Confidential: Internal Document Only
page 02Core StoryAbout Your Core StoryWe began your Core Story with thousands of pieces of totallyunconnected data and carefully weaved it into a story that is, byfar, the most strategic presentation we have seen (to date)about the urgency of our patient’s poor health, the brokenChiropractic Model, and viable solutions of how to fix it soChiropractors gain more freedom, more revenue, and betterpatient care. We think you will find that it is quite powerful.Some of the information is very general about our healthcaresystem. This may appear to have nothing to do with selling BPA,but the strategist will always slaughter the tactician. And thestrategist knows that almost all this information is, in some way, astrategic set-up for positioning BPA as the only logicalconclusion.
page 07Core StoryDeath of the Salesman Birth of the StrategistWhen you memorize and truly live this Core Story you cantransition from being dismissed and disrespected as a pitchysales person, evolving into a trusted advisor that generates upto 8x more appointments, and can triple sales conversions.Mastering the following Core Story will show your prospects that: 1. You understand the market and current trends, 2. You understand a full spectrum of problems your prospect isexperiencing which creates urgency, 3. You give helpful advice on how to improve their situation, 4. Your education resets the buying criteria so BPA is the onlylogical choice in the market.Enjoy,Amanda Holmes -CEO- The Ultimate Sales Machine
page 04Core StoryAreas Covered:Current status of our American healthcare systemHow the Traditional Chiropractic Model is BrokenThe Single Biggest Thing Crippling Your Practice andPatient CareThree Strategies to Triple Revenue Working LessHow to Increase Collections by $50k a month withoutmarketing or hiring6 Smart Questions that Lead to the Right BusinessPartner
page 05Core StoryAre You Crippling YourChiropractic Practice?3 Ways to Triple Revenue WhileWorking Less
Are Your Patients Taken Cared Of?America spends more than any nation on healthcare,page 06Core StorySo we should be the healthiest right?
page 07Core StoryUnfortunately we’re not even close...Americans are ranked 69th in the world for health.Your prospective patients have more chronic diseases, more diabetes, moreobesity, and more cancer than any other comparable nation.So what can chiropractors doabout it?Studies show you canmake a huge impact.
Chiropractors using alternative medicinehave miraculous results for patients.page 08Core StoryAnd here’s the real kicker…One study analyzed 70,274 patients over 7 years visiting aprimary care doctor vs. a chiropractor.They found that those that used a chiropractor decreased…In-hospital admissions by 60.2% Hospital days by 59% Outpatient surgeries by 62%
page 09Core StoryRegular chiropractic visitsreduced pharmaceuticalexpenses by 85%! That is shocking!
page 05Core StoryNot only do DCs reduce medical bills...Another study showed approximately 56% of patients express satisfactionwith chiropractic care, compared to only 13% who are satisfied with carefrom a family physician .The Battle of Chiropractors vs Doctors
page 11Core StoryAnd yet, chiropractorsstruggle to free Americansfrom the tight grip of pharma.Your patients NEED a holistic approach to health.They’re dying for it.We’re still more likely to prescribe a pill.More than half of your prospective patients take prescriptionmedications with an average 4 different pills.This trend has been creeping up on us over decades, when willit be too much?Over the last two decades the total number of prescriptionsfilled by Americans has increased by 85%!Old habits die hard.
page 12Core StoryUp to HALF of U.S.premature deathsare preventable.If more chiropractors could serve moreAmericans, we’d have healthier familieswith happier lives.We know you want to serve yourcommunity, however…
The Traditional ChiropracticModel is BrokenChiro SAAS Telemed Digital Health1895 1930 1960 1980 2000 2010 2023050100150200page 13Core Story
page 14Core StoryLet’s look at a few industries andhow they’ve grown compared tochiropractic globally.Telemedicine soared pastchiropractors, in 60 yearsthey’ve reached $143Billionexpected to grow to $500Billion by 2030.Digital Health took ten years toreach $255M, expecting toreach $655M by 2030.Chiropractic took 125 years toreach $20B in global revenue.Add three zeros to the USchiropractic market to get to theSaas market size. It took SaaS 60 years toreach $160B
What about the Biohacking industry?page 15Core StoryHaving been around since the early 2000s,it’s already surpassed Chiropracticgenerating over $29 Billion globally.Growing 91% just in the last three years.
