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1CORPORATESTYLE GUIDE | MARCH 2025
2 3-8 BRAND POSITION 9-16 LOGO USAGE 17-18 BRAND COLORS 19-22 TYPOGRAPHY & USAGE 23 CORPORATE PPT | LETTERHEAD 24-25 DESIGN LANGUAGE ELEMENTS & USAGE 26-30 CREATIVE EXAMPLES 31 CONTACT INFORMATIONBEMIS | INTRODUCTIONWELCOME TO THE BEMIS BRAND STANDARDS AND STYLE GUIDE. Its objective is to guide people who use our brand to understand the best way to represent our brand’s purpose, personality and appearance. After all, at the heart of our 120+ years of manufacturing, is our brand. It reflects everything that we do, what we promise, and what you can expect of us. Aligning your current and future selves to consistent brand usage will enable you to create a more immediately recognizable set of communications and helps play a part in strengthening our brand for years to come. Inside you’ll find ways to learn about our brand positioning, logo applications, trademarks, marketing materials and more. While there may be quite a lot of content within, it’s important to remember that a powerful, recognizable, consistent brand benefits everyone.
3BRAND POSITION
4Our brand pyramid is an integral branding framework that ensures anyone touching the Bemis brand is working towards the same goal while staying on brand. Building upon our brand’s attributes we can understand what functional benefits we can deliver to consumers and, as a result, how our brand makes our customers feel. All of these learnings ladder up to our brand essence: what we stand for. BRAND PYRAMID Enhance everyday experiences with quality solutions that complement life. Inviting | Confidence-inspiring | PersonalConnected | Secure | Relatable | DependablePerformance | Innovative | ConvenienceSafety | Simplification | Practical | Reliable | StylishCategory Leader | Challenger Mindset | Wide Range of Manufactured ProductsQuality Craftsmanship | Mission-driven Proprietary Innovations | ErgonomicMade in the USA | Environmentally-friendly | Widely AvailableATTRIBUTESFUNCTIONAL BENEFITSEMOTIONAL BENEFITSBRAND PURPOSEBEMIS | BRAND POSITION
5Bemis Manufacturing Company is a family-owned business established in 1901. Headquartered in Sheboygan Falls, Wisconsin, U.S.A., we have grown to be an innovative, international manufacturer serving worldwide markets.We manufacture products under our own brands and provide expertise to others, including private-label products and component parts for a variety of industries. We serve consumer, commercial, medical and industrial markets worldwide and have over 2,000 employees located in five countries around the world.Innovation is the cornerstone on which Bemis Manufacturing Company was built. From this foundation, we have grown to a global leader, delivering new concepts, processes and products, with over 250 active and pending design and process patents.
6BEMIS | BRAND POSITIONRELATABLEApproachable and attainable. Genuinely enhancing everyday moments. Speak same language and build emotional connections with end users.TIMELESSFeelings of familiarity and classic elements of design that are tasteful and everlasting. TRUSTEDReassuring and respected. Quality and credibility you can see and feel. Maintain long-term connections with customers.CONFIDENTStrong/solid choices without compromise. Full of purpose. Exciting possibilities. Solid user experience. INNOVATIVEShowcasing thoughtful, smart thinking. Connectable solutions that make sense and exceed expectations. SIMPLEModern, simple clean lines, with a focus on quality, form and function. Strategic vision and lasting aspiration over complexity. Not busy or faddish.One of the most important aspects of a brand is the personality at its core. Commitment to Bemis’ visual personality will ensure a consistent brand look through the usage of key, motivating imagery over time. In order to ensure that our communications continue to carry a consistent and unique look, use these visual personality traits as a guide. Our visual personality must work in tandem with our verbal brand tone.VISUALPERSONALITY
