order to fulfill its mission and it does this in part through its Catalog of Giving In 2015 I was contacted by BC EFA and asked to reimagine the look and feel of the organization s annual printed mail piece which features a range of custom designed and branded holiday merchandise along with Broadway related books and music and products featuring the barely dressed performers from BC EFA s summer event Broadway Bares Humbled to be asked and glad to lend my eye I served as Art Director for this project for three seasons collaborating with the Head of Retail Outreach on designs ranging from a subtle watercolor motif to a slyly irreverent good things come in pain brown wrappers concept all of which boosted sales year over year and contributed significantly to BC EFA s fundraising efforts

Visit us each month at broadwaycares org for exciting new gift items PAID HICKSVILLE NY PERMIT 487 BROADWAY CARES EQUITY FIGHTS AIDS 165 West 46th Street Suite 1300 New York NY 10036 NON PROFIT ORG U S POSTAGE three seasons of caring and giving opposite the 2015 2016 and 2017 broadway cares catalogs of giving each with its own unique and compelling visual style and a leap in terms of look and feel for the organization on this page two spreads and the cover from the 2015 edition designed in a watercolor motif

Visit us each month at broadwaycares org for exciting new gift items PAID HICKSVILLE NY PERMIT 487 BROADWAY CARES EQUITY FIGHTS AIDS 165 West 46th Street Suite 1300 New York NY 10036 NON PROFIT ORG U S POSTAGE three seasons of caring and giving opposite the 2015 2016 and 2017 broadway cares catalogs of giving each with its own unique and compelling visual style and a leap in terms of look and feel for the organization on this page two spreads and the cover from the 2015 edition designed in a watercolor motif

KNOW YOUR STATUS GET TESTED IS NOT AIDS 165 West 46th Street Suite 1300 New York NY 10036 OVER Visit us each month at BROADWAYCARES ORG for exciting new gift items PAID HICKSVILLE NY PERMIT 487 NON PROFIT ORG U S POSTAGE finally two spreads and the cover from the 2017 edition conceived to feel crafty and homespun while simultaneously being slightly cheeky and a little naughty highlighting the popularity of products related to broadway bares bc efa s annual summer burlesque show in which dancers and actors perform striptease routines the design suggested that the best things come in plain brown wrappers BROADWAY CARES EQUITY FIGHTS AIDS S AID BROADWAY CARES EQUITY FIGHTS AIDS 165 West 46th Street Suite 1300 New York NY 10036 Visit us each month at broadwaycares org for exciting new gift items PAID HICKSVILLE NY PERMIT 487 ER V IS OT O N NON PROFIT ORG U S POSTAGE two spreads and the cover from the 2016 edition designed per the organization s head of retail outreach in a flat art style and featuring a versatile vector character who appeared throughout to communicate section headings showcase products and educate the reader about aids in the top spread he even appears gasp nude behind the annual broadway bares calendar HOLIDAY 2017 BROADWAY CARES EQUITY FIGHTS AIDS

KNOW YOUR STATUS GET TESTED IS NOT AIDS 165 West 46th Street Suite 1300 New York NY 10036 OVER Visit us each month at BROADWAYCARES ORG for exciting new gift items PAID HICKSVILLE NY PERMIT 487 NON PROFIT ORG U S POSTAGE finally two spreads and the cover from the 2017 edition conceived to feel crafty and homespun while simultaneously being slightly cheeky and a little naughty highlighting the popularity of products related to broadway bares bc efa s annual summer burlesque show in which dancers and actors perform striptease routines the design suggested that the best things come in plain brown wrappers BROADWAY CARES EQUITY FIGHTS AIDS S AID BROADWAY CARES EQUITY FIGHTS AIDS 165 West 46th Street Suite 1300 New York NY 10036 Visit us each month at broadwaycares org for exciting new gift items PAID HICKSVILLE NY PERMIT 487 ER V IS OT O N NON PROFIT ORG U S POSTAGE two spreads and the cover from the 2016 edition designed per the organization s head of retail outreach in a flat art style and featuring a versatile vector character who appeared throughout to communicate section headings showcase products and educate the reader about aids in the top spread he even appears gasp nude behind the annual broadway bares calendar HOLIDAY 2017 BROADWAY CARES EQUITY FIGHTS AIDS

