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ﻊﻗﻮﺘﻤﻟا ﻦﻣ ﺪﻌﺑأ.ﺪـﻌﺑأ حوﺮـﺗأﺮـــــــﺠـﺗdare 2.0
1 ﻲﻓ عﺎﻄﻘﻟاو قﻮﺴﻟا ﻲﻓ تاﺮﻴﻐﺘﻟا ﻲﺒﻠﺘﻟ stc ﺔﻴﺠﻴﺗاﺮﺘﺳا ترﻮﻄﺗ نأ ﻦﻣ stc ﻦﻴﻜﻤﺗ ﻰﻠﻋ أﺮﺠﺗ ﺔﻴﺠﻴﺗاﺮﺘﺳا ﺮﻳﻮﻄﺗ ﻢﺗ ،2017 مﺎﻋ ﻦﻴﻌﺑ ﺬﺧﻷﺎﺑ .قﺎﻄﻨﻟاو ﻢﺠﺤﻟا ﻲﻓ ًﺎﻌﺳﻮﺘﻣ ًﺎﻴﻤﻗر اًﺪﺋار نﻮﻜﺗ ﺔﻴﺠﻴﺗاﺮﺘﺳﻻا ﺚﻳﺪﺤﺗ ﻢﺗ ﺔﻴﻠﺧاﺪﻟاو ﺔﻴﺟرﺎﺨﻟا ﻞﻣاﻮﻌﻟا رﺎﺒﺘﻋﻻا2.0 أﺮﺠﺗ ﻰﻟإ:2025 ـﻟ stc ﺔﻳؤر لﺎﺠﻤﻟا ﻲﻓ داور ،تﻻﺎﺼﺗﻻا و ﻲﻤﻗﺮﻟا و ﻊﻤﺘﺠﻤﻟا ﻦﻴﻜﻤﺘﻟ ﻦﻣ دﺎﺼﺘﻗﻻا ﻲﻓ ،رﺎﻫدزﻻا ﺔﻴﺑﺮﻌﻟا ﺔﻜﻠﻤﻤﻟاﺪﻌﺑأ و ،ﺔﻳدﻮﻌﺴﻟا
:ﻦﻴﻘﺷ وذ ﺎًﺠﻬﻧ 2.0 أﺮﺠﺗ ﺔﻴﺠﻴﺗاﺮﺘﺳا ﻊﺒﺘﺗ 2.0 (أ،ر،ج) روﺎﺤﻣ لﻼﺧ ﻦﻣ stc ﺔﻛﺮﺸﻟ ﺔﻴﻟﺎﺤﻟا ﺔﻴﺳﺎﺳﻷا لﺎﻤﻋﻷا ﺰﻳﺰﻌﺗ ﺰﻳﺰﻌﺘﻟا .2 ةﺪﻳﺪﺟ تارﺎﺴﻣو ﺔﻴﻓاﺮﻐﺟ ﻖﻃﺎﻨﻣ ﻰﻟإ ﻊﺳﻮﺘﻟا لﻼﺧ ﻦﻣ stc لﺎﻤﻋأ ﻲﻓ 2.0 ـﺗ رﻮﺤﻣ ﺖﺤﺗ ﻊﻳﻮﻨﺘﻟا .1stc ﺔﻳؤر ﻖﻴﻘﺤﺘﻟ 2.0 أﺮﺠﺗ روﺎﺤﻣ ﺚﻳﺪﺤﺗ ﻢﺗ2ءادﻷا ﻦﻣ عِﺮﺳأ ﺔﺑﺮﺠﺘﻟا دﺪَﺟقﺎﻄﻧو ﻢﺠﺣ ﻲﻓ ﻊﺳﻮَﺗstc ﻦِﻤﻗَرﺔﻴﺠﻴﺗاﺮﺘﺳﻻا روﺎﺤﻣ ﻦﻣ رﻮﺤﻤﻟ ﺰﻣﺮﻳ "أﺮﺠﺗ" ﺔﻤﻠﻛ ﻲﻓ فﺮﺣ ﻞﻛ
3لﻼﺧ ﻦﻣ stc ﺔﻳؤر ﻖﻘﺤﺘﺳ 2.0 أﺮﺠﺗ ﺔﻴﺠﻴﺗاﺮﺘﺳا ﻖﻠﺧو ﻮﻤﻨﻟا ﻊﻓﺪﻟ "ـﺗ" رﻮﺤﻣ ﻰﻠﻋ ﺮﻴﺒﻛ ﻞﻜﺸﺑ ﺰﻛﺮﺗ 2.0 أﺮﺠﺗ لﺎﻤﻋﻻا ﺮﻳﻮﻄﺗ ﻰﻠﻋ ﺔﻈﻓﺎﺤﻤﻟا ﻊﻣ ﻞﺒﻘﺘﺴﻤﻟا ﻲﻓ ﺔﻤﻴﻘﻟا2.0 (أ، ر، ج) ىﺮﺧﻷا روﺎﺤﻤﻟا ﻖﻳﺮﻃ ﻦﻋ ﺔﻴﺳﺎﺳﻷافاﺪﻫأ:ﺔﻴﺠﻴﺗاﺮﺘﺳا9
4dare 2.0ﺔﻴﺠﻴﺗاﺮﺘﺳﻻا فاﺪﻫﻷا ﺔﻴﻤﻨﺗو ﻲﻤﻗﺮﻟا ﺮﻜﻔﻟا سﺮﻏﺔﻴﻠﻴﻠﺤﺘﻟاو ﺔﻴﻤﻗﺮﻟا تارﺪﻘﻟا قﺮﻃ ﻰﻨﺒﺘﺗ ﺔﻧﺮﻣ ﺔﻴﻨﻘﺗ ﺔﻛﺮﺷﻞﻤﻌﻠﻟ ةﺪﻳﺪﺟ تﺎﻴﺠﻬﻨﻣوءادﻷا ﻦﻣ عِﺮﺳأﺔﺑﺮﺠﺘﻟا دﺪَﺟقﺎﻄﻧو ﻢﺠﺣ ﻲﻓ ﻊﺳﻮَﺗ ﺔﻣاﺪﺘﺳﻼﻟ ةوﺪﻗ نﻮﻜﻧ نأتﺎﻛﺮﺸﻟا ﺔﻤﻛﻮﺣو ﻦﻋ ﻦﻴﻤﻫﺎﺴﻤﻟا ﺪﺋاﻮﻋ ةدﺎﻳز ﻒﻴﻟﺎﻜﺘﻟا ةءﺎﻔﻛ ﻊﻓر ﻖﻳﺮﻃلﻮﺻﻷا ﻦﻣ ﻞﺧﺪﻟا ﻖﻴﻘﺤﺗو ﻰﻠﻋ ﻲﻓﺎﻘﺜﻟا ﺮﻴﻴﻐﺘﻟا ةدﺎﻴﻗ نﻮﻜﻧ نا و ﺔﻛﺮﺸﻟا ىﻮﺘﺴﻣ ﻞﻀﻓﻷ لوﻷا رﺎﻴﺘﺧﻻاﺔﻴﻤﻗﺮﻟا ﺐﻫاﻮﻤﻟا تﺎﻴﻨﻘﺗ لﻼﺧ ﻦﻣ ﺎﻨﻗاﻮﺳأ ﻂﺑر ةﺪﺋاﺮﻟا مدﺎﻘﻟا ﻞﻴﺠﻟاﺔﻴﻤﻗﺮﻟا ضوﺮﻌﻟاو ﺔﺴﻠﺳ ﺔﺑﺮﺠﺘﺑ ءﻼﻤﻌﻟا ﻖﻳﻮﺸﺗﺔﻨﻣآو ﻲﺼﺨﺷ ﻊﺑﺎﻃ تاذ قﻮﺛﻮﻤﻟا ﻚﻳﺮﺸﻟا نﻮﻜﻧ نأﺔﻘﻄﻨﻤﻟا ﻲﻓ لﺎﻤﻋﻸﻟ ﻮﻤﻨﻟا روﺎﺤﻣ ﻲﻓ ﻊﺳﻮﺘﻟا تﺎﻣﺪﺨﻟا ﻦﻣ ةرﺎﺘﺨﻤﻟاﺔﻴﺳﺎﺳﻷاو ﺔﻴﻤﻗﺮﻟاstc ﻦِﻤﻗَر
to go furtherdareto exceed expectationsdare 2.0