7Use division-appropriate imagery that authentically motivates and connects to the audience. A balanced mix of candid and staged photography is essential for relatability. Visuals and messaging should be thoughtful and inspiring, aligning with our mission to enhance everyday life through our products. When sharing product and process imagery, ensure all content adheres to company guidelines for proprietary information protection. EMPLOYEE PHOTOS MANUFACTURING PHOTOS HISTORY BOOK PHOTOSImagery should evoke optimism, positivity, and growth, aligning with our brand identity. Use bright, dynamic visuals that reect progress and creativity. Prioritize authentic, well-lit images that highlight growth, innovation, and diversity, emphasizing the talent and ideas driving us into the future.Avoid visuals or language that are pretentious, negative, political, or uncomfortably intimate. Steer clear of overly staged or obvious stock images that lack originality. Do not use proprietary images that reveal sensitive details without approval. Also, do not use overly stylized visuals, dated clip art, distorted, low-resolution or poorly lit images. If unsure whether an image aligns with our brand, please refrain from using it.IMAGERYDO’s & DON’TsBEMIS | BRAND POSITIONDO’sDON’Ts
8BEMIS | BRAND POSITIONAUTHENTICApproachable, honest and straightforward with a sense of familiarity that puts people at ease.FRIENDLYWelcoming and nonjudgmental acceptance. Family company, that cares about community, sustainability and our customers.INTUITIVE Insightful and smart. Perceptive about the needs of others, connecting with our customers beyond “satisfaction.”DOWN-TO-EARTH Genuine. Brand for the common person. Relatable. Helpful. Tasteful. Light humor. Levity. Self-awareness. Not too serious.MOTIVATEDEnthusiastic about the details. Energetic about the future. Motivated. Educate and excite our audience. RELIABLEExpected quality. Focus. Commitment.Dependable. Provide meaningful personal benefits in users’ lives.Equally as important to how we visually present ourselves is how we express the brand verbally. All communications from Bemis should employ a certain tone to holistically reflect our personality. Tone carries the majority of a message, to ensure we remain familiar and trustworthy. Emotionally connected consumers don’t just see their brands as providing quality service or products, but as a means to meaningful personal benefits that improve their lives and therefore become brand advocates. BRAND TONE
9LOGO USAGE
10BEMIS | LOGO100% CAP HEIGHTIMPORTANT: RESPECTFUL SPACE- Logo should always be surrounded by clean space that is at least half the cap height of the first B.The Bemis wordmark is the only approved form of identification for Bemis products, packaging and other communications (except for specific product lines not sold principally under the Bemis name). Logo must appear on all Bemis materials. - No part of the mark may be altered in any way.- The ® should be used in every application, except situations where it’s too small to print or embroider.- DO NOT use the swoosh mark by itself.DOWNLOAD BEMIS LOGOSOUR LOGO50%50%50% CAP HEIGHT50% CAP HEIGHT50% CAP HEIGHT
11BEMIS | LOGO COLORWAYSThe Bemis logo should remain in the Bemis Blue for its primary usage. PRIMARY COLOR USAGEBEMIS BLUEThe Bemis logo can be used in black or reversed out of black as an alternative to the Bemis BlueSECONDARY COLOR USAGEBLACKThe Bemis logo can be used in the proper brand gray or reversed out as an alternative.TERTIARY COLOR USAGEGRAYThe Bemis logo can be used in the proper brand gray or reversed out as an alternative.TERTIARY COLOR USAGELIGHT GRAY**For any specialty applications or unique circumstances, including use of metallics, please contact Colleen.Johnson@BemisMfg.com
12BEMIS | LOGO USAGEThe Bemis logo can be used over subtle white, gray, silver or textures. Be sure that there is plenty of contrast and the texture does not interfere or distract from the logo.LOGO USAGEOVER A TEXTUREWhen using the Bemis logo over an image, reverse the logo out of an accepted brand color to be sure there is enough contrast to stand out.LOGO USAGEOVER AN IMAGEDo not place the logo on busy, complex backgrounds.Do not place the logo on backgrounds with poor contrast. The Bemis logo should always stand out clean and strong with respectful space around it.
13BEMIS | LOGO USAGEA DO NOT use colors outside the approved Bemis logo brand colorsB DO NOT use the Bemis type aloneC DO NOT alter or add details to the logoD DO NOT combine logo with non-branded colorsE DO NOT use texture within the Bemis logo F DO NOT use a drop shadowG DO NOT use multiple colors in the logoH DO NOT squash or rotate the logo I DO NOT use the swoosh mark by itself or add to company names, graphics or copy UNACCEPTABLELOGO USAGEADGBEHCFI