XII M I SC EL L A N Y The following pages represent a range of work that is not easily classifiable by project or client but is representative of the thought attention and 360 approach I bring to solving every opportunity that crosses my path Included are examples which clearly articulate and exemplify my passion for visual design in all its forms From how and where I live to discrete or quick and dirty brand identity creation to one off key artwork designs to unpaid work for grateful friends every section contains results of which I am proud and which continue to delight me when I revisit them

XII M I SC EL L A N Y The following pages represent a range of work that is not easily classifiable by project or client but is representative of the thought attention and 360 approach I bring to solving every opportunity that crosses my path Included are examples which clearly articulate and exemplify my passion for visual design in all its forms From how and where I live to discrete or quick and dirty brand identity creation to one off key artwork designs to unpaid work for grateful friends every section contains results of which I am proud and which continue to delight me when I revisit them

I live in a 1923 Fred French designed sixteen floor building I was immediately drawn to it as it was the faithfully maintained heritage space of my dreams The same night I saw the empty white space I made every single design choice Without changing the physical structure at all my objective was to create an eye popping bachelor pad a walk in cabinet of curiosities in which I could entertain my friends and family and display my collection of deeply meaningful objects and antiques in a way that would stimulate me no matter where I look 15 PA R K AV EN U E O R HOME The color palette is tightly controlled Mainly blues and yellows and metallics with some green An orange Pierre Paulin chair A leopard velvet midcentury sofa a maximalist gesture on a minimalist piece Just a touch of red an antique painted folding screen some touches in the bedroom drapes the coral finials on a pair of lamps in the living room I tend to think that red is a color lazy designers use when they want to add excitement and can t figure out how to accomplish it otherwise I wanted everything I owned already to be in total harmony with the choices I d made for the new space which is exemplified I think by the nearly mathematical precision with which the pattern of the Fornasetti cloud wallpaper on the chimney breast is overlapped by one of the Fornasetti plates that hangs against it the clouds appear to flow from the wall covering onto the plate And there s a conversation happening between nearly every piece of art on the walls eyes are a big motif for me appearing in much of the artwork I own and every piece seems to be looking at another one next to it across from it above it My home acknowledges my influences and my personal history and I hope it tips its hat to the wit I endeavor to bring to any project I undertake It communicates this through a combination of new and old high and low outrageously luxurious and totally quotidian Everywhere I look I am continually inspired And I hope that my guests are too

I live in a 1923 Fred French designed sixteen floor building I was immediately drawn to it as it was the faithfully maintained heritage space of my dreams The same night I saw the empty white space I made every single design choice Without changing the physical structure at all my objective was to create an eye popping bachelor pad a walk in cabinet of curiosities in which I could entertain my friends and family and display my collection of deeply meaningful objects and antiques in a way that would stimulate me no matter where I look 15 PA R K AV EN U E O R HOME The color palette is tightly controlled Mainly blues and yellows and metallics with some green An orange Pierre Paulin chair A leopard velvet midcentury sofa a maximalist gesture on a minimalist piece Just a touch of red an antique painted folding screen some touches in the bedroom drapes the coral finials on a pair of lamps in the living room I tend to think that red is a color lazy designers use when they want to add excitement and can t figure out how to accomplish it otherwise I wanted everything I owned already to be in total harmony with the choices I d made for the new space which is exemplified I think by the nearly mathematical precision with which the pattern of the Fornasetti cloud wallpaper on the chimney breast is overlapped by one of the Fornasetti plates that hangs against it the clouds appear to flow from the wall covering onto the plate And there s a conversation happening between nearly every piece of art on the walls eyes are a big motif for me appearing in much of the artwork I own and every piece seems to be looking at another one next to it across from it above it My home acknowledges my influences and my personal history and I hope it tips its hat to the wit I endeavor to bring to any project I undertake It communicates this through a combination of new and old high and low outrageously luxurious and totally quotidian Everywhere I look I am continually inspired And I hope that my guests are too