page 16Core StoryWhat would you say?What do all of these otherindustries have in common? They are driven by technology,systemization, and automation.So why have chiropractors beenaround double—sometimes 5x theamount of other industries—withonly a fraction of the patients servedand revenue generated?
page 17Core StoryWe know Americans are sicker than ever.We know they need help. We know that the Chiropractic industryhas the results to produce substantialimprovements in results for patients. Let’s look back at what we know…And yet we haven’t been able to serve them, why?If we keep going the way we have been, it’ll be another 125 yearsbefore we make the impact Americans need—now.
THE SINGLE BIGGEST THINGCRIPPLING YOUR PRACTICEAND STOPPING PATIENTCARE…page 18Core Story...IS THE TYPE OFPATIENT CARE YOU GIVE
page 19Core StoryWe as DC’s are so hands on withpatient care, we’re the bottleneckWho can blame us, we go to school to learn how totreat patients.Then, 68% of chiropractors leaving college wishthey had more training about how to build abusiness.Less than 1/4 of chiropractors will figure out howto expand a clinic beyond their own hands on care.
page 20Core StoryChiropractors have the lowest entrylevel salary of physician specialitiesrequiring graduate degrees. The average chiropractor makes just$36 an hour Chiropractorsare chronicallyunderpaid.
To put $36/hr into perspective, let’slook at a few occupations earning(a lot) more:page 21Core StorySubway / Street caroperators$37Power plant operators,distributors anddispatchers$49Elevator mechanic$49
page 22Core StoryPhysical Therapist$46Radiology Technician$46Nurse Practitioner$58Dentist$76General Practitioner$110But what about your debt to income?You spend at least 7 years to become a chiropractor, averaging $136k in student debt. It’s almost impossible to pay back student loans when you’re making $36 an hour.
page 23Core StoryEspecially when 7 out of 10 chiropracticoffices are out of business before 10 years.If you aren’t making yourdream income, at leastyou are investing in yourdream life…right?Also wrong.
Chiropractors are burntout and tied to the chair.page 24Core StoryNearly 40% of DCs surveyed reported amoderate (24%) or high (18%) level ofemotional exhaustion.61% of chiropractors (Danish study) hadexperienced a work-related acutephysical injury and/or overusecomplaint during the previous year.
page 25Core StoryWhat doesthis all mean?You’ll spend 3 decadesof your life to makeonly 34% more money.If you’re still working in your 60sthat’s $162k versus $120k.It’s one thing to HAVE TO work,it’s another to have the freedomto work when you WANT.Income by Age Group20s 30s 40s 50s 60s 70s050000100000150000200000
page 26Core StoryEverychiropractorwants threethings…But we’ve been told tochoose just one.Healthier PatientsGreater CollectionsMore Freedom
page 27Core StoryWould you like to better serve your patients AND tripleyour revenue? Let me ask you this…What if you could do that without scheduling moreadjustments, hiring additional chiropractors, or trainingmore staff? What if you could do all that, and gain more freedom?
page 28Core StoryIf you said yes to any of these you owe it toyourself and your patients to make a change…Thousands of chiropractors have built theirdream business while taking better care of theirpatients, want to discover how?