14BEMIS | INNOVATION TAGLINESVERTICAL & HORIZONTALINNOVATIONTAGLINESBemis’ Innovation for Everyday Life® tagline should be treated in a consistent manner to build and maintain consistent brand recognition. Bemis’ corporate tagline anthem should always appear in this typeset format, unless it’s in body copy with the ® registration mark. DOWNLOAD INNOVATION TAGLINES
15BEMIS | ALL U.S. DIVISIONS
16BEMIS | NON-SEAT DIVISIONS NON-SEAT DIVISIONS LOGOS, TAGLINES, LETTERHEADS & POWERPOINTSIMPORTANT: UPDATED DIVISION LOGOSPlease use new logos moving forward and update all materials, products, signatures, and websites. Follow the same guidelines as the Bemis logo. No part of the mark may be altered in any way, with clear space (half of the height of the first B in Bemis) around the entire logo at all times.Bemis, Mayfair & Bio Bidet seat division guidelines are in the Seats Style Guide.Download Health CareBrand ResourcesDownload KelchBrand ResourcesNote: We will be adding PowerPoint templates, Teams backgrounds, formatted taglines, and other related assets to their respective division branding folders.Download Contract GroupBrand Resources
17BRAND COLORS
18BEMIS | BRAND COLORSA modern color palette that elevates our corporate Bemis Blue by pairing it with a simple range of silver, gold, black and grays. The clean and refined combination updates the overall brand look and feel. The clean base colors of gray, white and black are the perfect complements to let our blue shine, while our gold and silver balance the blue by creating visual accents. * PMS 2935U (UNCOATED) BEMIS BLUE SHOULD BE SPEC’D WHEN PRINTING ON WHITE UNCOATED STOCK / CORRUGATE.OUR BRAND COLORSBEMIS BLUE CMYK: 100 | 63 | 0 | 35RGB: 0 | 68 | 127HEX: 00447FPANTONE: 293 CUNCOATED PMS: 2935U *BLACK CMYK: 0 | 0 | 0 | 100USED FOR LIMITED SINGLE COLOR PRINT OPTIONS, SUCH AS PACKAGINGDARK CYAN GREY CMYK: 80 | 66 | 52 | 60RGB: 34 | 45 | 56HEX: 222D38SILVER CMYK: 18 | 12 | 13 | 0RGB: 205 | 210 | 209HEX: CDD2D1GOLD ( ACCENT COLOR ONLY) CMYK: 25 | 21 | 31 | 3RGB: 180 | 177 | 149HEX: B4B195LIGHT GRAY CMYK: 0 | 0 | 0 | 8RGB: 235 | 235 | 236 HEX: EAEBECWHITE CMYK: 0 | 0 | 0 | 0RGB: 255 | 255 | 255HEX: FFFFFGRAY CMYK: 44 | 33 | 29 | 9RGB: 137 | 141 | 141HEX: 898D8D
19TYPOGRAPHY & USAGE
20LATO LIGHTabcdefghijklmnopqrstuvwxyz 123456789 !?,:$&#*ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 !?,:$&#*abcdefghijklmnopqrstuvwxyz 123456789 !?,:$&#*ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 !?,:$&#*abcdefghijklmnopqrstuvwxyz 123456789 !?,:$&#*ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 !?,:$&#*LATOLATO REGULARLATO BOLD/BLACK BEMIS | TYPOGRAPHY AND USAGEThe Lato Font Family is a free web-safe google font with a wide range of weights. It is clean, modern and approachable. Lato is the current sans serif support font we are using for BemisMfg.com.abcdefghijklmnopqrstuvwxyz 123456789 !?,:$&#*ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 !?,:$&#*abcdefghijklmnopqrstuvwxyz 123456789 !?,:$&#*ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 !?,:$&#*TRADE GOTHIC CONDTRADE GOTHIC CONDENSED 18TRADE GOTHIC CONDENSED 18 BOLD Trade Gothic Condensed should be used sparingly and should support Lato by calling attention to specific items across creative executions.
21The Lato Font Family is a free web-safe google font with a wide range of weights. It is clean, modern and approachable. Lato is the current sans serif support font we are using for BemisMfg.com.HEADLINE:LATO MEDIUMLATO FONT FAMILY:DOWNLOADBEMIS | TYPOGRAPHY AND USAGESecureeveryjob. QUICK INSTALL NEVER LOOSENSLEARN MORE STAY·TITE®SEAT FASTENING SYSTEM™
22BEMIS | ALTERNATE SYSTEM COPY FONTSabcdefghijklmnopqrstuvwxyz 123456789 !?,:$&#*ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 !?,:$&#*AVENIR NEXT LT PROAVENIR NEXT LT PRO BOLDabcdefghijklmnopqrstuvwxyz 123456789 !?,:$&#*ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 !?,:$&#*AVENIR NEXT LT PRO REGULARIn some cases, primarily internal uses, our core brand fonts will not be available for use due to font licensing permissions. In this circumstance, please use the alternate system fonts provided as a way to best match our brand look and feel.