previous spread the living and dining room set for brunch opposite a cusom made gilt skull lamp on a malachite base one of a pair sits on a sarrinen tulip table the floor to ceiling custom draperies are made from valentino monkey lace backed onto navy silk taffeta the minimalist knoll sofa has been reimagined in leopard velvet above an iconic george kovacs chrome bubble lamp is topped with a custom shade in malachite paper and antique french silk velvet ribbon and a custom made red coral branch finial on the bar a collection of decanters from tiffany and cartier sit next to an arthur court elephant ice bucket and a godinger silver peanut bowl below a 1970s alessandro albrizzi lucite ice bucket one of several in the room on a west elm coffee table

previous spread the living and dining room set for brunch opposite a cusom made gilt skull lamp on a malachite base one of a pair sits on a sarrinen tulip table the floor to ceiling custom draperies are made from valentino monkey lace backed onto navy silk taffeta the minimalist knoll sofa has been reimagined in leopard velvet above an iconic george kovacs chrome bubble lamp is topped with a custom shade in malachite paper and antique french silk velvet ribbon and a custom made red coral branch finial on the bar a collection of decanters from tiffany and cartier sit next to an arthur court elephant ice bucket and a godinger silver peanut bowl below a 1970s alessandro albrizzi lucite ice bucket one of several in the room on a west elm coffee table

everybody s looking for something opposite above the navy blue mantle three decorative plates by piero fornasetti against his nuvole wallpaper two antique brass perfume flacons and a lapis lazuli verdura clock suggest a deep sea diver s breathing apparatus and extend the design from the plate into the room and are flanked by a gilt coyote skull and an amethyst geode i received as a gift when i was 10 years old above the table is set for a surreal meal antique royal bayreuth lobster serving pieces vintage neiman marcus malachite and lapis plates figural cantaloupe bowls circa 1966 gold faux bois flatware antique crystal champagne flutes and jonathan adler s mykonos tumblers are a feast of eclecticism atop schumacher chinoiserie table linens

everybody s looking for something opposite above the navy blue mantle three decorative plates by piero fornasetti against his nuvole wallpaper two antique brass perfume flacons and a lapis lazuli verdura clock suggest a deep sea diver s breathing apparatus and extend the design from the plate into the room and are flanked by a gilt coyote skull and an amethyst geode i received as a gift when i was 10 years old above the table is set for a surreal meal antique royal bayreuth lobster serving pieces vintage neiman marcus malachite and lapis plates figural cantaloupe bowls circa 1966 gold faux bois flatware antique crystal champagne flutes and jonathan adler s mykonos tumblers are a feast of eclecticism atop schumacher chinoiserie table linens

the bedroom is all about pattern and texture and color and light above cb2 s alchemy brass bed is dressed in a mix of high and low the yellow malachite duvet cover and matching lampshades all trimmed in grey grosgrain ribbon are custom made the cashmere throw greek key quilted coverlet and embroidered regent sheets and pillowcases are from williams sonoma the green malachite sheet is from the home shopping network while the other four of the six pillows are dressed in cases from zara home and h m the draperies in this room also custom are made to look like union jacks that have been dragged across a battlefield and have been distressed patched painted and overdyed they hang from fat nickel rings to which they are tied with black silk cord in reference to theatrical rigging the gilt moose antlers are carved from wood opposite the interplay between the layers of fabrics and textures never fails to take my breath away and makes the bed my favorite place to escape at bottom a glimpse of the ten foot by ten foot wool rug which i designed and had produced in india

the bedroom is all about pattern and texture and color and light above cb2 s alchemy brass bed is dressed in a mix of high and low the yellow malachite duvet cover and matching lampshades all trimmed in grey grosgrain ribbon are custom made the cashmere throw greek key quilted coverlet and embroidered regent sheets and pillowcases are from williams sonoma the green malachite sheet is from the home shopping network while the other four of the six pillows are dressed in cases from zara home and h m the draperies in this room also custom are made to look like union jacks that have been dragged across a battlefield and have been distressed patched painted and overdyed they hang from fat nickel rings to which they are tied with black silk cord in reference to theatrical rigging the gilt moose antlers are carved from wood opposite the interplay between the layers of fabrics and textures never fails to take my breath away and makes the bed my favorite place to escape at bottom a glimpse of the ten foot by ten foot wool rug which i designed and had produced in india