3 Strategies toTRIPLE YourRevenueWorking Less page 29Core Story
page 31Core StoryAssess What Level ofFreedom You WantIntroducing the Freedom PyramidThe Freedom Pyramid shows the evolution of chiropractors,how you can make way better returns while providing an evenbetter experience for your patients. There are three levels.Which level are you currently, and where would youlike to be in the future?1
page 32Core Story
page 33Core StoryLEVEL ONE: LOW VALUE SERVICEPRACTITIONERMost DCs will spend your career at this level. The average PVA across the nation is $34.60This means the majority of DCs are relying on multiple low valuevisits.At this stage, you are 95% chained to your table, with only 5%freedom.
page 34Core StoryLEVEL TWO: HIGHER VALUEPRACTITIONERThe second level you get a bit smarter and realize you canbetter serve your patients with higher value services, whichwhen done right can produce you 50% more freedom bothfinancially and with your time.A small percentage of chiropractors find this solution andmaster it.But when they do, they increase Patient Visit Average upto $300 to $700. A whopping 10x ROI.
page 35Core StoryLEVEL THREE: THE ULTIMATEPRACTITIONER The third and ultimate level gives you 90% freedom with an averagepatient value of $750 to $1,000.More chiropractors are making it here than ever before due toour formula that innovates the traditional chiropractic modelthat was taught to us in school and layering on the Blueprint toPractice Automation.Would you like to know how to climb the freedom pyramid and20-30x your PVA, working less hours?
page 36Core StoryTreat Your Patient Holisticallywith Niches. Every patient in your waiting room today suffers from back or neck pain. But consider this: that’s likely not their only condition. 21 in 5 suffer fromchronic pain 8 in 10 take dietarysupplements 7 in 10 are on a diet 7 in 10 are eitheroverweight or obese
Based on these figures, about 99 out of100 of your patients have at least one ofthese common conditions.page 37Core StoryWhat if we treated the whole patient,not just single injuries? Many more have conditions like joint injuries,autoimmune disorders, gut health issues, andneuropathy.And yet, chiropractors only reach 13% of thepopulation. That means that the other 87% of Americans arebeing treated in the traditional medical model,despite the poorer outcomes.
page 38Core StoryMany DCs like youknow your patientsneed a holisticwellness plan That’s why 91% of DCs sell at least oneretail product to support patients.However, it’s a ton of headache tomanage the stock, shipping, etc toproduce only a mere 9% of total income.
page 39Core StoryHelp patients live healthier lives, Increase revenue, while also Taking little time and DCs are trying to treat patientscomprehensively…but we are failing. Most DCs don’t have the time or resources totest what works and what doesn’t. Spending hours, weeks, years trying to find theright products and services that will:Increasing profit.
page 40Core StoryWe have identified16 niches --that have been tested over and over again,proven to check all four boxes. If youimplemented just one of them it could increaseyour collections by $50k per month:Without spending more on marketing, No need for new patients, And no new staff… Sound interesting?
page 41Core StoryWhat arechiropracticniches? Chiropractic niches are wellness solutionswithin chiropractic practice that are high value,easily automated, and quickly scaled toincrease revenue with less overhead expenses.
page 42Core StoryTwo Niche ExamplesThis helps your patients withGut healthWeight LossKetoBody ContouringAutoimmuneThyroidFibromialgia1. Metabolic ServicesHow does this niche fit intoyour practice?
page 43Core StoryLet’s do the mathIf you have 300 active or inactive patients, and amere 10% signed up for metabolic program 30 patients x $1,797 = $53,910 Gross RevenueThe only expense is $400 per case ($12,000 in Total Expenses)Net profit = $41,910!You have increased your patient lifetime value (LTV) dramatically! You have increased your patient lifetime value (LTV) dramatically!
page 44Core StoryConsider this:You would have to perform 1,080adjustments at $50 per visit toreach $54,000 in billings.That’s BEFORE subtracting operatingexpenses 3X higher
page 45Core StoryThis calculation doesn’t even include theopportunity to market this niche to newpatients. 2. Pain Niche:Remember 1 in 5 people have chronic pain. If you have 300 active patients, 60 of them needthis service. 60 patients X $1,166 = $70,000 Gross Collections $70,000 - $16,000 expenses = $54,000 MonthlyNet Profit $54,000 X 12 months = That’s $648,400 Annual Net Profit!!!