23It is important that even our internal PowerPoints, vendor presentations and emails have the same brand continuity as all of our external marketing communications. When sharing a ppt outside of Bemis, please send as a PDF so content cannot be modified and slide masters are not visible.POWERPOINT& LETTERHEADDOWNLOAD LETTERHEAD (MS WORD)About UsBemis Manufacturing Company is the world’s leading manufacturer of toi let seats, committed to innovation as we deliver new products to market. Now in our fourth generation of family leadership, Bemis is proud to be American-owned since 1901. Since 1932, when we made our first toilet seat, we’ve been improving our customer’s lives by creating seats engineered with innovative features and thoughtful craftsmanship.OUR HISTORYGlobal LocationsAmerican QualityMAD E I N USAFamily-owned since 1 901, Bem is Manufacturing Company been improving our customers’ lives by creating seats engineered with innovative features and quality craftsmanship built in the USA. With a wide variety of materials and styles, our seats have features that simplify your life, while providing stability, comfort, and plenty of design choices. We take great pride in ensuring both value and quality in our innovative products for everyday life.Four PillarsCorporate UpdateMarch 15th, 2025 May 24, 2021 DEAR VALUED BEMIS SALES REPRESENTATIVE, You have trusted Bemis for generations to bring you innovative, high-quality, and high-value toilet seats. Now, we are excited to add a full line of bidet products to our offering with all the innovation, quality, and value you expect from us. Our NEW Sanctuary, Haven, and Wellspring bidet product lines span the full range of products and features. Our fully integrated bidet toilet, the Sanctuary 5000, offers a host of premium features at a competitive price. We have three electronic bidet seats in the Haven lineup, with features and prices for any budget, and an innovative, affordable bidet attachment, the Wellspring 100 to help you get more of your customers interested in bidets. Demand for bidet products have been increasing dramatically in North America, and these new products will help you capture your share of that growth. Within your launch kit, you will find materials to help familiarize you with the key selling features and benefits: • (1) Haven 3000™ & (1) Haven 5000™ Bidet Seat non-functioning display samples (Agencies only) • Specification Sheets with product dimensions • New Product Bulletins with pricing • Product Launch Booklet with features and descriptions In addition, included is the Bemis Minimum Advertised Price Policy (MAPP) surrounding these products. The policy has been developed to protect our brand equity and is established for our U.S. and Canadian distributors (“Distributor s”), effective June 1, 2021. FOLLOWING IS A DETAILED LIST OF OUR NEW PRODUCTS – BIDET TOILET Sanctuary 5000™ Smart Bidet Toilet featuring self rising seat and lid, UV sterilization, auto flus h, kick button, heated seat, warm water, adjustable bidet controls, night light, and more. • Model S5000E (Elongated) BIDET SEATS Haven 1000™ Bidet Seat featuring heated seat, warm water, warm air dryer, and night light. • Models HV1000R (Round) / HV1000E (Elongated) Please contact your Bemis Regional Sales Manager with any questions. Thank you for being a valued partner. We look forward to driving even more success in the future. Sincerely, First and Last Name Title / Position Note: When printing PPTs from SharePoint, the scale may be off. To ensure proper formatting, open the le with your computer’s Microsoft PowerPoint application before printing.DOWNLOAD CORPORATE POWERPOINT TEMPLATE
24DESIGN LANGUAGE ELEMENTS & USAGE
25BEMIS | DESIGN LANGUAGE ELEMENTS & USAGEAs part of our visual design language, we use line graphics such as dashes, dots and pluses to bring attention to and highlight specific elements. These elements should be used sparingly; less is more. Use them to call out focus on headlines, products, product features, URLs, and CTAs (Call to Action = a phrase or button designed to prompt an immediate response from an audience). LINEACCENTS++++
26CREATIVE EXAMPLES
27We use thoughtful, large headlines with strong graphic photos. It is simple, clean and impactful to effectively communicate to the targeted ad audience.ADSJOIN OUR TEAM!
28Using thoughtful, large headlines, strong graphic photos of our product, sophisticated background textures or solid colors bring more attention to the product. It is simple, clean and impactful.WEB BANNERS
29Bemis’ email headers incorporate Bemis Blue, utilizing strong graphic photos or icons to create a contextual and cohesive look for internal communications. The simple design communicates the email’s source, context and purpose at a glance.Consistent usage reflects that an email communication is coming from an internal, trusted source and should NOT be used in signatures or printed communications.DOWNLOAD APPROVED DEPARTMENT HEADERSEMAIL HEADERS
30On social we have the ability to connect with employees (past, current and future) and the public. Keep messaging positive, forward-thinking, while staying within our brand tone and connecting to the relevant message, while encouraging constructive discussion. To request and schedule social media posts (facebook, LinkedIn, Instagram, etc), please contact Cloe.Jaschob@BemisMfg.comVIEW HYPE VIDEOSOCIALMEDIABemis.Bemis.Bemis Manufacturing Company Bemis Manufacturing Company BemisBemis BemisBemis BemisBemisThe emphasis on quality in “Made in America” reflects a dedication to providing value and showcasing the best that American manufacturing and innovation have to offer.American quality American quality American qualityLearn More Learn More Learn MoreBemis Manufacturing Company"Made in America" can be associated with higher ... more
31CONTACT INFOFor questions or assistance with graphics, please contact Colleen Johnson Colleen.Johnson@BemisMfg.com1.920.467.5573Revised March 2025EXPLORE BRAND ASSETS FOR ALL DIVISIONS