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Berkshire Hathaway HomeServices Professional Realty Brand Book

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A home is one of the most important assets people will ever buy. Homes are also where memories are made and you want to work with the best and someone you can trust. WARREN BUFFETTCEO, Berkshire Hathaway Inc.

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2How are you dierent?That’s a question we’re often asked by clients and agents. Berkshire Hathaway HomeServices Professional Realty is a company that believes in order to grow and be successful, there needs to be a solid foundation. When a foundation of shared values is in place, the result is a culture that fosters growth and success.From the way we nurture client relationships, to the way we work with other industry professionals—our agents, employees, and clients are at the heart of everything we do. So how are we different? In all the ways that matter the most. Sincerely,Berkshire Hathaway HomeServices Professional Realty Leadership Team

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3EXPERTISEShared knowledge accumulated through learning and experiencePERSPECTIVEUnderstanding that nothing is bigger than the big pictureINNOVATIONGrowth fueled by inventive solutionsCOLLABORATIONA partnership formed from shared ideas and knowledgeINTEGRITYDoing the right thing in everything we doCOMPASSIONSupporting the needs of our clients, our communities, and each otherENTHUSIASMBeing all in—not because we have to, but because we want to1234567Our 7 Core Values

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5Berkshire Hathaway is consistently recognized as one of the most respected brands in the world. The Berkshire Hathaway name is steeped in tradition. Whether you’re buying or selling, you can feel confident in having the backing of an American icon.

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9STRENGTH IN COMMUNITYLocally managed and operated, our agents are experts in their area markets and neighborhoods.Locally Operated

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11Marketing & CapabilitiesTHE ULTIMATE TOOL KITEXPERT KNOWLEDGEProperty analysis and preparationREPORTSInsights, data, and analyticsMEDIADigital retargeting ads that workYARD SIGNSElegant design to compliment every homePRINTStunning books, brochures, and targeted direct mailMOBILE APPEasy home search from anywherePHOTOGRAPHYBeautiful, professional imagesEXPOSURE100+ real estate websitesECARDSInstant updates on listingsVIDEOVideo and website to showcase your homeWEBSITESBerkshireHathawayHS.com and BHHSpro.comSOCIAL MEDIAPosts on new listings and market activity3D TOURSVirtual journey from room to roomPAPERLESS TRANSACTIONSPrivate and convenientRELOCATIONDevoted team for your company

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133D Visual ToursBRINGING HOMES TO LIFEIt’s estimated that 92% of listings are viewed online. We believe that’s a percentage worth investing in.Berkshire Hathaway HomeServices Professional Realty is pioneering the latest in real estate technology. Through the use of the 3D virtual tours, sellers are able to showcase their homes like never before. Buyers are able to move from room to room—upstairs and downstairs—without ever leaving their chair. This differentiates us from the competition. By reducing the number of physical showings, we save buyers and sellers valuable time, allowing everyone to get to the right closing table, faster.

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15DigitalTECHNOLOGY WITH EMOTIONWith nearly all potential home buyers searching online and on-the-go, a strong digital presence is critical. Our beautiful, responsive website design allows buyers and sellers to search and discover effortlessly on any device.The BHHS mobile app is just as simple and easy to use. With instant updates and market information—location-based search and messaging make it one of the best apps on the market.When you list with us, your property will be showcased with video and a single property website that is packaged in a contemporary presentation that is easily shared via social media.From online services to paperless transactions—environmental friendliness to simple convenience—digital is key to our success. BHHSpro.com (local)BerkshireHathawayHS.com (national)

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17ExposureTHE MORE, THE MERRIEREvery Berkshire Hathaway HomeServices Professional Realty listing is ready to be viewed on our brokerage websites, the MLS, and the most popular real estate sites and apps available.50+ MILLION VISITORS EACH MONTH45+ MILLION VISITORS EACH MONTH20+ MILLION VISITORS EACH MONTH8+ MILLION VISITORS EACH MONTH

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19at’s HomeServicesA NATIONAL CAMPAIGNYour dreams are big, and our agents have the knowledge and tools to help you realize them. So, if you ever thought “Should I?” Yes, you absolutely should.National marketing creates a distinction between ordinary real estate and HomeServices. The national media campaign is heavily focused on social media and ads run throughout the year on popular sites like Facebook, YouTube, Hulu/Roku and Pinterest.It’s what you’d expect from HomeServices.

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21Market IntelligenceINFORMATION AT YOUR FINGERTIPSOur timely metrics allow you to stay informed about local market activity with daily reports delivered to your inbox. Find out when new properties go on the market and what’s selling. Gain ‘inside access’ to property data and accurate community assessments.Weekly updates give you insight into how many people are viewing your property, appearances in search results, and saves by registered users.Our expert agents provide the additional perspective and experience to help you make decisions that are informed and entrusted.

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25Luxury CollectionTMPICTURE PERFECTOur Luxury Collection™ program is an elegant blend of art and science. Market analysis and insights are paired with stunning visuals to produce a compelling story told by our specialized brokers to upper bracket clients.Luxury Collection™ Specialists work with buyers and sellers of premium properties on a regional, national, and international level. Berkshire Hathaway HomeServices represents some of the most desired residences in the country. The Luxury Collection™ is featured in several top national publications including Robb Report, Prestige Magazine, duPoint REGISTRY, Unique Homes, and The Wall Street Journal.We are determined to deliver unrivaled customer service and superior expertise to our clients in the world’s most high-end, luxury market.

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27New ConstructionBUILT TO SUCCEEDWhen it comes to new construction, we are committed to being your devoted sales and marketing team. Our dedicated approach has allowed us to successfully execute hundreds of developments throughout Ohio. We understand no two projects are the same. That’s why we develop tailored marketing programs designed to meet the needs of each client. Through research and analytics, we create a comprehensive media plan to target the right buyers. We believe understanding the unique differentiators of your brand or project help drive interest, which ultimately drives sales.We have the experience and expertise to make sure your project sells at the highest price, and quickly.

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29RelocationPLANTING NEW ROOTSWhen relocation companies look for brokerages who are going to handle their transferring employees with red carpet treatment, they choose Berkshire Hathaway HomeServices. The BHHS network is partnered with some of the largest worldwide relocation companies because of the reputation and unparalled level of service that is provided.We are the broker of choice for many of the leading companies in Ohio, Kentucky and West Virginia —moving employees in and out of the state. From needs assessment consulting to group move management, our buyer and seller services are second to none.

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31Other ServicesMORE TO APPRECIATEWe leverage our relationships with lenders, title companies, and home warranty companies to ensure that our clients receive the best service throughout the buying and selling process. COMMERCIAL SALES & LEASINGOur commercial specialists understand how real estate can become an investment vehicle for your business. As trusted advisors, we seek opportunities to create value and help develop customized real estate solutions for ofce tenants, developers, investors, and office property owners.PROPERTY MANAGEMENTOur experienced property managers offer a full range of services to help protect you and your investment.VENDOR RECOMMENDATIONSWhen you need help with a home project, you can turn to Best Vendors—our comprehensive list of hand selected contractors.

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33Giving BackWE SUPPORT KIDS & CAUSESWe believe every kid deserves a childhood—the opportunity to be a kid. That’s why we work with local and national organizations to help do exactly that.The agents and staff of Berkshire Hathaway HomeServices Professional Realty are an empathetic group and it shows through their charitable efforts. From helping to build homes with Habitat for Humanity to actively volunteering and collecting items for Toys for Tots, to supporting youth sports teams, our agents are involved in their local communities.

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Price is what you pay. Value is what you get. WARREN BUFFETTCEO, Berkshire Hathaway Inc.

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