also in the bedroom a saarinen womb chair and an eileen gray adjustable table sit in front of a fake vintage italian movie poster the biggest piece of artwork in the house from the set of everything terribly the embroidered blood spatter pillow is from lost city arts the dresser in black and white bone inlay supports an orange lacquer jewelry box from jonathan adler and a vintage maitland smith buckle motif lamp in penshell and mother of pearl shown at bottom a detail of the draperies inset with antique french silk velvet ribbon and trimmed with heavy caterpillar bullion fringe puddling next to one of a pair of john dickinson style hoofed benches in a corner of the living room the dry bar was made by transforming a thrift store campaign cabinet painted in high gloss egg yolk yellow lacquer at an auto body shop it sits on top of a custom aluminum base that has been finished in gold leaf and inset with a marble shelf the two circa 1966 saarinen chairs were changed from shagreen embossed leather to yellow belgian linen for this space the artwork includes two photographs by pierre et gilles four decorative plates from the seletti wears toiletpaper collaboration and a 1950s spanish magic poster the etagere serves as a cabinet of curiosities and displays books and objects i ve collected since childhood

also in the bedroom a saarinen womb chair and an eileen gray adjustable table sit in front of a fake vintage italian movie poster the biggest piece of artwork in the house from the set of everything terribly the embroidered blood spatter pillow is from lost city arts the dresser in black and white bone inlay supports an orange lacquer jewelry box from jonathan adler and a vintage maitland smith buckle motif lamp in penshell and mother of pearl shown at bottom a detail of the draperies inset with antique french silk velvet ribbon and trimmed with heavy caterpillar bullion fringe puddling next to one of a pair of john dickinson style hoofed benches in a corner of the living room the dry bar was made by transforming a thrift store campaign cabinet painted in high gloss egg yolk yellow lacquer at an auto body shop it sits on top of a custom aluminum base that has been finished in gold leaf and inset with a marble shelf the two circa 1966 saarinen chairs were changed from shagreen embossed leather to yellow belgian linen for this space the artwork includes two photographs by pierre et gilles four decorative plates from the seletti wears toiletpaper collaboration and a 1950s spanish magic poster the etagere serves as a cabinet of curiosities and displays books and objects i ve collected since childhood

heavy is the head that wears the crown so i keep mine a copy of the laurel diadem from napoleon s coronation made for me by jeweler sonia cabrera in a vitrine on the navy lacquered campaign credenza in the living room

heavy is the head that wears the crown so i keep mine a copy of the laurel diadem from napoleon s coronation made for me by jeweler sonia cabrera in a vitrine on the navy lacquered campaign credenza in the living room

Feast Happy is a London based online food solution for award winning professional chefs to sell and deliver their food directly to customers Providing the technology and marketing and handling transactions customer service and delivery operations with its scalable framework the company addresses the demand for fresh chef made meals fulfills that demand through its online community and high tech logistics platform and allows its partners to do what they do best create an incredible variety of remarkably good food Made with natural farm fresh ingredients the customer s meal selected from a daily small batch menu arrives fully prepared chilled for maximum freshness and served in oven and microwave safe containers for easy heating at home FEAST H A PPY Through Feast Happy the busy denizens of large cities who lack the time skill or inclination to cook have an expanded choice of delicious convenient options that are ready on their schedule even when plans change and chefs earn extra revenue develop their individual brands through customers reviews and enjoy creative freedom in crafting their offerings During its startup phase I was approached by Feast Happy s co founder and CEO to create the company s identity in a direction that clearly articulated those ideas and to in his words disrupt the London food market In response I provided a fun portable flexible logo featuring a monogram made from real flatware typography and a variable color palette that could be employed across the board from trade show signage to marketing materials to packaging for the meals themselves and consulted on copywriting and photography as well