page 46Core StoryThese Niches Free Youfrom Being Chained toYour ChairYou see the patient 1x/week versus 3x/week 90% of patient care is at home and online Products could be shipped directly to yourpatient Automatically, without being stored at yourpractice Operating costs are 3x lower
page 47Core StoryYour Patients Want InHome CareNot only do your patients want acomprehensive wellness approach, whenchoosing niches make sure they can beserved either hybrid, or in the comfort ofyour patient’s home.
page 48Core StoryTop 5 reasons in home care isbeneficial for doctors andpatients 87% of doctors say it reduces unnecessary appointments80% agree it enhances accessibility to healthcare76% agree it is cost efficient, 55% agree it is easy to understand and use 50% agree it ensures high standards of health care Hybrid clinical protocols are what your patients want.In fact, 60% of patients choose their doctor onconvenience alone. In-home care can improve patient outcomesbecause they can self care 7 days a week.
How Are Operating Expenses Kept Low? page 49Core StoryIn ClinicHybridVirtualHigh Resources (0% at home)SomeResources(50% at home)Zero Resources(100% athome) Chiropractic Decompression Body contouring NeurofeedbackNeuropathyShoulder pain Knee pain ErectileDysfunction Plantar Fasciitis Gut HealthWeight LossKetoAutoimmune Fibromyalgia WellnessSome complementary wellnesssolutions that are 100% virtual, athome care. By reducing in-office visits, you cansee more patients with less time!
page 50Core StoryWould you like to discover how to get more patients in thedoor?Nearly half (47%) of adults who have not been to achiropractor in the last year say they would more likely goto a chiropractor for care if they knew more about whatchiropractors do. Now that you’re making morecollections from your currentpatients...Here’s a great tip for marketing, and your 3rd tip for 3xrevenue while working less…Niches reach 8x more potential patients.
page 07Core Story3. Expand yourmarketingreach withNichingOnly 8-13% of the Americanpopulation went to a chiropractor inthe last year, generating $20B ayear worldwide. The rest of the 87% of thepopulation is in pain, without anoptimal solution.Americans in need of help87%Chiropractic13%
page 52Core StoryWhen you offeradditional niches, upto 8x more patientscan find your clinic.For example, roughly 13% of your community issearching on Google to find a “Chiropractor.” Beyond that, 20% of your community haschronic pain looking for help.80% of your community is looking forweight loss solutions.88% of your community needs metabolicrepairThe more niches you list on your GoogleBusiness page, up to 8x more patients willfind you.
page 53Core StoryIf your clinic has more nicheslisted on your signs, you canget more foot traffic.If 100 people walk by your store a day, only13 of them would potentially be in need of achiropractor.If you listed weight loss, or painmanagement, your likelihood of foot trafficincreases up to 8x more due to thedemand for these ailments.
page 54Core StorySell themwhat theywant, teachthem whatthey need.
page 55Core StoryHere are the market values for 16different potential niches youcould provide.Some DCs see the opportunity but don’t want to change. Let’s think of Betty.
page 56Core StoryMeet BettyBetty is among the 80% of Americanswho experience back pain. She also suffers from chronic pain andweight loss.Betty has never considered how herhealth issues might be related.
page 57Core StoryWhat are her currenttreatment options?Betty can go to a doctor.1.Back pain is the 3rd most common reason for adoctor visit.Medical treatment for low-back pain has beenproven to cost 40% more than chiropractic care.Betty is concerned about the side effects of painmedications.62% of patients worry about thepotential harms of multiple medications.
page 58Core StoryCan Betty get pain reliefwithout a pill?2. Betty can go to a chiropractorChiropractic care has more than THREE TIMES thesatisfaction rate (56%), compared to familyphysicians (13%).However, Betty is skeptical about chiropractic care,like the 47% of Americans.