1stc’s strategy has evolved to cater for changes in the market and industry. In 2017, dare strategy was developed to enable stc to be the digital leader with aggressive growth in scale and scope. By taking in consideration the external and internal factors, suggested a good time to refresh dare strategy as dare 2.0 stc’s 2025 vision:“Digital and telco leader, enabling the society and economy to thrive, in KSA and beyond”
digitize stc accelerateperformancereinventexperienceexpand scaleand scopeEach letter in ‘dare’ represents one of its 4 strategy pillars:dare 2.0 strategy follows a two-pronged approach:dare 2.0 themes were refreshedto deliver on stc’s 2025 visionstc’s business into new geographies and adjacencies through e 2.01. Diversifystc’s existing core business through dar 2.02. Solidify2
3dare 2.0 will deliver on stc’s vision throughdare 2.0 has a strong focus on ‘e’ theme to drive growth and value creation in the future with keeping enhancement of the core business through dar strategic themes. strategicobjectives:9
4dare 2.0digitize stcStrategic objectivesInstill digital mindset and unlock the potential of digital and analytics capabilities Transform into an agile technology company and embrace new ways of workingaccelerateperformanceBe a role model for sustainability and corporate governanceMaximize shareholder returns by transforming costs and monetizing assetsLead company-wide culture change and be the employer of choice for top digital talentConnect our market through leading next-gen technology and digital oeringsreinventexperienceExcite customers with a seamless, personalized and secure experienceBe the trusted partner-of-choice for business in the regionexpand scaleand scopeGrow by expanding into selected growth pillars within digital services and core