Feast Happy is a London based online food solution for award winning professional chefs to sell and deliver their food directly to customers Providing the technology and marketing and handling transactions customer service and delivery operations with its scalable framework the company addresses the demand for fresh chef made meals fulfills that demand through its online community and high tech logistics platform and allows its partners to do what they do best create an incredible variety of remarkably good food Made with natural farm fresh ingredients the customer s meal selected from a daily small batch menu arrives fully prepared chilled for maximum freshness and served in oven and microwave safe containers for easy heating at home FEAST H A PPY Through Feast Happy the busy denizens of large cities who lack the time skill or inclination to cook have an expanded choice of delicious convenient options that are ready on their schedule even when plans change and chefs earn extra revenue develop their individual brands through customers reviews and enjoy creative freedom in crafting their offerings During its startup phase I was approached by Feast Happy s co founder and CEO to create the company s identity in a direction that clearly articulated those ideas and to in his words disrupt the London food market In response I provided a fun portable flexible logo featuring a monogram made from real flatware typography and a variable color palette that could be employed across the board from trade show signage to marketing materials to packaging for the meals themselves and consulted on copywriting and photography as well

LOGO FEAST HAPPY Primary Logo feasthappy feasthappylondon FEAST HAPPY real food delivered fresh from the best chefs in town Secondary Logos COLOR PALETTE TYPOGRAPHY White Pantone Celosia Orange Black Brandon Grotesque Light Bold Aa ABCDEFGHI J KL MNOP QRS TUV W X Y Z abcdefghijklmnopqrstuvwxyz 0123 456789 order at FEASTHAPPY COM feasthappy feasthappylondon

LOGO FEAST HAPPY Primary Logo feasthappy feasthappylondon FEAST HAPPY real food delivered fresh from the best chefs in town Secondary Logos COLOR PALETTE TYPOGRAPHY White Pantone Celosia Orange Black Brandon Grotesque Light Bold Aa ABCDEFGHI J KL MNOP QRS TUV W X Y Z abcdefghijklmnopqrstuvwxyz 0123 456789 order at FEASTHAPPY COM feasthappy feasthappylondon

Playwrights Horizons in addition to its 42nd Street facility and NYU s Playwrights Horizons Theater School owns and operates Ticket Central Ticket Central acts as the Box Office for Playwrights Horizons and provides sales and marketing support to dozens of theater dance opera and other performing arts groups in New York City selling their tickets online by phone from a physical box office on the street level of Playwrights Horizons and from mobile box offices as needed TICKET C EN T RA L In 2012 I was asked to reimagine the existing Ticket Central brand to replace its outdated logo it showed a hand holding the receiver of a landline phone from which a pair of tickets emerged and to create a new identity system to visually bring the company into the present and prepare it for the future Retaining the brand s color palette and nothing else I merged letterforms to create a substantial monogram used an arrow to indicate the crucial centricity of Ticket Central and created a subtle grayscale map referencing the subway system to act as a backdrop for the mark on components of the communication suite ticket stock and the company s website Eight years later the brand continues to grow and thrive and the identity continues to feel modern And if I do say so myself I think there s more than a passing resemblance to Hillary Clinton s 2016 campaign logo

Playwrights Horizons in addition to its 42nd Street facility and NYU s Playwrights Horizons Theater School owns and operates Ticket Central Ticket Central acts as the Box Office for Playwrights Horizons and provides sales and marketing support to dozens of theater dance opera and other performing arts groups in New York City selling their tickets online by phone from a physical box office on the street level of Playwrights Horizons and from mobile box offices as needed TICKET C EN T RA L In 2012 I was asked to reimagine the existing Ticket Central brand to replace its outdated logo it showed a hand holding the receiver of a landline phone from which a pair of tickets emerged and to create a new identity system to visually bring the company into the present and prepare it for the future Retaining the brand s color palette and nothing else I merged letterforms to create a substantial monogram used an arrow to indicate the crucial centricity of Ticket Central and created a subtle grayscale map referencing the subway system to act as a backdrop for the mark on components of the communication suite ticket stock and the company s website Eight years later the brand continues to grow and thrive and the identity continues to feel modern And if I do say so myself I think there s more than a passing resemblance to Hillary Clinton s 2016 campaign logo