page 59Core StoryIt's gotten to a point thatBetty just wants relief.3. Betty seeks relief from her chronicpain, without the use of pillsShe searches for pain management solutions andfinds an alternative to her primary care doctor, achiropractor that has “pain management” services.
page 60Core StoryIf you only listed your clinic asa chiropractic practice, younever would have gottenBetty’s attention, thereforelifetime value would be zero.When you list painmanagement along withother services, the lifetimevalue goes from $35 topotentially $1,700.
page 61Core StoryNiches expand your ability toserve millions more patients.There are 50 million Americanssuffering from chronic pain alonewho, like Betty, need effective,prescription-free solutions.45 million Americans are lookingfor a safe, effective diet. 37 million Americans havediabetes and need help managingmetabolic conditions
page 62Core Story“[Before adding niches] we saw a lot of chiropractic patients. Since then, we have addedneuropathy and body contouring…and 4x our collections.” - Dr. James Harding III“I’ve doubled our practice by adding $200k in collections with neuropathy while stillseeing 1000 patients per week.” - Dr. Josiah Fitzsimmons 30 million men in the U.S.experience erectile dysfunction4 million Americansexperience fibromyalgia1.3 million body contouringprocedures were performedin 2022
page 63Core StoryNow you’re probablysaying, this all makessense but how am Igoing to figure out howto do all this…
page 64Core StoryNew productdevelopment cantake anywhere from2-5 years fromconception tomarketTo grow your practice on your own you’d have to…Research hundredsof services andthousands ofproductsLearn how toadminister a newservice (and trainyour staff)Develop your ownproduct or serviceCompanies in theUnited States spentan average of $1,308per employee ondirect learningexpendituresExpect the vettingprocess to take atleast one year
page 65Core StorySell your new serviceCompanies typicallyallocate around 5% to20% of their projectedgross revenue formarketing a new productAfter 5+ years, youenjoy profit (that is,until you subtractopportunity costs)If you spend 40% of your time over 4 years developing and integratinga new service, it will cost you $560,000 in missed opportunity.This cost represents the revenue that could have been generated ifthe practice had focused on its existing activities instead of thenew product development. That’s the old way. What if it were easier?
page 66Core Story
page 67Core Story
page 68Core StoryYou don’t want some marketing company that hasbought lots of programs and certifications to testtheir “theoretical” knowledge on you. You wantsomeone who’s method was created by asuccessful chiropractor.They should also have success stories of not justtheir achievement, but the achievements of theirclients. Proof of concept isn’t solid until you’ve hadat least 200 clients following the methodology indifferent markets.1
page 69Core StoryCoaches should have achieved at least over$300,000 a month in revenue, themselves. If not,they’re only talking the talk, not walking the walk. 2
page 70Core StoryThere should be detailed training on how to getyour staff up to speed quickly. You know they’re areal pro if they use advancements in technologylike role playing phone simulators for real lifepractice.They also give you exact scripts and videos thatcan help sell the niches for you.3
page 71Core StoryIf they’re making you hold the products, you shouldlook for a better solution where they can dropshipthe products directly to your patients. That wayyou avoid the headache of stock and shipping.4
page 72Core StoryHow many layers of trainingdo they offer?Most will only train you, the CEO. However itshould be three fold.5They should provide the CEO training on howto build better skills to grow the business,outside of just patient care.They should provide your staff training andsupport for any questions that may come up.They should most importantly provide yourpatients with training to better understandtheir health, the solutions available to them,and how to live a healthier happier life.
page 73Core StoryHow much growth have theyhad following their ownsuccess blueprint?You want to find a company that has awards,they’ve hit the Inc 500 at least once. This buildsimmense credibility.6
page 74Core StoryWould you like to...Serve your patients better?Serve more patients, with a higher quality of care?Increase your monthly revenue by $50K?Without developing a productWithout training your staffWithout storing productsPartner with a trusted company with a blueprintproven by 1,500 successful chiropractors?