LOGO Primary Logo Secondary Logos COLOR PALETTE TYPOGRAPHY Pantone 7409U Pantone 2695U DIN Regular Bold Aa Pantone Cool Gray 2U Process Black ABCDEFGHIJKLMNOPQRSTUV W X Y Z abcdefghijklmnopqrstuv w x yz 0 12 3 4 5 6 7 8 9 business cards and ticket stock bearing the company s new identity a subtle grayscale graphic element evokes a subway map and suggests that for the performing arts in new york city all paths lead to ticket central

LOGO Primary Logo Secondary Logos COLOR PALETTE TYPOGRAPHY Pantone 7409U Pantone 2695U DIN Regular Bold Aa Pantone Cool Gray 2U Process Black ABCDEFGHIJKLMNOPQRSTUV W X Y Z abcdefghijklmnopqrstuv w x yz 0 12 3 4 5 6 7 8 9 business cards and ticket stock bearing the company s new identity a subtle grayscale graphic element evokes a subway map and suggests that for the performing arts in new york city all paths lead to ticket central

The owners of the properties I was hired to transform into Monocle Hotels also own some of the most dazzling special events spaces in Manhattan Gotham Hall and The Ziegfeld Ballroom When they purchased the legendary Ziegfeld Theatre the single screen movie palace located on 54th Street which had for decades played host to world premieres and big event press screenings they sought to reimagine it as a luxury venue with an Art Deco feel And they asked me to create its logo Simultaneously they requested that I dust off the Gotham Hall brand and create a companion logo to resonate with that of the Ziegfeld I CO N I C S PAC ES The common thread I discovered was that both venues featured unique ceilings Gotham Hall began its life as the Greenwich Savings Bank in 1833 and is surmounted by a hexagonal patterned dome with an oval glass oculus from which depends the space s massive chandelier The Ziegfeld Ballroom s on the other hand features an asymmetrical series of inset rectilinear forms that create a modern Deco feel Thus I created containers for both logos based on each venue s distinctive ceiling design and let the typography live against them When this was completed ownership decided to form an umbrella organization under which both venues and any future acquisitions could live We chose the name Iconic Spaces for the new entity and I created yet another logo combining parts of both of these definitively iconic spaces into a new identity I grafted the Art Deco inspired balustrade from the Ziegfeld s balcony onto the Roman Doric columns that surround Gotham Hall s massive interior and chose a combination of heritage and modern faces to render the typeset words

The owners of the properties I was hired to transform into Monocle Hotels also own some of the most dazzling special events spaces in Manhattan Gotham Hall and The Ziegfeld Ballroom When they purchased the legendary Ziegfeld Theatre the single screen movie palace located on 54th Street which had for decades played host to world premieres and big event press screenings they sought to reimagine it as a luxury venue with an Art Deco feel And they asked me to create its logo Simultaneously they requested that I dust off the Gotham Hall brand and create a companion logo to resonate with that of the Ziegfeld I CO N I C S PAC ES The common thread I discovered was that both venues featured unique ceilings Gotham Hall began its life as the Greenwich Savings Bank in 1833 and is surmounted by a hexagonal patterned dome with an oval glass oculus from which depends the space s massive chandelier The Ziegfeld Ballroom s on the other hand features an asymmetrical series of inset rectilinear forms that create a modern Deco feel Thus I created containers for both logos based on each venue s distinctive ceiling design and let the typography live against them When this was completed ownership decided to form an umbrella organization under which both venues and any future acquisitions could live We chose the name Iconic Spaces for the new entity and I created yet another logo combining parts of both of these definitively iconic spaces into a new identity I grafted the Art Deco inspired balustrade from the Ziegfeld s balcony onto the Roman Doric columns that surround Gotham Hall s massive interior and chose a combination of heritage and modern faces to render the typeset words

on this page the dazzling ceiling of gotham hall offered a design solution for its identity refresh opposite the logo treatments for iconic spaces the ziegfeld ballroom and gotham hall

on this page the dazzling ceiling of gotham hall offered a design solution for its identity refresh opposite the logo treatments for iconic spaces the ziegfeld ballroom and gotham hall

This is laced up love This is the seventies In 1979 the film event that shook America to its core wasn t Apocalypse Now Kramer vs Kramer or even Xanadu it was Roller Boogie the story of star crossed lovers real estate fraud and the roller boogie contest to end all roller boogie contests Starring Linda Blair of The Exorcist fame Roller Boogie is not exactly held in high regard evidenced by its 0 rating on Rotten Tomatoes which made it prime source material for the camp soaked parody Roller Disco The Musical RO L L ER D I SCO Created by downtown w nderkind director and choreographer Jen Wineman in collaboration with Sam Forman and Eli Bolin Roller Disco was given its world premiere and out of town tryout at Harvard s four time Tony Award winning American Repertory Theater A R T and I was called upon to create the key art for the production Being a huge fan of designer Harry Allen s work for Areaware I knew that he had produced the Roller Stop in 2004 A replica roller skate rendered in resin and marble the Roller Stop was issued in a shining chrome finish its fixed wheels and enormous weight making it an ironic doorstop or bookend I called Allen s studio and asked if he would allow me to build my key art around his piece and he was thrilled to send me one to photograph And when I called to return the Roller Stop I was more thrilled when he told me to keep it Beyond even that the creative team and producers were very pleased with the resulting artwork and it remains among the most delightful collaborations of my career

This is laced up love This is the seventies In 1979 the film event that shook America to its core wasn t Apocalypse Now Kramer vs Kramer or even Xanadu it was Roller Boogie the story of star crossed lovers real estate fraud and the roller boogie contest to end all roller boogie contests Starring Linda Blair of The Exorcist fame Roller Boogie is not exactly held in high regard evidenced by its 0 rating on Rotten Tomatoes which made it prime source material for the camp soaked parody Roller Disco The Musical RO L L ER D I SCO Created by downtown w nderkind director and choreographer Jen Wineman in collaboration with Sam Forman and Eli Bolin Roller Disco was given its world premiere and out of town tryout at Harvard s four time Tony Award winning American Repertory Theater A R T and I was called upon to create the key art for the production Being a huge fan of designer Harry Allen s work for Areaware I knew that he had produced the Roller Stop in 2004 A replica roller skate rendered in resin and marble the Roller Stop was issued in a shining chrome finish its fixed wheels and enormous weight making it an ironic doorstop or bookend I called Allen s studio and asked if he would allow me to build my key art around his piece and he was thrilled to send me one to photograph And when I called to return the Roller Stop I was more thrilled when he told me to keep it Beyond even that the creative team and producers were very pleased with the resulting artwork and it remains among the most delightful collaborations of my career

above harry allen s roller stop photographed from a variety of angles opposite the final key art i created for the critically acclaimed production of the musical supported by my copy

above harry allen s roller stop photographed from a variety of angles opposite the final key art i created for the critically acclaimed production of the musical supported by my copy

F R I EN DS AND FA M I LY When you re the guy with skills software and a little style you become the go to for friends and colleagues who are building brands creating companies launching side hustles or who just want cool calling cards Over the years I ve helped dozens and dozens of people cement their identities as newly minted attorneys designers directors doctors event planners journalists personalities producers real estate brokers you name it by developing for them strong memorable visual tools to stand out in their chosen fields

F R I EN DS AND FA M I LY When you re the guy with skills software and a little style you become the go to for friends and colleagues who are building brands creating companies launching side hustles or who just want cool calling cards Over the years I ve helped dozens and dozens of people cement their identities as newly minted attorneys designers directors doctors event planners journalists personalities producers real estate brokers you name it by developing for them strong memorable visual tools to stand out in their chosen fields

a selection of identities from among the dozens and dozens that i have created for friends presented as business cards which employ a variety of printing processes and are designed to varying proportions

a selection of identities from among the dozens and dozens that i have created for friends presented as business cards which employ a variety of printing processes and are designed to varying proportions