page 75Core StoryIf you answered yes, youowe it to your patientsand your practice to levelup to the UltimateFreedom Chiropractor.
page 76Core Story
page 77Core StoryBlueprint to Practice Automation is the fastestgrowing one stop shop for chiropractors who want toradically improve patient care, increase revenue, andcreate your own definition of freedom. Built by chiropractors for chiropractors, this blueprintleverages niche programs, automation, technology,hybrid protocols, with coaching to put clinics on the fasttrack for growth and results. Our mission is to serve 10million people with better care.Introducing Blueprint Practice Automation
page 78Core StoryCo-founder Dr. Aaron Gummwas once in your shoesStarted as a low value chiropractor seeing 112patients a week, barely making ends meet withPVA = $36.After a decade of experience he was able tobecome a higher value chiropractor. But, he’s stillchained to the table with PVA = $100-$300.Eventually he discovered the Blueprint PracticeAutomation system with the Ultimate FreedomClinic with a PVA = $1,000.Fortunately for us, he decided to take the model thatworked for him and train other chiropractic clinics thesame.
page 79Core Story5 Reasons You’ll Wantto Work with UsWe’ve now had over 1,500 chiropracticclinics in hundreds of markets go through ourprogram with great results!When I first joined, we were doing about $50k permonth. This month, we’re on track to do about$330,000. - Brian Prax, CEO 1
page 80Core StoryWe’ve hit the Inc 500/5000 five years in arow. Our growth is because of the results weget for our clients.“Since we joined BPA, we set the highest-evermonthly collection record of $250,000. I havemore free time to work on the business and thepractice.” - Dr. Lim Hoon2
page 81Core StoryHave 16 Proven Plug and Play Niches you can use in yourpractice to serve more patients and elevate their experience,and better ROIs.It’s a win for your patients, it’s a win for your staff, and it’s awin for you.“I was getting tired and burnt out, and BPA has made life a lot easier. It’smade my practice boom to the point where we were able to bring in otherdoctors and more patients. We have more systems in place now because ofBPA, and the clinical results are amazing!” - Dr. Stefan Getzik 3
page 82Core StoryWe have coaches to help guide you.“I’ve been in practice 50 years, I was always searching for a way that I couldmake the income that I needed without treating a hundred people a day. Idon’t believe in assembly-line healthcare. With BPA, I work 2 days a week andcollect over $200k a month. It allows me to do my charity work and stillmake a great living.” - Dr. Allen Unruh DC4When you have a coach holding you accountable your productivityincreases by 400% on average.All coaches have been in your shoes, using the proven system togenerate over $300k a month.
page 83Core StoryNo need to manage products or inventory, we managethe whole drop shipping process directly from us toyour patient’s door. With an app to track theirprogress, and give them helpful educational videos.5
page 84Core StoryConvenientImproved care Better outcomes
page 85Core StoryTriple your revenueBuild automated systemsEffortlessly train staffMore time with familyMore flexibility in your workMore freedom for you
page 86Core StoryFair Warning:Fair Warning: This blueprint isn’tThis blueprint isn’tfor everyone.for everyone.If you want to cap how many patientsyou see, and would rather turn awaymore patients, this isn’t for you.If you want your potential patients to goto a medical doctor instead of you fortheir pain, this isn’t for you.If you want to continue serving 100patients a week into your 70s, thisdefinitely isn’t for you.
page 87Core StoryBlueprint PracticeBlueprint PracticeAutomation is forAutomation is forChiropractors thatChiropractors thatwant freedomwant freedomIt’s about customizing whatfreedom means to you.
page 88Core StoryWhat does freedom mean to you?What does freedom mean to you?A 20-hour workweek?Never do another adjustment?Only do adjustments?Generate $300K per month?Make your own rules?You can have that.You don’t have to.AKA, never get bogged down in admin again.Not just next month, but every month.You can experience the ultimate freedom .
In less than 30 minutes we can give you acustomized blueprint to automated practice.